Healthier Choices Management

What Healthier Choices Management does

Healthier Choices Management Corp (OTC Pink: HCMC) is a U.S. holding company headquartered in Hollywood, Florida that has undergone a multi-stage strategic transformation since its 2014 founding as a vape retailer. The company pivoted away from brick-and-mortar vape retail beginning in 2022 toward natural and organic grocery and IV-therapy wellness operations, executing acquisitions of Mother's Earth Storehouse, Green's Natural Foods, Ellwood Thompson's Local Market, and Greenacres Market to build a footprint of more than 16 retail locations. In September 2024 HCMC spun off these operating businesses as Healthy Choice Wellness Corp (NYSE American: HCWC), retaining its intellectual property estate — including the Q-Cup/Q-Unit and Bulb vaporization patents housed in HCMC Intellectual Property Holdings, LLC — and pivoting Q-Cup distribution to wholesale and online channels with international licensing partners such as 6PAK Solutions/ATG Pharma in Canada. HCMC monetizes its patent portfolio through licensing, enforcement actions (including appellate wins against Philip Morris in the IQOS litigation and a new suit against R.J. Reynolds/Vuse), and a small wellness-center licensing program operating under the Healthy Choice Wellness Center brand in Florida, Massachusetts, and Illinois.

Following the September 2024 spin-off and the closure of its vape storefronts, HCMC recorded $0 revenue in 1Q 2026 and reported ~$7.0M in FY2025 net losses from continuing operations on ~$1.1M of cash, triggering going-concern disclosure. In June 2026 the company launched RAGE (Risk Assessment Gauging Enterprise), an AI-powered investment intelligence platform that identifies, acquires, and scales exposure to digital culture assets and meme coins within the blockchain ecosystem. RAGE's inaugural investments include 1 billion $DONT tokens acquired from DeFi Development Corp. (Nasdaq: DFDV) and 420,000 $EOM tokens acquired from Eyes on Monitor, both characterized by management as high-volume, low-cost, high-risk, high-reward positions. The company is led by Chairman and CEO Jeffrey Holman, with Christopher Santi serving as President and Chief Operating Officer.

Name

Healthier Choices Management

Legal name

Healthier Choices Management Corp.

Website

https://healthiercmc.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Healthier Choices Management Corp (OTC Pink: HCMC) is a U.S. holding company that retained its vaporization patent portfolio after spinning off its grocery and wellness businesses as Healthy Choice Wellness Corp in 2024, and now pivots to wholesale/online Q-Cup distribution and digital-asset investing through its RAGE AI platform.

Ownership category

akta.pro rank

Product category

Natural and Organic Health Retail

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Natural grocery retail
• Iv therapy wellness
• Vitamins supplements ecommerce
• Patent licensing enforcement
• Digital asset investment

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Natural and Organic Grocery Retail: Revenue generated from the operation of natural and organic grocery stores including Ada's Natural Market (Fort Myers, FL), Paradise Health & Nutrition (Melbourne, FL), Mother Earth's Storehouse (Hudson Valley, NY), Green's Natural Foods (NY and NJ), and Ellwood Thompson's Local Market (Richmond, VA). Stores offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy, frozen foods, health and beauty products, and prepared foods.
2. Healthy Choice Wellness Centers (IV Therapy): Revenue from IV nutrient drip infusions and intramuscular injection treatments offered at wellness centers. HCMC operates corporately-owned locations (Roslyn Heights, NY) and licenses its brand to independent operators (Casbah Spa, Fort Lauderdale; Boston Direct Health, Boston; Green Care Medical, Chicago). Services include immunity boost, fatigue/stress reduction, inflammation reduction, weight loss enhancement, and anti-aging treatments.
3. TheVitaminStore.com E-Commerce: Online sales of vitamins, supplements, and health, beauty, and personal care products through Healthy U Wholesale subsidiary. Carries both exclusive Ada's Naturals brand products and leading national natural health brands.
4. Digital Asset Investments via RAGE: HCMC's AI-powered IP platform RAGE holds and manages digital culture assets and meme coins. Inaugural investment was 1 billion DONT tokens acquired from DeFi Development Corp. Additional acquisition of 420,000 EOM tokens from Eyes on Monitor. These are characterized by management as high volume, low cost, high risk, high reward propositions.
5. Patent Licensing and Enforcement: HCMC retains its entire patent suite and rights related to patent infringement cases against Philip Morris, Q-Cup brand, and intends to develop its patent suite through R&D and monetize through licensing deals and enforcement actions against infringers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Healthier Choices Management Corp operates a portfolio of natural and organic grocery banners (including Ada's Natural Market, Paradise Health & Nutrition, Mother's Earth Storehouse, Green's Natural Foods, Ellwood Thompson's Local Market and Greenacres Market), TheVitaminStore.com online supplement retail, Healthy Choice Wellness Centers offering IV therapy and IM injections, and the patented Q-Cup/Q-Unit vaporization technology now distributed via wholesale and licensing. Following the 2024 spin-off of grocery and wellness operations to HCWC, the parent retains its IP portfolio and has launched RAGE, an AI-powered investment intelligence platform for digital culture assets and meme coins.

Product overview

Healthier Choices Management Corp. is a diversified holding company operating through multiple business segments. Its core operations include Healthy Choice Markets (a network of natural and organic grocery stores including Ada's Natural Market, Paradise Health & Nutrition, Green's Natural Foods, Mother Earth's Storehouse, and Ellwood Thompson's Local Market), TheVitaminStore.com (online vitamin and supplement sales), and Healthy Choice Wellness Centers (IV therapy and wellness injection services). The company also holds significant intellectual property including the Q-Cup/Q-Unit patented vaping technology. As of 2026, the company launched RAGE, an AI-powered investment intelligence platform for identifying and scaling digital culture assets and meme coins within the blockchain ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Ada's Naturals: Exclusive brand of natural products offered at Ada's Natural Market stores
• RAGE

Products and services

• Healthy Choice Markets
• TheVitaminStore.com
• Healthy Choice Wellness Centers
• Q-Cup Technology (Q-Cup and Q-Unit)
• RAGE (Risk Assessment Gauging Enterprise)

Quantifiable outcome

• Acquisition of Mother's Earth Storehouse expected to roughly double HCMC's annual revenue
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eyes on MonitorcoreStrategic or Co-development Partner · 8 July 2026HCMC, through RAGE, acquired 420,000 $EOM tokens from Eyes on Monitor. Eyes on Monitor published a proposed whitepaper outlining a tokenized media model combining curated news, premium digital access, blockchain-based provenance, and historical digital collectibles. $EOM supports provenance and verification functions within this proposed ecosystem.
• DeFi Development Corp. (Nasdaq: DFDV)coreStrategic or Co-development Partner · 1 July 2026HCMC announced its inaugural digital asset investment through RAGE, acquiring 1 billion $DONT DisclaimerCoin tokens from DeFi Development Corp. DONT is notable as the first meme coin founded by a publicly traded company listed on a major stock exchange (Nasdaq). HCMC views this as a historic milestone bringing transparency and accountability to the meme coin sector. HCMC intends to pursue additional opportunities across the meme coin and community-driven digital asset ecosystem through its RAGE platform.
• Boston Direct Health / Dr. Steven ZivichcoreChannel Partner/ Reseller/ Distributor · 6 July 2022Licensing agreement for a Healthy Choice Wellness Center at Boston Direct Health, a medical/aesthetic care facility supervised by Medical Director Dr. Steven Zivich. This represents HCMC's first wellness center within a medical facility. Boston Direct Health provides aesthetic and medical care services including Botox, fillers, hair restoration, primary care (functional medicine, LGBTQ+ care), and sexual health services. Dr. Zivich oversees the medical supervision of IV therapy services.
• Jeremy Swayman (Boston Bruins)minorGTM or Marketing Partner · 6 July 2022HCMC signed NHL All-Rookie Team goaltender Jeremy Swayman to a marketing and awareness campaign for the Healthy Choice Wellness Center at Boston Direct Health. The campaign includes social media and personal appearances, including client meet-and-greet events and autograph sessions. This is a marketing partnership leveraging athlete endorsements to build brand awareness in the Boston market.
• Elevated LivingcoreGTM or Marketing Partner · 31 May 2022HCMC entered an exclusive provider contract with Elevated Living, an industry-leading vertically integrated resident experience platform, to service nine luxury condominiums with in-home IV therapy treatments in Fort Lauderdale, Florida. Elevated Living provides the real estate platform and access to luxury residents; HCMC provides the Healthy Choice Wellness Center services. The partnership extends to additional states as HCMC opens new wellness center locations.
• Casbah Spa and SaloncoreChannel Partner/ Reseller/ Distributor · 7 February 2022First licensing agreement for a Healthy Choice Wellness Center, located inside Casbah Spa & Salon in Fort Lauderdale, FL. Casbah has been in business over 23 years offering body treatments, massages, facials, hair, nails, and wellness/beauty treatments. The store-in-store model leverages existing spa foot traffic of health-conscious consumers. Grand opening was announced March 30, 2022. Site was among the first operational wellness center licensed locations.
• 6PAK Solutions / ATG Pharma (Canada)minorChannel Partner/ Reseller/ Distributor · 24 June 2021Exclusive authorized filling agreement with 6PAK Solutions (ATG Pharma affiliate) for HCMC's Q-Cup technology in Canada. Under the agreement, 6PAK Solutions is authorized to fill Q-Cups with cannabis or CBD concentrate for the Canadian market, expanding HCMC's vaporization technology distribution internationally.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Natural Grocers by Vitamin Cottage: Public natural and organic grocery retailer with multi-state U.S. footprint, operating ~160 stores focused on natural vitamins, supplements, produce, and health foods — directly comparable to HCMC's Healthy Choice Markets banner (Ada's, Green's, Mother's Earth, Ellwood Thompson's, Greenacres, Paradise Health).
• Vitamin Shoppe: Multi-channel vitamins, supplements, and health/personal care retailer with owned stores plus DTC e-commerce; the most direct analogue to HCMC's TheVitaminStore.com e-commerce and Healthy U Wholesale vitamin distribution channel.
• Restore Hyper Wellness: Franchised IV therapy and wellness services brand operating ~200 locations across the U.S.; the closest analogue to HCMC's licensed Healthy Choice Wellness Centers (Casbah, Boston Direct Health, Green Care Medical) in service modality, customer target, and franchise-style scaling model.

Broad incumbents

• Sprouts Farmers Market: Larger publicly traded natural/organic grocer with hundreds of U.S. stores selling fresh produce, bulk foods, vitamins, and supplements; comparable to HCMC's natural-foods retail banner but at significantly greater scale and a broader category mix.
• GNC Holdings: Long-standing vitamins, supplements, and sports nutrition retailer with thousands of U.S. locations and broad omnichannel presence; comparable in product category to TheVitaminStore.com and Ada's Naturals though serving a much larger mass-market footprint.
• Whole Foods Market: Amazon-owned natural and organic supermarket chain operating hundreds of stores; an incumbent scale player that overlaps with HCMC's Healthy Choice Markets in product mix (organic produce, bulk foods, supplements) and consumer segment, though at substantially larger scale and broader assortment.

Others

• Healthy Choice Wellness Corp (HCWC): NYSE American-listed entity spun off from HCMC in September 2024 that retained the natural-foods grocery and IV wellness center operations; an ecosystem-related entity rather than a competitor, as HCMC retained the IP and digital-asset business while HCWC took the brick-and-mortar retail operations.

Emerging players

• cbdMD: Public CBD/hemp wellness brand selling tinctures, topicals, and consumables through DTC and retail; relevant adjacency given HCMC's legacy Q-Cup vaporization patents and ongoing wholesale cannabis/CBD concentrate distribution via 6PAK Solutions in Canada.
• Pressed Juicery: U.S. functional wellness retailer combining cold-pressed juice, wellness shots, and IV therapy services under a single brand; overlaps with HCMC's in-store juice/smoothie bars and IV therapy product category, though primarily a DTC/premium urban concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthier-choices-management-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthier Choices Management