Peru for Less
Peru for Less is a boutique travel agency founded in 1998 that designs fully customizable tour packages to Peru and South America for individual travelers and small groups. The company sells through website, phone, and email across adventure, honeymoon, culinary, and cultural segments.
- Company typePrivate
- Founded1998
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peru for Less does
Peru for Less is a privately held, boutique travel agency incorporated in Texas (Peru for Less LLC) and founded in 1998, specializing in fully customizable tour packages to Peru and adjacent South American destinations including the Galapagos (Ecuador), Brazil, Argentina, Chile, and Bolivia. The company's core product is a curated catalog of nine named itineraries ranging from a 6-day "Heart of the Inca" package at $1,459 per person to a 15-day "Discover Peru" package at $4,229 per person and a 10-day Machu Picchu + Galapagos combination at $6,599 per person, with bespoke customization handled by human travel advisors. Its technology stack is a standard website-based booking and planning platform with no disclosed proprietary features, APIs, or AI components.
The company operates a sales-led, direct-to-consumer go-to-market: customers initiate planning via website form, phone (+1 817 230 4971), or email, and receive itinerary customization from advisors, supported by 24/7 in-trip travel support, handpicked hotel selection, and a flexible "Book with Confidence" postponement policy (zero fees up to 20 days prior). Revenue is generated primarily through tour-package sales, supplemented by commissions from hotels, cruises, and trains, and a referral reward program that pays $300 per referred traveler. Marketing is multi-channel, anchored by an in-house SEO/content blog, earned media placements (CNN, NYT, BBC, USA Today), and active social profiles on Facebook, Twitter, YouTube, and Pinterest.
The team of 11–50 employees is led by founder Kim MacQuarrie — a four-time Emmy-winning documentary filmmaker, anthropologist, and best-selling author of "The Last Days of the Incas" — alongside Director Bernard Schlein, director Richard Leon, and marketing manager Manuel Vigo. Customer-facing evidence of traction includes 5,000+ published testimonials and a TrustScore 5.0 across 1,393 Trustpilot reviews. Peru for Less holds BBB accreditation, ASTA membership (ID 900144403), and reports no funding rounds, no parent company, and no acquisitions in the available data.
Peru for Less firmographics
Firmographics- Name
- Peru for Less
- Legal name
- Peru for Less LLC
- Website
- https://peruforless.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peru for Less is a boutique travel agency founded in 1998 that designs fully customizable tour packages to Peru and South America for individual travelers and small groups. The company sells through website, phone, and email across adventure, honeymoon, culinary, and cultural segments.
- Ownership category
- akta.pro rank
Peru for Less industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)
- akta.pro primary industry
- Rainforest & Jungle Ecotourism Tours (THAAAEAF)
- akta.pro secondary industries
- Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Rainforest & Jungle Lodges (THAGAIAD), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ), Boutique Small-Ship River Cruises (THAEACAC)
Keywords
Where Peru for Less is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peru for Less business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tour Package Sales: Sale of fully customizable travel packages to Peru and South America including transportation, accommodations, tours, and experiences. Packages range from single destination tours to multi-country itineraries spanning 6-17 days.
- Travel Services Commission: Commissions from hotels, cruises, trains, and other travel service providers in Peru, Galapagos, Brazil, Argentina, Chile and Bolivia.
- Referral Reward Program: Rewards issued to referring clients ($300 per traveler for groups of 1-6, max $1,999 for groups of 7+). Paid via PayPal or Zelle after travel completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heart of the Inca - 6-day package covering Cusco, Sacred Valley and Machu Picchu |
| Unit Pricing | Pay-as-you-go | Machu Picchu & Galapagos - 10-day package |
| Unit Pricing | Pay-as-you-go | Discover Machu Picchu - 7-day package |
| Unit Pricing | Pay-as-you-go | Rainbow Mountain & 2-day Inca Trail - 6 days |
| Unit Pricing | Pay-as-you-go | Amazon River Cruise and Machu Picchu - 9 days |
| Unit Pricing | Pay-as-you-go | Classic Inca Trail - 9-day package |
| Unit Pricing | Pay-as-you-go | Uncover the Magical Andes - 9 days |
| Unit Pricing | Pay-as-you-go | Discover Peru - 15-day comprehensive tour |
| Unit Pricing | Pay-as-you-go | Machu Picchu & Jungle Adventure - 9 days |
| Transaction based/ take rate | Pay-as-you-go | Referral Reward - for referring clients |
| Subscription | Multi-year contract | Booking Deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Peru for Less product offering
Product offeringCore offering
Peru for Less is a boutique travel agency that designs and sells fully customizable travel packages to Peru and South America (including Galapagos, Brazil, Argentina, Chile and Bolivia). Core offerings include multi-day tour itineraries featuring Machu Picchu, Inca Trail treks, Amazon expeditions, Galapagos cruises, food tours, and honeymoon packages, bundled with handpicked hotels, transportation, guides, and 24/7 in-trip support.
Product overview
Peru for Less operates as a boutique travel agency offering custom tour packages to Peru, Galapagos, Brazil, Argentina, Chile and Bolivia. The company's core product is its Custom Tour Packages, a portfolio of fully customizable travel itineraries ranging from 4 to 17 days. The main product lines include Machu Picchu-centric tours, Inca Trail treks, Galapagos cruises, Amazon expeditions, and multi-country combinations. Additional services include hotel booking assistance, travel guides, food tours, honeymoon packages, and a referral reward program. The company was founded in 1998 and is headquartered in Round Rock, Texas, with operations rooted in Peru.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Tour Packages Fully customizable boutique travel packages to Peru and Latin America, including Machu Picchu tours, Inca Trail treks, Galapagos cruises, Amazon expeditions, and multi-country itineraries ranging from 4 to 17 days, with handpicked hotels, transportation, guides, and 24/7 in-trip support.
- Machu Picchu & Galapagos Cruise (10-Day)
Companies that use Peru for Less
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Peru for Less technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peru for Less partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dojo IskaminorCommunity support initiative partnership offering scholarships to children who cannot afford karate training. Karate teaches discipline, responsibility, punctuality, self-esteem, and perseverance - values shared in work with travelers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Peru for Less competitors and assessment
Company assessmentDirect peers
- Intrepid Travel: Global small-group adventure tour operator offering multi-country itineraries including Peru. Highly comparable as a boutique, experience-led tour brand with a similar customer base of adventure and cultural travelers.
- G Adventures: Small-group tour operator with a strong South America portfolio, including dedicated Peru itineraries. Directly comparable on product type, customer segment, and custom-tour positioning.
- Kensington Tours: Boutique luxury tour operator offering fully customized private itineraries in South America. Closely comparable on the high-touch, advisor-led, custom-itinerary business model.
- Audley Travel: Specialist tailor-made tour operator with country experts designing bespoke South America trips. Directly comparable on the expert-advisor, customized-itinerary model and premium pricing.
- Adventure Life: Boutique small-group and custom travel company specializing in Latin America, including Peru and Galapagos. Highly comparable on destination focus, custom itineraries, and adventure/cultural product mix.
- Wildland Trekking: Specialist in guided trekking adventures including Inca Trail and Machu Picchu. Comparable on Peru trekking product, small/private group format, and custom itinerary delivery.
- Llama Expeditions: Peru-focused tour operator offering Machu Picchu, Inca Trail, Amazon, and multi-destination packages. Directly comparable on Peru specialization, package structure, and mid-range pricing.
- Exodus Travels: Adventure tour operator with a South America portfolio including Peru trekking and cultural tours. Comparable on small-group adventure product and active/cultural traveler segment.
- South Expeditions: Peru-based tour operator offering Amazon, Machu Picchu, and cultural itineraries. Comparable on Peru specialization, custom trip design, and reliance on local guides and boutique accommodations.
Broad incumbents
- REI Adventures: Outdoor retailer's tour arm offering guided Peru and South America adventures. Comparable on adventure traveler segment and Inca Trail/trekking product, with broader brand and capital base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peru for Less social profiles
Digital presencePeru for Less financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peru for Less leadership team
Management profileNumber of profiles
Profiles4 records
Peru for Less funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peru for Less M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peru for Less
What does Peru for Less do?
Peru for Less is a boutique travel agency that designs and sells fully customizable travel packages to Peru and South America (including Galapagos, Brazil, Argentina, Chile and Bolivia). Core offerings include multi-day tour itineraries featuring Machu Picchu, Inca Trail treks, Amazon expeditions, Galapagos cruises, food tours, and honeymoon packages, bundled with handpicked hotels, transportation, guides, and 24/7 in-trip support.
Is Peru for Less a public or private company?
Peru for Less is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peru for Less founded?
Peru for Less was founded in 1998. It employs 11 to 50 people.
Where is Peru for Less based?
Peru for Less is headquartered in Austin, United States, in the North America region.
How does Peru for Less make money?
Three revenue lines are on record. Tour Package Sales are the primary driver. The others are travel Services Commission and referral Reward Program.
Who are Peru for Less's main competitors?
Direct peers on record are Intrepid Travel, G Adventures, Kensington Tours, Audley Travel, Adventure Life, Wildland Trekking, Llama Expeditions, Exodus Travels and South Expeditions. REI Adventures is listed as a broad incumbent.
Does Peru for Less have an API?
No public API is recorded for Peru for Less.
What industry is Peru for Less in?
Peru for Less's product category is Travel Agency Services. Its primary akta.pro industry code is THAAAEAF, Rainforest & Jungle Ecotourism Tours, with a secondary code of THAAAEAK, Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising). Its NAICS code is 561520.