Curry Honda

What Curry Honda does

Curry Honda is an authorized Honda automobile dealership operating as Curry Honda Chicopee, a single franchise location at 767 Memorial Drive in Chicopee, Massachusetts. The business is part of the family-owned Curry Group, which has operated in automotive retail since 1919, and serves consumers across Western Massachusetts including West Springfield, Northampton, Springfield, and Greenfield.

The dealership's product offering spans the complete new Honda lineup — Accord, Civic, CR-V and CR-V Hybrid, HR-V, Pilot, Odyssey, Passport, Ridgeline, and the Prologue EV — alongside pre-owned vehicles (including a Bargain Corner for budget inventory), Honda Certified Pre-Owned vehicles, OEM and aftermarket parts and accessories, and collision repair through an in-house body shop. Supporting services include a factory-trained service department, a dedicated tire center, and finance applications processed through Honda Financial Services at captive rates (0–5.65% APR for qualified buyers). Pricing on new vehicles ranges from approximately $25,890 for a 2026 Civic LX to $48,545 for a 2026 Pilot EX-L, with leases from $251/month to $534/month depending on model.

Curry Honda monetizes across four streams: one-time new and used vehicle sales, transaction-fee finance and insurance income, recurring service and parts revenue, and body shop professional services. Distribution is via a physical showroom plus digital channels including a virtual showroom, online trade-in valuation, and dedicated programs for college graduates and military personnel. The business is privately held by the Curry family, has no disclosed outside funding, and operates as a single location with 11–50 employees.

Name

Curry Honda

Legal name

Curry Honda Chicopee

Website

https://curryhondamass.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Curry Honda is a family-owned authorized Honda franchise dealership in Chicopee, Massachusetts, serving Western Massachusetts with new and pre-owned Honda sales, financing, service, parts, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicopee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from new Honda vehicle sales, certified pre-owned vehicles, and used vehicle sales across multiple brands. The dealership sells a complete lineup of new Honda vehicles including Accord, Civic, CR-V, HR-V, Pilot, Odyssey, Passport, Ridgeline, and Prologue (EV).
2. Finance and Insurance: Financing services through Honda Financial Services for vehicle purchases, lease arrangements, and extended protection products. Also offers early lease termination services.
3. Service and Parts: Maintenance services including oil changes, brake service, tire service, battery replacement, and recall repairs. Parts department sells OEM and aftermarket parts, accessories, and tires.
4. Body Shop: Collision repair and body work services for vehicle damage repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Curry Honda is an authorized Honda franchise dealership selling new Honda vehicles, certified pre-owned Honda vehicles, and multi-brand pre-owned vehicles. The dealership complements vehicle sales with on-site financing through Honda Financial Services, factory-trained maintenance and repair services, an OEM/aftermarket parts department, a dedicated tire center, and a collision body shop serving individual consumers in Western Massachusetts.

Product overview

Curry Honda is an authorized Honda automobile dealership operating as part of the family-owned Curry Group (established 1919), located in Chicopee, Massachusetts, serving customers throughout Western Massachusetts including West Springfield, Northampton, Springfield, Greenfield, and surrounding communities. The dealership offers a comprehensive automotive portfolio comprising new Honda vehicle sales (sedans, SUVs, trucks, minivans, and electric vehicles), pre-owned vehicle sales across multiple brands with a Bargain Corner for budget-conscious buyers, and Certified Pre-Owned Honda vehicles. Supporting the sales operation, Curry Honda provides finance department services, a full service and parts department with factory-trained technicians, a body shop for collision repair, a dedicated tire center, and special programs including College Grad and Military Appreciation offers. The dealership also educates customers on electric and hybrid vehicles through its EV Hub and Honda EV Education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicle Sales Sale of the complete new Honda lineup (Accord, Civic, CR-V, CR-V Hybrid, HR-V, Pilot, Passport, Odyssey, Ridgeline, Prologue, Accord Hybrid, 2027 HR-V, 2026 Prelude) to individual consumers and families in Western Massachusetts.
• Pre-Owned Vehicle Sales Sale of pre-owned vehicles across multiple brands, including a Bargain Corner offering more affordable used options for budget-conscious consumers in Western Massachusetts.
• Certified Pre-Owned Honda Vehicles Honda-certified pre-owned vehicles meeting manufacturer quality and inspection standards, sold with Honda certified benefits and warranty coverage.
• Vehicle Financing and Leasing Vehicle financing and lease origination through Honda Financial Services, including finance applications, payment calculators, lease and loan programs, and early lease or loan termination services.
• Service and Maintenance Department Factory-trained technician service for oil changes, brake service, tire rotation, battery replacement, recall repairs, and general maintenance, with a Parts eStore for OEM and aftermarket parts and accessories.
• Body Shop Collision Repair Collision repair and auto body work for vehicles needing structural or cosmetic repairs following accidents or other damage, with online scheduling for repair work.
• Tire Center Dedicated tire sales, installation, rotation, and balance services for Honda and non-Honda vehicles, with complementary alignment offered with the purchase of four tires plus installation.
• College Grad Program Targeted financing and purchase incentives for recent college graduates to make first vehicle ownership more accessible.
• Military Appreciation Offer Dedicated pricing and incentives for active-duty military and veterans purchasing vehicles from Curry Honda.
• Virtual Showroom Online platform enabling customers to browse Honda models, features, configurations, and trim levels before visiting the dealership.
• Value Your Trade Appraisal Online trade-in valuation tool that lets customers estimate the value of their existing vehicle to apply toward a new or pre-owned purchase.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda franchise dealer representing Honda Motor Co. Sells new Honda vehicles, certified pre-owned Honda vehicles, uses Honda Financial Services for financing, and provides Honda factory-trained service and genuine Honda parts.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery and captive financing, including in the Northeast. Competes with Curry Honda for pre-owned vehicle buyers and increasingly for trade-in inventory, challenging the traditional physical dealership model.

Broad incumbents

• AutoNation: The largest US automotive retailer, operating multi-brand franchised dealerships, used vehicle stores, and finance products nationwide. Comparable franchise retail/F&I/service model, though at vastly greater scale and publicly traded.
• CarMax: Largest US used vehicle retailer with captive financing and reconditioning operations. Directly overlaps with Curry Honda's pre-owned and CPO segments and competes for the same trade-in inventory and budget-conscious used car buyers in the same regional market.
• Sonic Automotive: Public automotive retailer with franchised dealerships and EchoPark used-vehicle stores. Directly analogous sales/F&I/service and parts revenue mix to Curry Honda, but at enterprise scale with broader brand portfolio.
• Penske Automotive Group: Public global automotive and commercial truck retailer with franchised dealerships across the US and internationally. Comparable new/used vehicle sales, finance, and service operating model, though skewed more toward premium/luxury brands than Curry Honda's mass-market Honda focus.
• Lithia Motors: Large publicly traded multi-brand automotive retailer with hundreds of franchised rooftops and a national digital/used vehicle platform. Same franchise sales/service/parts operating model as Curry Honda, but operating at group scale rather than single-rooftop.
• Asbury Automotive Group: Public US franchised automotive retailer operating dealerships and Clicklane digital channel. Comparable new/used sales, F&I, service, and parts revenue structure to Curry Honda, but at nationwide multi-brand scale.
• Group 1 Automotive: Public US/UK automotive retailer operating franchised dealerships with new/used sales, finance, and service comparable to Curry Honda's model, but at significantly larger scale and across multiple import and luxury brands.

Direct peers

• Balise Auto: Family-owned multi-brand automotive dealership group headquartered in West Springfield, MA, with multiple rooftops (including Honda and competing import franchises) directly adjacent to Curry Honda's Chicopee location, competing head-to-head for the same Western MA shoppers and the same F&I/service aftermarket.

Regional players

• Herb Chambers Companies: Large family-owned multi-brand automotive dealership group based in the Boston/New England region. Comparable family-ownership positioning and full-spectrum new/used/sales/service model, but operating at much larger scale and with broader brand representation than Curry Honda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/curry-honda-of-chicopee-228607633816044
• LinkedInlinkedin.com/company/curry-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curry Honda