Lumi

What Lumi does

Lumi is a parent-centered Applied Behavior Analysis (ABA) therapy practice founded in 2020 by Jessica Taylor Díaz, a Board Certified Behavior Analyst (BCBA), and based in San Francisco, California. The company delivers ABA services remotely via telehealth, targeting parents of children with autism spectrum disorder (ASD), ADHD, and other developmental needs. Its core service set comprises a free 30-minute initial consultation, a 60-minute comprehensive assessment with an individualized plan (delivered within 1-2 weeks), and ongoing or drop-in 60-minute sessions — all conducted online by BCBA-certified clinicians. The methodology integrates Acceptance and Commitment Therapy (ACT) with traditional ABA, leveraging evidence-based tools including the Functional Assessment Screening Tool (FAST) and Vineland Adaptive Behavior Scales (VABS), and positions parents as the primary implementers of behavior-change techniques rather than relying exclusively on in-clinic clinical staff.

The business operates as a direct-to-consumer, self-serve telehealth practice with no insurance billing and no diagnosis requirement, using online booking, free welcome calls, and content marketing (blog, Medium publication, SEO) as acquisition channels. Pricing for paid services is not publicly disclosed, and a freemium entry tier is offered. The company maintains professional accreditations with the Association of Professional Behavior Analysts, the Behavior Analyst Certification Board, and the California Association for Behavior Analysis. In February 2026, Lumi was acquired by HR Path, a global HR consulting and HRIS solutions company, as part of HR Path's strategic expansion into the U.S. market.

Pre-acquisition, Lumi operated as a founder-owned micro-practice with 1-10 employees, no disclosed external funding, no enterprise customers, and no platform integrations or AI/ML capabilities. Its operations were concentrated on a single clinician-founder serving individual parent customers nationwide through telehealth.

Name

Lumi

Legal name

Lumi

Website

https://joinlumi.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

1–10 employees

Short description

Lumi is a San Francisco-based telehealth ABA therapy practice founded in 2020 by a BCBA, delivering parent-led Applied Behavior Analysis integrated with Acceptance and Commitment Therapy to families of children with autism, ADHD, and developmental needs across the U.S.

Ownership category

akta.pro rank

Product category

ABA Therapy Services

NAICS

Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE)

Keywords

• Applied behavior analysis
• Telehealth therapy
• Parent training
• Autism services
• Developmental therapy

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. ABA Therapy Sessions: Revenue from providing telehealth ABA services including initial consultations, assessments, and ongoing sessions. Services priced per session with evening and weekend availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lumi provides Applied Behavior Analysis (ABA) therapy services directly to parents of children with autism, ADHD, or other developmental needs, delivered remotely via telehealth. Core offerings include a free initial consultation, a comprehensive assessment with a personalized treatment plan, and ongoing 60-minute coaching sessions that empower parents to implement ABA techniques with their children. All services are led by a Board Certified Behavior Analyst and integrate Acceptance and Commitment Therapy (ACT) principles with standard ABA methodology.

Product overview

Lumi is a parent-focused behavior change company offering Applied Behavior Analysis (ABA) services through telehealth. The company was founded by Jessica Taylor Diaz, a Board Certified Behavior Analyst (BCBA), to empower parents as the primary teachers in their children's lives. Services include: Initial Consultation (free 30-minute session), Assessment & Individualized Plan (60-minute comprehensive assessment with personalized treatment plan), and Ongoing Sessions (60-minute drop-in sessions). All services are delivered online by BCBAs and incorporate Acceptance and Commitment Therapy (ACT) principles alongside ABA methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Consultation A free 30-minute initial consultation for parents to discuss their child's skills or behaviors of concern, learn about Lumi's services, and determine fit for their family. Delivered online by a Board Certified Behavior Analyst.
• Assessment & Individualized Plan A personalized 60-minute assessment covering communication, social interaction, self-help skills, and behaviors of concern, followed by a comprehensive report and individualized treatment plan delivered within 1-2 weeks. Delivered online by a Board Certified Behavior Analyst.
• Ongoing/Drop-in Sessions 60-minute ongoing focused coaching sessions for parents to review goals, troubleshoot difficulties, practice with live assistance, and receive education and training. Drop-in sessions are available without requiring a Lumi assessment and are open to families already receiving services elsewhere.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Association of Professional Behavior AnalystsminorOthersProfessional accreditation and association membership. Lumi displays this credential on its website to establish credibility as a BCBA-operated practice.
• Behavior Analyst Certification BoardminorOthersProfessional certification body for Board Certified Behavior Analysts. Lumi's founder holds BCBA certification from this board.
• California Association for Behavior AnalysisminorOthersRegional professional association for behavior analysts in California. Lumi maintains membership as part of its professional standing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Hazel Health: Hazel Health is a telehealth provider focused on mental and behavioral health services for K-12 students, often delivered in schools and at home — overlapping with Lumi in virtual pediatric behavioral care but anchored to school-based contracts.
• DotCom Therapy: DotCom Therapy delivers online speech, occupational, and ABA therapy to schools and families via telehealth — comparable to Lumi as a virtual pediatric therapy provider with a parent/school-involved delivery model.

Broad incumbents

• Catalight: Catalight (formerly Easterseals Bay Area) is one of the largest ABA and disability services providers in the U.S., serving families and payors — overlapping with Lumi in ABA for children with developmental needs but operating at much greater scale.
• Cleveland Clinic Children's (ABA program): Cleveland Clinic operates one of the largest hospital-based pediatric ABA programs in the U.S. — comparable to Lumi as a high-credibility ABA provider for children, but as a major health system incumbent rather than a small telehealth practice.
• Lyra Health: Lyra Health is a larger mental-health benefits platform offering therapy and coaching to employees and their families through employer partnerships — comparable to Lumi as a virtual behavioral-health channel but broader in scope and B2B-distributed.

Direct peers

• Brightline: Brightline is a venture-backed pediatric behavioral health company delivering therapy, coaching, and psychiatry via telehealth to families and children — directly competing with Lumi in virtual, family-centered behavioral care for kids.
• Kadiant: Kadiant is a regional ABA provider delivering center-based and telehealth ABA services to children with autism, including parent coaching — directly comparable to Lumi's family-centered ABA model.
• Sprout Therapy: Sprout Therapy provides online Applied Behavior Analysis (ABA) therapy for children with autism via telehealth, using a parent-involved model — a direct competitor to Lumi's parent-led, virtual ABA offering.
• InBloom Autism Services: InBloom Autism Services provides center-based and home ABA therapy with strong parent-training components — a direct peer in the parent-involved, child-focused ABA services category.
• Above and Beyond ABA Therapy: Above and Beyond ABA Therapy provides home- and community-based ABA services for children with autism, including parent training — comparable to Lumi in family-centered, in-home ABA delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lumi-a-behavior-change-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi