Demas Law Group, P.C.

What Demas Law Group, P.C. does

Demas Law Group, P.C. is a Sacramento-based personal injury law firm founded in 1992 by John Demas. The firm exclusively practices personal injury law with a roster of seven or more attorneys and nine or more support staff, operating across five office locations in the Sacramento metropolitan area (Sacramento HQ, Roseville, Elk Grove, Natomas, and El Dorado Hills). Its practice spans motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian, bus, train, boating, e-scooter), wrongful death, premises liability, product liability, elder abuse, and third-party workplace injuries. The firm is built on a contingency fee model with no upfront costs to clients, offering free initial consultations and 24/7 availability, with multilingual support in Spanish, Greek, Filipino, and Polish.

The firm has no proprietary technology platform and operates as a traditional legal services business. Its digital infrastructure consists of a WordPress-based marketing website with standard marketing technology integrations (Google Analytics, Hotjar, Microsoft Clarity, Intercom, call tracking) and active presence across Facebook, Instagram, LinkedIn, YouTube, and X. Its go-to-market is sales-led, relying on direct client acquisition through consultations, paid search advertising, attorney referrals, former client referrals, and community reputation built over three decades. The firm's primary differentiator is its track record of large verdicts and settlements, including a landmark $32.16 million wrongful death verdict against the City of Sacramento in 2022, supported by a 99% success rate claim and over 900 5-star client reviews.

The firm is a founder-owned private professional corporation with no external investors, no parent company, and no disclosed funding rounds. Revenue is generated exclusively through contingency fees on successful case resolutions, with clients receiving 25-60% of awards after attorney fees and case costs. The firm has received multiple industry recognitions including AV peer rating from Martindale-Hubbell, Northern California Super Lawyer designation for its founder, Million Dollar Advocates Forum membership, and the 2025 Sacramento Bee Gold Winner award in the personal injury category.

Name

Demas Law Group, P.C.

Legal name

Demas Law Group, P.C.

Website

https://injury-attorneys.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Demas Law Group, P.C. is a Sacramento-based personal injury law firm serving accident victims across Northern California through five office locations, operating on a contingency fee model with no upfront costs, and specializing in motor vehicle, wrongful death, and premises liability cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Wrongful death representation
• Accident legal services
• Motor vehicle accident law
• Contingency fee representation

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury Cases: Demas Law Group operates exclusively on a contingency fee basis for personal injury and wrongful death cases. Clients pay no upfront fees or retainers. The firm advances all case costs (expert fees, trial costs) and only collects payment if they win the case and obtain a monetary recovery. The percentage of the settlement/verdict award received by clients ranges from 40-75 percent after attorney fees and case costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Demas Law Group, P.C. provides plaintiff-side personal injury legal representation on a contingency-fee basis for individuals injured in accidents and for families of wrongful death victims. The firm handles motor vehicle, pedestrian, bicycle, motorcycle, truck, bus, train, boating, e-scooter, construction, farm, and third-party workplace injury cases, as well as premises liability, product liability, elder abuse, and child injury claims. Services span case investigation, negotiation, pre-litigation settlement, and trial litigation across five Northern California offices.

Product overview

Demas Law Group, P.C. is a Sacramento-based personal injury law firm offering a comprehensive suite of legal services as a single unified practice rather than a platform-plus-modules architecture. The core offering consists of personal injury legal representation spanning multiple practice areas including motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian, bus, train, boating, e-scooter), wrongful death, premises liability, product liability, elder abuse, child injury, construction accidents, farm accidents, and third-party workplace injury claims. The firm differentiates through contingency fee arrangements, free consultations, and educational resources including John Demas's book on hiring personal injury attorneys and a lawsuit timeline guide. Services are available across multiple Sacramento-area locations with multilingual support.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Full-service plaintiff-side personal injury legal representation on a contingency-fee basis for individuals injured in accidents in Northern California. Covers investigation, negotiation, pre-litigation settlement, and trial litigation across vehicle, premises, product, elder abuse, and child injury cases.
• Wrongful Death Legal Representation Plaintiff-side wrongful death legal representation for families who have lost a loved one due to the negligence or wrongful acts of another party, including claims against government entities and public agencies.
• Motor Vehicle Accident Legal Representation Contingency-fee legal representation for victims of car, truck, motorcycle, bicycle, pedestrian, bus, train, boating, and electric scooter accidents, handling claims for serious injuries including broken bones, traumatic brain injuries, whiplash, and spinal injuries.
• Construction, Farm, and Third-Party Workplace Accident Legal Representation Legal representation for construction site, farm, and third-party workplace injury claims, including roof falls, plumbing accidents, and heavy machinery accidents, pursued against parties other than the injured worker's employer.
• Premises Liability and Product Liability Legal Representation Legal representation for premises liability cases (slip-and-fall, unmarked hazards, dog bites) and product liability cases against manufacturers for injuries caused by defective products.
• Elder Abuse and Neglect Legal Representation Legal representation for victims of nursing home abuse and neglect, holding facility owners accountable for harm caused to elderly individuals in care facilities.

Quantifiable outcome

• $32,160,957 wrongful death verdict - record-breaking for Sacramento
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• Other Law Firms - Attorney ReferralscoreStrategic or Co-development PartnerDemas Law Group receives case referrals from other attorneys who do not specialize in personal injury law. They accept referrals in their areas of expertise including wrongful death, personal injury litigation, and product liability with emphasis on auto defects. The firm offers co-counsel arrangements where they can serve as lead counsel or provide counsel on specific issues. Referring attorneys share in fees according to California Rule of Professional Conduct 2-200 and State Bar guidelines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: The largest U.S. personal injury law firm with a national footprint and similarly contingency-based consumer model. Comparable to Demas as a direct competitor in the plaintiff PI space, though vastly larger in scale and marketing spend.

Regional players

• Wilshire Law Firm: California-based personal injury firm with a strong trial-verdict marketing posture and contingency fees. Comparable because of a similar record-verdict-led brand strategy, though it operates primarily in Southern California rather than Sacramento.
• Bisnar Chase Personal Injury Attorneys: Southern California personal injury firm leveraging record verdicts and heavy digital marketing. Comparable to Demas in business model, contingency fees, and emphasis on trial-ready reputation as a conversion tool.
• The Law Offices of Larry H. Parker: Long-standing California plaintiff personal injury firm with multiple office locations and a contingency fee model. Comparable to Demas as a multi-office, record-verdict California PI firm with broad mass-tort and accident practice areas.
• Allen, Allen, Allen & Allen: Regional Virginia-based plaintiff personal injury firm with multiple offices, a contingency fee model, and a strong emphasis on trial advocacy. Comparable to Demas in operating model, multi-office presence, and brand-focused reputation strategy.
• Bachus & Schanker, LLC: Colorado-based plaintiff personal injury firm with a similar contingency fee model and emphasis on trial readiness. Comparable to Demas as a regional PI firm with recognized verdicts and a multi-attorney team.
• Cellino & Barnes (now Cellino Law): Personal injury firm historically known for contingency-based, record-verdict plaintiff work. Comparable to Demas in contingency pricing model and the use of high-profile case results as a primary brand asset.
• Moss Bollinger (Moss & Bollinger): Northern California personal injury firm with a similar Sacramento/northern California footprint and contingency fee model. Directly comparable to Demas in geography, practice area mix, and target client.
• Clancy & Diaz: Sacramento-area personal injury law firm using a contingency fee model and emphasizing client service. Closest local competing PI firm to Demas in Sacramento market, with overlapping practice areas and target customer.

Direct peers

• Jacoby & Meyers: Personal injury law firm with a contingency fee structure and consumer-facing marketing. Comparable to Demas because of a similar contingency model and focus on high-volume plaintiff PI work, though it operates nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/demasand
• Facebookfacebook.com/Demas-Law-Group-PC-Sacramento-Pers
• LinkedInlinkedin.com/company/demas-law-group-p-c-33a87951
• Instagraminstagram.com/demaslawgroup
• Xx.com/DemasLawGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demas Law Group, P.C.