InnoVent

What InnoVent does

InnoVent Leasing Limited is a UK-based, FCA-regulated credit broker founded in 2012 that specialises in IT equipment leasing and full-lifecycle asset management. The company serves corporate, legal, education, BPO, logistics, and charity customers across the UK (with a new South Africa footprint), offering flexible leasing of laptops, desktops, and servers alongside complementary services including procurement, trade-in, sale-leaseback, short-term rental, refurbishment under the 2nd Life IT brand, secure ADISA-certified disposal, and configuration/deployment. Its core proposition is a closed-loop circular model: equipment is leased, returned at end of term, refurbished, and redeployed through the 2nd Life IT channel, with the Turn IT Green initiative providing the sustainability narrative.

The product portfolio is anchored by Flexilease (the flagship leasing product, from £15.20 per device per month) and the proprietary V-Track SaaS platform, which provides real-time inventory tracking, device health monitoring, license and contract management, and JML process automation across the leased fleet. The 2nd Life IT Flexilease subscription product (launched October 2025) extends this model into a true monthly subscription with no long-term commitment, and Warranty Plus (April 2026) adds instant device-swap support. Distribution combines a direct field sales team for enterprise deals, an IT reseller partner programme for mid-market reach, event presence (DTX London, Bett), and a website funnel for smaller deployments.

InnoVent is bootstrapped, privately held, and operates without external institutional investment or a parent company. It employs 101-250 people, has cumulatively leased 80,000+ assets and refurbished 30,000+ devices, and is regulated by the Financial Conduct Authority as a credit broker and accredited by the Finance & Leasing Association since 2012. The business model is predominantly recurring (monthly leasing subscriptions, rental) supplemented by transaction-based revenue streams (trade-in, sale-leaseback, refurbishment resale, disposal fees).

Name

InnoVent

Legal name

InnoVent Leasing Limited

Website

https://innovent.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

InnoVent Leasing Limited is a UK-based provider of IT equipment leasing, refurbishment, and lifecycle management services for corporate, legal, education, BPO, and charity customers, operating through direct sales, an IT reseller channel, and its proprietary V-Track asset management platform.

Ownership category

akta.pro rank

Product category

IT Equipment Leasing and Lifecycle Management

NAICS

Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI), Rent-to-Own (RTO) Consumer Leasing (FSAKANAE)

Keywords

• IT equipment leasing
• Refurbished IT hardware
• IT asset management
• IT lifecycle services
• Secure IT disposal

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. IT Equipment Leasing: Core recurring revenue stream offering flexible leasing of IT hardware including laptops, desktops, and servers. Customers pay monthly fees with no upfront capital expenditure, with the option to upgrade, return, or purchase at end of lease term.
2. Trade-in and Buyback: One-time transaction revenue from purchasing customers' existing IT equipment. Provides credit toward new leases or direct cash payments, supporting the circular economy model.
3. Short-term Rental: Flexible short-term rental options for temporary IT equipment needs, supporting project-based or seasonal requirements
4. Sale and Leaseback: Enables customers to sell their owned IT equipment to InnoVent and lease it back, freeing up capital while retaining equipment access

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

InnoVent provides IT equipment leasing, refurbished device sales (2nd Life IT), short-term rental, trade-in and sale-leaseback, configuration and zero-touch deployment, warranty support, and secure end-of-life disposal for UK businesses, law firms, education institutions, charities, and BPO firms. The offering is unified by the proprietary V-Track IT asset management platform and a circular economy model in which leased equipment is refurbished and redeployed under the Turn IT Green initiative.

Product overview

InnoVent is a UK-based provider of leased and refurbished IT equipment offering a comprehensive portfolio of IT lifecycle solutions. The core offering combines IT leasing and procurement services with a proprietary 2nd Life IT refurbishment programme. Key products include IT Leasing for flexible equipment financing, IT Procurement for vendor-agnostic hardware sourcing, 2nd Life IT (refurbished corporate devices), and 2nd Life IT Flexilease (flexible monthly subscription). Supporting services span Configuration & Deployment/Zero Touch Deployment for device setup, V-Track for cloud-based IT asset management, Warranty Support and Repair Services, Trade-In and Sale & Leaseback for value recovery, Secure IT Disposal for end-of-life handling, and specialised Education IT Solutions. The portfolio is unified through a shared ownership model where leased equipment returns at end-of-term for refurbishment and redeployment, enabling organisations to scale IT infrastructure while pursuing sustainability goals via the Turn IT Green initiative.

Differentiator

Problem solved

Functional benefit

Brands

• 2nd Life IT: Refurbished laptop and IT equipment brand offering high-performance business-grade devices at up to 40% savings compared to new equipment, focused on sustainability and circular economy principles.
• Turn IT Green
• V-Track
• Zero Touch Deployment

Products and services

• IT Leasing Flexible IT equipment leasing solutions allowing organisations to lease laptops, desktops, and other IT equipment with financing options that spread costs over the asset's useful life. Available with end-of-term options to upgrade, return, or purchase.
• IT Procurement Expert advisory and sourcing service for acquiring technology assets, including price validation, vendor-agnostic hardware selection, and one-stop-shop procurement management for organisations.
• 2nd Life IT (Refurbished IT Equipment) Refurbished corporate IT equipment programme offering high-performance laptops and desktops at up to 40% savings compared to new devices, fully tested, upgraded, and backed with warranty, targeted at cost- and sustainability-conscious organisations.
• 2nd Life IT Flexilease Flexible monthly subscription plan for enterprise-grade 2nd Life IT laptops with no long-term contracts, no exit fees, and the ability to scale devices up or down as business needs change.
• Short Term Rental Temporary IT equipment rental service for events, projects, or seasonal needs, allowing businesses to rent laptops from 10 to 1000 devices on a weekly, monthly, or quarterly basis.
• Configuration & Deployment End-to-end device preparation and deployment services including custom imaging, Autopilot/DEP enrolment, asset tagging, and desk-side or remote delivery with user setup support.
• Zero Touch Deployment Automated device deployment approach that reduces IT team involvement through pre-configuration, eliminating manual setup for office, remote, and hybrid working environments.
• Warranty Support and Repair Services Comprehensive in-life IT support including warranty management, Return-to-Base repair or replacement services, and optional user-damage repair for devices under subscription.
• V-Track IT Asset Management Software

Quantifiable outcome

• Up to 40% cost savings compared to outright purchase
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ADISAcoreOthersAsset Disposal & Information Security Alliance partnership ensuring ADISA-certified data erasure standards for all IT equipment disposed of through InnoVent. Critical for compliance and trust in secure equipment disposal.
• Reusing ITcoreStrategic or Co-development PartnerCharity partnership for donating refurbished devices to digital inclusion causes. InnoVent provides refurbished equipment that Reusing IT distributes to those in need, supporting the circular economy and digital inclusion mission.
• BluestoneminorGTM or Marketing PartnerPartnership focused on the education sector, combining services to address technology needs in schools and educational institutions.
• GBPO SolutionsminorChannel Partner/ Reseller/ DistributorBusiness Process Outsourcing industry partnership, with GBPO Solutions potentially referring or distributing InnoVent's IT leasing services to BPO sector customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tier1 Asset Management: UK-based IT Asset Disposition and lifecycle services provider offering refurbishment, secure data destruction, and IT resale — directly overlapping with InnoVent's 2nd Life IT refurbishment, ADISA disposal, and trade-in streams.
• CCL Group: UK IT asset management, lifecycle, and refurbishment specialist. Comparable target market (corporates, education, public sector) and overlapping product set around asset tracking, redeployment, and secure disposal.
• Circular Computing: UK-based refurbisher of corporate-grade laptops marketed to enterprises under a sustainability/circular-economy proposition — closely overlapping InnoVent's 2nd Life IT positioning and price-for-performance trade-off.

Broad incumbents

• Computacenter: Large UK-headquartered enterprise IT services and asset management group. Broader portfolio but its device lifecycle, deployment, and managed service offerings address the same enterprise customer base as InnoVent.
• Sims Lifecycle Services: Global IT asset disposition, refurbishment and circular services business. A larger, broader incumbent competing in the back-half of InnoVent's procure-to-retire chain, particularly on refurbishment and resale.
• HP Financial Services: OEM-captive IT leasing and lifecycle arm of HP. Competes at the top end of the IT leasing market with the scale advantages of a manufacturer-backed lessor that InnoVent does not have.
• Dell Financial Services: OEM finance arm of Dell Technologies offering leasing and DaaS for enterprise fleets. Overlaps with InnoVent's leasing revenue stream but with far greater balance sheet and dealer reach.
• Apple Financial Services: Vendor-side leasing program bundled with Apple enterprise sales. A direct alternative for any Apple-heavy corporate fleet InnoVent would otherwise finance and refurbish.
• BNP Paribas Leasing Solutions: Bank-backed equipment finance lessor covering IT among many equipment classes. Represents the large incumbent finance lessor channel that competes against brokers like InnoVent for direct vendor financing mandates.
• Lenovo Financial Services: OEM-captive leasing and DaaS program for Lenovo devices. Competes head-on with InnoVert's core laptop/desktop leasing proposition in mid-market and enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innoventuk
• YouTubeyoutube.com/channel/UChLveHwRQs0kkDuWNa4C14w
• Facebookfacebook.com/InnoventUK
• LinkedInlinkedin.com/company/innoventuk
• Instagraminstagram.com/innoventuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnoVent