Vision Design
Vision Design Group is a privately held website design and digital marketing agency founded in 1994, headquartered in Winona, Minnesota, serving small and medium-sized businesses across southeastern Minnesota and western Wisconsin with WordPress-based websites, ecommerce, managed hosting, SEO, paid media, and creative services.
- Company typePrivate
- Founded1994
- HeadquartersWinona, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vision Design does
Vision Design Group, Inc. is a privately held, founder-led website design and digital marketing agency founded in 1994 and headquartered at 370 West 2nd Street in Winona, Minnesota. The company serves small and medium-sized businesses across southeastern Minnesota and western Wisconsin, including metropolitan markets such as Rochester, Eau Claire, and La Crosse. Its core business is custom website design and ecommerce development built primarily on WordPress with WooCommerce and Shopify integrations, supplemented by managed WordPress hosting, SEO, paid media (Google, Facebook, Instagram), email marketing via MailChimp, and creative services including logo design, print collateral, drone photography, and 360 virtual tours.
The firm operates a project-based professional services model combined with a recurring hosting subscription, quoting all engagements through direct sales channels (phone, email, contact form). It fields roughly a dozen specialized staff covering strategy, programming, design, digital marketing, social media, content creation, and Google advertising, enabling it to deliver full-stack web projects in-house. The company differentiates on long-tenured local relationships (30+ years operating, 4.9 Google rating across 13 reviews), rapid response times for client changes, and deep vertical specialization across 18+ industry pages including automotive, banking, healthcare, manufacturing, municipal, restaurants, retail, senior living, and tourism.
Commercially, Vision Design generates revenue through one-time website projects, recurring managed hosting subscriptions, ongoing digital marketing retainers, and ancillary services such as logo design, graphic design, and commercial photography. Pricing is not publicly disclosed and is handled quote-by-quote through its inside sales process led by its Strategy & New Business function.
Vision Design firmographics
Firmographics- Name
- Vision Design
- Legal name
- Vision Design Group, Inc.
- Website
- https://visiondesign.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Design Group is a privately held website design and digital marketing agency founded in 1994, headquartered in Winona, Minnesota, serving small and medium-sized businesses across southeastern Minnesota and western Wisconsin with WordPress-based websites, ecommerce, managed hosting, SEO, paid media, and creative services.
- Ownership category
- akta.pro rank
Vision Design industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Vision Design is headquartered
LocationHeadquarters
- HQ city
- Winona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design Services: Professional website design services including custom website design, ecommerce website design, WordPress website development, responsive/mobile-optimized designs, and website redesigns for existing businesses. Services are project-based with pricing requested via contact form.
- WordPress Premium Hosting: Managed hosting solutions for WordPress websites including automatic updates, security, and ongoing support. Long-term solution for keeping websites up to date.
- Digital Marketing Services: Managing digital marketing campaigns on Google, Facebook, Instagram and MailChimp. Integrated advertising approach merging SEO strategies with targeted ad management. Services include PPC advertising, SEO optimization, email marketing campaigns, and web analytics reporting.
- Logo Design Services: Custom logo design services delivered in vector format (.ai; .eps; .pdf) and raster format (.jpg; .png; .tif) along with logo usage guidelines specifying colors, fonts and usage instructions.
- Commercial Photography Services: Professional photography services including commercial photography, 360 product photography, Google 360 virtual tours, and drone photography for websites and marketing materials.
- Graphic Design Services: Graphic design services for print materials including brochures, specials posters, inventory handbooks, and other marketing collateral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Website Design - quote-based pricing |
| Subscription | Monthly | Managed WordPress Hosting - subscription model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vision Design product offering
Product offeringCore offering
Vision Design Group is a website design and digital marketing agency that builds custom, responsive websites, ecommerce stores (WooCommerce and Shopify), and provides managed WordPress hosting for small and medium-sized businesses in southeastern Minnesota and western Wisconsin. The agency also delivers integrated digital marketing services (Google, Facebook and Instagram advertising, SEO, email marketing, and web analytics) and creative services including custom logo design, graphic design, and commercial photography such as 360 product photography, Google 360 virtual tours, and licensed drone photography.
Product overview
Vision Design is a website design and digital marketing agency offering a comprehensive suite of services built around a core website design offering. The primary portfolio includes Website Design Services, Ecommerce Website Design, WordPress Plugin Solutions, and WordPress Premium Website Hosting. These core offerings are supported by integrated marketing modules: Google Advertising, Facebook/Instagram Advertising, Search Engine Optimization, Email Marketing, and Web Analytics. Additional service offerings include Custom Logo Design Services, Graphic Design Services, Commercial Photography Services (including 360 product photography and drone photography), and Website Accessibility solutions with ADA compliance tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Services Custom responsive website design and redesign services for businesses across multiple industries, delivered as project-based engagements with mobile-optimized, professionally designed sites.
- Ecommerce Website Design
- WordPress Premium Website Hosting
- Custom Logo Design Services
- Commercial Photography Services
- Graphic Design Services
Quantifiable outcome
- 4.9 Google rating based on 13 customer reviews
- +1 more outcomes
Companies that use Vision Design
Customer profileNamed customers18 records
Segments18 records
Ideal customer profiles2 records
Vision Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Vision Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Campgrounds4SaleminorIndustry partner for the campground and resort sector. Campgrounds4Sale connects campground buyers and sellers with over 20 years of trusted expertise. Listed as 'Our Partners in the Campground & Resort Industry' on Vision Design's campground website design page.
- Resort ForwardminorAdvanced reservation software partner for campgrounds and resorts. Listed as 'Our Partners in the Campground & Resort Industry' providing reservation software solutions to complement Vision Design's website services.
- AccessiBecoreADA compliance plugin provider included with every municipal website design project. AccessiBe provides accessibility tools that improve user experience, SEO, audience reach, brand image, and help avoid lawsuits.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Vision Design competitors and assessment
Company assessmentDirect peers
- Blue Compass: Iowa-based digital marketing and web design agency serving SMBs across the Midwest with websites, SEO, paid media, and analytics — directly comparable regional agency scope and customer mix.
- Olive Street Design: Chicago-based web design and branding agency serving small and mid-sized businesses with custom websites, brand identity, and digital marketing — closely comparable SMB-focused, full-service Midwest agency model.
- Lifted Logic: Kansas City web design and development agency with WordPress expertise and a focus on small-to-mid-sized businesses — directly comparable WordPress-led regional agency.
- Big Drop Inc: Custom web design and digital marketing agency serving SMBs and mid-market clients with branding, websites, and growth marketing — comparable full-service agency model and target customer.
- LYFE Marketing: Digital marketing and social media agency providing web design, SEO, PPC, and social media management to SMBs — comparable service scope targeting the same customer segment.
- Lounge Lizard: Web design and digital marketing agency offering branding, website design, SEO, and PPC to SMB and mid-market clients — comparable service mix and customer profile.
- Split Reef: Midwest-based web design, hosting, and digital marketing agency offering managed services to SMBs — comparable one-stop-shop agency model with recurring hosting revenue.
Broad incumbents
- WebFX: Large national digital marketing agency offering web design, SEO, paid media, and content marketing — comparable service portfolio but at much larger scale and broader geography.
- Thrive Internet Marketing Agency: Larger national digital marketing agency offering web design, SEO, PPC, and social media — broader incumbent with overlapping capabilities but at significantly larger scale.
- SmartSites: National web design and digital marketing agency recognized by Google and Meta as a top partner — comparable offerings across website design, PPC, SEO, and email, but at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision Design social profiles
Digital presenceVision Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Design leadership team
Management profileNumber of profiles
Profiles12 records
Vision Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Design
What does Vision Design do?
Vision Design Group is a website design and digital marketing agency that builds custom, responsive websites, ecommerce stores (WooCommerce and Shopify), and provides managed WordPress hosting for small and medium-sized businesses in southeastern Minnesota and western Wisconsin. The agency also delivers integrated digital marketing services (Google, Facebook and Instagram advertising, SEO, email marketing, and web analytics) and creative services including custom logo design, graphic design, and commercial photography such as 360 product photography, Google 360 virtual tours, and licensed drone photography.
Is Vision Design a public or private company?
Vision Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Design founded?
Vision Design was founded in 1994. It employs 11 to 50 people.
Where is Vision Design based?
Vision Design is headquartered in Winona, United States, in the North America region.
How does Vision Design make money?
Six revenue lines are on record. Website Design Services are the primary driver. The others are wordPress Premium Hosting, digital Marketing Services, logo Design Services, commercial Photography Services and graphic Design Services.
Who are Vision Design's main competitors?
Direct peers on record are Blue Compass, Olive Street Design, Lifted Logic, Big Drop Inc, LYFE Marketing, Lounge Lizard and Split Reef. Broad incumbents are WebFX, Thrive Internet Marketing Agency and SmartSites.
Does Vision Design have an API?
No public API is recorded for Vision Design.
What industry is Vision Design in?
Vision Design's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.