GiftRocket
- Company typePrivate
- Founded2010
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
GiftRocket firmographics
Firmographics- Name
- GiftRocket
- Legal name
- GiftRocket, LLC
- Website
- https://giftrocket.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GiftRocket industry classification
Industry- Product category
- Online Gift Cards / Digital Gifting
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where GiftRocket is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GiftRocket business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Gift Transaction Fees: GiftRocket charges a flat fee of $2.00 plus 5% of the gift value for each gift purchased. Recipients pay nothing to redeem gifts and receive the full value. This is a transaction-fee based revenue model where the company earns revenue on each gift purchase rather than from recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flat transaction fee plus percentage of gift value |
Go-to-market motion1 record
Distribution channels1 record
GiftRocket product offering
Product offeringCore offering
GiftRocket is an online gifting platform that lets senders give a greeting card paired with a monetary value ($1–$1,000) that recipients can redeem for merchant-specific gift cards or cash out via PayPal, Venmo, or ACH. Senders may suggest a specific business for the recipient to visit, but recipients retain full flexibility in how they spend the value. Gifts are delivered via email or as a printable physical card, and the company charges the sender a $2.00 flat fee plus 5% of the gift value.
Product overview
GiftRocket is a single-product online gift card platform offering customizable e-gift cards and printable physical gift cards. The core GiftRocket platform enables users to send gifts with personalized greetings and monetary value ($1–$1,000) to recipients who can redeem for merchant-specific gift cards or cash out via PayPal, Venmo, or ACH. Supporting features include email delivery (via GiftRocket's own system), printable physical delivery, and a Suggested Businesses feature that recommends locations using Google and customer data. GiftRocket is winding down operations as of January 1, 2025, having transitioned its team to building Tremendous.
Differentiator
Problem solved
Functional benefit
Products and services
- GiftRocket Online Gift Cards An online gift card and e-gift card product for US-resident senders (18+) that lets them pair a greeting card and a monetary value ($1–$1,000) with an optional suggested business; recipients can redeem for merchant-specific gift cards or cash out via PayPal, Venmo, or ACH, and gifts are delivered by email or as a printable physical card.
Companies that use GiftRocket
Customer profileSegments1 record
Ideal customer profiles1 record
GiftRocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GiftRocket partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tremendous, LLCcoreGiftRocket's gifts are provided pursuant to an agreement with Tremendous, LLC. Tremendous serves as the service provider and backend for gift fulfillment, including the availability of merchant-specific gift cards and monetary payouts (PayPal, Venmo, ACH). GiftRocket explicitly states it uses data from Google for suggested businesses. Recipients are subject to Tremendous Recipient Terms of Service.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
GiftRocket competitors and assessment
Company assessmentDirect peers
- Tremendous: Operated by the same founding team and serves as GiftRocket's backend fulfillment and payout provider. Both sell digital gift cards and cash-out rewards through PayPal/Venmo/ACH, with Tremendous focused on the B2B market and GiftRocket on D2C.
- GiftCards.com: Long-running online gift card retailer and marketplace offering physical and digital gift cards across many merchants. Directly comparable as a D2C digital gift card storefront.
- Raise: Online marketplace for buying, selling, and trading gift cards at discount. Overlaps with GiftRocket on the digital gift card value proposition and online purchase/redemption flow.
- CardCash: Gift card resale and exchange marketplace that gives cardholders cash for unused balances. Comparable to GiftRocket's open-loop payout feature and online gift card category.
- eGifter: D2C digital gift card platform offering a multi-merchant catalog and flexible redemption. Closely aligned with GiftRocket's online gift card and e-gift model.
- PerfectGift.com: Allows a sender to fund a single gift that the recipient can redeem for their choice of merchant gift card — structurally the closest direct competitor to GiftRocket's 'suggest a business but recipient chooses' model.
Emerging players
- CashStar: Digital gift card platform provider for retailers and brands (now part of Blackhawk Network). Comparable technology layer for digital gift card issuance and redemption.
Broad incumbents
- Blackhawk Network: Large gift card network and payments provider offering both retailer and consumer gift card products. Broader incumbent in the same digital gift card ecosystem as GiftRocket.
- Amazon Gift Cards: Dominant closed-loop digital gift card product with massive brand recognition. Sets the consumer benchmark for e-gift card UX that GiftRocket's flexible product competes against.
Others
- Gyft: Historic D2C digital gift card platform (acquired by First Data / Fiserv) that competed in the same consumer e-gift card category as GiftRocket; useful as a benchmark for category exit / consolidation.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GiftRocket social profiles
Digital presenceGiftRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiftRocket leadership team
Management profileNumber of profiles
Profiles3 records
GiftRocket funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiftRocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiftRocket
What does GiftRocket do?
GiftRocket is an online gifting platform that lets senders give a greeting card paired with a monetary value ($1–$1,000) that recipients can redeem for merchant-specific gift cards or cash out via PayPal, Venmo, or ACH. Senders may suggest a specific business for the recipient to visit, but recipients retain full flexibility in how they spend the value. Gifts are delivered via email or as a printable physical card, and the company charges the sender a $2.00 flat fee plus 5% of the gift value.
Is GiftRocket a public or private company?
GiftRocket is a private company. It is classified as venture growth investor backed and is currently closed.
When was GiftRocket founded?
GiftRocket was founded in 2010. It employs 11 to 50 people.
Where is GiftRocket based?
GiftRocket is headquartered in Mountain View, United States, in the North America region.
How does GiftRocket make money?
One revenue line is on record: gift Transaction Fees.
Who are GiftRocket's main competitors?
Direct peers on record are Tremendous, GiftCards.com, Raise, CardCash, eGifter and PerfectGift.com. CashStar is listed as an emerging player. Broad incumbents are Blackhawk Network and Amazon Gift Cards. Gyft is listed as an others.
Does GiftRocket have an API?
No public API is recorded for GiftRocket.
What industry is GiftRocket in?
GiftRocket's product category is Online Gift Cards / Digital Gifting. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 513191 and its SIC code is 2771.