MyCityRides
- Company typePrivate
- Founded2017
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
MyCityRides firmographics
Firmographics- Name
- MyCityRides
- Legal name
- MyCityRides
- Website
- https://mycityrides.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MyCityRides industry classification
Industry- Product category
- Transportation Services
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Station-Based Scooter Rentals (THADAGAB)
Keywords
Where MyCityRides is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyCityRides business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Monthly Scooter Payments: Flyer Program participants pay flat monthly rates starting at $115 (used) to $159 (new) over 24-36 months. No down payment required. Program lasts 3 years and includes maintenance, insurance, and support. At graduation, vehicle title transfers to participant.
- Direct Scooter Sales: Selling scooters outright to customers who want to purchase without going through the Flyer Program. New scooters range from $5,400-$7,000. Buyers receive free pass to scooter school.
- Sponsorship Donations: Individual and organizational sponsors donate to cover costs for Flyers who qualify but cannot fully make payments. Sponsorships up to $2,500 (used scooter) or $5,000 (new scooter), or 50% of either. Tax-deductible donations.
- Scooter School and DMV Program: Small fee for hands-on training and Class M endorsement preparation. Free Class M endorsement testing included for Flyer Program participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Used Fiddle III - 24 months |
| Subscription | Monthly | SYM Fiddle IV - 36 months |
| Subscription | Monthly | SYM Jet 14 - 36 months |
| Unit Pricing | Pay-as-you-go | Scooter School and DMV Program |
| One time/ perpetual license | Pay-as-you-go | Direct Purchase - New Scooter |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels10 records
MyCityRides product offering
Product offeringCore offering
MyCityRides operates The Flyer Program, a 3-year lease-to-own program that provides affordable motorized scooters (SYM Jet 14, SYM Fiddle IV, Used Fiddle III) to working Memphians with limited means. The program bundles the scooter with liability insurance, a helmet, armored jacket, gloves, GPS tracking, regular preventative maintenance (oil changes, tires, brakes, tune-ups), Scooter School training, and DMV Class M endorsement assistance, with vehicle title transferring to the participant at graduation. The organization also sells scooters directly through its Memphis showroom and accepts tax-deductible sponsorships to cover costs for qualifying flyers.
Product overview
MyCityRides is a nonprofit 501(c)(3) organization offering The Flyer Program—a 36-month lease-to-own program that provides affordable motorized scooters (SYM Jet 14, SYM Fiddle IV, and Used Fiddle III models) to working Memphians. The core program includes scooters with liability insurance, safety gear (helmet, armored jacket, gloves), preventative maintenance, GPS, and DMV assistance. Customers can also purchase scooters directly or access sponsorship options where donors cover costs for qualifying flyers. The program is designed to help people without reliable transportation access workforce opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- The Flyer Program: A 3-year lease-to-own program that provides affordable motorized scooters for workforce members to get to work, school, and anywhere else life takes them. Includes scooter school, helmet, padded jacket and gloves, DMV testing assistance, vehicle registration, GPS, liability insurance, oil changes, new tires, brakes, and tune-ups.
Products and services
- The Flyer Program A 36-month lease-to-own program providing affordable motorized scooters (SYM Jet 14, SYM Fiddle IV, or Used Fiddle III) to working individuals. Includes the scooter, liability insurance, helmet, armored jacket, riding gloves, regular preventative maintenance (oil changes, tires, brakes, tune-ups), license and tags, GPS, Scooter School training, and DMV testing assistance. At program completion, the vehicle title is transferred to the flyer. No down payment required.
- SYM Jet 14 New motorized scooter available through the Flyer Program with monthly payments as low as $159 over 36 months. Includes liability insurance, helmet, armored jacket, gloves, GPS, maintenance, DMV assistance, and registration.
- SYM Fiddle IV New motorized scooter available through the Flyer Program with monthly payments as low as $149 over 36 months. Includes liability insurance, helmet, armored jacket, gloves, GPS, maintenance, DMV assistance, and registration.
- Used Fiddle III Scooters Used and refurbished scooters available to Sponsored Flyers at discounted pricing with monthly payments as low as $115 over 24 months. Available only to Sponsored Flyers.
- Direct Scooter Purchase Outright cash purchase of new or used scooters without going through the Flyer Program. New scooters range from $5,400-$7,000. Includes free scooter school pass; buyer responsible for Class M license, tags, insurance, and gear. Available through the Memphis showroom.
- Scooter School Hands-on training program for scooter operation, including preparation for the Class M licensing test. Includes DMV testing assistance and vehicle registration. Available for a small fee to the public; included free for Flyer Program participants and direct purchasers.
- Flyer Sponsorship Program Allows individuals or organizations to sponsor flyers who qualify but cannot fully make payments. Sponsors can contribute up to $5,000 for new scooters or $2,500 for used scooters (or 50% of either), receiving individual testimonials and stories from sponsored flyers. All contributions are tax-deductible.
Quantifiable outcome
- 714 scooters deployed to date
- +5 more outcomes
Companies that use MyCityRides
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
MyCityRides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MyCityRides partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- The Excel Center MemphiscoreFree adult high school for those who previously dropped out. The Excel Center is Goodwill Education Initiatives' nationally proven school model. MyCityRides provides transportation for their graduates to access employment opportunities after completing their education.
- Slingshot MemphiscoreCenter of influence for poverty fighting movement. Helps equip the right people with resources to strengthen community poverty-fighting effectiveness. Refer graduates needing transportation support.
- Boys & Girls Club of Greater MemphiscoreEnables young people to reach full potential as productive, caring, responsible citizens. Focus areas include education, leadership, character development, and career awareness.
- RISE MemphiscoreNonprofit offering financial literacy tools and incentives to assist families in building assets. Empowering people to become self-sufficient by building human and financial assets.
- Memphis AlliescoreCollaborating to address community safety by elevating lived experiences from those most affected by violence. Addresses generational poverty and lack of opportunity.
- Youth VillagescorePartner with Memphis Allies to support justice-impacted individuals with transportation to employment and opportunity.
- YMCA of Memphis and The Mid-SouthcoreLeading nonprofit strengthening community through workforce development program helping people find, build, and maintain careers.
- PerseverecoreTransforms lives through technology for justice-impacted individuals inside correctional facilities and communities. Provides technical education with holistic support including mental health, life skills, and career development.
- Tech901coreNonprofit training Memphis workforce to meet local IT hiring needs. Recruits, trains, and develops pipeline to place semi-skilled and skilled workers in open positions.
- STS Enterprise CorporationcoreInnovative leader in career and workforce development for teenagers and young adults. Through immersive career exploration, assessments, and experiential learning, empowers individuals to discover potential and pursue purpose-driven careers.
- HopeWorkscoreNonprofit building better Memphis through hope and work. Originally Memphis Area Cooperative (1988), renamed HopeWorks with 501(c)(3) status in 1998. Personal and Career Development (PCD) programming supports under-resourced populations.
- City LeadershipcoreExists to maximize leadership capital and potential of Memphis. Recruits talented individuals, develops leaders and organizations, and catalyzes collaborative projects. Offers expertise in strategic planning, research, multimedia, branding, and social media.
- New MemphiscoreForging a more prosperous Memphis by developing, activating, and retaining talent. Addresses talent needs for businesses, government, schools, and communities.
- Routes & JobscoreBridges gap between workers needing transportation and employers needing shifts filled. Partners with employers to provide targeted, reliable, efficient employee transportation for hourly workforce and shift-based environments.
- Street Fair MemphiscoreNonprofit startup advocating for transportation options that promote safety, connection, and affordability for all Memphians.
- The UPS Store of MemphisminorProvides printing services for MyCityRides promotional materials and program documentation.
- Speedy Sales and Services, LLCminorService provider supporting MyCityRides operations.
- Coast to Coast AccountingminorProvides book-keeping and accounting services for MyCityRides organization.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
MyCityRides competitors and assessment
Company assessmentBroad incumbents
- Progressive Leasing: One of the largest U.S. lease-to-own financing providers for consumer goods (furniture, appliances, electronics, tires, automotive accessories). Operates a comparable lease-to-own business model with bundled services, but for a different product category and a different customer credit profile than MyCityRides.
- Spin: Micromobility operator (e-scooters and e-bikes) owned by Tier Mobility, operating shared fleets across North America and Europe. Comparable in micromobility product category but serves a fundamentally different rental use case and customer base than MyCityRides' lease-to-own program.
- Bird: Major shared micromobility operator offering dockless e-scooter rentals in cities globally. Comparable industry (micromobility) and product category (scooters), but a fundamentally different business model (short-term rentals vs. MyCityRides' lease-to-own ownership pathway) and customer (urban riders vs. low-income workers).
- Lime: One of the largest shared micromobility operators, deploying e-bikes and e-scooters across hundreds of cities. Operates in the same scooter/micromobility category as MyCityRides but addresses urban short-trip rental demand rather than workforce transportation equity.
Others
- SYM (Sanyang Motor): Taiwanese manufacturer of SYM Jet 14 and Fiddle scooters, the exclusive scooter supplier for MyCityRides' Flyer Program. Functions as a key upstream supplier/vendor relationship rather than a direct competitor; relevant for benchmarking fleet economics and supply chain risk.
- Operation HOPE: National nonprofit delivering financial literacy, credit counseling, and small business support to under-resourced communities. Operates in adjacent workforce/financial empowerment space with overlapping customer segments; complementary rather than competitive to MyCityRides' transportation mission.
Direct peers
- Vehicles for Change: Maryland-based 501(c)(3) nonprofit that provides affordable refurbished cars to low-income working families, often using a lease-to-own model. Directly comparable to MyCityRides in mission (transportation as a workforce barrier), target customer (low-income workers), and revenue model (subsidized vehicle ownership with wraparound services).
- Good News Garage: Vermont-based nonprofit that awards refurbished vehicles to low-income families and refugees in need of reliable transportation. Shares MyCityRides' model of using donated/subsidized vehicles to address transportation barriers to employment, with similar wraparound support services.
- Working Cars for Working Families: National network of nonprofit car ownership programs serving low-income workers, coordinated by the National Consumers League. Functions as a peer coalition of organizations pursuing the same transportation-equity mission as MyCityRides, with shared advocacy, evaluation frameworks, and best-practice exchange.
- Free Charity Cars: National 501(c)(3) that gifts donated vehicles to struggling families across the U.S. Comparable to MyCityRides in nonprofit structure, transportation-as-workforce-development mission, and reliance on donated/sponsored funding to deliver subsidized vehicle ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyCityRides social profiles
Digital presenceMyCityRides compliance and trust
Trust signalCompliance2 records
MyCityRides financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyCityRides leadership team
Management profileNumber of profiles
Profiles13 records
MyCityRides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyCityRides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyCityRides
What does MyCityRides do?
MyCityRides operates The Flyer Program, a 3-year lease-to-own program that provides affordable motorized scooters (SYM Jet 14, SYM Fiddle IV, Used Fiddle III) to working Memphians with limited means. The program bundles the scooter with liability insurance, a helmet, armored jacket, gloves, GPS tracking, regular preventative maintenance (oil changes, tires, brakes, tune-ups), Scooter School training, and DMV Class M endorsement assistance, with vehicle title transferring to the participant at graduation. The organization also sells scooters directly through its Memphis showroom and accepts tax-deductible sponsorships to cover costs for qualifying flyers.
Is MyCityRides a public or private company?
MyCityRides is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MyCityRides founded?
MyCityRides was founded in 2017. It employs 1 to 10 people.
Where is MyCityRides based?
MyCityRides is headquartered in Memphis, United States, in the North America region.
How does MyCityRides make money?
Four revenue lines are on record. Monthly Scooter Payments are the primary driver. The others are direct Scooter Sales, sponsorship Donations and scooter School and DMV Program.
Who are MyCityRides's main competitors?
Broad incumbents on record are Progressive Leasing, Spin, Bird and Lime. Others are SYM (Sanyang Motor) and Operation HOPE. Direct peers are Vehicles for Change, Good News Garage, Working Cars for Working Families and Free Charity Cars.
Does MyCityRides have an API?
No public API is recorded for MyCityRides.
What industry is MyCityRides in?
MyCityRides's product category is Transportation Services. Its primary akta.pro industry code is THADAGAB, Station-Based Scooter Rentals. Its SIC code is 7510.