Hemline
- Company typePrivate
- Founded2003
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Hemline firmographics
Firmographics- Name
- Hemline
- Legal name
- Hemline Tailored Brand Strategies
- Website
- https://hemlinetheory.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hemline industry classification
Industry- Product category
- Marketing & Brand Strategy Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Hemline is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hemline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing and Brand Strategy Services: Agency services including branding, storytelling, campaigns, advertising, web design, social media, research, strategy, communication, consulting, experiential marketing, and illustration. Billings reported at $1 million annually with over 75 clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hemline product offering
Product offeringCore offering
Hemline is a Memphis-based boutique marketing and brand strategy agency that provides comprehensive branding services including brand strategy, creative campaigns, advertising, web design, social media management, research, consulting, storytelling, communication, experiential marketing, and illustration. The agency helps businesses and nonprofits find their brand voice, strengthen their brand fabric, and stay relevant with consumers through thoughtful, strategy-based projects delivered by an all-senior-level team.
Product overview
Hemline is a Memphis-based marketing and brand strategy agency offering a comprehensive suite of professional services including Branding, Storytelling, Campaign Development, Advertising, Web Design, Social Media, Research, Strategy, Communication, Consulting, Experiential Marketing, and Illustration. Founded in 2003, the women-owned agency operates as a service-based consultancy rather than a software product company, providing senior-level expertise as a brand advisor to help clients strengthen their brand fabric through thoughtful, strategy-based projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Strategic brand development and positioning services that help businesses establish recognition and meaning with their target audiences. For for-profit companies and nonprofit organizations.
- Storytelling Crafting compelling brand narratives that connect emotionally with consumers and communicate the brand's core identity and values. For businesses and organizations seeking authentic brand communication.
- Campaign Development Creating and executing marketing campaigns across multiple channels to drive brand awareness and engagement. For clients seeking integrated marketing campaign execution.
- Advertising Strategic advertising services including media planning, creative development, and campaign management across various platforms. For clients seeking professional advertising execution.
- Web Design Designing and developing brand-aligned websites that deliver optimized user experiences across devices. For businesses needing brand-aligned digital presence.
- Social Media Services Managing social media presence and creating content strategies for platforms including Instagram, Facebook, LinkedIn, and Vimeo. For clients seeking social media management and content strategy.
- Research Conducting market and consumer research to inform brand strategy and marketing decisions. For clients needing data-driven marketing insights.
- Strategy Developing comprehensive marketing and brand strategies tailored to client business objectives and market positioning. For clients needing strategic marketing direction.
- Communication Services Strategic communication planning and execution to ensure consistent brand messaging across all touchpoints. For clients needing integrated communications planning.
- Consulting Providing expert marketing and brand advisory services as a trusted brand advisor to guide business decisions. For clients seeking senior-level brand strategy advisory.
- Experiential Marketing Creating immersive brand experiences and events that engage consumers directly with the brand. For clients seeking live brand experience activations.
- Illustration Custom illustration services for brand materials, campaigns, and visual storytelling needs. For clients needing bespoke visual illustration content.
Quantifiable outcome
- Grew from 2 founders to 10 employees over 20 years
- +2 more outcomes
Companies that use Hemline
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles2 records
Hemline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hemline partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hemline competitors and assessment
Company assessmentDirect peers
- &Walsh: Boutique brand and design agency offering strategy, identity, and creative services to a mix of consumer and cultural clients. Closely comparable in size, founder-led positioning, and design-led brand strategy offering.
- Mother Design: Independently operated design and branding sister agency of Mother NY. Comparable as a small, senior-led creative shop offering brand strategy, identity, and campaign design to consumer and cultural clients.
- Red Antler: Brooklyn-based boutique branding agency known for founder-led brand strategy and launch work. Closely comparable in business model: small senior-only team, brand-led engagements, premium positioning with both startups and established companies.
- Anomaly: Independent creative agency with a brand-strategy-plus-advertising model similar to Hemline's full-service offering. Comparable as a mid-sized, partner-led agency competing for integrated branding and campaign work.
- Archer Malmo: Memphis-based full-service advertising and brand strategy agency with comparable size and regional client mix. Most direct head-to-head competitor given shared geography and overlapping capabilities in branding, campaigns, and digital.
Broad incumbents
- Pentagram: Global design and branding firm operating on a partner-only model. Hemline mirrors Pentagram's senior-only, partner-led positioning but at a far smaller scale; both compete for high-end brand identity and strategy engagements.
- 72andSunny: Globally recognized independent creative agency. Competes with Hemline for integrated brand and campaign work but at significantly larger scale and broader geographic reach.
Regional players
- Tombras Group: Knoxville, Tennessee-headquartered independent advertising agency. Operates in the same Tennessee regional market as Hemline with overlapping service offerings including branding, advertising, and digital strategy.
- The Buntin Group: Nashville-based full-service advertising agency serving Tennessee and the Southeast. Comparable in service breadth (branding, advertising, digital) and regional mid-market focus, competing for the same Tennessee-based brand budgets.
- Red Deluxe Brand Building: Memphis-based branding and marketing agency. Most geographically proximate boutique peer competing for the same Memphis-based enterprise and nonprofit clients across similar service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hemline social profiles
Digital presenceHemline compliance and trust
Trust signalCompliance1 record
Hemline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hemline leadership team
Management profileNumber of profiles
Profiles12 records
Hemline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hemline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hemline
What does Hemline do?
Hemline is a Memphis-based boutique marketing and brand strategy agency that provides comprehensive branding services including brand strategy, creative campaigns, advertising, web design, social media management, research, consulting, storytelling, communication, experiential marketing, and illustration. The agency helps businesses and nonprofits find their brand voice, strengthen their brand fabric, and stay relevant with consumers through thoughtful, strategy-based projects delivered by an all-senior-level team.
Is Hemline a public or private company?
Hemline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hemline founded?
Hemline was founded in 2003. It employs 1 to 10 people.
Where is Hemline based?
Hemline is headquartered in Memphis, United States, in the North America region.
How does Hemline make money?
One revenue line is on record: marketing and Brand Strategy Services.
Who are Hemline's main competitors?
Direct peers on record are &Walsh, Mother Design, Red Antler, Anomaly and Archer Malmo. Broad incumbents are Pentagram and 72andSunny. Regional players are Tombras Group, The Buntin Group and Red Deluxe Brand Building.
Does Hemline have an API?
No public API is recorded for Hemline.
What industry is Hemline in?
Hemline's product category is Marketing & Brand Strategy Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 54181 and its SIC code is 7311.