Dragonfly Wellness

What Dragonfly Wellness does

Dragonfly Wellness is a privately held cannabis dispensary and holistic healing center founded in December 2011 in Fort Bragg, California, on the Mendocino Coast. The company operates a single retail storefront at 17975 North Highway 1, open 9 am to 9 pm seven days a week, and serves both medical cannabis patients with physician recommendations and adult recreational consumers. Its product portfolio spans cannabis flower, edibles, pre-rolls, tinctures, capsules, topicals, and raw cannabis juices, with a notable specialization in high-CBD formulations at 6:1 to 23:1 CBD-to-THC ratios, alongside third-party herbal products from brands such as Bluebird Herbals, Harvest Moon Farms, and traditional Chinese herbs.

The business is differentiated operationally by its 'patient counselor' staffing model rather than traditional budtenders, and by integrating cannabis sales with a slate of complementary wellness services, including acupuncture (sliding scale), deep tissue and lymphatic massage, Bowen treatment, yoga, T'ai Chi, and guided meditation. Many of these services are offered free or by donation, positioning Dragonfly as a community education hub as much as a retailer. The company maintains a blog, video library ('Cannabis is Medicine', 'Avenues to Wellness'), mailing list, and social channels on Facebook, X, Reddit, Pinterest, and Tumblr, and lists its menu on WeedMaps. Co-located with Dirt Cheap garden supply store near the Mendocino Botanical Gardens, the company is a member of the Mendocino Cannabis Alliance and explicitly aligns itself against consolidation in the cannabis industry.

Revenue is generated through direct point-of-sale cannabis retail and fee-based professional services, supplemented by a tiered loyalty program (1 point per $1 spent, bonus thresholds at $50 and 100 points) and Sunday FUNday promotional events. The company emphasizes 'lowest prices in every product category,' indicating a value-oriented retail posture. There is no disclosed funding, no institutional ownership, and no parent company; ownership and operations remain with the founding group led by co-founder Jude Thilman. Compliance is maintained under California state cannabis regulations, with explicit privacy and data-handling policies and NDA requirements for staff.

Name

Dragonfly Wellness

Legal name

Dragonfly Wellness

Website

https://dragonflywellness.org

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Dragonfly Wellness is a privately held cannabis dispensary and holistic healing center in Fort Bragg, California, serving medical patients and recreational consumers with high-CBD cannabis products and complementary wellness services including acupuncture, massage, yoga, and meditation on the Mendocino Coast.

Ownership category

akta.pro rank

Product category

Cannabis Dispensary and Holistic Wellness

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary with On-Site Consumption Lounge (where permitted) (CRANAFAF)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

Keywords

• Medical cannabis dispensary
• Holistic healing services
• CBD wellness products
• Cannabis retail sales
• Alternative medicine center

Headquarters

HQ city

Fort Bragg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Direct retail sales of cannabis products including flower, edibles, pre-rolls, and other cannabis medicines to medical patients and recreational consumers. Revenue generated through point-of-sale transactions at the physical dispensary location.
2. Complementary Wellness Services: Provides various wellness treatments including acupuncture, massage therapy, Bowen treatments, lymphatic massage, yoga, and T'ai Chi classes, many offered on donation or sliding scale basis

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dragonfly Wellness is a cannabis dispensary and holistic healing center that sells medical and recreational cannabis products including flower, edibles, pre-rolls, tinctures, capsules, topicals, juices, and high-CBD medicines (6:1 to 23:1 CBD to THC). It co-locates these products with complementary wellness services such as acupuncture, massage therapy, Bowen treatment, lymphatic drainage, yoga, T'ai Chi, and meditation, staffed by "patient counselors" and licensed practitioners in Fort Bragg, California.

Product overview

Dragonfly Wellness is a cannabis dispensary and holistic healing center offering a single unified retail experience combining cannabis products with wellness services. The product portfolio centers on cannabis medicines including high-CBD tinctures, capsules, salves, edibles, and flower products, alongside third-party herbal brands (Bluebird Herbals, Harvest Moon Farms Lavender, Chinese Herbs). Complementary services include acupuncture, massage therapy (deep tissue, lymphatic, chair massage), Bowen treatment, yoga, T'ai Chi, and meditation classes. The dispensary also provides educational resources through video content and blog articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower Dried cannabis flower products available for retail purchase at the Dragonfly Wellness dispensary in Fort Bragg, California.
• Cannabis Edibles Cannabis-infused edible products including baked goods, candies, suckers, and lozenges sold at the dispensary.
• Pre-Rolls Pre-rolled cannabis cigarettes available for retail purchase at the dispensary.
• High-CBD Cannabis Medicines Non-psychoactive high-CBD cannabis medicines available in tinctures, capsules, juices, and salves, with CBD-to-THC ratios from 6:1 to 23:1, used to reduce inflammation and treat chronic conditions.
• Tinctures Liquid cannabis extracts administered under the tongue for sublingual absorption, available for retail purchase.
• Topical Salves and Ointments Cannabis-infused topical products applied to the skin for localized relief, available for retail purchase.
• Cannabis Capsules Cannabis medicine in capsule form for easy dosing, available for retail purchase.
• Cannabis Juices Juices made from raw cannabis leaf that provide CBD access without heat activation, available for retail purchase.
• Cannabis Clones Cannabis plant clones available to patients who want to grow their own medicine at home.
• Acupuncture Clinic Walk-in acupuncture clinic offered on a sliding scale ($15-40) on Tuesdays from 1-2:30 pm, administered by licensed traditional acupuncturist Emily Head.
• Deep Tissue Massage and CranioSacral Therapy Deep tissue massage and CranioSacral therapy available by appointment for relaxation, stress relief, healing, and general well-being.
• Bowen Treatment A gentle manual therapy working through the fascia and autonomic nervous system to help the body heal itself, performed by licensed practitioner Antonia Burrows.
• Lymphatic Massage / Manual Lymph Drainage A light, rhythmic form of massage that stimulates the lymphatic system to cleanse waste products and pathogens, performed by licensed practitioner Antonia Burrows.
• Yoga Classes Yoga taught as a healing therapy by Yolanda Pritam Hari Kaur, offered free on Tuesdays from 4-5 pm.
• T'ai Chi Classes Gentle short-form T'ai Chi taught by Dyana Sangraal, offered free on Thursdays from 5:30-6:30 pm.
• Meditation Classes Introductory guided meditation practice offered free on Saturdays from 8:30-9:30 am.
• Chair Massage Walk-in chair massage offered Wednesdays from 12-2 pm, targeting the neck, shoulders, arms, and back for relief.

Quantifiable outcome

• CBD medicines shown to decrease tumor size, relieve neuropathic pain, and serve as major natural anti-inflammatory for conditions including heart disease, arthritis, and diabetes
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mendocino Cannabis AlliancecoreStrategic or Co-development PartnerAs a member of the Mendocino Cannabis Alliance, Dragonfly joins with other members to protect the region's small craft and heritage cultivators, manufacturers, and retail operators. Works to protect the value of medicinal cannabis and raise professionalism of the cannabis industry while challenging the 'Big is Better' economic development paradigm.
• Dirt Cheap (garden supply store)minorOthersDragonfly co-locates with long-time garden supply store Dirt Cheap at their current Highway 1 location, near the Mendocino Botanical Gardens. Supports the emerging cannatourism sector of visitors to the area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harborside (SHF Holdings): Long-established California cannabis retailer with multiple dispensary locations and a medical-first positioning. Directly comparable as a California dispensary operator combining retail cannabis with patient education and wellness framing.
• MedMen: Multi-state cannabis retailer with significant California retail presence. Comparable as a California-focused dispensary operator competing for the same medical and adult-use customer base, with deeper capitalization but overlapping positioning.
• Cookies: California-originated cannabis brand operating retail dispensaries. Comparable as a vertically integrated California retailer combining flower, pre-rolls, and brand-led retail experiences targeting similar recreational and medical consumers.
• Lowlow Farms Co. California-based cannabis cultivator and retailer with retail and brand operations in the state. Comparable as a California adult-use cannabis operator with retail storefronts and brand-driven consumer engagement.
• Stiiizy: California-headquartered cannabis brand and retail operator with multiple dispensary locations. Comparable as a California retail cannabis competitor focused on premium flower, pre-rolls, and vape products for adult-use consumers.
• Buds & Roses Studio: Boutique California cannabis dispensary with strong medical and wellness positioning, including high-CBD and holistic product curation. Comparable as a small-format, wellness-forward California dispensary with a similar patient-counselor service model.

Broad incumbents

• Kiva Confections: California's largest cannabis edibles manufacturer with broad retail distribution. Comparable through overlapping product mix (edibles, tinctures, capsules) and shared positioning toward non-smokable, wellness-oriented cannabis consumption.

Emerging players

• Dosist: Cannabis wellness brand built around dose-controlled, wellness-framed products (tinctures, pens, topicals). Comparable as a cannabis wellness player that frames its portfolio around therapeutic outcomes rather than recreational use.
• Papa & Barkley: California cannabis wellness brand specializing in tinctures, topicals, and capsules marketed for pain, sleep, and inflammation. Comparable through a shared focus on non-inhalable, high-CBD therapeutic cannabis formats aimed at wellness consumers.

Others

• Mendocino Cannabis Alliance: Industry association representing Mendocino County cultivators, manufacturers, and retailers including Dragonfly. Comparable as an ecosystem participant that connects Dragonfly to regional growers, advocacy, and the local supply chain it depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dwcftbragg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly Wellness