eGifter
eGifter is a privately held gift card technology company operating a multi-sided platform that lets consumers buy digital gift cards from 3,000+ brands, businesses run bulk employee and customer reward programs across 55 countries, and retailers license white-label gift card programs with AI-driven fraud protection.
- Company typePrivate
- Founded2011
- HeadquartersHuntington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What eGifter does
eGifter (legal entity: GroupGifting.com, Inc.) is a privately held gift card technology company founded in 2011 and headquartered in Huntington, New York. It operates a multi-sided platform connecting three distinct user groups: individual consumers who buy digital and physical gift cards from 3,000+ brands through egifter.com and native iOS/Android apps; businesses and enterprises that purchase bulk gift cards for employee rewards, customer incentives, and channel programs through the eGifter Rewards™ platform (with tiered self-serve up to $10,000 and enterprise solutions over $10,000 spanning 55 countries); and merchants/retailers that license eGifter Merchants to operate their own online, in-app, and in-store gift card programs. The product portfolio is anchored by the proprietary eGifter Choice Card™ (a closed-loop card redeemable for hundreds of brand-specific cards), differentiated by group-gifting functionality (group pooling of funds toward a single gift), cryptocurrency payment support via BitPay (including Bitcoin), a developer-facing eGifter Gift Card API™, and the 2026-launched eGifter Shield™, a patent-pending AI/ML fraud detection layer deployed across thousands of programs.
The business model is primarily transactional: eGifter buys gift cards at wholesale, sells at face value or promotional discounts, and earns the wholesale-to-retail spread plus merchant commissions on enterprise and merchant solutions volume. Ancillary revenue streams include the eGifter Points loyalty program and merchant platform fees. Distribution is omnichannel — direct e-commerce, mobile apps, enterprise field sales for the $10K+ tier, API integrations for embedded use cases, and a localized "Shop Local" storefront for SMB merchants. PCI DSS compliance is maintained for payment handling. The company has no disclosed institutional investors beyond its 2016 $11M Long Island Venture Fund round and earlier angel/seed rounds totaling roughly $21.5M in disclosed funding; no revenue figures are publicly disclosed.
Operationally, eGifter is a small team (11–50 employees) that has sustained product investment without fresh institutional capital for nearly a decade, suggesting operational self-sufficiency. Recent strategic emphasis is on the merchant side, evidenced by the 2026 appointment of a VP of Merchant Solutions with deep retail gift card experience, the promotion of the prior merchant leader to EVP, and the launch of AI-driven fraud protection as a marketable merchant-facing capability. The company also faces structural risks: take-rate compression from direct brand-to-consumer channels, dependence on a wholesale gift card supply chain it does not control, and competition from larger rewards/loyalty platforms (Blackhawk, Tango Card, Giftogram) and direct merchant programs.
eGifter firmographics
Firmographics- Name
- eGifter
- Legal name
- GroupGifting.com, Inc.
- Website
- http://www.egifter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eGifter is a privately held gift card technology company operating a multi-sided platform that lets consumers buy digital gift cards from 3,000+ brands, businesses run bulk employee and customer reward programs across 55 countries, and retailers license white-label gift card programs with AI-driven fraud protection.
- Ownership category
- akta.pro rank
eGifter industry classification
Industry- Product category
- Digital Gift Card Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industries
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where eGifter is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eGifter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Gift Card Transaction Revenue: eGifter sells gift cards at face value and earns revenue through the margin between wholesale cost and retail price. The platform facilitates transactions between gift card buyers and merchants, with eGifter retaining a portion of each transaction as commission.
- Enterprise and Business Solutions: Revenue from business customers purchasing bulk gift cards for employee rewards, customer incentives, and corporate incentive programs through the eGifter Rewards platform. Offers tiered pricing for orders up to $10,000 and enterprise solutions over $10,000.
- eGifter Points Loyalty Program: Loyalty points program where members earn points on gift card purchases. Points can be applied for instant savings on future purchases or saved for later redemption. Points are awarded after transaction completion and expire one year from award date.
- Merchant Solutions Platform: Platform services for retailers and brands to power their own gift card programs. Merchants can sell gift cards online, in-app, and in-store using eGifter's configurable technology platform with AI-driven fraud protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer Gift Cards - No markup pricing |
| Transaction based/ take rate | Pay-as-you-go | eGifter Rewards Express - Orders up to $10,000 |
| Transaction based/ take rate | Pay-as-you-go | eGifter Rewards Enterprise - Orders over $10,000 |
| Unit Pricing | Pay-as-you-go | Visa and American Express Reward Cards |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
eGifter product offering
Product offeringCore offering
eGifter operates a multi-sided digital gift card platform that aggregates 3,000+ brand gift cards (including Macy's, Walmart, Target, Best Buy, Apple, Uber, and DoorDash) for purchase via its consumer marketplace at egifter.com and native iOS/Android apps. It sells the proprietary eGifter Choice Card, a closed-loop card redeemable for hundreds of merchant cards, and runs eGifter Rewards for bulk business purchases plus eGifter Merchants and a Gift Card API for retailers to power their own programs. Transactions are protected by eGifter Shield, a patent-pending AI/ML fraud layer, and the platform supports group gifting, an eGifter Points loyalty program, and cryptocurrency payments via BitPay.
Product overview
eGifter is a gift card technology company offering a multi-sided platform comprising three core pillars: a consumer marketplace (eGifter.com) for buying and sending digital and physical gift cards from 3,000+ brands, the eGifter Rewards™ business platform for bulk rewards and incentives, and the eGifter Merchants platform enabling retailers to power their own gift card programs. The portfolio is anchored by the eGifter Choice Card™ — a closed-loop gift card redeemable for hundreds of brand-specific cards — and enhanced by group gifting functionality, a loyalty points program, cryptocurrency payment support (Bitcoin via BitPay), and a developer API. The platform is protected by eGifter Shield™, a patent-pending AI/ML fraud prevention layer. The company also operates dedicated mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- eGifter Rewards: Corporate bulk rewards and incentives platform for businesses to send gift cards to employees and customers.
- eGifter Choice Card
- eGifter Merchants
- eGifter Local
- eGifter Shield
Products and services
- eGifter Marketplace Consumer-facing online marketplace where individuals can buy and send digital and physical gift cards from 3,000+ brands including Macy's, Walmart, Target, Best Buy, Lowe's, Apple, Uber, DoorDash, Gap, and adidas. Supports email, text, and print-at-home delivery; group gifting; an AI image generator; an eGifter Points loyalty program; and multiple payment methods including credit cards, PayPal, Google Pay, Apple Pay, and 10+ cryptocurrencies via BitPay.
- eGifter Rewards Business rewards and incentives platform for bulk purchase and distribution of digital and physical gift cards for employee rewards, customer promotions, and incentive programs. Includes eGifter Rewards Express for self-serve orders up to $10,000 across 500+ U.S./Canada brands and eGifter Rewards Enterprise for orders over $10,000 across 3,000+ brands in 55 countries, with custom email templates, user/department/budget management, SSO, and API integrations.
- eGifter Choice Card Proprietary closed-loop gift card allowing recipients to choose from hundreds of brand gift cards on the eGifter platform. Funds are held on the Choice Card until the recipient selects their preferred merchant gift card, removing the need for the giver to know the recipient's preferences.
- eGifter Local Choice Card Local-focused version of the Choice Card redeemable for gift cards from local shops, restaurants, and services in the United States via the eGifter Local marketplace, supporting community commerce.
- eGifter Merchants Merchant solutions platform enabling retailers and brands to sell gift cards online, in-app, and in-store using eGifter's configurable technology platform. Includes AI-driven fraud protection powered by eGifter Shield.
- eGifter Mobile App Native iOS and Android applications that allow users to browse 3,000+ gift card brands, purchase gift cards, manage accounts, send via email/text/print, and access the eGifter Points loyalty program on mobile devices.
- eGifter Gift Card API Developer API enabling businesses to integrate gift card functionality into their own mobile apps or rewards and incentives programs, delivering 300+ top gift card brands in real time. Available exclusively in the eGifter Rewards platform for orders over $10,000.
Quantifiable outcome
- eGifter Shield prevented at least $250,000 in fraudulent losses in a single recent incident
- +3 more outcomes
Companies that use eGifter
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
eGifter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
eGifter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BitPaycoreBitPay serves as the cryptocurrency payment processor for eGifter, enabling customers to purchase gift cards using Bitcoin and other cryptocurrencies. Transactions are secure and may take up to 30 minutes to process. eGifter has maintained this partnership since the early days of cryptocurrency adoption.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
eGifter competitors and assessment
Company assessmentDirect peers
- Tango Card: Direct competitor in the digital gift card rewards and incentives space, serving enterprise customers with a catalog of global brands via API and self-serve platform — same core product offering as eGifter Rewards.
- Giftbit: Digital gift card distribution platform targeting businesses for bulk rewards and incentives, with comparable API and self-serve delivery model to eGifter Rewards.
- Givex: Gift card, loyalty, and stored-value technology provider with merchant-facing white-label capabilities analogous to eGifter Merchants, plus its own Choice Card-style closed-loop product.
- Reward Gateway: Employee engagement and rewards platform with a gift card delivery component for recognition programs — overlapping use case with eGifter Rewards for HR-driven bulk gift card distribution.
Broad incumbents
- Blackhawk Network: Largest gift card distribution and payment network in the U.S., offering physical and digital gift card products, enterprise rewards, and branded pay solutions — overlapping heavily with eGifter Rewards and eGifter Merchants.
- InComm Payments: Established prepaid product and gift card processor with merchant distribution infrastructure — competes for the same enterprise rewards and merchant gift card program business as eGifter.
- PayPal: Sells digital gift cards through its own platform and Honey, and offers Honeycoupon reward flows — an incumbent alternative for both consumer gift card discovery and enterprise rewards use cases.
- Amazon Gift Cards: Largest direct seller of its own branded gift cards plus hundreds of third-party brand gift cards on Amazon.com — competes for consumer gifting demand and can disintermediate third-party distributors like eGifter.
Emerging players
- Bitrefill: Cryptocurrency-native platform that lets users buy gift cards and prepaid products with Bitcoin and other digital assets — directly comparable to eGifter's BitPay-powered Bitcoin gift card offering.
- Cash App: Mobile payment platform with a 'Boosts' and direct-deposit rewards ecosystem; offers branded gift card purchases and bitcoin functionality, partially overlapping eGifter's consumer and crypto use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
eGifter social profiles
Digital presenceeGifter compliance and trust
Trust signalCompliance1 record
eGifter financial estimates
Financial estimateRevenue estimate
Valuation estimate
eGifter leadership team
Management profileNumber of profiles
Profiles8 records
eGifter funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eGifter M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eGifter
What does eGifter do?
eGifter operates a multi-sided digital gift card platform that aggregates 3,000+ brand gift cards (including Macy's, Walmart, Target, Best Buy, Apple, Uber, and DoorDash) for purchase via its consumer marketplace at egifter.com and native iOS/Android apps. It sells the proprietary eGifter Choice Card, a closed-loop card redeemable for hundreds of merchant cards, and runs eGifter Rewards for bulk business purchases plus eGifter Merchants and a Gift Card API for retailers to power their own programs. Transactions are protected by eGifter Shield, a patent-pending AI/ML fraud layer, and the platform supports group gifting, an eGifter Points loyalty program, and cryptocurrency payments via BitPay.
Is eGifter a public or private company?
eGifter is a private company. It is classified as venture growth investor backed and is currently operating.
When was eGifter founded?
eGifter was founded in 2011. It employs 11 to 50 people.
Where is eGifter based?
eGifter is headquartered in Huntington, United States, in the North America region.
How does eGifter make money?
Four revenue lines are on record. Gift Card Transaction Revenue is the primary driver. The others are enterprise and Business Solutions, eGifter Points Loyalty Program and merchant Solutions Platform.
Who are eGifter's main competitors?
Direct peers on record are Tango Card, Giftbit, Givex and Reward Gateway. Broad incumbents are Blackhawk Network, InComm Payments, PayPal and Amazon Gift Cards. Emerging players are Bitrefill and Cash App.
Does eGifter have an API?
Yes. The eGifter Gift Card API™ allows businesses to integrate gift cards into their mobile app or other rewards and incentives program, enabling real-time delivery of 300+ top gift card brands. Available exclusively in the eGifter Rewards™ platform. For orders over $10,000, API and Integrations are available. Developer documentation is at corporate.egifter.com/gift-card-api.
What industry is eGifter in?
eGifter's product category is Digital Gift Card Platform. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 45942 and its SIC code is 6199.