Coldwell Banker Residential Brokerage

What Coldwell Banker Residential Brokerage does

Coldwell Banker Residential Brokerage (CBRB) is a long-established U.S. residential real estate brokerage franchise system founded in 1906 and now operating under parent company Anywhere Advisors LLC. The system combines company-owned offices (owned by a subsidiary of Anywhere Advisors) with independently owned and operated franchised offices; the legal entity is Coldwell Banker Real Estate LLC, a private, non-publicly-traded U.S. corporation. The firmographic scope per input data is 10,000+ employees, but the operational evidence provided is concentrated at a single Lynnfield, Massachusetts franchise office and a specific Sales Associate (Joyce Cucchiara) operating as an independent contractor.

The operational unit described delivers buyer and seller representation in North Shore Massachusetts (Lynnfield, Peabody, Middleton, Danvers, Saugus, and surrounding towns). Core service offerings include featured property listings, a home search portal, home valuation, neighborhood guides, buyer and seller representation, a mortgage calculator tool, and a content blog. The technology stack is light and consumer-facing: a listing/CRM platform, Google Maps API for property location display, social login (Google/Facebook), and embedded third-party widgets (MortgageCalculator.org); advertising runs through Meta and Google Ads. AI/ML is deployed in a content-and-communications layer (generative AI for property descriptions, blog posts, marketing copy; AI-assisted inquiry responses; a recommendation engine for property matching), with no proprietary models disclosed.

The business model is transaction-based commission: the agent earns a percentage of sale price at closing on completed residential transactions. There is no subscription, SaaS, or recurring revenue component. GTM is sales-led and relationship-driven, relying on referrals, repeat clients, local reputation, and a multi-channel marketing presence (website, Instagram, Facebook, Twitter, blog, email/newsletter). Pricing (commission rate) is negotiated per transaction and not publicly disclosed. The customer base is fragmented across residential home buyers and sellers — exclusively SMB/individual segment — with no enterprise customers or contractual concentration.

Name

Coldwell Banker Residential Brokerage

Legal name

Coldwell Banker Real Estate LLC

Website

https://jcsellsrealestate.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coldwell Banker Residential Brokerage is a U.S. residential real estate brokerage franchise (founded 1906) operating under Anywhere Advisors LLC. The operational unit described delivers buyer and seller representation in North Shore Massachusetts via a commission-based, referral-driven model anchored by a single top-producing Lynnfield office agent.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing services
• Real estate marketing

Headquarters

HQ city

Lynnfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate agent earns commissions on completed residential property transactions (both buyer and seller representation). Commission is typically a percentage of the sale price, paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker Residential Brokerage is a residential real estate brokerage franchise network that connects buyers and sellers of homes through licensed sales associates. Associates provide full-service buyer representation (property search, negotiation, market analysis, and transaction guidance) and full-service seller representation (pricing, marketing strategy, listing, negotiation, and transaction management), with properties listed on the MLS and the agent's local site across communities such as Lynnfield, Peabody, Middleton, Danvers, and Saugus, Massachusetts.

Product overview

Coldwell Banker Residential Brokerage operates as a residential real estate brokerage firm. Joyce Cucchiara, operating as a Sales Associate at the Lynnfield office, provides comprehensive real estate services for buyers and sellers in the North Shore Massachusetts market (including Peabody, Lynnfield, Middleton, Danvers, and Saugus). The service offering centers on Featured Properties Listings and a Home Search Portal for property discovery, complemented by Home Valuation services and Neighborhood Guides providing local market intelligence. The agent's Past Transactions demonstrate completed sales history. Core services include buyer and seller representation with full transaction support. Additional offerings include a Mortgage Calculator tool and a Real Estate Blog providing educational content. The agent holds Coldwell Banker Premier Agent affiliation and International Presidents Premier recognition, placing her in the top 1% of Coldwell Banker agents nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer agent assistance covering property search, market analysis, offer strategy, negotiation, and transaction guidance through closing for residential buyers in North Shore Massachusetts.
• Seller Representation Services Complete home selling services including property valuation, marketing strategy, listing presentation on the MLS and agent website, negotiation support, and transaction management through closing for residential sellers in North Shore Massachusetts.
• Home Valuation Property valuation service that provides homeowners with estimated market values for their properties based on address and market data, supporting pricing decisions for sellers in the North Shore market.
• Neighborhood Guides Informational neighborhood guides covering local communities including Middleton, Danvers, Saugus, Peabody, and Lynnfield, providing demographic data, school information, and community details to help buyers make informed decisions.

Quantifiable outcome

• Top 1% of all Coldwell Banker agents nationally (International Presidents Premier Award)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Partnerships

One partnership is on record.

• Coldwell Banker Residential BrokeragecoreChannel Partner/ Reseller/ DistributorJoyce Cucchiara operates as an independent contractor sales associate affiliated with Coldwell Banker Residential Brokerage. She works out of the Lynnfield office and represents the Coldwell Banker brand while maintaining her own client relationships. Coldwell Banker provides brand, technology, marketing resources, and network distribution across its franchise system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage offering traditional agent services alongside a discounted commission model. Comparable as a residential brokerage but competes on technology and pricing rather than traditional relationship-based service.
• eXp Realty: Cloud-based residential real estate brokerage with a commission-based independent contractor agent model. Comparable agent-affiliated model with national reach via virtual office structure.

Broad incumbents

• Compass: Tech-enabled residential real estate brokerage operating nationally with a large agent network. Comparable as a residential brokerage serving buyers and sellers, but operates at significantly greater scale and with proprietary technology stack.

Direct peers

• Weichert Realtors: Residential real estate franchise network operating across the eastern US with independent contractor agents. Comparable franchise-affiliated residential brokerage serving local markets.
• Century 21 Real Estate: Established global residential real estate franchise with independent contractor agents. Comparable franchise-affiliated residential brokerage model serving local markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with the Better Homes and Gardens brand. Comparable franchise model for independent contractor residential real estate agents.
• Sotheby's International Realty: Luxury-focused residential real estate franchise network. Comparable as a brand-affiliated residential brokerage; particularly relevant given Joyce's Global Luxury certification.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US, with independent contractor agents serving local markets. Closely comparable franchise-affiliated agent model serving residential buyers and sellers.
• RE/MAX: Global residential real estate franchise network with independent contractor agents. Directly comparable franchise model, agent affiliation structure, and commission-based residential transaction services.
• Berkshire Hathaway HomeServices: National residential real estate franchise network affiliated with Berkshire Hathaway. Comparable franchise structure and residential brokerage services targeting similar buyer/seller segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/joycesellsre
• Facebookfacebook.com/JCSellsRE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Residential Brokerage