Beautiful Minds Medical

What Beautiful Minds Medical does

Beautiful Minds Medical is a privately held, single-site outpatient mental health practice headquartered in a 5,800 sq. ft. facility at 13300 New Airport Road, Auburn, California. The company delivers integrated psychiatric care for adults with treatment-resistant mood and anxiety disorders, with secondary service lines extending to adolescents aged 15-21, co-occurring substance use, and difficult-to-diagnose presentations. Its core portfolio includes PrTMS (Personalized repetitive Transcranial Magnetic Stimulation) therapy, traditional psychiatric evaluation and medication management, individual and family counseling, a three-week Intensive Outpatient Program (IOP), Medical Nutrition Therapy, and Life & Health Coaching. The practice operates under a proprietary Bio-Psycho-Social-Spiritual care model anchored by the branded 'CHOOSE LIFE' wellness framework spanning ten lifestyle domains (Connection, Hydration, Optimism, Oxygen, Self-Control, Exercise, Light, Internal Clock, Food, Environment).

The company's flagship technology is PrTMS, an FDA-cleared, non-invasive neuromodulation modality that uses targeted magnetic pulses to stimulate underperforming brain regions implicated in mood regulation, with the aim of modulating serotonin, norepinephrine, and dopamine activity. Treatment courses span approximately seven weeks with daily 30-40 minute sessions. The platform claims an 83% response rate and 62% remission rate for treatment-resistant major depressive disorder, supported by an external evidence base of 65+ clinical studies and 6.6 million+ treatments delivered across the broader PrTMS installed base. Adjacent offerings include validated online screening tools (PHQ-9, GAD-7, AUDIT-C, PC-PTSD, drug abuse, bipolar), a patient portal for records and refills, and an integrated Metagenics nutritional supplements storefront.

Revenue is generated almost entirely through insurance-billed clinical services. PrTMS therapy is reimbursed by Medicare, Medicaid, Tricare, and ten major commercial payers (United Healthcare, Anthem Blue Cross, Aetna, Cigna, BCBS, Health Net HMO, Beacon, Meritain, Western Health Advantage), giving access to an estimated 300M+ insured Americans. Supplementary revenue comes from standard psychiatric copays, self-pay rates, cancellation/no-show fees, and Metagenics supplement sales routed through the on-site storefront. The practice is physician-owned under Medical Director Dr. Daniel Binus and Clinical Director Dr. K'dee Crews, with no disclosed investors, funding rounds, acquisitions, or parent company. All clinical services are delivered in person at the Auburn facility, with marketing reach extending across four Northern California markets: Auburn, Rocklin, Roseville, and Yuba City.

Name

Beautiful Minds Medical

Legal name

Beautiful Minds Medical

Website

https://beautifulmindsmedical.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautiful Minds Medical is a privately held, single-site outpatient mental health practice in Auburn, California, delivering PrTMS therapy, psychiatry, counseling, an intensive outpatient program, and nutrition coaching to adults with treatment-resistant mood, anxiety, and co-occurring disorders across four Northern California markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PrTMS Therapy Services: Revenue generated from transcranial magnetic stimulation treatment sessions. Covered by major insurance providers including Medicare, Medicaid, Tricare, and commercial insurers. Treatment course typically spans less than two months with daily sessions.
2. Psychiatric Services: Psychiatric evaluation, diagnosis, and medication management services. Includes initial 50-minute assessments and follow-up appointments. Revenue generated through insurance billing and self-pay.
3. Intensive Outpatient Program (IOP): Structured mental health treatment program running three hours daily, five days per week for approximately three weeks. Includes group therapy, psychiatric evaluation, medication management, and wellness education.
4. Counseling/Therapy Services: Individual and family therapy sessions provided by licensed therapists including LMFTs, LCSWs, and clinical psychologists.
5. Medical Nutrition Therapy: Personalized 1-on-1 nutrition counseling and medical nutrition therapy services. Additional revenue from Metagenics nutritional supplements sold through their storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beautiful Minds Medical is an outpatient mental health practice delivering psychiatric evaluation, medication management, individual and family counseling, intensive outpatient programming, life and health coaching, medical nutrition therapy, and FDA-cleared PrTMS (Personalized repetitive Transcranial Magnetic Stimulation) neuromodulation. Services are delivered at a single 5,800 sq. ft. Auburn, California facility and reimbursed primarily through Medicare, Medicaid, Tricare, and major commercial insurance plans, with self-pay available.

Product overview

Beautiful Minds Medical offers a comprehensive mental health treatment platform combining traditional psychiatric care with advanced neuromodulation therapy and holistic wellness. The core portfolio centers on PrTMS (Personalized repetitive Transcranial Magnetic Stimulation) as the flagship advanced treatment offering, supplemented by traditional psychiatry services, counseling, and an Intensive Outpatient Program. The CHOOSE LIFE wellness framework integrates across all services, incorporating Medical Nutrition Therapy and Life & Health Coaching as complementary modules. The company provides mental health services for conditions including depression, anxiety, OCD, PTSD, bipolar disorder, eating disorders, ADHD, psychotic disorders, and substance use disorders. Additional patient resources include self-assessment screening tools and a patient portal for medication refills and health record access.

Differentiator

Problem solved

Functional benefit

Products and services

• PrTMS Therapy FDA-cleared non-invasive brain stimulation therapy using magnetic pulses to treat major depressive disorder, OCD, and anxious depression by targeting underperforming brain regions. Sessions last 30-40 minutes, typically delivered daily over 7 weeks. Reimbursed by Medicare, Medicaid, Tricare, and major commercial insurers.
• Psychiatry Services Psychiatric assessment, diagnosis, and medication management for adults with mental health conditions. Initial appointments last 50 minutes and include whole-person treatment plans addressing nutrition, exercise, sleep, and lifestyle habits alongside pharmacotherapy.
• Counseling Services Weekly one-on-one therapy sessions delivered by licensed therapists (LMFTs, LCSWs, and clinical psychologists) providing a supportive environment for processing sadness, stress, relationship issues, and family problems.
• Intensive Outpatient Program (IOP) Short-term integrated mental health program providing personalized care including group therapy, weekly psychiatric evaluation, medication management, and wellness education. Runs 3 hours daily, 5 days per week for approximately 3 weeks.
• Life and Health Coaching Personalized 1-on-1 coaching service that helps patients build a roadmap to meet daily goals and define new life and health objectives in support of mental health treatment.
• Medical Nutrition Therapy Personalized 1-on-1 nutrition counseling offering evidence-based guidance for managing conditions like type 2 diabetes or improving nutritional habits, delivered by a registered dietitian. Includes access to Metagenics nutritional supplements via an integrated storefront.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MedicarecoreChannel Partner/ Reseller/ DistributorMedicare participating provider. The practice accepts assignment and bills Medicare directly for covered services. Patients responsible for deductibles and co-insurance amounts at time of visit.
• MedicaidcoreChannel Partner/ Reseller/ DistributorMedicaid coverage accepted for PrTMS therapy and covered mental health services.
• TricarecoreChannel Partner/ Reseller/ DistributorTricare military health insurance coverage accepted for PrTMS therapy and mental health services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor commercial insurance provider with PrTMS therapy coverage for qualifying patients.
• Anthem Blue CrosscoreChannel Partner/ Reseller/ DistributorMajor commercial insurance provider covering PrTMS therapy and mental health services.
• AetnacoreChannel Partner/ Reseller/ DistributorCommercial insurance provider with PrTMS therapy coverage.
• CignacoreChannel Partner/ Reseller/ DistributorCommercial insurance provider with PrTMS therapy coverage.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor insurance provider covering PrTMS therapy and mental health services.
• Health Net HMOcoreChannel Partner/ Reseller/ DistributorHMO plan coverage with PrTMS therapy and mental health service benefits.
• Beacon Health OptionscoreChannel Partner/ Reseller/ DistributorBehavioral health insurance provider covering mental health services.
• Meritain HealthcoreChannel Partner/ Reseller/ DistributorCommercial insurance provider with PrTMS therapy coverage.
• Western Health AdvantagecoreChannel Partner/ Reseller/ DistributorRegional commercial insurance provider covering mental health services.
• PrTMS Therapy Reimbursement Support ProgramminorOthersIndependent financial assistance program facilitated by PrTMS Therapy Reimbursement Managers to help patients navigate insurance process and access additional benefits. Contact: 866-507-1614 (option 6) or [email protected].

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenbrook TMS: Publicly traded operator of outpatient TMS clinics across the U.S. Directly comparable as a multi-site provider of transcranial magnetic stimulation for depression and OCD, serving a similar treatment-resistant patient population with insurance-based billing.
• CereCare (formerly TMS Health Solutions): Multi-clinic TMS provider specializing in non-invasive brain stimulation for depression, anxiety, and OCD in California. Closest geographic and clinical peer to Beautiful Minds given overlapping service lines (TMS, psychiatry, therapy) and California footprint.
• Amen Clinics: Specialty outpatient mental health chain using brain imaging (SPECT) plus integrative psychiatry to treat complex patients. Comparable to Beautiful Minds in its brain-focused, treatment-resistant positioning and holistic care model.
• MindPath Health: Outpatient psychiatry and therapy group with TMS services across multiple states. Comparable business model: physician-led mental health clinics with insurance-based revenue, integrative treatment options, and treatment-resistant specialty positioning.
• Newport Healthcare: Provider of outpatient and residential mental health treatment programs including intensive outpatient programs for adolescents and young adults. Comparable to Beautiful Minds' IOP service line and adolescent (15–21) depression use case.
• Two Chairs: Outpatient therapy practice with in-person and virtual services across California. Overlaps with Beautiful Minds on counseling services and California-based insured patient acquisition, though focused exclusively on talk therapy.

Emerging players

• Charlie Health: Virtual intensive outpatient program provider for teens and young adults with depression, anxiety, and substance use. Overlaps with Beautiful Minds' IOP offering but delivers via telehealth rather than brick-and-mortar.
• Talkiatry: Tech-enabled outpatient psychiatry practice network accepting insurance across multiple states. Comparable on the psychiatry/medication management service line, though lacks TMS and intensive programming.
• Brightside Health: Online mental health provider combining telehealth psychiatry with medication and therapy for depression and anxiety. Competes for the same insured outpatient population, particularly on the medication-management side.

Regional players

• Pasadena Recovery Center / Behavioral Health Centers: California-based outpatient mental health and substance use treatment provider with IOP and psychiatry services. Comparable regional Southern California peer operating similar service lines (IOP, psychiatry, counseling) with insurance contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeautifulMindsMedical
• LinkedInlinkedin.com/company/beautiful-minds-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautiful Minds Medical