Doherty Properties

What Doherty Properties does

Doherty Properties LLC is a full-service real estate brokerage founded in 2011 and headquartered at 4 Courthouse Lane, Suite 2 in Chelmsford, Massachusetts. The firm operates as a privately held LLC serving residential buyers, residential sellers, landlords, renters, and commercial clients across Essex, Middlesex, and Suffolk counties in Massachusetts, with adjacent activity in New Hampshire. Revenue is generated through transaction-based commissions on residential and commercial sales, rental commissions, and ongoing property management fees. Approximately 18 agents work out of four offices (Chelmsford, Lowell, Andover, Haverhill), and over 80% of the team holds advanced degrees.

The company's product surface spans four core service lines (Residential Sales, Residential Rentals, Commercial Real Estate Services, and Property Management) and a layered set of seller-side marketing add-ons including 3D Showcase virtual tours, professional photography and drone videography, virtual home staging, geo-targeted digital marketing across Facebook, Google, and Bing, expert staging consultation, and a call capture/texting system for yard signs. Sub-brands include the Luxury Buildings Portfolio (lofts and upscale condominiums across multiple Massachusetts towns) and Plaistow Homes (a 14-lot Colonial subdivision in Plaistow, New Hampshire). The underlying technology stack runs on the Propertybase real estate platform, powered by Lone Wolf Real Estate Technologies, with listings syndicated through the MLS Property Information Network.

The go-to-market model is sales-led and team-based: Chris Doherty, ranked in the top 1% of US agents, leads production and serves as a model for other agents under a documented system with daily schedules and process standards. Buyer acquisition relies on geo-targeted paid media and co-op agents, while seller acquisition is supported by the differentiated marketing toolkit. The brokerage has no disclosed institutional funding, no app, and no AI products, and operates within a regional Massachusetts/New Hampshire footprint rather than at national scale.

Name

Doherty Properties

Legal name

Doherty Properties LLC

Website

https://dohertyproperties.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Doherty Properties LLC is a full-service real estate brokerage founded in 2011 in Chelmsford, Massachusetts, serving residential buyers, sellers, landlords, renters, and commercial clients across Essex, Middlesex, and Suffolk counties and into New Hampshire via its Propertybase-powered platform and four-agent offices.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Rental property listings
• Real estate marketing

Headquarters

HQ city

Chelmsford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Brokerage earns commission on residential and commercial property sales transactions.
2. Rental Commission: Brokerage earns commission on rental transactions for both tenants and landlords.
3. Property Management Services: Property management services for rental property owners including listing, marketing, tenant screening, and ongoing management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Doherty Properties LLC is a full-service real estate brokerage operating in Massachusetts and New Hampshire, providing residential sales, residential rentals, commercial property sales and leasing, property management, and real estate marketing services. The brokerage also operates sub-brands for luxury properties and new construction developments, and supplements its brokerage services with proprietary marketing capabilities such as 3D virtual tours, drone photography, and virtual home staging.

Product overview

Doherty Properties LLC is a full-service real estate brokerage operating in Massachusetts and New Hampshire, offering a comprehensive suite of services including residential sales, residential rentals, commercial real estate, and property management. The company provides marketing services through its core Propertybase-powered platform, supplemented by premium add-on modules including professional photography, drone videography, 3D Showcase virtual tours, virtual home staging, geo-targeting/geo-marketing, expert staging advice, social media marketing, and call capture/texting systems. The company also maintains sub-brands for luxury properties (Luxury Buildings Portfolio featuring lofts and upscale condominiums across multiple Massachusetts towns) and new construction development (Plaistow Homes subdivision).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Full-service residential property sales including single-family homes, condominiums, multi-family units, and land parcels across Massachusetts and New Hampshire markets. Includes buyer representation, seller representation, market analysis, and transaction management.
• Residential Rentals Rental property search and brokerage services for apartments, attached homes, and other residential rental units, with listings sourced from MLS and major real estate websites.
• Commercial Real Estate Services Commercial property sales and leasing services for retail, commercial, and business opportunity listings.
• Property Management Property management services for rental property owners including listing, marketing, tenant screening, lease management, and property maintenance coordination.
• Luxury Buildings Portfolio Portfolio of luxury condominiums, lofts, and upscale residential developments across multiple Massachusetts towns including Lowell, Andover, Billerica, Chelmsford, and others.
• Plaistow Homes New construction single-family home subdivision in Plaistow, New Hampshire featuring 14 lots with 4-bedroom Colonial-style homes on 2+ acre lots.

Quantifiable outcome

• Staged homes sell in as little as 30 days and for up to 3-6% more than unstaged homes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationPowered by Lone Wolf Real Estate Technologies, Inc. for the website platform and technology infrastructure supporting the brokerage operations.
• PropertybasecoreTechnology or IntegrationReal estate technology platform provider powering the company's website with property listings, search functionality, and CRM capabilities.
• MLS Property Information NetworkcoreChannel Partner/ Reseller/ DistributorMultiple Listing Service provider supplying property listing data and information. Properties are listed on MLS for maximum exposure to potential buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eXp Realty: Cloud-based residential brokerage with national agent network and revenue-sharing model; directly competes for agents and listings with a tech-forward, low-overhead model that pressures regional broker margins.
• Keller Williams Realty: Large franchised residential real estate brokerage with a team-based, agent-centric model; comparable in structure and value proposition to Doherty's team-led approach and competes for the same agent talent and seller relationships in Massachusetts.
• RE/MAX: Globally recognized franchised real estate brokerage; comparable because it provides residential brokerage services, agent branding support, and tiered marketing tools targeting similar seller and buyer segments in the same regions.
• Century 21 Real Estate: Long-standing global franchised residential brokerage; matches Doherty's traditional brokerage model, agent-supported structure, and residential seller services across Massachusetts and New Hampshire.
• Compass: Large national tech-enabled residential real estate brokerage with agents serving buyers and sellers; comparable because it offers similar full-service brokerage plus premium marketing tools (virtual staging, 3D tours) and competes for the same agents and listings in the same metros.
• Coldwell Banker Residential Brokerage: Established franchised brokerage with strong New England presence; directly comparable in offering (residential sales, luxury, marketing programs) and operates in the same Essex/Middlesex County markets Doherty serves.
• Better Homes and Gardens Real Estate: Franchised residential brokerage operating in Massachusetts markets with comparable full-service agent representation; relevant peer for benchmarking agent tools, marketing programs, and listing conversion rates.
• William Raveis Real Estate: Family-owned regional brokerage dominant in New England; comparable as a similarly-sized regional brokerage offering residential sales, luxury, and mortgage services across overlapping Massachusetts and Connecticut geography.
• Berkshire Hathaway HomeServices: National franchised brokerage affiliated with Berkshire Hathaway; comparable for its full-service residential brokerage, luxury, and relocation services competing for the same high-end sellers in the same Northeast geography.
• Redfin: Tech-enabled residential brokerage with in-house agents and consumer-facing platform; directly competes for both sellers and buyers and pressures commission structures in the same Northeast metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DohertyProperty
• YouTubeyoutube.com/channel/UChwiLhEkbyKTlDdeLbIRkOg
• Facebookfacebook.com/DohertyProperties
• LinkedInlinkedin.com/christiandoherty
• Instagraminstagram.com/dohertyproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doherty Properties