What Trillion Trees Australia does

Trillion Trees Australia is a Western Australian nonprofit environmental organization founded in 1979 that delivers ecological restoration through community-based tree planting across the Perth Metropolitan Area and Wheatbelt regions. Operations center on three integrated pillars: (1) large-scale restoration projects addressing Banksia Woodlands, Wetland Ecosystems, and cleared Eucalypt Woodlands; (2) a volunteer-powered Community Nursery producing over 200,000 native seedlings annually using air pruning pots for optimal root development; and (3) the SPROUT! Schools Program, which has engaged 80,000 students and produced 2.5 million trees over more than 40 years. Since inception, the organization has planted over 15 million native trees and understory plants.

The organization operates with a lean paid staff of approximately 12 employees, supplemented by roughly 120 weekly volunteers at the Hazelmere nursery and additional participants at seasonal community planting days. Revenue is generated through a diversified mix: recurring donations (preset tiers from $20–$200 plus custom), annual memberships ($22 concession, $33 single, $49.50 family, $110 corporate), retail plant sales at $6 per tube, themed Gift of Trees cards, branded merchandise ($5–$30), and corporate team building events priced at $150+GST per person. Distribution occurs through the Hazelmere retail nursery (open Thursday–Friday), an e-commerce shop, free community planting days, and council partnerships such as the City of Swan's Plants to Residents program.

Long-tenured strategic relationships include a 30+ year Memorial Groves partnership with Bowra & O'Dea (since 1994), Impact 100 WA grant funding for SPROUT!, and a 2025 partnership with Greening Australia to trial restoration technology. Trillion Trees has also engaged in environmental advocacy, notably leading community opposition to a proposed Hazelmere data centre development—which was withdrawn in May 2026—and joining an alliance coordinated by 350 to call for a data centre moratorium. Current leadership includes CEO Mark Hullett (appointed July 2024 from health charity Neuromuscular WA), President Dr Paul Barber, Restoration Managers Doug Laurie (joined November 2024) and Julian Beasley, and SPROUT! Coordinator Kim Kolb.

Name

Trillion Trees Australia

Legal name

Trillion Trees Australia

Website

https://trilliontrees.org.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Trillion Trees Australia is a Western Australian nonprofit, founded in 1979, that restores degraded landscapes through community-led tree planting, a volunteer-powered native plant nursery, and the SPROUT! schools program across the Perth metro and Wheatbelt regions.

Ownership category

akta.pro rank

Product category

Environmental Restoration and Conservation Services

NAICS

Support Activities for Forestry (115310), Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Post-Planting Maintenance (Weeding, Mulching, Fertilization, Irrigation) (AFAMACAG), Tree Planting & Transplanting (HSAIADAE), Watershed Protection & Water Quality Services (AFAMAMAB)

Keywords

• Ecological restoration services
• Tree planting programs
• Native plant nursery
• Environmental education
• Community volunteer engagement

Headquarters

HQ city

Hazelmere

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations: One-time and recurring donations from individuals supporting tree planting and restoration activities. Donation options include preset amounts ($20-$200) or custom amounts, with monthly recurring donation options available.
2. Membership: Annual membership fees providing voting rights at AGMs, newsletter access, and early bird invites to planting events. Tiers include single ($33/yr), family ($49.50/yr), concession ($22/yr), and corporate ($110/yr).
3. Plant Sales: Sale of native plants and trees from the community nursery to public, councils, landcare groups, and gardeners. Over 200,000 seedlings grown annually.
4. Gift Cards and Vouchers: Nursery gift vouchers and 'Give the Gift of Trees' cards (starting at $6 per tree) sold to consumers.
5. Corporate Partnerships and Sponsorships: Partnerships and sponsorships with corporations for team building events ($150+GST per person) and long-term restoration project support.
6. Merchandise Sales: Sale of branded merchandise including caps ($25), insulated bottles ($30), and produce bags ($5).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Trillion Trees Australia is a nonprofit organization that delivers ecological restoration through community-led tree planting and landscape rehabilitation across Western Australia. Its core offerings are: (1) Restoration Projects combatting salinity, soil erosion, and biodiversity loss across Banksia Woodlands, Wetland Ecosystems, and Eucalypt Woodlands; (2) a volunteer-powered Community Nursery growing 200,000+ native seedlings annually; and (3) the SPROUT! schools education program. Revenue is generated via donations, memberships, plant sales, gift cards, corporate partnerships, sponsorships, and merchandise.

Product overview

Trillion Trees Australia is a nonprofit environmental organization offering a portfolio of interconnected products and services centered on ecological restoration and community engagement. The core offerings include: (1) Restoration Projects spanning Banksia Woodlands, Wetland Ecosystems, and Eucalypt Woodlands across Western Australia; (2) a Community Nursery producing 200,000+ native seedlings annually; (3) the SPROUT! Schools Program educating youth; (4) retail Native Plant Sales and Gift of Trees products; and (5) community engagement through Planting Days and Corporate Team Building Events. The organization is funded through donations, memberships, sponsorships, and product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Restoration Projects Ecological restoration projects across Western Australia including Banksia Woodlands of the Swan Coastal Plain, Wetland Ecosystems, and Eucalypt Woodlands of the Wheatbelt. Projects combat salinity, halt soil erosion, and revitalize biodiversity, providing habitat for native wildlife.
• Community Nursery Volunteer-powered nursery specializing in native Australian plants, growing over 200,000 seedlings annually and supplying local councils, landcare groups, and gardeners with expert advice and a diverse native plant selection.
• SPROUT! Trillion Trees Schools Program Hands-on environmental education program that has empowered 80,000 students to plant 2.5 million trees over 40+ years, teaching the importance of trees, the impact of land clearing, and fostering environmental responsibility through fun, educational activities.
• Gift of Trees Gift cards in themed designs (Carnaby's Black Cockatoo, Honey Possum, Quenda) allowing donors to purchase trees planted in their name for $6 per tree.
• Nursery Gift Voucher Gift vouchers for spending at the native plant nursery, suitable for green thumbs wanting to grow beautiful native plants at home.
• Native Plant Sales Retail sale of native tube stock plants at $6 each, available to the public on Thursdays and Fridays, featuring over 200 species of Western Australian native plants.
• Community Planting Days Free community events where volunteers plant trees and learn about native plant species and effective planting techniques from expert restoration ecologists. Suitable for all ages.
• Corporate Team Building Events Corporate team building activities that restore habitats and enhance biodiversity, priced at $150 + GST per person including trees, equipment, facilities, guidance, and refreshments. Maximum 70 participants per event.
• Membership Program Annual membership program with Single ($33/yr), Family ($49.50/yr), Concession ($22/yr), and Corporate ($110/yr) tiers, providing voting rights at AGMs, newsletter access, and early booking for planting events.
• Branded Merchandise Branded merchandise including caps ($25), insulated bottles ($30), and produce bags ($5), sold via the online shop to support the organization.

Quantifiable outcome

• Over 15 million trees and understory plants planted since 1979
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, strategic and core.

• Hotels for TreesminorGTM or Marketing Partner · 1 January 2026International nonprofit foundation operating globally with planting partners. Hotels offer guests option to skip room cleaning and plant a tree instead, with funds supporting Trillion Trees planting activities.
• Restore WAstrategicStrategic or Co-development Partner · 1 January 2026Restore WA is a new initiative to inspire next generation of restoration ecologists. Trillion Trees Restoration Manager Doug Laurie serves on the committee, aiming to develop a thriving restoration sector in WA by investing in people.
• Greening AustraliastrategicStrategic or Co-development Partner · 1 January 2025Partnership with Greening Australia to trial new technology in restoration efforts, supporting innovation in ecological restoration approaches.
• City of SwancoreStrategic or Co-development Partner · 1 January 2024Partnership for Plants to Residents program delivering free native trees and plants to local residents. In 2024, over 800 rural and 3,500 urban residents received free plant packs grown by Trillion Trees volunteers.
• Impact 100 WAcoreGTM or Marketing Partner · 1 January 2024Impact 100 WA provides financial support for the SPROUT! Trillion Trees Schools Program, the flagship education initiative engaging students in environmental education and tree planting.
• Bibbul Ngarma Aboriginal AssociationcoreStrategic or Co-development Partner · 1 January 2024Local Aboriginal organization partnered with Trillion Trees on environmental and cultural protection efforts, including opposition to Hazelmere Data Centre development affecting the Helena River (Mandoon Bilya).
• Activate Tree PlantingcoreStrategic or Co-development Partner · 1 January 2000Volunteer-led group formed under Trillion Trees auspices in 2000. Combines music, art, food, indigenous culture and community into unique tree planting events. Key partnership for Wheatbelt restoration including Wagin projects.
• Bowra and O'DeacoreStrategic or Co-development Partner · 1 January 199430+ year partnership for Memorial Groves program planting native trees as living memorials to loved ones. Partnership spans locations across Perth and Wheatbelt, including Reg Bond Reserve where memorial groves have been established for nearly 30 years.
• Wheatbelt LandholderscoreStrategic or Co-development PartnerPartnership with Wheatbelt landholders for restoration projects addressing salinity, biodiversity loss, and land degradation in Australia's most degraded agricultural region.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greening Australia: Australia's largest environmental restoration nonprofit, running large-scale reforestation, carbon, and ecosystem-repair programs nationally. Most directly comparable to Trillion Trees — and is currently a strategic partner piloting new restoration technology together.
• One Tree Planted: Global nonprofit running reforestation projects across multiple countries with a $1-per-tree donation model. Comparable community-driven tree-planting fundraising model that competes internationally for the same individual and corporate donor pool, including Australian supporters.
• Greenfleet: Australia-focused environmental nonprofit planting native forests for carbon offset and biodiversity outcomes, with a strong corporate partnership model. Comparable in mission (native reforestation) and B2B corporate engagement model, though operates at a national scale and is carbon-credit focused.
• Carbon Positive (formerly CO2 Australia): Australian carbon offset and biodiverse reforestation provider for businesses, developing native forest carbon projects on behalf of corporate clients. Comparable in monetizing native reforestation for corporate buyers and increasingly competes with Trillion Trees for ESG-aligned corporate partnerships.
• Fifteen Trees: Australian nonprofit coordinating corporate-sponsored tree planting with verified planting partners across the country. Closely comparable B2B model where corporates fund trees planted by partner groups — directly competes for the same corporate sustainability budgets as Trillion Trees' team events.
• Trees For Life: South Australia-based nonprofit running community revegetation, native plant nursery, and education programs. Closely mirrors Trillion Trees' integrated model of nursery production, volunteer planting days, and school engagement, providing a like-for-like peer in a different state.

Emerging players

• Eden Reforestation Projects: Global nonprofit focused on large-scale reforestation employing local community labour. Comparable mission and community-engagement model; relevant as a benchmark for scaling reforestation nonprofits and as a potential partner for international funding.

Broad incumbents

• Landcare Australia: National umbrella body supporting thousands of community Landcare groups with corporate partnerships and government funding. Comparable in community-led restoration model and corporate partnership revenue, but operates as a broader network rather than a direct delivery organization.

Regional players

• Conservation Council of WA: Western Australia's peak environmental advocacy body covering forests, climate, and biodiversity. Comparable WA-only geography and advocacy footprint; relevant as a peer for advocacy positioning (e.g., data centre opposition) and as a potential alignment partner for environmental campaigns.

Others

• Australian Koala Foundation: National nonprofit focused on koala habitat preservation, including tree-planting and habitat restoration activities. Comparable as an Australian environmental nonprofit with donation, membership, and corporate partner revenue streams, though mission-focused on a single threatened species.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trilliontrees.org.au
• LinkedInlinkedin.com/company/trillion-trees
• Instagraminstagram.com/trilliontrees_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trillion Trees Australia