Barber Financial Group
Barber Financial Group, operating as Modern Wealth Management, is a privately held registered investment adviser founded in 1996 in Lenexa, Kansas, delivering integrated financial planning, investment, tax, estate, and insurance services to high-net-worth individuals, business owners, and first responders via a team-based advisory model and AUM-based recurring fees.
- Company typePrivate
- Founded1996
- HeadquartersLenexa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Barber Financial Group does
Barber Financial Group, operating as Modern Wealth Management, is a privately held registered investment adviser founded in 1996 and headquartered in Lenexa, Kansas. The firm delivers integrated wealth management through its "Advantage Offerings" framework, which coordinates financial planning, investment management, tax planning, estate planning, and insurance planning across a team-based advisor-plus-specialist model serving high-net-worth individuals (primary segment), business owners (company retirement plan services), and first responders and military personnel (Public Safety Financial Services with DROP and pension specialization). Revenue is generated through recurring advisory fees on assets under management, with no publicly disclosed pricing schedule.
The firm's technology footprint centers on the proprietary Modern Confidence Score, a web-based questionnaire that benchmarks financial readiness across each service line and functions as a lead-generation and client-engagement layer. Distribution relies on a multi-channel owned-media strategy that includes the weekly America's Wealth Management Show radio/podcast, an education center blog, monthly newsletter, in-person events and webinars, and active presence across major social platforms, supplemented by an online client login portal.
The firm has recently shifted from purely organic growth to a more aggressive external posture. In June 2026 it acquired Flaharty Asset Management, a $1.1 billion AUM firm, as part of a stated ongoing expansion into Florida and the broader Southeast US. It has also opened an Advisor Partnership program with a dedicated Modern Women track to recruit external advisors onto the platform. The company is privately held with no disclosed venture or private equity ownership.
Barber Financial Group firmographics
Firmographics- Name
- Barber Financial Group
- Legal name
- Modern Wealth Management, LLC
- Website
- https://barberfinancialgroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Barber Financial Group, operating as Modern Wealth Management, is a privately held registered investment adviser founded in 1996 in Lenexa, Kansas, delivering integrated financial planning, investment, tax, estate, and insurance services to high-net-worth individuals, business owners, and first responders via a team-based advisory model and AUM-based recurring fees.
- Ownership category
- akta.pro rank
Barber Financial Group industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (52394), Finance and Insurance (52)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industry
- Fiduciary Investment Management (Trust Portfolios) (FSAEAKAI)
Keywords
Where Barber Financial Group is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barber Financial Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Investment Advisory Services: The company operates as a registered investment adviser offering investment advisory services. Revenue is generated through advisory fees, likely based on assets under management (AUM) given the wealth management context.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Barber Financial Group product offering
Product offeringCore offering
Barber Financial Group (operating as Modern Wealth Management, LLC) is a registered investment adviser that delivers integrated wealth management services through its "Advantage Offerings" framework. The firm's core offerings span financial planning, investment management, tax planning, estate planning, and insurance planning, coordinated to build a single goal-driven financial plan for each client. It also provides specialized services for business owners (company retirement plan administration) and public safety personnel (first responders, military), supported by a proprietary Modern Confidence Score assessment tool.
Product overview
Modern Wealth Management is a unified financial advisory firm offering integrated wealth management services through its 'Advantage Offerings' framework. The core portfolio consists of five interconnected services: Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning, all designed to work together as a coordinated, goal-driven financial plan. Additionally, the firm provides specialized services including Company Retirement Plan Services (for business owners) and Public Safety Financial Services (for first responders and military personnel). The Modern Confidence Score assessment tool helps prospects evaluate their financial readiness across each service area. The firm also produces educational content through America's Wealth Management Show podcast.
Differentiator
Problem solved
Functional benefit
Brands
- Modern Confidence Score: A financial readiness assessment tool that helps individuals understand their confidence level across various financial planning areas through a short questionnaire.
Products and services
- Financial Planning A dynamic, evolving financial strategy guided by an advisor and supported by a team of specialists, designed to build a coordinated goal-driven plan for individuals and households.
- Investment Management Portfolio design aimed at managing risk, improving tax efficiency, and aligning investment holdings with the client's overall financial goals.
- Tax Planning Strategies to reduce tax liability and optimize the timing of income, coordinated with the client's broader financial plan.
- Estate Planning Tools and strategies to secure the client's legacy and protect assets for future generations, integrated with the overall financial plan.
- Insurance Planning Coverage planning that protects the client's lifestyle and adapts to changing personal and financial circumstances.
- Company Retirement Plan Services Third-party administration and advisory services for business-sponsored retirement plans, providing compliance support, investment oversight, and employee education to improve plan outcomes.
- Public Safety Financial Services Specialized financial services for first responders, government employees, and military personnel, covering retirement planning tailored to DROP, pensions, military benefits, investments, and education.
- Modern Confidence Score A proprietary web-based questionnaire that gives clients a snapshot of their financial confidence across each Advantage Offering, helping them prioritize next steps with their advisor.
Quantifiable outcome
- 67% of people who retired with confidence had specific financial plans in place (referenced from Allianz Life 2026 Annual Retirement Study)
Companies that use Barber Financial Group
Customer profileSegments3 records
Ideal customer profiles3 records
Barber Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Barber Financial Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flaharty Asset ManagementcoreModern Wealth Management continued Florida expansion with the acquisition of Flaharty Asset Management, a $1.1B firm. This represents a significant strategic expansion of the firm's assets under management and geographic footprint in Florida.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Barber Financial Group competitors and assessment
Company assessmentDirect peers
- Mercer Advisors: RIA platform delivering comprehensive financial planning, investment management, tax, and estate services to HNW households, with a notable acquisition-led growth strategy — a direct analog to Modern Wealth's roll-up approach.
- Creative Planning: Large Kansas City-based RIA offering integrated financial planning, investment, tax, and estate services to HNW individuals and business owners — directly comparable to Modern Wealth in service mix, geography, and mid-market HNW focus.
- Mariner Wealth Advisors: National RIA built largely via acquisitions, offering planning-led wealth management to HNW clients. Closely comparable to Modern Wealth on integrated service model, AUM roll-up strategy, and HNW target segment.
- Carson Group: Wealth management firm offering integrated planning, investment, and insurance services to advisors and their clients through a partnership/affiliation model — closely aligned with Modern Wealth's advisor partnership track.
- Sanctuary Wealth: Wealth platform built to onboard independent advisors seeking planning-led, multi-specialist support — directly comparable to Modern Wealth's advisor-partnership strategy and target advisor profile.
- Halbert Hargrove: Mid-sized, planning-led RIA serving HNW individuals with integrated investment, tax, estate, and risk planning — comparable to Modern Wealth on size, fee-only planning-led model, and HNW focus.
Broad incumbents
- Cetera Financial Group: Large broker-dealer/RIA-supporting platform serving independent financial advisors with planning, technology, and back-office tools — comparable to Modern Wealth on the advisor-partnership distribution angle, but at much greater scale.
- Commonwealth Financial Network: Large independent broker-dealer/RIA servicing individual advisors with planning, investment, and insurance support — comparable to Modern Wealth's advisor-recruitment ambition, though broader in scope and scale.
- Edelman Financial Engines: Large national RIA offering financial planning and investment management to a broad mass-affluent and HNW audience — comparable on integrated planning-led RIA model, though far larger and more technology-driven.
- Goldman Sachs Personal Financial Management: National wealth management offering financial planning, investment, tax, and estate services to HNW individuals — comparable on integrated service stack, though serving a higher tier of HNW clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Barber Financial Group social profiles
Digital presenceBarber Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barber Financial Group leadership team
Management profileNumber of profiles
Barber Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barber Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barber Financial Group
What does Barber Financial Group do?
Barber Financial Group (operating as Modern Wealth Management, LLC) is a registered investment adviser that delivers integrated wealth management services through its "Advantage Offerings" framework. The firm's core offerings span financial planning, investment management, tax planning, estate planning, and insurance planning, coordinated to build a single goal-driven financial plan for each client. It also provides specialized services for business owners (company retirement plan administration) and public safety personnel (first responders, military), supported by a proprietary Modern Confidence Score assessment tool.
Is Barber Financial Group a public or private company?
Barber Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barber Financial Group founded?
Barber Financial Group was founded in 1996. It employs 51 to 100 people.
Where is Barber Financial Group based?
Barber Financial Group is headquartered in Lenexa, United States, in the North America region.
How does Barber Financial Group make money?
One revenue line is on record: investment Advisory Services.
Who are Barber Financial Group's main competitors?
Direct peers on record are Mercer Advisors, Creative Planning, Mariner Wealth Advisors, Carson Group, Sanctuary Wealth and Halbert Hargrove. Broad incumbents are Cetera Financial Group, Commonwealth Financial Network, Edelman Financial Engines and Goldman Sachs Personal Financial Management.
Does Barber Financial Group have an API?
No public API is recorded for Barber Financial Group.
What industry is Barber Financial Group in?
Barber Financial Group's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEAKAI, Fiduciary Investment Management (Trust Portfolios). Its NAICS code is 52394 and its SIC code is 6282.