DMC

What DMC does

DMC Institute (legal entity: J & J DATA MINING CONSULTING SOCIEDAD ANONIMA CERRADA), headquartered in San Isidro, Lima, Peru, is a privately held data and analytics education provider founded on February 12, 2009, by Jonny Chambi. The company offers 100+ synchronous live online programs and asynchronous content across six professional profiles (Data Analytics, Data Science, Data Engineering, Data Lead, Business Analytics, and AI & Automation Low Code), delivered via a WordPress-based e-commerce storefront (dmc.pe) and a dedicated virtual classroom platform (aulavirtualdmc.com), with marketing and lead generation supported by an educational blog, social channels, and free webinars. Curriculum infrastructure relies on standard third-party tools (Cloudflare, WP Engine, GA, Mailchimp, Sendgrid) rather than proprietary model training pipelines, although a proprietary Agile Learning methodology structures the pedagogy.

The business operates three revenue lines. Consumer learners purchase DataPro subscription memberships (Platinum Semi-Annual at S/2,100, Platinum Annual at S/3,400, and Infinity Annual at S/4,900 PEN) or one-off courses, specializations, and diplomas priced between S/315 and S/3,299 PEN, with installment billing through Peruvian banks. A B2B corporate training vertical delivers customized programs to enterprises and government entities (logos disclosed include BCP, Interbank, Mibanco, MINEDU, Mincetur, KONECTA, Indra, and others) under dedicated account management. A separate DMC Play tier offers asynchronous recorded content. The company has served 15,000+ alumni cumulatively and reports 40,000+ corporate trainees, with strategic display partnerships with Microsoft, SAP, IBM, and Oracle enabling vendor-aligned certification pathways such as CertiProf BIAPC. In 2025 the company rebranded from DMC Peru to DMC Institute to signal expanded institutional scope and global reach across Peru, Bolivia, Chile, and Colombia.

The operating model is bootstrapped and founder-controlled, with 11-50 employees and a contracted faculty of 150+ international practitioners, no disclosed external funding, no proprietary AI models, and no public regulatory actions, M&A, or restructuring events. Day-to-day operations, ongoing product launches (including 2025 AI-augmented specializations), and a 2021 asynchronous platform extension confirm active status and incremental expansion.

Name

DMC

Legal name

J & J DATA MINING CONSULTING SOCIEDAD ANONIMA CERRADA

Website

https://dmc.pe

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

DMC Institute is a Peruvian data and analytics education provider offering 100+ live and asynchronous training programs across six professional profiles, sold via individual subscriptions (DataPro) and customized corporate training for enterprises and government in LATAM.

Ownership category

akta.pro rank

Product category

Data Analytics and AI Professional Training

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Data analytics training
• Data science education
• Corporate training services
• Online learning platform
• Professional certification programs

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Memberships (DataPro): Subscription-based memberships offering ongoing access to courses, specializations, and diplomas for individual learners. Three tiers are available: DataPro Infinity Annual, DataPro Platinum Annual, and DataPro Platinum Semi-Annual, each with different access levels and durations.
2. Individual Course and Program Sales: One-time purchase of individual courses, specializations, bootcamps, and diplomas for individual consumers. Prices range from S/315 to S/3,299 per program. Payment options include installment plans (up to 12 interest-free installments with specific Peruvian banks).
3. Corporate Training Services: Customized corporate training programs sold to enterprise clients. The company provides B2B proposals aligned to organizational objectives, with dedicated B2B account management. Programs are tailored to client needs with flexible delivery formats (virtual, hybrid, in-company).
4. DMC Play Membership: A membership tier that includes access to recorded content and asynchronous materials, distinct from the 100% live online training model of other programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

DMC Institute sells data and analytics training programs to both individuals and organizations, delivered primarily through live online synchronous classes on its virtual classroom platform. Its core offerings comprise subscription-based DataPro memberships (Infinity Annual, Platinum Annual, Platinum Semestral), standalone diplomas such as the Diploma Data Analyst and Diploma Advanced Data Analyst, individual courses and specializations in Power BI, SQL Server, Excel with Copilot, Python, and Data Storytelling, and customized corporate training services delivered virtually, in hybrid format, or in-company.

Product overview

DMC Institute is an educational technology company offering a comprehensive portfolio of data and analytics training programs. The core offering consists of three DataPro membership tiers (DataPro Infinity Annual, DataPro Platinum Annual, and DataPro Platinum Semestral) that provide access to courses, specializations, and diplomas. These memberships are complemented by individual diploma programs (Diploma Data Analyst, Diploma Advanced Data Analyst) and individual courses (Power BI Nivel 1 and 2, specializations in Power BI/SQL Server/Excel with AI). Corporate training services are available for enterprise clients. The company operates under a platform-based model where memberships provide unified access to the learning ecosystem while individual programs offer targeted skill development.

Differentiator

Problem solved

Functional benefit

Brands

• DataPro Membership: Subscription-based membership program offering access to courses, specializations, and diplomas in data analytics with tiered plans (DataPro Infinity Annual, DataPro Platinum Annual, DataPro Platinum Semestral).
• DMC Play

Products and services

• DataPro Infinity Annual Membership Annual subscription membership granting individual learners comprehensive access to more than 5 courses, 20+ specializations, and 4 diplomas with over 1,600 academic hours, plus employability workshops, a learning path mentorship session, and community access. Priced at S/4,900 (PEN) per year, approximately $1,447.66 USD.
• DataPro Platinum Annual Membership Annual subscription membership providing individual learners with access to 5+ courses and 20+ specializations, 1,200+ academic hours, employability workshops, a learning path mentorship session, and DMC community access. Priced at S/3,400 (PEN) per year.
• DataPro Platinum Semestral Membership Six-month subscription membership offering access to 5+ courses and 20+ specializations with 1,200+ academic hours, employability workshops, learning path mentorship, and DMC community access. Priced at S/2,100 (PEN) per 6 months (S/350 monthly equivalent).
• Diploma Data Analyst Professional diploma program teaching data analysis skills using Excel, Power BI, SQL, and Python for dashboard creation, report automation, and business decision-making. 76 academic hours with certification (minimum 80% attendance and 14/20 passing grade), and option to take the BIAPC international certification from CertiProf at a preferential rate. Priced at S/3,299 (PEN) total.
• Diploma Advanced Data Analyst Advanced diploma program for converting data into visual business solutions using SQL Server, Power BI, Python, Microsoft Fabric, BigQuery, and AI. 128 academic hours with certification. Priced at S/3,700 (PEN) total, scheduled to start 27/08/2026.
• Power BI Nivel 1 Entry-level course teaching data transformation and visualization using Power BI and Power Query, covering data modeling and report design. 20 academic hours across 5 sessions with certification. Priced at S/525 (PEN) standard; S/315 (PEN) with a 40% discount.
• Power BI Nivel 2 Advanced Power BI course covering DAX, multidimensional data models, and BI architecture for executive dashboards. 24 academic hours across 6 sessions with certification. Priced at $102.46 USD (discounted from approximately $170.76).
• Especialización en Power BI potenciado con IA Power BI specialization enhanced with AI capabilities for transforming dispersed data into interactive reports and dashboards. 11 sessions with certification. Priced at S/520 (PEN) with a 20% discount (original S/650).
• Especialización en SQL Server potenciado con IA SQL Server specialization with AI integration covering database design and efficient information querying. 15 sessions with certification. Priced at S/600 (PEN) with a 20% discount (original S/750).
• Especialización en Microsoft Excel con Copilot Microsoft Excel specialization leveraging Copilot AI for enhanced spreadsheet capabilities and automation. 15 sessions with certification. Priced at S/400 (PEN) with a 20% discount (original S/500).
• Data Storytelling Short course on applying storytelling techniques to dashboards and reports using Power BI for impactful data communication. 4 sessions with certification. Priced at S/264.60 (PEN) with a 40% discount (original S/441).
• Introducción a SQL y Python para Análisis de datos Foundation course on SQL and Python for data analysis, data transformation, and task automation. 4 sessions with certification. Priced at S/359.40 (PEN) with a 40% discount (original S/599).
• Corporate Training Services Customized corporate training programs in Data, Analytics, and AI sold to enterprise clients, aligned to organizational objectives, with a dedicated B2B account manager, flexible delivery formats (virtual synchronous, hybrid, or in-company at client premises), and content built around real company data. Custom-priced per engagement; over 40,000 professionals trained to date through this channel.

Quantifiable outcome

• Over 40,000 professionals trained across corporate programs; more than 15,000 certified alumni across Latin America; 20+ corporate partnership agreements.
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Technology Partners (Microsoft, SAP, IBM, Oracle — logos referenced)coreTechnology or IntegrationDMC Institute operates with strategic partnerships with international technology companies including Microsoft, SAP, IBM, and Oracle (logos displayed on the website). These partnerships enable the company to deliver certified training programs aligned with industry-leading data and analytics platforms, and to offer internationally recognized certifications to its graduates.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Coderhouse: LATAM live-instructor online bootcamp in programming, data, and design. Comparable by live synchronous cohort model, LATAM focus, and individual-plus-corporate GTM.
• Henry: LATAM tech bootcamp offering Full Stack, Data Science, and AI programs with income-share agreements and corporate training. Comparable by LATAM footprint, technical curriculum, and corporate channel.
• Platzi: Leading LATAM online education platform offering courses in data, programming, marketing, and design with live cohorts and subscription plans. Closest comparable by region, language, and live-class GTM motion.
• DataCamp: Global data analytics and data science training platform with subscription-based courses in Python, R, SQL, and Power BI. Directly comparable in curriculum focus (data analytics, SQL, Python) and individual subscription model.
• Crehana: LATAM online learning platform with project-based courses and corporate training (Crehana for Business). Comparable by region, B2B+B2C dual motion, and Spanish-language delivery.
• Digital House: LATAM digital talent bootcamp with programs in data, programming, and UX, serving both individuals and corporate clients. Comparable by region, professional-level technical training, and B2B partnerships.
• Next U: LATAM online education platform with courses in data, technology, and business, including corporate training. Comparable by Spanish-language delivery, regional footprint, and professional training catalog.

Broad incumbents

• Coursera: Global MOOC platform with university and vendor certificates in data, analytics, and AI from Google, IBM, and others. A broad incumbent with overlapping content; not LATAM-specialized but a key alternative for self-paced learners.
• edX: Global MOOC platform offering university-level programs in data science, analytics, and computer science. Broad incumbent with extensive catalog and credentialed partners competing for the same corporate L&D budgets.
• Udemy: Global online learning marketplace with a deep catalog of affordable data, BI, and programming courses, including Spanish-language content. Broad incumbent that competes on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DMCPer%C3%BA
• Facebookfacebook.com/dmc.institute.ia
• LinkedInpe.linkedin.com/company/dmc-institute
• Instagraminstagram.com/dmc.institute
• TikToktiktok.com/@dmc.institute
• Xx.com/dataminingperu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMC