Nadesiko

Name

Nadesiko

Legal name

NADESHIKO Beauty株式会社

Website

https://nadesiko-beauty.com

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

Product category

Beauty Influencer Marketing

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Beauty influencer marketing
• Virtual influencer services
• Tiktok promotion services
• Beauty SNS marketing
• Cosmetics content creation

Headquarters

HQ city

Sakuragawacho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. TikTok Collaboration Posts: Promotion videos featuring products on NADESIKO's virtual influencer accounts with combined followers of 2 million+, targeting beauty-conscious female audiences.
2. Advertising Boost Services: Combined PR posts with paid advertising to ensure impression volume while effectively promoting products.
3. Content Secondary Utilization: Licensing created TikTok collaboration videos for use across other social media platforms and e-commerce product pages.
4. Casting Agency Services: Casting services for beauty-focused influencers from their network beyond NADESIKO's own accounts.
5. Collaboration Campaigns: Campaign execution during major shopping events like Qoo10 Mega Sale and Rakuten Super Sale featuring NADESIKO creators.
6. Gifting Campaigns: Product gifting campaigns targeting micro-influencers and beauty-interested general consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NADESIKO operates a roster of beauty-specialized virtual influencers on TikTok, Instagram, and YouTube and sells B2B SNS marketing services to beauty and cosmetics brands. Offerings include paid collaboration posts on its 2M+ follower accounts, advertising-boosted PR campaigns, content repurposing across platforms, influencer casting, and campaign execution during e-commerce events such as Qoo10 Mega Sale and Rakuten Super Sale.

Product overview

NADESIKO (株式会社NADESIKO / NADESHIKO Beauty株式会社) operates as a beauty SNS marketing platform centered on virtual influencers specialized in beauty and cosmetics. The platform combines a core service of TikTok collaboration posts featuring 10+ virtual influencer accounts with over 2 million combined followers, with supplementary services including advertising-boosted promotions, content repurposing across multiple platforms, creator casting, collaboration campaigns with e-commerce platforms like Qoo10 and Rakuten, and product gifting campaigns. The platform targets brands seeking to reach Japanese women in their 20s-30s through short-form video content on TikTok, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Collaboration Posts Paid promotional short videos featuring client products on NADESIKO's portfolio of beauty-specialized virtual influencer accounts on TikTok, leveraging a combined following of 2 million+. Targeted at beauty and cosmetics brands in Japan.
• Advertising Boost Service Service that combines organic PR posts with paid advertising spend to guarantee impression volume and effective product promotion for beauty brands.
• Content Repurposing Service Licensing of originally produced TikTok collaboration videos for reuse across other social media platforms (Instagram, YouTube, Twitter), brand e-commerce sites, and in-store digital signage.
• Creator Casting Agency Standalone casting service for beauty-focused creators from NADESIKO's network, used to match brands with influencers outside NADESIKO's own virtual influencer accounts.
• Collaboration Campaign Service End-to-end campaign execution service tied to major Japanese e-commerce events such as Qoo10 Mega Sale and Rakuten Super Sale, featuring NADESIKO's virtual influencers.
• Gifting Campaign Service Product seeding and gifting campaigns targeting micro-influencers and general consumers interested in beauty products, run through NADESIKO's creator network.
• Beauty Virtual Influencer Roster In-house portfolio of beauty and cosmetics specialized virtual influencers with unique character designs, used to produce short-form videos, trustworthy third-party reviews, thorough product testing, and new product announcements for beauty brands.

Quantifiable outcome

• 2,000+ units sold for moonshot Korean foundation campaign during Qoo10 Mega Sale
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Find Model: Japanese influencer casting and campaign marketplace connecting brands with micro/nano creators across beauty and lifestyle. Comparable to NADESIKO's casting and gifting service lines and its B2B beauty customer base.
• BitStar: Japanese influencer marketing agency and MCN offering creator matching, campaign planning, and video production for beauty and lifestyle brands. Directly comparable to NADESIKO in serving B2B beauty clients with social-led campaigns, though BitStar works primarily with human creators.
• VAZ: Japan-based influencer marketing agency and creator network with a strong TikTok/short-video focus and beauty vertical presence. Comparable to NADESIKO in campaign style, audience, and GTM toward beauty brands.
• IM Digital (formerly Influencer Marketing Factory Japan): Japanese influencer marketing agency running short-video campaigns on TikTok and Instagram for beauty, fashion, and lifestyle brands. Closely comparable in campaign format and target advertisers.
• Geekfluencer: Tokyo-based influencer marketing agency running TikTok-native creator campaigns for Japanese brands across beauty and consumer verticals. Comparable in sales-led B2B motion and TikTok collaboration posts.
• REHATCH (formerly Toridori): Japanese influencer marketing platform and agency focused on TikTok-native campaigns and creator matching for CPG and beauty brands. Overlaps directly with NADESIKO's casting and short-video collaboration services.

Broad incumbents

• UUUM: Largest Japanese MCN/influencer marketing agency, publicly listed, with a broad creator roster across categories. Overlaps with NADESIKO in beauty influencer marketing and campaign execution, but UUUM is a generalist incumbent with human creators.
• BitStar Korea (AnyMind Group): Asia-wide influencer marketing and creator economy platform operator (parent of BitStar). Comparable end-to-end influencer marketing capability across APAC beauty brands, though operating at a much larger scale and broader geography.
• TikTok Creator Marketplace: First-party platform offering from TikTok for brand-creator matchmaking and campaign management. A structural incumbent competitor that could disintermediate agencies like NADESIKO on the very channel it depends on.

Emerging players

• Noxx (Japan): Japan-based digital marketing and influencer agency with beauty/lifestyle focus. Comparable scale and customer overlap, though more generalist across digital marketing services beyond influencer-only work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadesiko