Jason of Beverly Hills

What Jason of Beverly Hills does

Jason of Beverly Hills is a privately held luxury diamond jewelry house founded in 2002 by Jason Arasheben and headquartered in Beverly Hills, California, with a secondary retail boutique at the Cosmopolitan Hotel in Las Vegas and an appointment-only private showroom in Los Angeles. The company designs, manufactures, and sells high-end diamond jewelry across bridal (GIA/IGI-certified engagement rings and wedding bands with D-F color and FL-IF-VVS clarity diamonds), bespoke custom commissions, men's and women's fashion collections organized into roughly 15 named sub-brands (Trust, Roxbury, LeDoux, Sierra Snowflake, Divinity, Pearl & Opals, Angel Wing, and others), and home goods and timepieces. Its most strategically distinctive line is the Championship Ring Program, launched in 2009, which produces bespoke championship rings for professional sports franchises across the NFL, NBA, WNBA, MLB, and NHL, with 28 commissions completed to date including the Seattle Seahawks Super Bowl LX (2025), Philadelphia Eagles, Tampa Bay Buccaneers, Los Angeles Rams, Boston Celtics, Denver Nuggets, New York Liberty, and Texas Rangers.

The company operates a state-of-the-art in-house manufacturing facility in Los Angeles that combines traditional jewelry craftsmanship (with some artisans carrying 40+ years of experience) with high-tech manufacturing techniques, enabling mechanical storytelling features such as the 12 Flag button mechanism on the Seahawks Super Bowl LX ring. The revenue model is predominantly one-time direct sales across three streams: luxury jewelry retail (e-commerce, flagship boutiques, and private showroom), commission-based bespoke design services quoted through private consultation, and championship ring programs (player rings plus fan replica programs priced from $119 for bracelets to $1,595 for sterling silver fan rings, with white gold and genuine diamond upgrades into five figures). Go-to-market is sales-led, targeting ultra-high-net-worth individuals, professional athletes, celebrities, and royalty through personalized consultation and bespoke design. The company holds an official NFL licensing partnership and supports its retail operations with a marketing mix spanning Instagram, Facebook, YouTube, email newsletters, seasonal lookbooks, and PR around championship ring unveilings. Pricing is final-sale on custom items, with standard in-stock merchandise shipping overnight and custom pieces requiring 2-3 weeks of production.

All revenue is generated from direct sales of finished goods; the company is not software-enabled and has no disclosed API, app, or AI/ML capabilities. Distribution is exclusively direct: owned e-commerce, two physical boutiques, appointment-only private showroom, and team-affiliated fan programs. The company remains founder-owned with no disclosed external funding, parent company, or institutional investors, and no M&A activity has been recorded.

Name

Jason of Beverly Hills

Legal name

Jason of Beverly Hills

Website

https://jasonofbh.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Jason of Beverly Hills is a privately held Beverly Hills luxury diamond jewelry house founded in 2002 by Jason Arasheben, designing bridal, bespoke, and men's and women's fine jewelry, and manufacturing championship rings for professional sports teams across the NFL, NBA, MLB, WNBA, and NHL.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Engagement Rings (CRAKACAA), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Luxury jewelry design
• Championship ring manufacturing
• Custom diamond jewelry
• Bespoke fine jewelry
• Bridal engagement rings

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Jewelry Retail: Direct sale of luxury diamond and fine jewelry pieces including rings, necklaces, pendants, earrings, bracelets, and accessories through e-commerce and retail boutiques
2. Bespoke Custom Design Services: Commission-based custom jewelry design services where clients work directly with designers to create one-of-a-kind diamond pieces, including bespoke engagement rings and personalized championship replicas
3. Championship Ring Program: Design and manufacture of championship rings for professional sports teams, including player rings, fan replicas, and commemorative pieces sold through official team programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Jason of Beverly Hills designs and manufactures luxury diamond jewelry, including bridal collections, men's and women's fashion jewelry, bespoke custom commissions, and championship rings for professional sports teams. The company operates an in-house US manufacturing facility in Los Angeles, combining traditional jewelry craftsmanship with high-tech manufacturing techniques, and sells through flagship boutiques, an e-commerce storefront, and private showrooms.

Product overview

Jason of Beverly Hills is a luxury diamond jewelry brand owned and operated by Jason Arasheben since 2002, offering a broad portfolio of fine jewelry across bridal, fashion, and sports commemorative categories. Its core offerings include the Bridal Collection (GIA/IGI-certified engagement rings and wedding bands with D-F color and FL-IF-VVS clarity diamonds), the Championship Ring Program (custom championship rings for professional sports teams across NFL, NBA, MLB, WNBA, and NHL, including the recent Seattle Seahawks Super Bowl LX and Philadelphia Eagles Super Bowl LIX commissions), Bespoke Design services for custom commissions, and general Men's and Women's jewelry collections featuring sub-brands such as Trust, Roxbury, LeDoux, and Sierra Snowflake. The company operates flagship boutiques in Beverly Hills and Las Vegas, with an in-house US manufacturing facility. Its Championship Ring Program is a notable specialty, having produced rings for over 28 championship teams including the Los Angeles Rams, Tampa Bay Buccaneers, Philadelphia Eagles, Golden State Warriors, Denver Nuggets, Las Vegas Knights, Boston Celtics, New York Liberty, and Texas Rangers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 28 championship ring commissions completed for professional sports teams
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Seattle SeahawkscoreStrategic or Co-development Partner · 11 June 2026Jason of Beverly Hills designed and manufactured the Seattle Seahawks Super Bowl LX championship rings, marking the franchise's second NFL championship. The collaboration produced the largest Super Bowl championship ring ever made, featuring 50 diamonds, blue sapphires, a mechanical 12 Flag button mechanism, and game-used football leather. The partnership included a fan replica program with 76 limited-edition pieces.
• National Football League (NFL)coreGTM or Marketing PartnerJason of Beverly Hills operates as an official licensed partner for NFL championship ring design and manufacture. The company shares customer and order information with the NFL in connection with official partnerships, licensed products, and event services including order fulfillment, merchandise authentication, and customer support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• David Yurman: US-based luxury jewelry brand operating own boutiques and bridal line with celebrity-driven marketing; comparable in operating model (US-made, multi-channel, branded collections) though serving a broader mid-luxury customer.
• Tiffany & Co. LVMH-owned global luxury jewelry flagship with deep bridal engagement ring heritage and broad retail footprint; competes for the same affluent bridal and gifting buyer, though at much larger scale and lower bespoke intensity.
• Harry Winston: Iconic fine jewelry house renowned for ultra-high-end diamond pieces and bridal jewelry, serving the same UHNW buyer with deeper global retail; comparable in diamond-jewelry positioning and bespoke capability at greater scale.
• Graff: London-based high-jewelry house specializing in extraordinary diamond pieces for UHNW collectors; comparable in diamond-grade positioning, bespoke capability, and ultra-premium price points, though globally established.

Direct peers

• Neil Lane: Celebrity bridal and bespoke jeweler with strong Hollywood red-carpet positioning serving athletes and entertainers; directly comparable on bespoke engagement and celebrity customer profile.
• Jostens: Largest dedicated manufacturer of professional and collegiate championship rings in the US; directly competes with Jason of Beverly Hills for league and team championship ring commissions.
• Jacob & Co. Independent luxury jeweler with strong celebrity, athlete, and UHNW clientele that emphasizes one-of-a-kind high-carat diamond pieces and bespoke commissions; closely comparable business model and customer base to Jason of Beverly Hills.
• Lorraine Schwartz: Independent celebrity and bridal jeweler known for bespoke diamond pieces, red-carpet commissions, and elite clientele; same bespoke luxury model and celebrity-driven go-to-market as Jason of Beverly Hills.
• Baron Championship Rings: Specialist manufacturer of professional sports championship rings competing head-to-head for NFL, NBA, MLB, and NHL team commissions; closest direct competitor in the championship ring category.

Regional players

• Robbins Brothers: US West Coast-focused bridal jewelry retailer with engagement-ring specialization; comparable in bridal assortment and physical retail footprint though positioned at lower price points and broader luxury rather than UHNW bespoke.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/vkofbh/videos
• Facebookfacebook.com/jbh90210
• Instagraminstagram.com/jasonofbeverlyhills
• Xx.com/JasonofBH
• LinkedInlinkedin.com/company/jason-of-beverly-hills

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason of Beverly Hills