What SleepRight does

SleepRight is the consumer health brand of Splintek, Inc., a privately-held manufacturer founded in 1996 by Thomas Brown and headquartered in Lenexa, Kansas, where all products are made in the USA. The company designs, manufactures, and distributes a portfolio of OTC health products spanning three sub-brands: SleepRight (dental guards, snoring aids, intra-nasal breathe aids and inhalers, tongue cleaners, memory foam pillows, and lumbar support), HearRight (gel-foam and volume-control ear plugs), and ImpactRx (sport breathe aids, vapor inhalers, and head guards). Core technology rests on patented materials and fitting systems, including a No-Boil Auto-Fit bite pad mechanism for dental guards, a Low-Heat & Form thermoplastic that softens at 140°F versus the conventional 212°F, an Intra-Nasal Breathe Aid claimed to open the nose 58% more than nasal strips, and a GelFoam ear plug material rated NRR 27 that is washable and reusable over 100 times. The July 2025 Snore Aid extends the line into Rx-eligible devices for mild-to-moderate obstructive sleep apnea.

SleepRight sells through three primary channels. The largest is retail distribution via Walmart, CVS, Walgreens, H-E-B, Meijer, and Publix, with the ProRx Custom Dental Guard first launched at Walmart in April 2018 and H-E-B in June 2018 (the latter also serving Northern Mexico). The second is direct-to-consumer e-commerce through sleepright.com at one-time purchase prices ranging from $7.99 (HearRight ear plugs) to $24.98 (ProRx Custom-Fit Dental Guard). The third is a professional portal serving licensed dentists, orthodontists, hygienists, ENT specialists, chiropractors, physical therapists, and physicians, who purchase at discounted rates and recommend to patients. Marketing relies on a Better Health Blog, email newsletter, Facebook presence, an affiliate program, and FSA/HSA partnerships with Ibotta, Shopkick, and Fetch Rewards. Customer end-markets are primarily individuals with bruxism, snoring, nasal congestion, and hearing protection needs, plus a secondary athletes segment under ImpactRx.

The company is bootstrapped and founder-owned, with no disclosed funding rounds, no subsidiaries, no M&A activity, and no institutional investors identified. Headcount sits in the 11–50 range. The most notable recognition is the Best of Lenexa Award in Manufacturing for 2020 and 2021, and the ProRx being named Top Choice for 2024. Operationally the company is active, with product launches continuing through 2025.

Name

SleepRight

Legal name

Splintek, Inc.

Website

https://sleepright.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

SleepRight (Splintek, Inc.) is a Lenexa, Kansas-based US manufacturer founded in 1996 that designs and sells dental guards, nasal breathe aids, ear plugs, and sleep comfort products through major US retailers, DTC e-commerce, and a healthcare professional channel.

Ownership category

akta.pro rank

Product category

Dental Guards and Oral Care Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

akta.pro secondary industries

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG), Sleep, Stress & Mood Support (HLAIADAG), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Dental night guards
• Bruxism mouth guards
• Hearing protection ear plugs
• Nasal breathing aids
• Snoring aids

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales - E-commerce: SleepRight sells products directly to consumers through their e-commerce website www.sleepright.com. Customers can purchase individual products or browse by brand category including SleepRight, HearRight, and ImpactRx.
2. Retail Distribution Sales: Products are sold through major retail chains including Walmart, CVS, Walgreens, H-E-B, Meijer, and Publix. Retail partners purchase products for resale to end consumers, representing a significant distribution channel.
3. Professional Healthcare Sales: Licensed healthcare professionals including dentists, orthodontists, dental hygienists, and other providers can create accounts to purchase SleepRight, HearRight, and ImpactRx products at specially discounted rates for use in their practices or to recommend to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

SleepRight, a brand of Splintek, Inc., designs, manufactures, and distributes a portfolio of over-the-counter healthcare products including no-boil and low-heat dental guards for teeth grinding (bruxism), snoring aids, intra-nasal breathe aids, gel-foam ear plugs, memory foam pillows, and lumbar support belts. Products are sold directly to consumers via the company's e-commerce site and through major U.S. retail chains, with a separate professional program offering discounted products to licensed healthcare providers.

Product overview

SleepRight is a health and wellness product company offering a portfolio of sleep, breathing, and hearing protection products. The core SleepRight brand includes dental guards for bruxism/teeth grinding (No-Boil line: Dura-Comfort, Ultra-Comfort, Secure-Comfort, Select-Comfort; and Low-Heat ProRx Custom-Fit), snoring aids, intra-nasal breathe aids and inhalers (including lavender sleep inhaler), tongue cleaners, and memory foam pillows (side sleeper, travel, lumbar support). The HearRight sub-brand offers hearing protection ear plugs (Ultra-Soft Gel-Foam, Dream-Soft, Swim-Soft, and Volume Control with NRR 27). The ImpactRx sub-brand serves athletes with sport breathe aids, vapor inhalers, and head guards. All products are manufactured in the USA by Splintek, Inc. based in Lenexa, Kansas, founded in 1996. Products are available through retailers including Walmart, CVS, Walgreens, H-E-B, Meijer, and Publix, as well as direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Brands

• HearRight: Ear protection and hearing health products including ultra-soft gel-foam ear plugs, volume control ear plugs, and swim ear plugs.
• ImpactRx

Products and services

• SleepRight Dura-Comfort Dental Guard No-Boil dental guard with advanced bite pad technology that adapts to teeth contours for a secure fit. Patented auto-fit technology eliminates the need for boiling or microwaving. Targeted at adults who grind their teeth at night and seeking durable, ready-to-use protection.
• SleepRight Ultra-Comfort Dental Guard No-Boil dental guard with bite pad technology designed for comfort and protection against teeth grinding. Aimed at consumers seeking comfortable overnight bruxism protection without heat molding.
• SleepRight Secure-Comfort Dental Guard No-Boil dental guard offering a secure fit with adjustable bite pads for teeth grinding protection. Targets consumers who want a more stable, locked-in fit during sleep.
• SleepRight Select-Comfort Dental Guard No-Boil dental guard with patented self-adjusting technology that conforms to the user's bite for a comfortable custom fit. Aimed at consumers wanting a tailored feel without heat fitting.
• SleepRight ProRx Custom-Fit Dental Guard Premium low-heat & form dental guard made from moldable thermoplastic that softens at 140°F. Features a molar guide fitting feature that centers molars for perfect fit. Protects up to 10 times longer than competitors. Includes 1-year replacement warranty. Targeted at consumers wanting a dentist-grade custom fit with minimal burn risk.
• SleepRight Snore Aid Medical-grade non-invasive snoring aid with patented Low-Heat & Form material. Features dorsal fin and adjustable stop technology, 50% less bulk than competitors, allows full jaw movement, and is available by Rx for mild to moderate obstructive sleep apnea. Targeted at snorers and OSA patients.
• SleepRight Intra-Nasal Breathe Aid Intra-nasal device inserted into the nostrils for targeted nasal congestion relief. Provides 58% more airflow than nasal strips. One size fits all with customizable fit; internal placement avoids skin irritation of external strips. Targeted at consumers with allergies, colds, or exercise-induced nasal congestion.
• SleepRight Intra-Nasal Vapor Inhaler Intra-nasal inhaler that opens nasal passages while delivering vapor therapy for improved breathing during sleep. For consumers seeking congestion relief with added aromatherapy benefit.
• SleepRight Intra-Nasal Sleep Inhaler Intra-nasal sleep aid with lavender crystals that opens nasal passages and delivers sustained-release lavender scent to lower cortisol, reduce stress and anxiety, and increase slow-wave deep sleep. Reusable for up to 10 days/nights. Targeted at sleep quality seekers.
• SleepRight Tongue Cleaner Tongue cleaning device designed to reduce bad breath and improve oral hygiene by cleaning the tongue surface. For consumers seeking daily oral hygiene support.
• SleepRight Side Sleeper Pillow Memory foam pillow designed to cradle neck and shoulders for optimal alignment and comfort for side sleepers. Available in standard and travel sizes. Backed by 5-year limited warranty.
• SleepRight Side Sleeper Pillow - Travel Sized Compact, travel-sized version of the Side Sleeper Pillow for on-the-go neck and shoulder support.
• SleepRight Lumbar Support Belt Lumbar support belt designed to provide lower back pain relief and support during sitting or daily activities.
• HearRight Ultra-Soft Gel-Foam Ear Plugs Ultra-soft gel-foam ear plugs for hearing protection. Hypoallergenic and latex-free. Targeted at general consumers seeking comfort for sleep and noise reduction.
• HearRight Dream-Soft Gel-Foam Ear Plugs Gel-foam ear plugs designed for sleep and hearing protection with comfortable fit. Targeted at side sleepers and noise-sensitive sleepers.
• HearRight Swim-Soft Gel-Foam Ear Plugs Waterproof gel-foam ear plugs providing a snug seal to protect ears from water during aquatic activities. Targeted at swimmers.
• HearRight Volume Control Ear Plugs Volume control ear plugs with patented pneumatic chamber design that opens and closes to regulate sound protection levels. Features volume control knobs for adjustable attenuation, slows air pressure changes during air travel. NRR 27, washable and reusable more than 100 times. Available in large and small/youth sizes. Targeted at air travelers, concert-goers, motor sport users, and noise-sensitive sleepers.
• ImpactRx Sport Breathe Aid Breathe aid designed for athletes providing 58% more airflow than nasal strips. Maximizes oxygen intake, energy and endurance during sports. Targeted at athletes seeking performance breathing support.
• ImpactRx Sport Vapor Inhaler Vapor inhaler designed for athletes to open nasal passages and enhance breathing during physical activity.
• ImpactRx Head Guard Head protection gear designed for athletes in flag football, basketball, soccer and other sports activities.
• SleepRight Side Sleeper Pillow Cover Replacement pillow cover for SleepRight Side Sleeper Pillows, available in standard and travel sizes.

Quantifiable outcome

• 58% more airflow than nasal strips with SleepRight Intra-Nasal Breathe Aid
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• H-E-BcoreChannel Partner/ Reseller/ Distributor · 7 June 2018H-E-B, serving communities across Texas and Mexico, became the second major retailer to offer SleepRight ProRx Custom Dental Guard in select stores and online. H-E-B also carries SleepRight Ultra-Comfort and Select-Comfort No-Boil Dental Guards and SleepRight Intra-Nasal Breathe Aid.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 24 April 2018Walmart serves as the first major retailer to carry SleepRight ProRx Custom Dental Guard starting April 2018. Products are available in Walmart stores across the U.S. The partnership represents a significant retail distribution milestone for the company, providing broad consumer access to premium dental guard products.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy is a key retail distribution partner offering SleepRight dental guards and the Sleep Inhaler with lavender introduced at select CVS locations. Products available in the sleep section of CVS stores.
• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens serves as a major retail partner offering SleepRight Dura-Comfort Dental Guard at store locations. The partnership provides consumer access to SleepRight products through Walgreens' extensive pharmacy retail network.
• IbottaminorGTM or Marketing PartnerSleepRight products are available for purchase through Ibotta, allowing users to earn cash back rewards on their purchases. Partnership provides digital savings opportunities for health-conscious consumers.
• ShopkickminorGTM or Marketing PartnerSleepRight dental guards are available on Shopkick, enabling users to earn rewards for purchases. Partnership engages shoppers through a rewards-based mobile platform.
• Fetch RewardsminorGTM or Marketing PartnerSleepRight products are available for earning points through Fetch Rewards app, allowing users to accumulate rewards on purchases. Partnership provides additional value for loyal customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ResMed: ResMed is a global leader in sleep apnea devices including CPAP machines and prescription oral appliances. With SleepRight's Snore Aid now Rx-cleared for mild to moderate OSA, ResMed represents the incumbent prescription-side competitor the company would increasingly bump into.
• Oral-B (Procter & Gamble): Oral-B is a global oral care powerhouse under P&G offering dental guards and a wide hygiene portfolio. It competes with SleepRight in dental guards but benefits from significantly larger marketing budgets and global distribution.
• Howard Leight (Honeywell): Howard Leight by Honeywell is an established hearing-protection brand offering foam and reusable ear plugs with high NRR ratings. It overlaps with HearRight Volume Control and GelFoam ear plugs at retail and industrial channels.

Direct peers

• Dentek: Dentek is a leading OTC dental guard and oral care brand offering no-boil and boil-and-bite night guards for bruxism. It is the most direct comparable to SleepRight's dental guard portfolio, competing on the same retail shelves at Walmart, CVS, and Walgreens.
• SnoreRx: SnoreRx sells boil-and-bite custom-fit mandibular advancement devices for snoring and mild OSA. It targets the same snorer demographic as SleepRight's Snore Aid through DTC channels and competes head-to-head on fit technology.
• Plackers: Plackers is a private-label oral care brand best known for disposable dental flossers but also offers night guards. It competes with SleepRight in mass-market oral care aisles at the same drug and grocery retailers.
• VitalSleep: VitalSleep is a DTC boil-and-bite mandibular advancement device for snoring and bruxism. It competes with SleepRight's Snore Aid and dental guard lines through similar direct-response digital marketing channels.
• Mack's Ear Plugs (McKeon Products): Mack's is the leading consumer ear plug brand in the US covering sleep, swimming, and noise reduction. It competes directly with HearRight in the ear protection category at the same drugstore and mass retailers.
• Breathe Right (Haleon): Breathe Right is the dominant external nasal strip brand under Haleon. It competes directly with SleepRight's Intra-Nasal Breathe Aid for the same congestion/sleep-breathing consumer and is sold in the same retail aisles.
• ZQuiet: ZQuiet is a DTC snore-prevention mouthpiece brand using ready-to-use mandibular advancement. It overlaps with SleepRight's Snore Aid positioning for OTC snorers seeking non-Rx oral appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SleepRight
• Xx.com/Sleep_Right

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SleepRight