Henry
Henry is an AI-native commercial real estate deal automation platform that ingests a deal description plus a rent roll and generates underwriting models, comps, market research, institutional pitch decks, and ranked buyer universes using each firm's proprietary property and transaction data, delivered via email-, Excel-, and chat-native workflows for CRE brokerages and sponsors.
- Company typePrivate
- Founded2024
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Henry does
Henry (Henry AI, Inc.) is a New York-based, privately held AI startup founded in 2024 that builds an AI copilot for commercial real estate broker and deal teams. The product automates the pre-pitch workflow - underwriting, comps research, market insights, pitch deck generation, and buyer universe mapping - by ingesting a deal description plus a rent roll and producing a fully drafted institutional-quality offering memorandum, broker opinion of value, or pitch deck on the firm's own brand. Core architecture combines a chat- and email-native web app, an Excel add-in for Microsoft 365 / Office 2021+ on Windows and macOS that keeps a live underwriting model in bi-directional sync with Henry's writeup, deck, and data room, and two proprietary firm-specific data layers (a Property Database and a Transaction Database) that capture every property the firm has touched and surface ranked comps and transactions for each new deal. Additional capabilities include a Buyer Universe ranking engine driven by CRM and past-closing history, a research and insights module with cited market figures, and an enterprise security posture including SOC 2 Type II certification (audited by Thoropass) with broker safeguards such as a 3-month Cooling-Off Period.
The company sells primarily via a sales-led, quote-based monthly recurring subscription with no public pricing, supported by a guided two-week onboarding that ingests historical decks, rent rolls, and closed deals; additional services such as aerial markups, drone footage, and lease abstracting are billed on usage-based overages per Order Form. Customer base spans CRE investment-sales brokerages (Texsun, Grandstone, Compass Commercial, Nara Advisors, Franklin Street Self-Storage, Marcus & Millichap, Colliers, SVN, Oasis, Greenstone Partners, TrueNorth), CRE capital markets and mortgage brokerages (Arriba Capital, Slatt Capital, Talonvest Capital), and CRE sponsors and syndicators (Criterion, Presidium, 6 Summit, Cooper Horowitz), with documented customer-reported time savings ranging from roughly 50% to over 99% on BOV and OM production. Revenue is generated in U.S. dollars, with billing processed by Stripe, and the offering is domestic-only (United States) at present.
Henry has raised a $500,000 pre-seed from Y Combinator and Pioneer Fund (September 2024) and a $4.3 million seed round led by Susa Ventures and 1Sharpe Ventures (February 2025), with additional participation from Karman Ventures, Coalition Operators, Orange Collective, RXR, Singularity Capital, StoryHouse Ventures, Unwritten Capital, Arden Venture Arms, and Pioneer Fund; Y Combinator, FirstMark, Karman, Thomson Reuters, Cubes, Coalition, and Pioneer are featured as backers on the company website. Leadership consists of CEO Sammy Greenwall and CTO Adam Pratt; the company is incorporated in Delaware and headquartered at 41 River Terrace, New York, NY.
Henry firmographics
Firmographics- Name
- Henry
- Legal name
- Henry AI, Inc.
- Website
- https://henry.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henry is an AI-native commercial real estate deal automation platform that ingests a deal description plus a rent roll and generates underwriting models, comps, market research, institutional pitch decks, and ranked buyer universes using each firm's proprietary property and transaction data, delivered via email-, Excel-, and chat-native workflows for CRE brokerages and sponsors.
- Ownership category
- akta.pro rank
Henry industry classification
Industry- Product category
- Commercial Real Estate Workflow Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- akta.pro primary industry
- HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
Keywords
Where Henry is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Henry Subscription Service: Recurring monthly subscription (automatic and recurring payment processed monthly) for access to Henry's commercial real estate deal deck generation and underwriting automation Service, Software, and Documentation; includes a monthly allowance of Additional Services (e.g., aerial markups, drone footage, lease abstracting) with overage fees set per Order Form. Order Forms auto-renew for additional Subscription Periods unless terminated with 30 days' notice. Fees billed in U.S. Dollars and exclusive of sales/use/VAT/GST/withholding taxes.
- Additional Services and Henry Decks Standalone Product: Usage-based fees for Additional Services above the included monthly limit (e.g., aerial markups, drone footage, lease abstracting); separately, 'Henry Decks' is offered as a standalone deck-only product for firms that want institutional pitch decks without the full underwriting, comps, and database subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Henry subscription (quote-based, monthly recurring) |
| Subscription | Monthly | Henry Decks (standalone deck-only product) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Henry product offering
Product offeringCore offering
Henry is an AI-powered commercial real estate deal automation platform. From a sentence and a rent roll, Henry runs the underwriting, ranks comps and transactions from the firm's own proprietary databases, writes the market read, profiles the sponsor, and drafts an institutional-quality pitch deck on the firm's brand. The platform operates email-native, Excel-native, and chat-native and is delivered via web app plus a downloadable Excel add-in (Windows/macOS).
Product overview
Henry is a single unified AI platform for commercial real estate deal teams, purpose-built around the firm's own historical data and templates. The core product, Henry (Henry Deal), automates the entire pre-pitch workflow: from a sentence and a rent roll it runs the underwriting, ranks comps and transactions from the firm's Property Database and Transaction Database, writes the analysis, and drafts an institutional pitch deck on the firm's brand. Around that core sit several modules and surfaces: Henry Decks (a standalone deck-only product for buyers who only need pitch decks), the Henry Excel Add-in (which keeps a live underwriting model in sync with the workbook), the Buyer Universe feature (ranked buyer lists), and the Research & Insights feature (deep market data with citations). The platform operates email-native, Excel-native, and chat-native so brokers do not need to learn a new tool, with Additional Services such as aerial markups, drone footage, and lease abstracting available via the Order Form.
Differentiator
Problem solved
Functional benefit
Brands
- Henry Decks: Standalone deck-generation product offering institutional-quality pitch decks on a firm's brand in minutes, without the rest of the back-office functionality.
Quantifiable outcome
- Reduces BOV/OM production time by ~50% (Texsun) to >99% in extreme cases (Cooper Horowitz 18 hours to 15 minutes)
- +5 more outcomes
Companies that use Henry
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Henry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Henry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core technology integration, core infrastructure and authentication partner, core payment processing partner and standard contractual administrator.
- Microsoft (Excel / Microsoft 365 / Office 2021+)core technology integrationHenry's flagship product surface is the Henry Excel Add-in for Windows and MacOS, which requires a Microsoft 365 subscription or Office 2021 or later and is downloaded from api.v2.henry.ai. Underwriting models live natively in Excel with bi-directional sync.
- Google (Cloud Platform and Google SSO)core infrastructure and authentication partnerGoogle Single Sign-On is supported for Henry login; authentication data is securely stored in the Google Cloud Platform. Google processes Henry SSO users' data per Google's own Privacy Policy.
- Stripe, Inc.core payment processing partnerStripe is Henry's designated Payment Processor per the Standard Terms; automatically processes recurring monthly fees and Additional Service Fees; Stripe's terms of service are incorporated by reference into the agreement.
- American Arbitration Associationstandard contractual administratorAdministering body for binding arbitration of disputes under Henry's Standard Terms, using the AAA Commercial Arbitration Rules (including Expedited Procedures) in San Francisco, California.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Henry competitors and assessment
Company assessmentDirect peers
- Compstak: Compstak is a commercial real estate data platform that crowdsources lease and sale comps from brokerages. It is a direct competitor for Henry's comps research and transaction database layer, serving the same CRE broker customer base with a comps-first data offering.
- Dealpath: Dealpath is a CRE deal management platform for acquisitions, development, and investment teams. It overlaps with Henry's workflow automation ambitions (deal pipeline, underwriting, asset management) and serves the same commercial real estate investment customer base, though Dealpath is more focused on owner/operator workflows while Henry is brokerage-first.
- Cherre: Cherre is a commercial real estate data and analytics platform that connects ownership, transaction, and market data. It competes with Henry's proprietary data-layer thesis and serves institutional CRE investors, brokerages, and asset managers with similar firm-specific data aggregation.
- Knock CRM: Knock is a customer relationship management and marketing automation platform purpose-built for residential real estate brokerages and teams. While primarily residential, Knock represents the closest analog for a vertical CRM + workflow automation player targeting brokerage teams with embedded marketing automation.
- Apto: Apto is a CRM and back-office platform built specifically for commercial real estate brokerages. It is a direct competitor for Henry's brokerage customer relationships and competes for the same 'best CRE software for brokerages' buyer with workflow and pipeline management features.
Emerging players
- Skyline AI (acquired by JLL): Skyline AI built AI-driven commercial real estate investment analytics and was acquired by JLL. It represents a CRE-specific AI competitor that has now been absorbed by a major brokerage incumbent with massive data assets — illustrating both the opportunity and the bundling risk Henry faces.
- Zuma: Zuma is an AI-powered leasing agent and marketing automation platform for multifamily and residential property managers. While multifamily-operator focused rather than brokerage focused, Zuma is a leading emerging vertical AI player in real estate with a similar product philosophy of automating repetitive customer-facing workflows.
Broad incumbents
- Reonomy (Altus Group): Reonomy, now part of Altus Group, is a commercial real estate property intelligence platform with deep ownership, transaction, and debt data. It competes at the property and transaction data layer that Henry's Property and Transaction databases aim to replicate inside each brokerage.
- CoStar: CoStar is the dominant CRE data and analytics platform, owning CoStar, LoopNet, Apartments.com, and Matterport. It is the largest incumbent in CRE information services and represents the most consequential competitive risk if it bundles AI deal-packaging into its existing subscription stack.
- OpenAI ChatGPT: ChatGPT (and competing foundation models like Anthropic's Claude and Google's Gemini) can already produce first-draft pitch decks, comps summaries, and underwriting narratives. While generic, they represent the commoditizing baseline against which Henry must justify its vertical specialization and proprietary data moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Henry social profiles
Digital presenceHenry compliance and trust
Trust signalCompliance1 record
Henry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry leadership team
Management profileNumber of profiles
Profiles2 records
Henry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry
What does Henry do?
Henry is an AI-powered commercial real estate deal automation platform. From a sentence and a rent roll, Henry runs the underwriting, ranks comps and transactions from the firm's own proprietary databases, writes the market read, profiles the sponsor, and drafts an institutional-quality pitch deck on the firm's brand. The platform operates email-native, Excel-native, and chat-native and is delivered via web app plus a downloadable Excel add-in (Windows/macOS).
Is Henry a public or private company?
Henry is a private company. It is classified as venture growth investor backed and is currently operating.
When was Henry founded?
Henry was founded in 2024. It employs 11 to 50 people.
Where is Henry based?
Henry is headquartered in New City, United States, in the North America region.
How does Henry make money?
Two revenue lines are on record. Henry Subscription Service is the primary driver. The others are additional Services and Henry Decks Standalone Product.
Who are Henry's main competitors?
Direct peers on record are Compstak, Dealpath, Cherre, Knock CRM and Apto. Emerging players are Skyline AI (acquired by JLL) and Zuma. Broad incumbents are Reonomy (Altus Group), CoStar and OpenAI ChatGPT.
Does Henry have an API?
No public API is recorded for Henry.
What industry is Henry in?
Henry's product category is Commercial Real Estate Workflow Software. Its primary akta.pro industry code is BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation. Its NAICS code is 54121.