BIOGENA CB spol.
BIOGENA CB spol. s r. o. is a Czech tea manufacturer founded in 1995 that develops and produces 57 proprietary tea blends across six product lines, serving individual consumers via its own e-commerce and retail/pharmacy wholesale, plus dedicated Horeca and mass-catering customers domestically and across Central Europe.
- Company typePrivate
- Founded1995
- HeadquartersCeske Budejovice, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BIOGENA CB spol. does
Biogena CB spol. s r. o. is a Czech tea manufacturer founded in 1995 and headquartered in České Budějovice, wholly owned by AG FOODS Group a.s. The company develops proprietary tea recipes in its own laboratory and produces a portfolio of 57 tea blends across six product lines: Majestic (premium fruit teas), Wellness Selection (functional herbal), Biogena Traditional (true teas), Tea2o (fruit with unconventional botanicals), Horeca/Camellia (hospitality), and Catering (mass catering). Production runs at approximately 420 tons per year across facilities in České Budějovice, Chelčice, and Ševětín, with IFS food safety certification repeatedly defended and the company producing both portioned (sachet) and loose-leaf formats.
The company's commercial model is multi-channel: direct-to-consumer via its own e-commerce platforms (biogena.cz for the Czech Republic, biogenatea.sk for Slovakia); wholesale to retail chains and pharmacies; and direct sales to hotels, restaurants, and mass caterers via the Camellia Tea and Catering lines, handled in part by a dedicated sales manager and supported by private-label services. Pricing for individual consumer SKUs ranges from approximately 87 CZK (20-sachet box) to 319 CZK (60-sachet Beautea collection), with B2B and export pricing not publicly disclosed. Distribution extends beyond the Czech Republic to Slovakia, Hungary, Italy, and other neighboring countries. E-commerce operations run through the sister entity GLAMVIDA CZ s.r.o., also 100% owned by AG FOODS Group.
Biogena's customer base spans individual consumers, retail and pharmacy chains, Horeca operators (hotels, restaurants, cafés), and mass caterers. Marketing relies primarily on its e-commerce storefront with content/blog activity ('Svět čaje'), organic social, and email newsletters; the brand has earned multiple 'Obal roku' (Packaging of the Year) industry awards. The technology stack is conventional CPG-focused: a BizBoxLive-powered e-shop platform, Geis courier delivery, Zásilkovna pickup points, and IFS-certified manufacturing. The company maintains GDPR-compliant data processing and holds no other disclosed AI/ML or API capabilities.
BIOGENA CB spol. firmographics
Firmographics- Name
- BIOGENA CB spol.
- Legal name
- BIOGENA CB spol. s r. o.
- Website
- https://biogena.cz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIOGENA CB spol. s r. o. is a Czech tea manufacturer founded in 1995 that develops and produces 57 proprietary tea blends across six product lines, serving individual consumers via its own e-commerce and retail/pharmacy wholesale, plus dedicated Horeca and mass-catering customers domestically and across Central Europe.
- Ownership category
- akta.pro rank
BIOGENA CB spol. industry classification
Industry- Product category
- Specialty Tea Manufacturing
- NAICS
- Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- RTD Iced Tea Production (AFAFABAD), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where BIOGENA CB spol. is headquartered
LocationHeadquarters
- HQ city
- Ceske Budejovice
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
BIOGENA CB spol. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- E-commerce Retail Sales: Direct-to-consumer sales through the company's own e-commerce platforms (biogena.cz for Czech Republic, biogenatea.sk for Slovakia). Consumers purchase individual products or gift collections online with home delivery via courier or pickup points.
- Wholesale and B2B Sales: B2B sales to retail chains, pharmacies, hotels, restaurants, and caterers. The company also offers private label/custom collections for business partners.
- Horeca and Catering: Sales of tea products to hotels, restaurants, and catering companies through dedicated product lines (Camellia Tea, Catering line). Products available in bags, canisters, and bulk formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for tea products |
| Unit Pricing | Pay-as-you-go | Delivery pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BIOGENA CB spol. product offering
Product offeringCore offering
BIOGENA CB spol. s r.o. is a Czech manufacturer of premium fruit, herbal, and true teas produced according to proprietary in-house recipes using ingredients sourced globally. The company operates its own development laboratory and IFS-certified production facility in České Budějovice, producing 57 tea blends across six product lines spanning household retail, gift collections, ready-to-drink ice tea, and professional HoReca/catering formats.
Product overview
BIOGENA CB spol. is a Czech tea manufacturer founded in 1995 specializing in premium fruit, herbal, and real teas produced according to proprietary formulations using ingredients from around the world. The company's product portfolio centers around six distinct product lines: Majestic Tea (premium fruit teas with various flavors), Traditional (premium real teas), Wellness Selection (functional herbal teas), Tea2o (fruit teas with unusual plant combinations), and Horeca/Catering lines for professional gastronomy. Additional offerings include the Beautea women's collection, ready-to-drink ice teas in 330ml format, and gift boxes. All products are manufactured in the company's facilities in České Budějovice with IFS food safety certification.
Differentiator
Problem solved
Functional benefit
Brands
- Majestic Tea: Premium fruit teas with distinctive fruit taste combining fruit with herbs.
- Wellness Selection
- Biogena Traditional
- Tea2o
- Horeca
- Catering
- Camellia Tea
Products and services
- BIOGENA Majestic Tea
Companies that use BIOGENA CB spol.
Customer profileSegments4 records
Ideal customer profiles4 records
BIOGENA CB spol. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BIOGENA CB spol. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AG FOODS Group a.s.coreAG FOODS Group a.s. (IČO 056 51 531) is the 100% parent company of both GLAMVIDA CZ s.r.o. and BIOGENA CB spol. s r.o. The group provides centralized ownership, strategic direction, and financial backing for the Biogena tea brand. AG FOODS Group is mentioned as the parent organization and data processor for personal data.
- ZásilkovnaminorZásilkovna is a parcel pickup point network used by Biogena for order delivery. Customers can return items free of charge using Zásilkovna pickup points by reporting the company's ID 98855077.
- GeisminorGeis is the courier delivery partner used by Biogena for direct-to-consumer order delivery. Geis delivery costs 119 CZK per shipment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BIOGENA CB spol. competitors and assessment
Company assessmentEmerging players
- T2 Tea: Australian premium tea brand with distinctive packaging and gift-positioned collections — analogous to Biogena's premium Majestic and Beautea collections in brand aesthetic, premium price points, and gift-led merchandising.
- DavidsTea: North American premium fruit and herbal tea brand with strong e-commerce and DTC motion — comparable to Biogena in premium positioning, multi-channel (D2C + retail), and broad fruit/herbal blend portfolio.
Broad incumbents
- Dilmah: Global premium tea brand with strong Horeca presence in Europe — comparable to Biogena's premium positioning and Horeca distribution strategy, though operating at global scale across multiple tea categories.
- Teekanne: Largest German tea brand and broader European incumbent — competes with Biogena across fruit, herbal, and Horeca tea categories in CZ/SK retail and foodservice, but at vastly larger scale and broader geographic footprint.
- Pickwick: European mainstream tea brand (part of JDE Peet's) competing across sachet and loose-leaf fruit/herbal/true teas in CZ, SK, and HU retail — comparable product format and channel mix, though at value-tier positioning.
- Twinings: UK heritage premium tea brand owned by Associated British Foods — competes directly with Biogena Traditional and Camellia Tea lines in premium true-tea segments across European retail and Horeca.
Direct peers
- Sonnentor: Austrian premium herbal and fruit tea brand with similar premium positioning, distinctive packaging, and farm-direct sourcing philosophy — closely mirrors Biogena's go-to-market mix across D2C, retail, and specialty stores in the DACH/CEE region.
- Jemča: Czech tea brand with deep domestic retail presence across supermarkets, pharmacies, and Horeca — Biogena's closest home-market peer in fruit, herbal, and true teas, competing for the same CZ shelf space and consumer occasions.
- Oxalis: Czech herbal tea and medicinal plant brand with strong pharmacy channel presence — comparable to Biogena in herbal/wellness tea positioning and pharmacy distribution, especially in CZ and SK.
Regional players
- Megafyt: Czech herbal tea and medicinal plant brand primarily serving the Czech and Slovak pharmacy and Horeca channels — overlapping with Biogena's herbal/wellness portfolio and pharmacy distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BIOGENA CB spol. social profiles
Digital presenceBIOGENA CB spol. compliance and trust
Trust signalCompliance2 records
BIOGENA CB spol. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIOGENA CB spol. leadership team
Management profileNumber of profiles
Profiles1 record
BIOGENA CB spol. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIOGENA CB spol. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIOGENA CB spol.
What does BIOGENA CB spol. do?
BIOGENA CB spol. s r.o. is a Czech manufacturer of premium fruit, herbal, and true teas produced according to proprietary in-house recipes using ingredients sourced globally. The company operates its own development laboratory and IFS-certified production facility in České Budějovice, producing 57 tea blends across six product lines spanning household retail, gift collections, ready-to-drink ice tea, and professional HoReca/catering formats.
Is BIOGENA CB spol. a public or private company?
BIOGENA CB spol. is a private company. It is classified as corporate owned and is currently operating.
When was BIOGENA CB spol. founded?
BIOGENA CB spol. was founded in 1995. It employs 11 to 50 people.
Where is BIOGENA CB spol. based?
BIOGENA CB spol. is headquartered in Ceske Budejovice, Czechia, in the Europe region.
How does BIOGENA CB spol. make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are wholesale and B2B Sales and horeca and Catering.
Who are BIOGENA CB spol.'s main competitors?
Emerging players on record are T2 Tea and DavidsTea. Broad incumbents are Dilmah, Teekanne, Pickwick and Twinings. Direct peers are Sonnentor, Jemča and Oxalis. Megafyt is listed as a regional player.
Does BIOGENA CB spol. have an API?
No public API is recorded for BIOGENA CB spol..
What industry is BIOGENA CB spol. in?
BIOGENA CB spol.'s product category is Specialty Tea Manufacturing. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFABAD, RTD Iced Tea Production. Its NAICS code is 311920 and its SIC code is 2080.