MDSX Creative
MDSX Creative is an Orlando-based, minority-certified experiential design agency delivering immersive design, media production, and creative management services for enterprise clients in themed entertainment, museums, science centers, and branded environments.
- Company typePrivate
- Founded2015
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MDSX Creative does
MDSX Creative is an Orlando, Florida-based experiential design agency founded in 2015 by Dan Picard and Janelle Picard that serves enterprise clients in themed entertainment, museums, science centers, branded environments, and live entertainment. The company's core offering is organized into three service pillars—Experiential Design, Media Design, and Creative Management—delivered by a 20-plus-year-veteran creative team (1–10 core staff) supplemented by independent contractors and partner small businesses. Marquee client relationships span Walt Disney Imagineering, Universal Creative, SeaWorld Parks & Entertainment, The Franklin Institute, Kennedy Space Center Visitor Complex, Children's Museum of Indianapolis, Disney Cruise Line, Electronic Arts, Finastra, and Bluegreen Vacations, among others.
The underlying production stack combines motion graphics, 2D and 3D animation, interactive programming and game development, projection mapping, scenic design, CAD/Revit drafting, on-site art direction, audio design, and UI design executed for immersive environments. Documented execution includes the $8.5 million 'Wondrous Space' exhibit at The Franklin Institute (opened November 2023), the Electricity Gallery redesign, the Test Track 2.0 interactive Design Studio kiosk at EPCOT, Disney's 'Beacons of Magic' 50th-anniversary projections, and a 13-minute three-screen media show produced for the Disney Wish Christening in June 2022. The firm is Florida-certified as a minority-owned (African-American) business and was spotlighted in the 2023 Comcast Universal Impact Report as the first themed entertainment firm so recognized.
MDSX operates a contractor-flex model that allows rapid scaling into adjacent verticals and geographies, with revenue generated exclusively through project-based professional services fees. No external venture capital or private equity funding is disclosed. The October 2025 announcement of MDSX's partnership with Comcast NBCUniversal to deliver 'Universal Theme Parks: The Exhibition' world premiere at the Franklin Institute (opening February 2026), together with the recent recruitment of Chief Creative Officer Steve Tatham—a 28-year Walt Disney Imagineering alumnus who most recently served as VP and Executive Creative Director for Universal's Epic Universe—indicates an active strategic scaling phase.
MDSX Creative firmographics
Firmographics- Name
- MDSX Creative
- Legal name
- MDSX Creative
- Website
- https://mdsx-creative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MDSX Creative is an Orlando-based, minority-certified experiential design agency delivering immersive design, media production, and creative management services for enterprise clients in themed entertainment, museums, science centers, and branded environments.
- Ownership category
- akta.pro rank
MDSX Creative industry classification
Industry- Product category
- Experiential Design Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
Keywords
Where MDSX Creative is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MDSX Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services: Project-based creative services including experiential design, media design, creative management, concept development, design development, and on-site art direction for themed entertainment, museums, and attractions
- Creative Direction and Management: Creative direction, planning, concept design, design development with CAD/Revit drafting, and on-site art direction services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MDSX Creative product offering
Product offeringCore offering
MDSX Creative is an experiential design and production agency that creates immersive spaces, media content, and manages creative production for themed entertainment, museums, and attraction clients. The firm delivers three core service pillars: Experiential Design (combining aesthetics, storytelling, and technology to create immersive spaces, events and experiences), Media Design (leveraging innovative technology such as motion graphics, projection mapping, and 2D/3D animation to enhance guest experiences), and Creative Management (transforming ideas into ambitious projects through direction, planning, scheduling, budget, and production management).
Product overview
MDSX Creative is an experiential design agency offering a comprehensive suite of services for themed entertainment, museums, live entertainment, and branded environments. Their offering consists of three primary service pillars: Experiential Design (creating immersive spaces through aesthetics, storytelling, and technology), Media Design (innovative technology solutions enhancing user experiences), and Creative Management (savvy development transforming ideas into ambitious work). These are supported by detailed services including creative direction, planning, concept design, CAD/Revit drafting, on-site art direction, content creation, 2D/3D animation, creative writing, storyboards, pre-visualization, UI design, production, audio design, editing, scheduling, budget management, master planning, and production management. The company operates as a service-based agency rather than a product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Design
Quantifiable outcome
- First Themed Entertainment Company spotlighted in Comcast Universal Impact Report
- +1 more outcomes
Companies that use MDSX Creative
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
MDSX Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MDSX Creative partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core, secondary and minor.
- Comcast NBCUniversalmajorPartnership with Comcast NBCUniversal for 'Universal Theme Parks: The Exhibition' world premiere at the Franklin Institute opening February 2026. MDSX was previously spotlighted in the Comcast Universal Impact Report as the first Themed Entertainment Company to receive this recognition.
- DNC Parks & Resorts at KSC, Inc.coreOngoing collaboration with DNC Parks & Resorts for Kennedy Space Center projects including Planet Play (opened January 2021) and Holidays In Space 2022 featuring original character Starflake
- Walt Disney ImagineeringcoreLong-term partnership for Disney projects including Test Track 2.0 at EPCOT, Beacons of Magic for 50th Anniversary, Happily Ever After nighttime spectacular, and Disney Cruise Line Wish Christening
- SeaWorld Parks & EntertainmentcorePartnership for Infinity Falls water ride at SeaWorld Orlando (opened 2018), providing creative management as Owner's Representative and concept development
- The Franklin InstitutecoreMajor partnership for $8.5 million Wondrous Space exhibit (opened November 2023) and Electricity Gallery remixed design. Wondrous Space is first of six upcoming experiences to replace museum's 12 existing exhibits
- Electronic Arts (EA)coreCollaboration to expand EA's storytelling to the physical world at Orlando Headquarters through large-form exterior content and interior space design, with community engagement focus
- Children's Museum of IndianapoliscoreThree-year collaborative development of Emmett Till Sound & Light Show traveling exhibit with Till family, Emmett Till & Mamie Till-Mobley Institute, and Emmett Till Interpretive Center
- Bluegreen VacationssecondaryPartnership for The Marquee Resort immersive experience design in New Orleans, extending beyond original scope to become partners in honoring local legacy
- FinastrasecondaryDesign of immersive strategic briefing spaces at Finastra's North American headquarters in Orlando and UK location, creating collaborative environments for banking industry discussions
- Gideon's BakehousesecondaryStorytelling development and design collaboration for newest Disney Springs location, including deeper story experience and signature 3-foot cookie creation
- City of HomesteadsecondaryComplete research, planning, production and installation of Homestead History Experience including VR Cube, interactive display, and corresponding website for City of Homestead's Cybrarium
- The Nassal CompanyminorListed as partner/client for themed entertainment projects
- AECOMminorListed as partner/client, specifically mentioned in Universal Creative AECOM context
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MDSX Creative competitors and assessment
Company assessmentDirect peers
- The Nassal Company: Orlando-based experiential design and production firm specializing in themed entertainment, museums, and attractions. Nassal is one of MDSX's listed implementation partners and competes directly for the same Disney/Universal/SeaWorld project work.
- Thinkwell Group: Los Angeles-based experience design and production agency serving theme parks, museums, brand experiences, and attractions worldwide. Directly comparable service portfolio (master planning, design, production) and similar enterprise client overlap.
- BRC Imagination Arts: Legendary experiential design firm founded by Bob Rogers, producing immersive brand, museum, and themed entertainment experiences globally. Closely comparable to MDSX in scope (concept-to-installation storytelling) and tier-1 client roster.
- Dimensional Innovations: Kansas City-based experiential design and build firm specializing in museums, sports venues, retail, and brand activations. Comparable integrated design-build model serving institutional and enterprise clients.
- Jack Rouse Associates: Cincinnati-based experience design and strategy consultancy serving museums, theme parks, and brand experiences. Highly comparable service model combining strategy, design, and production for institutional clients.
- Second Story (part of ESI Design): Atlanta and Portland-based interactive experience design studio specializing in museums, brand environments, and storytelling. Comparable in size and creative focus on immersive interactive experiences.
- Stoke (formerly SmartCo): Grand Rapids-based experiential agency serving theme parks, museums, and brand experiences with strategy, design, and production services. Direct comparable in mid-size experiential agency positioning.
Broad incumbents
- AECOM (Theme Park / Experience Design practice): Global engineering and design services firm with a major theme park and attractions practice (Universal Creative AECOM). Directly competes for themed entertainment design work at much larger scale; MDSX itself lists AECOM as a partner.
Emerging players
- Think & Company: Immersive experience design firm focused on branded environments and visitor experiences. Smaller-scale peer with overlapping experiential design capabilities for museums and attractions.
- Miller Creative Group: Specialty design and fabrication firm serving themed entertainment and museums. Adjacent peer with overlapping project scope and client base in the attractions industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MDSX Creative social profiles
Digital presenceMDSX Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
MDSX Creative leadership team
Management profileNumber of profiles
Profiles10 records
MDSX Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MDSX Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MDSX Creative
What does MDSX Creative do?
MDSX Creative is an experiential design and production agency that creates immersive spaces, media content, and manages creative production for themed entertainment, museums, and attraction clients. The firm delivers three core service pillars: Experiential Design (combining aesthetics, storytelling, and technology to create immersive spaces, events and experiences), Media Design (leveraging innovative technology such as motion graphics, projection mapping, and 2D/3D animation to enhance guest experiences), and Creative Management (transforming ideas into ambitious projects through direction, planning, scheduling, budget, and production management).
Is MDSX Creative a public or private company?
MDSX Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MDSX Creative founded?
MDSX Creative was founded in 2015. It employs 1 to 10 people.
Where is MDSX Creative based?
MDSX Creative is headquartered in Orlando, United States, in the North America region.
How does MDSX Creative make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are creative Direction and Management.
Who are MDSX Creative's main competitors?
Direct peers on record are The Nassal Company, Thinkwell Group, BRC Imagination Arts, Dimensional Innovations, Jack Rouse Associates, Second Story (part of ESI Design) and Stoke (formerly SmartCo). AECOM (Theme Park / Experience Design practice) is listed as a broad incumbent. Emerging players are Think & Company and Miller Creative Group.
Does MDSX Creative have an API?
No public API is recorded for MDSX Creative.
What industry is MDSX Creative in?
MDSX Creative's product category is Experiential Design Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54143 and its SIC code is 7330.