Sphery

What Sphery does

Sphery AG is a Swiss SportsTech company founded in 2018 and headquartered in Au SG, Switzerland, with a showroom in Zurich. The company builds the ExerCube, an immersive 270-degree gamified training arena that combines physical exercise with simultaneous cognitive challenges (its "dual-task" / "dual flow" approach) using webcam-based markerless motion tracking for up to six users, real-time heart-rate-adaptive HIIT protocols, and integration with clinical measurement equipment such as spiroergometry, force plates, and EMG. A proprietary Software-Hub connects the ExerCube to a broader product ecosystem including the ExerCube App, XR Fighter boxing program, Icaros Guardian balance trainer, Live Performance Tracking, HYROX Training, and the Sphery Seasons gamified challenge program. The technology is backed by 33 peer-reviewed scientific publications and a research network spanning ETH Zurich, ZHdK, ZHAW, University of Bern, TU Darmstadt, and the University of Waterloo.

Sphery serves four primary customer segments: individual fitness enthusiasts (via The Sphere boutique studios and the consumer app), healthcare and rehabilitation providers (PlenaVita Glasi, Reha Rheinfelden, Hospital zum Heiligen Geist, Win 4, with use cases in stroke, Parkinson's, dementia, fall prevention and ACL recovery), professional and Olympic athletes and teams (San Jose 49ers, Swiss Olympic athletes, elite squash and snowboard competitors), and educational institutions (ExerCube@School with the Gorilla Foundation). Revenue is generated through a mix of high-ticket ExerCube hardware sales with multi-year enterprise contracts, recurring software/app subscriptions, franchise licensing royalties (The Sphere concept, first location opened in Darmstadt, Germany in May 2025), and professional services covering product, software, hardware, and Data & AI development. The company employs 1-10 people, operates in Switzerland and Germany, and holds Qualitop (Switzerland) and §20 (Germany) certifications enabling health-insurance reimbursement for its prevention programs.

Name

Sphery

Legal name

Sphery AG

Website

https://sphery.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sphery is a Swiss SportsTech company that builds the ExerCube, an immersive 270-degree gamified training arena combining physical, cognitive, and mental fitness with AI-driven motion tracking. It serves individual fitness consumers, healthcare and rehabilitation clinics, professional sports teams and Olympic athletes, and educational institutions across Switzerland, Germany, and select international markets.

Ownership category

akta.pro rank

Product category

Sports Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Fitness and Recreational Sports Centers (71394)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Immersive fitness technology
• Gamified training systems
• Exergame hardware
• Cognitive motor training
• Rehabilitation technology

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ExerCube Hardware Sales: Sale of ExerCube immersive training systems to gyms, rehab clinics, professional sports organizations, and healthcare facilities. Hardware includes the 270-degree arena, sensors, and integrated software. Estimated delivery approximately 40 days from order confirmation.
2. Software Platform & App Subscriptions: ExerCube App subscription providing performance tracking, progress monitoring, and personalized insights. Software hub connecting all training devices and enabling real-time data streaming and analytics.
3. The Sphere Franchise Model: Licensing of The Sphere boutique fitness franchise concept to selected partners internationally. Franchisees operate immersive boutique studios using Sphery's technology, gamification, and performance tracking systems.
4. Research & Development Services: Bespoke product development, software solutions, hardware engineering, and Data & AI services for partners including healthcare institutions, sports organizations, and technology companies. Includes consulting, implementation, and integration services.
5. Professional Services (Installation, Training): On-site installation, commissioning, and training services for ExerCube deployments. Trained Sphery AG staff or official distribution partners perform setup and user training.
6. Connected Facilities & Enterprise IoT: End-to-end connected gym ecosystem solutions combining smart hardware, intuitive software, and real-time data. Data-driven gym management insights, automated training plans, and engaging user interfaces for facility operators.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sphery develops and sells the ExerCube, an immersive 270-degree gamified training arena that combines physical exercise, cognitive training, and real-time motion tracking in a single session. The offering is extended through a connected ecosystem including the Sphery App, Software-Hub platform, specialized training modules (XR Fighter boxing, HYROX training, Icaros Guardian balance), and The Sphere boutique fitness franchise concept. The company also provides professional services in product development, software engineering, hardware design, Data & AI, and connected facility solutions for gyms, rehabilitation clinics, professional sports organizations, and educational institutions.

Product overview

Sphery is a Swiss SportsTech company offering a modular training ecosystem centered on the ExerCube, an immersive 270-degree gamified training arena. The core platform is complemented by the Sphery App for mobile tracking, the Software-Hub that connects all devices, and specialized training modules including XR Fighter (boxing programs), Live Performance Tracking, and HYROX Training. The company operates through a franchise model called The Sphere, with boutique fitness studios combining gamification, music, and real-time performance analytics. Beyond products, Sphery provides professional services including Product Development, Software Solutions, Hardware Development, Data & AI, Connected Facilities integration, and Events & Workshops. The ecosystem emphasizes simultaneous physical-cognitive training (dual-task training) supported by AI-driven adaptive feedback and motion tracking technology.

Differentiator

Problem solved

Functional benefit

Brands

• ExerCube: Immersive 270-degree training arena combining physical, cognitive, and mental fitness with gamified gaming scenarios. Award-winning exergame system for fitness, rehabilitation, and professional sports.
• The Sphere
• XR Fighter
• ExerCube App

Products and services

• ExerCube Immersive 270-degree gamified training arena that combines physical, cognitive, and mental fitness through interactive gaming scenarios. Features real-time adaptive feedback, motion tracking, and heart-rate controlled training modes. Used by fitness facilities, rehabilitation clinics, professional sports organizations, and educational institutions.
• Sphery App Smart companion mobile application for long-term fitness success that enables performance tracking, progress monitoring, and personalized insights. Empowers users with data-driven feedback, goal setting, and progress visualization. Available on iOS, Android, and cross-platform.
• Software-Hub Central hub platform that connects all Sphery devices and software components, enabling real-time data integration and synchronized intensity adjustments across the training ecosystem. Features include Light Effects, Music, Circle Training, and Team modes.
• XR Fighter by Sphery Very intense boxing training programs designed to push users to their physical limits. Targeted at improvements in cardio, endurance, reaction speed, and coordination.
• Icaros Guardian Playful, safe, and easy-to-use training system with multiple training modes focused on improving balance and stability. Integrated with Sphery's Software-Hub platform.
• The Sphere Franchise Boutique fitness franchise concept combining functional group training, gamification, and real-time performance tracking. Features immersive training environments with music, lighting, and cooperative/competitive elements. Franchise opportunities available for selected partners for international expansion.
• Sphery Seasons Seasonal fitness challenge program featuring 12 seasons with weekly challenges, leaderboards, and competitive elements. Users can win exclusive vouchers and goodies as top performers.
• HYROX Training Training programs designed specifically for HYROX competition requirements. All training equipment from HYROX stations to functional training equipment is digitally networked and transmits performance data live.
• Product Development Services User-centered and research-based product development services combining deep user research with smart, scalable design systems tailored to business goals. Includes rapid iteration from wireframes to interactive prototypes.
• Software Solutions Services Software development services for next-generation fitness including custom training programs, motion tracking software, fitness hardware integrations, and app development (iOS, Android, cross-platform).
• Hardware Development Services Intelligent hardware design and development services for gyms, rehab clinics, and high-performance sports. Includes custom device development from sensors to smart gym equipment, rehabilitation tools, and prototyping to production capabilities.
• Data & AI Services AI-powered data analytics services including personalized training recommendations, movement and progress analytics, predictive insights, and connected ecosystem integration for syncing data across apps, wearables, and smart devices.
• Connected Facilities Services End-to-end solution for gyms to create seamless technology ecosystems combining smart hardware, intuitive software, and real-time data. Includes smart equipment integration, automated training delivery, and data-driven gym management.
• Events & Workshops Services Hands-on interactive workshops and events bringing together design, technology, and movement. Designed for companies, conferences, and communities exploring the future of health, training, and performance.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, notable and minor.

• PlenaVita Glasi (Zürich Bülach)coreStrategic or Co-development Partner · 1 January 2025Sphery partnered with PlenaVita Glasi, one of Europe's most advanced physiotherapy centers, for the grand opening in Zürich Bülach. ExerCube is integrated as a central element in PlenaVita's therapy and rehabilitation programs, offering holistic training targeting physical mobility, coordination, and mental/cognitive fitness. Ongoing collaboration continuously optimizes the ExerCube experience for therapeutic needs and rehabilitation goals.
• Deutsche TelekomnotableGTM or Marketing Partner · 17 February 2024Joint presentation of the ExerCube at Ball des Sports 2024 in Frankfurt. Deutsche Telekom hosted the prestigious Ball des Sports event alongside Sphery, providing live demonstrations of gamified, data-driven training to elite athletes and event guests. This collaboration showcases the ExerCube to high-profile sports, business, and political leaders.
• Stiftung Deutsche SporthilfenotableGTM or Marketing PartnerGerman Sports Aid Foundation hosts Ball des Sports, Germany's leading sports charity event at Festhalle Frankfurt. Sphery participated as a technology partner at this prestigious event, reaching elite athletes and sports industry leaders.
• Gorilla FoundationcoreStrategic or Co-development PartnerProject management partner for ExerCube@School, exploring the potential of ExerCube training in school environments. Students engage in movement breaks designed to boost physical, mental, and cognitive performance. Funded by ZKB Anniversary Fund and Asuera Foundation (February 2022 – December 2023).
• ZHAW (Zurich University of Applied Sciences)coreStrategic or Co-development PartnerResearch partner in ExerUp project (September 2021 – August 2023) developing digital exergame-based rehabilitation after knee injury, funded by DIZH. ZHAW Department of Health contributed clinical rehabilitation expertise for Phase 3 return-to-sport protocols.
• ZHdK (Zurich University of the Arts)coreStrategic or Co-development PartnerLongstanding research partner including ExerCube@Home diabetes prevention (Innosuisse funded, July 2020 – January 2021), ExerUp knee rehabilitation, and ExerG fall prevention projects. ZHdK's Game Design department provides expertise in gamification, user experience, and interactive technology design.
• University Hospital BerncoreStrategic or Co-development PartnerMain research partner in ExerCube@Home project (July 2020 – January 2021) focused on diabetes prevention. Prof. Dr. Christoph Stettler led cardio-metabolic health research. Project funded by Innosuisse to develop home-based immersive training for T2D prevention.
• Reha RheinfeldennotableStrategic or Co-development PartnerSwiss rehabilitation clinic partner in ExerG fall prevention project (May 2021 – October 2023, Active Assisted Living Programme) and featured in RTL documentary on stroke rehabilitation. Provided clinical environment for testing immersive exergaming solutions for elderly and neurological rehabilitation.
• HCI Games Group, University of WaterloonotableStrategic or Co-development PartnerAcademic research partner in ExerG fall prevention project (May 2021 – October 2023). Contributed human-computer interaction and game design expertise to the development of immersive training solutions for older adults.
• VASCage (Research Center on Aging)minorStrategic or Co-development PartnerResearch partner in ExerG fall prevention project (May 2021 – October 2023) funded by Active Assisted Living Programme. Focus on cardiovascular aging and vascular health in elderly populations.
• Reha MünsterminorStrategic or Co-development PartnerAustrian rehabilitation clinic partner in ExerG fall prevention project (May 2021 – October 2023). Contributed clinical expertise in geriatric rehabilitation and fall prevention for the European research collaboration.
• Technical University DarmstadtnotableStrategic or Co-development PartnerAcademic origin of Sphery's concept — co-founder Prof. Dr. Anna Lisa Martin-Niedecken studied sports science and completed her PhD on movement-based exergames at TU Darmstadt's Graduate School 'Topology of Technology' (2010). TU Darmstadt representatives attended The Sphere Darmstadt grand opening (May 2025).
• Win 4 (Sports Rehabilitation)coreStrategic or Co-development PartnerProject partner in ExerUp knee injury rehabilitation project (September 2021 – August 2023, DIZH funded). Win 4 provided sports rehabilitation context and Phase 3 return-to-sport protocols for ACL and knee injury recovery using the ExerCube.
• San Jose 49ers (NFL)notableStrategic or Co-development PartnerSphery demonstrated the ExerCube at the 49ers training facility in San Jose, California. NFL legend Jerry Rice participated in demonstrations. The collaboration explores professional football athletic performance applications and cognitive-motor training for elite athletes.
• Hospital zum Heiligen Geist (Hamburg)coreStrategic or Co-development PartnerGerman hospital and geriatric care facility using the ExerCube for rehabilitation and fall prevention. The interactive, gamified training system promotes physical and cognitive fitness in elderly patients, including wheelchair users. Head of Physiotherapy Ole Behr is a public testimonial advocate.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EGYM: EGYM is a Munich-headquartered smart-fitness platform that digitally networks strength and cardio equipment for gyms, corporate wellness, and rehab. EGYM competes most directly with Sphery's Connected Facilities offering, providing smart equipment ecosystems, automated training plans, and data-driven member management to commercial fitness operators.
• Black Box VR: Black Box VR operates boutique VR-fitness studios that wrap resistance training in immersive, gamified experiences with coach-led sessions. They target the same boutique immersive-fitness buyer Sphery targets with The Sphere franchise, using VR headsets and game-based coaching to drive engagement and adherence.
• Cyberith: Cyberith develops VR locomotion and immersive-exergame hardware that enables players to physically move through virtual environments. Their systems target the same motion-tracking, game-driven fitness and rehabilitation use cases that the ExerCube addresses, with a similar mix of consumer, sports, and rehab applications.
• ICAROS: ICAROS builds immersive exergame/balance-training systems (e.g., ICAROS Guardian — already integrated into Sphery's Software-Hub) that combine motion tracking with gamified fitness. They are the closest direct competitor in the niche of sensor-driven, gamified immersive training that Sphery's ExerCube occupies, serving overlapping fitness and rehabilitation buyers.

Broad incumbents

• Tonal: Tonal is a connected strength-training system with AI-driven coaching, on-demand content, and progress tracking via a wall-mounted digital strength unit. They compete with Sphery's connected-home/connected-facility vision: hardware-plus-content-plus-personalization sold to consumers and increasingly corporate and rehab markets.
• Technogym: Technogym is a global incumbent in premium commercial fitness equipment with cloud-connected machines, the Technogym Ecosystem, and a strong presence in luxury gyms, hotels, pro sports facilities, and rehabilitation clinics. They overlap with Sphery on the connected-equipment, content-platform, and clinical-rehab sides of the business, but at much broader scale and across traditional strength and cardio categories.
• Peloton Interactive: Peloton operates the largest connected-fitness ecosystem (bikes, treadmills, rowers, app) with subscription-based content. They are a broad incumbent comparison for Sphery's blended hardware-plus-subscription model, content library strategy, and pivot into enterprise and corporate wellness.

Emerging players

• Hydrow: Hydrow sells connected rowing machines paired with an immersive content library and subscription. They are relevant because of the same premium-hardware-plus-subscription-plus-engagement play and an emerging expansion into strength and lifestyle categories, though focused on cardio.
• Cureosity: Cureosity builds VR-based rehabilitation and therapy solutions (Cureo) used by clinics and hospitals for neurological and orthopedic rehab. Their focus on gamified, movement-tracking rehab therapy closely mirrors Sphery's ExerCube rehab vertical (stroke, Parkinson's, dementia, ACL recovery).
• Liteboxer: Liteboxer offers gamified boxing-style fitness hardware and a content subscription targeting the consumer and boutique-studio markets. Their XR Fighter overlap with Sphery (XR Fighter is one of Sphery's sub-brands) and shared emphasis on gamified boxing-style HIIT makes them a relevant emerging comparison point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sphery_ch
• Facebookfacebook.com/spheryfitnessgaming

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sphery