Hentley Farm

What Hentley Farm does

Hentley Farm is a privately held, single-estate winery founded in 1997 by Keith and Alison Hentschke in the Barossa Valley (Seppeltsfield, South Australia). The estate spans 150 acres across two vineyards: Seppeltsfield (39 hectares planted 1997, with Shiraz 70%, Grenache 17%, Cabernet Sauvignon 10%, Zinfandel 2%, Viognier 0.5% on Terra Rossa soils over shattered limestone) and Mount Crawford (13.7 hectares planted 1999, with Pinot Noir, Sangiovese, Saperavi, Lagrein, Nebbiolo and others at 450m elevation on ironstone soils). The estate produces a tiered portfolio across Icon Wines ($305-$875), Luxury Wines ($72-$115), Farm Collection ($38-$41), Barossa Wines ($30-$33), and the Villain & Vixen sub-brand ($25-$35).

The winemaking model is built on minimal intervention with meticulous viticultural planning. Founder Keith Hentschke's agricultural science background drove a block system dividing the 150-acre estate into nine parcels by soil, aspect, and micro-climate, with some blocks receiving multiple picks per season. Technical assets include the Clos Otto Shiraz (vines from a secret Otto Kasper Shiraz clone, ultra-low yields), The Beast/Beauty Shiraz pair expressing contrasting terroirs, and the Creation Project featuring Adelaide Central School of Art artist labels. The estate has been recognized among Australia's most awarded vineyards for 15+ years, holds Sustainable Winegrowing Australia certification, and has on-site solar generation covering ~25% of energy needs.

Revenue is generated entirely via direct-to-consumer channels: the on-site cellar door offering Premier to Museum tastings ($54-$184pp, redeemable on purchase), the award-winning estate restaurant with Discovery Menu ($270pp) and Chef's Table ($450pp), Shopify-powered e-commerce (serving Australian and international buyers), and a three-tier membership program (Friend of the Farm, Tally Room at $1,100+/yr, Clos Otto Club at $2,200+/yr) that drives recurring revenue and exclusive access to limited releases. Customers span premium wine collectors, affluent tourists, and lifestyle/enthusiast segments, with the Western Ranges partnership (Two Hands, Kalleske, Seppeltsfield) extending regional tourism reach.

Name

Hentley Farm

Legal name

Hentley Farm Pty. Ltd.

Website

https://hentleyfarm.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hentley Farm is a privately held single-estate Barossa Valley winery producing premium Shiraz-led wines across Icon, Luxury, Farm, Barossa, and Villain & Vixen collections, sold exclusively direct-to-consumer via cellar door, e-commerce, award-winning estate restaurant, and a three-tier membership program serving wine collectors and affluent tourists.

Ownership category

akta.pro rank

Product category

Estate Winery

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Farm-to-Table & Contemporary American Restaurants (THAFACAF), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Estate wine production
• Wine tourism hospitality
• Winery direct sales
• Premium dining experiences
• Wine club membership

Headquarters

HQ city

Marananga

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Hentley Farm generates primary revenue through direct-to-consumer wine sales via their e-commerce website, cellar door, and brand ambassadors. Wines range from entry-level Farm Collection ($25-$41) to ultra-premium Icon wines including 2021 Côtes de Hentley ($875) and Clos Otto Shiraz ($305-$670 for magnum).
2. Restaurant Dining Experiences: The on-site restaurant offers multicourse dining experiences including Discovery Menu ($270pp), Petite Discovery ($165pp), and exclusive Chef's Table ($450pp), with optional luxury wine pairings. Open Thursday through Sunday for lunch, reservations essential.
3. Cellar Door Tastings: Paid wine tasting experiences hosted in the 1840s heritage cottage, ranging from Premier Tasting ($54pp) to Luxury Museum Tasting ($184pp), with costs redeemable on wine purchases.
4. Membership Program: Three-tier loyalty program (Clos Otto Club, Tally Room, Friend of the Farm) rewarding direct wine purchases with exclusive access, member pricing (10-25% savings), complimentary experiences, and priority booking for events and restaurant.
5. Gift Cards: Gift cards available in denominations from $50 to $1000, redeemable online, at cellar door, and restaurant for wine purchases and dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hentley Farm is a single-estate Barossa Valley winery that produces and sells estate-grown wines from its Seppeltsfield and Mount Crawford vineyards, alongside on-site hospitality including a heritage cellar door tasting room and an award-winning restaurant offering multi-course tasting menus. The estate distributes primarily direct-to-consumer through its own e-commerce platform, cellar door, and a three-tier membership program (Friend of the Farm, Tally Room, Clos Otto Club) that provides exclusive access to limited releases and member pricing.

Product overview

Hentley Farm is a single-estate winery in Barossa Valley, South Australia, producing wines from its Seppeltsfield and Mount Crawford vineyards. The product portfolio is organized into distinct collections: Icon Wines (Clos Otto Shiraz, Côtes de Hentley, Heritage Block Grenache, H-Block) representing the pinnacle of winemaking; Luxury Wines (The Beast Shiraz, The Beauty Shiraz, Black Beauty Sparkling Shiraz, The Old Legend Grenache, The Quintessential) from the original estate; Farm Wines (Zinfandel, Cabernet Sauvignon, Shiraz, The Stray Grenache Shiraz) from estate vineyards; Barossa Wines (Blanc de Noir, Eden Valley Riesling) from select regional sites; and Villain & Vixen (Syrah, Shiraz, Cabernet blends) as a modern sub-brand from Barossa vineyards. Beyond wines, Hentley Farm offers a restaurant with tasting menus, cellar door experiences, a three-tier membership program, gift cards, and The Creation Project limited releases. Two estate vineyards span 52.7 hectares: Seppeltsfield (39ha, established 1997) with Shiraz, Grenache, Cabernet Sauvignon, Viognier, Zinfandel; and Mount Crawford (13.7ha, established 1999) with Pinot Noir, Sangiovese, Saperavi, and other varietals.

Differentiator

Problem solved

Functional benefit

Brands

• Clos Otto Shiraz: Icon wine made from vines planted by Otto Kasper using a cutting from an ageing and secret Shiraz clone. Recognized with the Barossa Trust Mark in 2016 and included in Langtons classification in 2019.
• Côtes De Hentley
• The Creation Project
• The Beast Shiraz
• The Beauty Shiraz
• Icon Wines
• Luxury Wines
• Farm Wines
• Barossa Wines

Products and services

• Icon Wines collection (Clos Otto Collection) The pinnacle of winemaking from Seppeltsfield Vineyard, showcasing the absolute best from exceptional vines. Includes Clos Otto Shiraz, Côtes de Hentley, Heritage Block Grenache, and H-Block Shiraz Cabernet Sauvignon, intended for collectors and members.
• Luxury Wines collection Wines crafted from Hentley Farm's original Seppeltsfield estate through careful viticulture and modern winemaking. Includes The Beast Shiraz, The Beauty Shiraz, Black Beauty Sparkling Shiraz, The Old Legend Grenache, and The Quintessential Shiraz Cabernet Sauvignon.
• Farm Wines collection Estate wines from Hentley Farm's vineyards reflecting the unique terroir and consistently producing outstanding results. Includes Zinfandel, Cabernet Sauvignon, Shiraz, and The Stray Grenache Shiraz.
• Barossa Wines collection Wines expressing varietal purity and distinct Barossa Valley characteristics from exceptional vineyard sites near the Seppeltsfield estate. Includes Blanc de Noir Sparkling White and Eden Valley Riesling.
• Villain & Vixen wines (sub-brand) Modern wines breaking free from tradition, sourced from select Barossa vineyards to capture vibrant, expressive fruit. Includes Syrah, Batch IV Shiraz, Shiraz, Cabernet Merlot, and Cabernet Sauvignon.
• Cellar Wines collection Expertly cellared wines available exclusively to members, representing the pinnacle of winemaking excellence. Includes aged vintage selections from 2011, 2016 and 2020.
• Large Format Wines collection Magnum and large-format bottles for collectors and special occasions, designed to age beautifully. Includes 1.5L Clos Otto Shiraz, 1.5L The Beauty Shiraz, and various 375ml formats.
• Clos Otto Shiraz (flagship wine) Icon wine from vines planted by Otto Kasper using a secret Shiraz clone. Awarded Barossa Trust Mark in 2016 and included in Langtons Classification 2019. Priced at $305 (750ml) to $670 (1.5L magnum).
• Côtes de Hentley 2021 (flagship wine) The pinnacle of Hentley Farm winemaking, representing the finest barrels from only the finest vintages. 2021 vintage blend: 57% Shiraz, 29% Cabernet Sauvignon, 14% Grenache. 1,354 bottles produced. Priced at $875 per bottle.
• The Beast Shiraz Single block Shiraz from D-Block on an eastern-facing slope, bold in structure and layered with depth from Terra Rossa soils high above Greenock Creek. Priced from $96.50 (2023) to $115 (2021) with 15-20 year cellaring potential.
• The Creation Project (limited release) Annual limited release single block wine created by Chief Winemaker Andrew Quin showcasing unique terroir diversity across the estate. The 2021 Old Legend Grenache component won the Jimmy Watson Memorial Trophy 2022. Features original artwork labels by Adelaide Central School of Art artists.
• Black Beauty Sparkling Shiraz Sparkling Shiraz produced from the Seppeltsfield vineyard as part of the Luxury Wines collection.
• Hentley Farm Restaurant dining experiences Award-winning estate restaurant at Seppeltsfield offering Discovery Tasting Menu ($270pp), Petite Discovery ($165pp), and Chef's Table ($450pp) multi-course dining experiences with optional estate wine pairings, open Thursday-Sunday for lunch, reservations essential.
• Cellar Door tasting experiences Wine tasting experiences in the 1840s heritage cottage with Premier Tasting ($54pp), Luxury Red Tasting ($84pp), and Luxury Museum Tasting ($184pp). Tasting fees redeemable on wine purchases. Open 7 days a week, 10am-4pm.
• Hentley Farm three-tier Membership Program Three-tier loyalty program: Friend of the Farm (10% discount), Tally Room ($1,100+ annual spend, 20% discount), and Clos Otto Club ($2,200+ annual spend, 25% discount plus exclusive access to limited releases and complimentary experiences).
• Hentley Farm Gift Cards Gift cards available in denominations from $50 to $1,000, redeemable online, at cellar door, and at the restaurant for wine purchases, dining experiences, and tastings.
• Gifting Collection Curated gift options including wine gift packs, large format bottles, and gift cards for special occasions.
• Hentley Farm hosted Events Curated events including Winemaker Dinners and special tastings held at venues across Australia for members and guests.

Quantifiable outcome

• Seppeltsfield Vineyard recognized as one of Australia's most awarded vineyards for over 15 years
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Two Hands WinescoreStrategic or Co-development PartnerPart of Western Rangers collaboration - four Barossa wineries united to deliver exceptional tasting experiences and celebrate Western Barossa. Two Hands Wines offers structured, seated tastings at their Marananga cellar door, with Shiraz expressions being a focus. Participants complete the trail by spending $200+ at each winery to unlock exclusive reward bottles.
• KalleskecoreStrategic or Co-development PartnerPart of Western Rangers collaboration - Kalleske family has been farming in Moppa since 1853, now in seventh generation. Winemaker Troy Kalleske and brother Tony established the winery using minimalist winemaking techniques. The collaboration creates a regional wine tourism trail showcasing Western Barossa excellence.
• SeppeltsfieldcoreStrategic or Co-development PartnerPart of Western Rangers collaboration - Seppeltsfield located on Western Ridge of Barossa with 420+ acres of vineyards and heritage architecture. Multi-award winning tourism destination offering diverse experiences including cellar door, vineyard tours, and tasting 100 Year Old Wine from barrel. The collaboration extends regional wine tourism offerings.
• Jam FactoryminorStrategic or Co-development PartnerJam Factory, a craft and design studio, created tailor-made wine boxes for Côtes de Hentley collection. Made from sustainably sourced native Australian hardwoods including Tasmanian Oak, bound with jute, the coopered staves form dry-constructed wine boxes celebrating winemaking tradition and fine craftsmanship.
• Wine Legends (Ben)minorChannel Partner/ Reseller/ DistributorRecommended transportation partner for restaurant guests not driving. Ben from Wine Legends provides transport services to Hentley Farm restaurant. Contact: +61 402 104 025, www.winelegends.com.au

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Seppeltsfield: Seppeltsfield is a Western Barossa estate with 420+ acres of vineyards and heritage architecture, offering cellar door, vineyard tours, and the famous 'Taste 100 Year Old Wine from Barrel' experience. It is a direct Western Rangers partner of Hentley Farm and serves a comparable premium cellar door tourism and DTC wine market in the same sub-region.
• Torbreck Vintners: Torbreck is a Barossa Valley premium Shiraz specialist producing single-vineyard and Rhône-inspired wines (The Laird, RunRig, Descendant) targeting collectors and fine dining. It competes head-to-head with Hentley Farm's Clos Otto and Beast Shiraz in the ultra-premium Barossa Shiraz category and runs a comparable DTC and export-led model.
• Two Hands Wines: Two Hands is a Marananga-based premium Shiraz specialist with a structured seated cellar door tasting program, focused on single-vineyard and regional Shiraz expressions. It is a Western Rangers partner of Hentley Farm, competing in the same Western Barossa tourism corridor with comparable pricing and DTC distribution.
• Henschke: Henschke is a fifth-generation family-owned producer in Eden Valley/Barossa with flagship Hill of Grace Shiraz, single-vineyard wines, a cellar door, and luxury tourism experiences. It mirrors Hentley Farm's family ownership, ultra-premium positioning, single-estate philosophy, and collector-driven DTC model.
• Kalleske: Kalleske is a seventh-generation Barossa producer in Moppa using minimal-intervention winemaking across entry through premium tiers, with a working cellar door. As a Western Rangers partner, it competes in the same premium Barossa DTC and tourism space with comparable family-ownership positioning.
• d'Arenberg: d'Arenberg is a McLaren Vale family-owned producer known for The Stump Jump, The Dead Arm, and the iconic d'Here Cube interactive tasting room. It parallels Hentley Farm's single-region family ownership, ultra-premium icon wines, multi-tier portfolio, and investment in immersive cellar door tourism experiences.
• Leeuwin Estate: Leeuwin Estate is a Margaret River family-owned premium producer famous for Art Series Chardonnay and Cabernet, with a flagship restaurant and structured tasting experiences. It is comparable to Hentley Farm in family ownership, ultra-premium icon wine positioning, hospitality-led DTC strategy, and award-driven brand building.

Broad incumbents

• Penfolds: Penfolds is Australia's largest and most iconic premium wine producer, owner of Grange, Bin series, and Yattarna, with global wholesale and DTC distribution. It operates across multiple regions rather than a single estate, but its ultra-premium positioning (especially around Grange) competes for the same collector and fine dining dollars as Hentley Farm's Clos Otto.
• Yalumba: Yalumba is a fifth-generation, family-owned Barossa producer offering a broad portfolio from entry-level to ultra-premium (The Caley, Old Block), with a heritage cellar door and Signature tour experiences. It competes with Hentley Farm across multiple price points and benefits from broader distribution and brand scale.

Emerging players

• Cullen Wines: Cullen is a Margaret River biodynamic producer of premium Cabernet and Chardonnay with on-site dining and a sustainability-led brand. While geographically separate, it mirrors Hentley Farm's premium positioning, sustainability certification, and restaurant-anchored cellar door model, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HentleyFarm
• Facebookfacebook.com/HentleyFarm
• Instagraminstagram.com/hentleyfarm/?hl=en
• Xx.com/hentleyfarm
• LinkedInlinkedin.com/company/hentley-farm-wines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hentley Farm