EVOC

What EVOC does

EVOC Sports GmbH is a privately-held, Munich-based designer and seller of sports backpacks, protective gear, and travel/bike bags founded in 2008. The company operates a horizontal product portfolio across six interconnected categories: backpacks and packs (including TÜV/GS certified protector backpacks, mountain bike, hydration, camera, travel, lifestyle, avalanche, and freeride/skitouring models), bikepacking solutions (top tube, frame, seat, and handlebar packs), protection wear (protector jackets, vests, pants, torso, and knee/elbow protectors), bike travel gear (bike travel bags, protective covers, tailgate pads, wheel bags), luggage (trolleys, travel bags, snow travel bags), and teamwear apparel. Its core technology rests on the proprietary LITESHIELD FLEX material — a TPE-based protection compound offering 95% shock absorption and temperature resistance from -20°C to 40°C — and the COMMUTE A.I.R. PRO 18, claimed as the world's first cycling backpack integrating an airbag with a back protector. TÜV/GS certification and a Design & Innovation Award (Mountain Bike Bag Pro) anchor its safety positioning.

EVOC's business model is direct-to-consumer e-commerce first, executed on Shopify across the EU, USA, Canada, Switzerland, and Australia, complemented by a dealer locator for physical retail and a dedicated B2B portal for teamwear and corporate orders. Pricing is unit-based across premium tiers (protector backpacks €190-€495, bike travel bags €200-€1,095, standard backpacks €100-€300, bikepacking bags €24-€136) with frequent promotional discounting of 15-50%. Go-to-market is product-led and community-led: the EVOC Club loyalty program, an athlete ambassador roster (Danny MacAskill, Jana Kesenheimer, Sofia Wiedenroth), and flagship partnerships with the WorldTour team Red Bull - BORA - hansgrohe and IRONMAN drive brand and demand. Customer segments are diversified across mountain bikers, urban/e-bike commuters, bikepackers, snow sports enthusiasts, road/gravel cyclists, action camera users, and kids/families — with no enterprise customer concentration risk. The company is founder-led, with Holger Feist and Bernd Stucke serving as Managing Directors, and shows no disclosed external funding rounds or acquisitions.

Name

EVOC

Legal name

EVOC Sports GmbH

Website

https://evocsports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Product Sales - Backpacks & Packs: One-time sale of sports backpacks, mountain bike backpacks, hydration packs, and camera backpacks. Products range from entry-level to professional protection backpacks with prices from €75 to €300.
2. Product Sales - Protection Gear: One-time sale of protector vests, jackets, pants, and knee/elbow protectors with certified safety features.
3. Product Sales - Travel & Luggage: Sale of bike travel bags, trolleys, travel bags, and snow travel gear for transport and adventure travel.
4. Product Sales - Bikepacking: Sale of frame bags, seat bags, handlebar packs, and pannier bags for bicycle touring and adventure cycling.
5. Accessories & Spare Parts: Sale of hydration bladders, rain covers, drink bottles, and replacement parts for bike bags and protection equipment.
6. Teamwear: Sale of branded apparel including jackets, hoodies, t-shirts, and accessories for men and women.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EVOC (EVOC Sports GmbH), headquartered in Munich, Germany, designs, develops, manufactures, and distributes protective sports backpacks, impact protection gear, bike travel bags, and cycling apparel for mountain bikers, cyclists, and outdoor athletes. The company combines ergonomic carrying systems with integrated body protection (e.g., LITESHIELD back protectors and airbag systems) and sells to end consumers through its own e-commerce site and through specialty bike and outdoor retailers globally.

Product overview

EVOC is a sports equipment company offering a comprehensive portfolio of protective sports packs and adventure gear. The product line spans multiple interconnected categories: (1) BACKPACKS & PACKS including Protector Backpacks (TÜV/GS certified with integrated back protection), Mountainbike Backpacks, Outdoor Backpacks, Hydration Backpacks, Camera Backpacks, Travel Backpacks, Lifestyle Backpacks, Avalanche Backpacks, and Freeride & Skitouring Backpacks, plus Hip Packs and Accessories (Drink Bottles, Hydration Bladders, Rain Covers, Holders); (2) BIKEPACKING solutions with Top Tube Packs, Frame Packs, Seat Bags, Handlebar Packs, and Pannier & Fork Bags; (3) PROTECTION products including Protection Wear (Protector Jackets, Vests, Pants), Torso Protectors, Knee & Elbow Protectors with LITESHIELD FLEX technology, and Protector Backpacks; (4) TRAVEL gear comprising Bike Travel Bags (Mountain Bike Bag Pro, Road Bike Bag Pro), Protective Covers, Tailgate Pads, Wheel Bags, and Trolleys; (5) LUGGAGE including Travel Bags (Duffle, Weekender), Snow Travel Bags (Ski, Snowboard), and Toiletry Bags; and (6) TEAMWEAR apparel. Notable collaborations include EVOC x Red Bull - BORA - hansgrohe and EVOC x IRONMAN editions. The flagship COMMUTE A.I.R. PRO 18 claims to be the world's first cycling backpack with integrated airbag and back protector.

Differentiator

Problem solved

Functional benefit

Products and services

• Protective Mountain Bike Backpacks (LITESHIELD line) Backpacks with integrated, certified spine/back protectors (LITESHIELD FLEX) and body-hugging, ventilated carrying systems designed for mountain bikers, enduro and downhill riders who need hydration, tools, layers, and crash protection in a single pack.
• COMMUTE A.I.R. PRO Urban Commuter Backpack with Airbag Urban cycling commuter backpack that combines laptop/work-gear storage with an integrated airbag-style crash protection system, targeted at daily bike commuters who want enhanced protection in city traffic.
• Bike Travel Bags and Transport Cases Padded, durable travel bags and cases designed to protect complete bicycles (frames, wheels, components) during airline, car, or shipment transport, intended for cyclists travelling to races, events, or bike-packing holidays.
• Standalone Body Protection Gear Wearable impact protection gear (such as back protectors, shoulder/chest protection and similar items) designed for mountain bikers and action-sports athletes, complementing EVOC's backpack-based protection systems.
• Cycling and Outdoor Apparel Technical apparel designed for cycling and outdoor use, sold under the EVOC brand alongside its backpacks and protection gear.

Quantifiable outcome

• 95% shock absorption rate for LITESHIELD FLEX protectors
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Red Bull - BORA - hansgroheflagshipGTM or Marketing PartnerFlagship partnership with the WorldTour cycling team featuring exclusive limited-edition products including seat bags, travel bags, trolleys, and apparel in team livery. The partnership includes Giro Edition products inspired by the Giro d'Italia race.
• IRONMANcoreGTM or Marketing PartnerPartnership featuring exclusive capsule collection for triathlon and endurance athletes with products in Ironman design including road bike bags, trolleys, and sling bags.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the EVOC online shop. Shopify International Ltd., Dublin, Ireland manages infrastructure, order processing, and payment processing as data processor under Art. 28 GDPR.
• KlaviyocoreTechnology or IntegrationEmail marketing platform for newsletter and campaign tracking. Processes customer email data for advertising purposes.
• Pandectes GDPRcoreTechnology or IntegrationConsent management platform for cookie and data processing preferences. Provider: Pandectes Ltd., Cyprus.
• Meta (Facebook & Instagram)minorGTM or Marketing PartnerSocial media advertising and retargeting using Meta Pixel for reach measurement and targeted advertising campaigns.
• Google (Analytics, Ads, YouTube)minorGTM or Marketing PartnerAnalytics, advertising activities, and video content embedding. Includes Google Analytics, Google Ads, and YouTube video integration.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Ortlieb: Germany-based manufacturer of waterproof bike bags and bikepacking solutions. Overlaps directly with EVOC's bikepacking, bike travel, and pannier bags, and competes for the same gravel/adventure and commuter cyclist customer.
• Deuter: German sports/outdoor backpack brand. Direct overlap with EVOC on cycling backpacks, hydration packs, and travel backpacks, serving the same mountain biking, hiking, and outdoor enthusiast base.
• Vaude: German outdoor brand producing backpacks, bike bags, and bikepacking solutions. Overlaps with EVOC on mountain bike backpacks, panniers, and travel bags aimed at outdoor and cycling consumers.
• Apidura: UK-based bikepacking specialist offering frame packs, handlebar packs, and seat packs. Directly comparable to EVOC's Bikepacking line for adventure cycling and long-distance self-supported touring.
• Thule: Swedish brand with a leading bike transport portfolio (bike travel bags, roof-mounted racks, tailgate pads). Overlaps closely with EVOC's Mountain Bike Bag Pro, Road Bike Bag Pro, and Tailgate Pads.
• CamelBak: US-based hydration pack and bottle specialist with deep cycling and mountain biking presence. Directly comparable to EVOC's Hydration Backpacks, Hydration Bladders, and Drink Bottles for the same MTB and trail user base.
• Osprey Packs: Outdoor backpack brand with cycling, commuting, travel, and bikepacking lines. Overlaps with EVOC's Mountainbike Backpacks, Travel Backpacks, and Lifestyle/Commuter ranges.
• Dakine: US-based action sports brand producing MTB backpacks, hydration packs, and bike bags. Overlaps with EVOC's mountain bike, hydration, and bike protection categories.
• POC: Swedish cycling protection brand producing helmets, body armor, and protective apparel. Closely comparable to EVOC's Protector Vests, Jackets, Knee/Elbow Protectors, and Torso Protectors for mountain biking and road cycling.

Emerging players

• USWE: Swedish hydration-pack specialist focused on mountain biking, trail running, and enduro. Competes with EVOC's hydration backpacks and protector backpacks for performance-oriented MTB riders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/evocsports
• Xx.com/evoccanada
• Facebookfacebook.com/evocsports
• LinkedInlinkedin.com/company/evoc-sports-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVOC