THERME WIEN

What THERME WIEN does

Therme Wien (legal entity Therme Wien GmbH & Co KG) is a thermal spa and wellness resort in the Oberlaa district of Vienna, Austria, that opened in autumn 2010. Operated by VAMED Vitality World, the facility spans 75,000 m² and is built around the sulphurous Heilquellen Oberlaa natural springs — an original source used therapeutically since 1969 and a second spring drilled in 2009 that delivers water at 47°C from 900 metres depth. The site integrates approximately 4,000 m² of thermal pools, a 3,000 m² sauna area (Sauna Stone), a 6,000 m² medical centre (Therme Wien Med, described as Austria's largest centre of expertise for musculoskeletal disorders), and a 1,200 m² fitness centre (Therme Wien Fitness). It serves families, couples, individual wellness seekers, seniors, fitness members, medical/rehabilitation patients, and school groups.

The company monetizes through a diversified consumer revenue mix: dynamically priced day-admission tickets (from ~€28–34 with locker/cubicle options), a premium "Relax! Tagesurlaub" package (€104), sauna surcharges (€14), massage and spa treatments (€45–49.50), seasonal tickets (Summer Vibes €25, Summer Feel-Good €81, Summer Enjoyment €57), recurring FLEX fitness memberships (€33–79/month across eight tiers), sports-medicine services, school-group programs (from €15/student), gift vouchers, and a retail Spa Shop carrying Austria's largest swimwear selection. Go-to-market is direct-to-consumer via a proprietary webshop (shop.thermewien.at) with dynamic pricing, on-site front-desk sales, third-party VAMED Vitality World gift-card distribution, and a dedicated hotline for group bookings.

Therme Wien is a private joint project owned by Wien Holding GmbH, VAMED-KMB, Vienna Insurance Group (Wiener Städtische Versicherung AG), UniCredit Bank Austria AG, and Erste Group Bank AG. Its parent operator VAMED Vitality World runs six Austrian thermal resorts, together employing roughly 1,650 people and welcoming around 2.6 million guests annually. The technology base is physical rather than digital — thermal water infrastructure and balneotherapy capabilities — supported by third-party web, payment (Adyen, PayPal, card complete, Datatrans), and analytics vendors.

Name

THERME WIEN

Legal name

Therme Wien GmbH & Co KG

Website

https://thermewien.at

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Therme Wien is a 75,000 m² thermal spa and wellness resort in Vienna, Austria, operated by VAMED Vitality World, offering pools, saunas, a musculoskeletal medical centre, fitness memberships, and treatments to families, couples, wellness seekers, and rehabilitation patients.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Sauna & Steam Bath Facilities (HSADAKAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Wellness resort
• Fitness memberships
• Medical rehabilitation
• Sauna facilities

Headquarters

HQ city

Oberlaa

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day Tickets and Admissions: Core revenue from thermal spa admission tickets, with dynamic pricing based on demand. Includes Summer Vibes tickets, day tickets with lockers/cubicles, and special event tickets.
2. Fitness Memberships: Monthly subscription memberships (FLEX Gold, Silver, Bronze, After-Work, Group Training, Senior, U27, U16) with varying access levels to gym and spa facilities.
3. Spa Treatments and Massages: Revenue from massage services (Swedish, Hot Stone), spa treatments, and wellness services. Massages booked separately from spa admission.
4. Relax! Tagesurlaub (One Day Holiday): Premium all-inclusive day package at €104 providing 'spa business class' experience with personal service, reserved loungers, and culinary treats.
5. Spa Shop Retail: Retail sales of swimwear, towels, bathrobes, swimming accessories. Largest swimwear selection in Austria, open 364 days/year.
6. Sauna Access: Separate sauna surcharge of €14 for access to 3,000m² Sauna Stone area with Finnish saunas, bio saunas, steam baths, and mixed/nude zones.
7. Sports Medicine Services: Fee-based services including fit checks (€129), body composition analysis (€59), and nutritional consultation through the Health Center.
8. School Group Programs: Discounted admission packages for school groups (minimum 10 students) at €15 per student, with free admission for accompanying adults.
9. Gift Cards and Vouchers: Sale of gift vouchers for spa, after-work, relax, massage, and fitness. VAMED Vitality World gift cards available through external shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Therme Wien operates a 75,000 m² thermal spa facility in Vienna built around natural sulphurous Oberlaa thermal springs. The facility includes thermal pool areas (4,000 m²), a 3,000 m² sauna zone, a 6,000 m² medical rehabilitation centre (Therme Wien Med), and a 1,200 m² fitness centre. Revenue is generated through thermal spa admission tickets, premium all-inclusive packages (Relax! Tagesurlaub), massage and treatment services, fitness memberships, seasonal summer event tickets, and retail sales of swimwear and spa accessories.

Product overview

Therme Wien is a 75,000 m² thermal spa resort operated by VAMED Vitality World, featuring approximately 4,000 m² of thermal pool areas (Spa Zones), a 3,000 m² sauna area (Sauna Stone), a 6,000 m² healthcare centre (Therme Wien Med), and a 1,200 m² fitness centre (Therme Wien Fitness). The resort is built around natural sulphurous thermal springs from Oberlaa, offering both relaxation and medical treatments. Core products include thermal admission tickets (day tickets from €31.20 with locker/cubicle options), the premium Relax! Tagesurlaub package (€104), massage and treatment services, and sauna access (€14 surcharge). Seasonal offerings include Summer Vibes tickets (€25), Summer Feel-Good tickets (€81 combining spa and massage), and Summer Enjoyment tickets (€57 with exclusive lounging). Fitness members can choose from FLEX tiered memberships (from €47/month Bronze to €79/month Gold). Additional offerings include Family Nest reservations (€37), After-Work evening tickets (€34.50), school group programs (from €15/student), bachelorette party packages, gift vouchers, and a retail Spa Shop with Austria's largest swimwear selection. The integrated product ecosystem allows guests to customize experiences from basic thermal access through premium all-inclusive retreats, supported by online booking through the webshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Therme Wien Thermal Spa
• Day Tickets (Thermal Spa Admission)
• Relax! Tagesurlaub (One Day Holiday)
• Sauna Stone (Sauna Area)
• Therme Wien Med (Healthcare Centre)
• Therme Wien Fitness Centre
• FLEX Memberships
• Thermenmassage (Spa Massage Treatments)
• After-Work Ticket
• Summer Feel-Good Ticket
• Summer Enjoyment Ticket (Sommer-Genuss-Ticket)
• Summer Vibes Ticket
• School Groups Program
• Yoga Day Retreat
• Family Nest Reservation
• Bachelorette Parties Packages
• Gift Vouchers
• Spa Shop (Retail)

Quantifiable outcome

• 45 years of spa heritage with natural sulphur springs
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VAMED Vitality WorldcoreStrategic or Co-development PartnerVAMED Vitality World operates the Therme Wien resort. Parent company has been active in spa and health sector since 1995, now operating 6 of Austria's most popular resorts: AQUA DOME Tirol Therme Längenfeld, SPA Resort Therme Geinberg, Thermenresort Laa, St. Martins Therme & Lodge, Therme Wien and TAUERN SPA Zell am See-Kaprun. Together employs around 1,650 people and welcomes around 2.6 million guests annually.
• doktor yogaminorStrategic or Co-development PartnerYoga Day Retreat partnership. Provides yoga, Pilates and barre classes with a health-first approach. Jointly offers exclusive Yoga Day Retreat on July 10, 2026.
• BIOGENA ONEminorOthersProvides welcome drink for Yoga Day Retreat participants.
• doktor yogaminorGTM or Marketing PartnerMarketing collaboration for wellness retreat offerings. doktor yoga promotes health-first yoga, Pilates and barre classes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Felsentherme Bad Gastein: Thermal spa in Bad Gastein offering thermal baths, sauna and wellness in an alpine setting. Comparable on medical-thermal heritage (radon-rich thermal water), wellness-tourism model and overlapping Central European customer base.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining thermal baths, sauna world, slides, hotels and medical services. Most direct cross-border competitor for Central European wellness tourists and operates with very similar product breadth to Therme Wien.
• EurothermenResort Bad Ischl: Austrian thermal spa resort group operating multiple sites including Bad Ischl, Bad Schallerbach and Bad Hall. Closely comparable business model — thermal spa, sauna, medical services, family and senior segments — and competes for the same Austrian domestic wellness tourist.
• Alpentherme Gastein: Austrian alpine thermal spa in Bad Hofgastein combining thermal baths, sauna and family offerings. Comparable premium leisure-wellness positioning and customer overlap in the Austrian/German-speaking wellness tourist segment.
• St. Martins Therme & Lodge: Sister VAMED Vitality World resort in Burgenland offering thermal spa, sauna and lodge accommodations. Comparable on thermal-water-based wellness positioning and overlapping Austrian and Central European customer base.
• TAUERN SPA Zell am See-Kaprun: Sister VAMED Vitality World resort combining thermal spa, hotel and wellness in the Salzburg region. Closely comparable on integrated spa-plus-fitness-plus-medical offerings and serves an overlapping premium Austrian tourism segment.
• SPA Resort Therme Geinberg: Sister VAMED Vitality World resort in Upper Austria with thermal spa, sauna and hotel. Comparable on premium wellness pricing, family-and-couple segments and medical/wellness integration.
• AQUA DOME Tirol Therme Längenfeld: Sister resort within VAMED Vitality World offering premium thermal spa, sauna and wellness experiences in Tyrol. Directly comparable on customer profile, pricing structure and product mix, and competes for the same Austrian and international wellness tourist as Therme Wien.
• Thermenresort Laa: Sister VAMED Vitality World thermal spa in Lower Austria. Same operating model, similar pricing and product mix, and competes with Therme Wien for Vienna-region day visitors and overnight wellness tourists.

Emerging players

• H2O Therme Rulantica: Large indoor water world and sauna complex at Europa-Park in Rust, Germany. Comparable on integrated pool-and-sauna leisure offering for families and groups, though primarily a day-leisure operator rather than a medical-thermal spa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ThermeWien
• Facebookfacebook.com/thermewien
• Instagraminstagram.com/thermewien
• Xx.com/thermewien
• LinkedInlinkedin.com/company/therme-wien

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THERME WIEN