What Cloudtango does

Cloudtango is a Barcelona-based online directory platform, founded in 2015, that catalogs and profiles managed service providers (MSPs) worldwide. The company self-describes its platform as the world's largest MSP directory, offering searchable listings that allow businesses seeking outsourced IT, cloud, or managed services to discover and compare providers by geography, certification, and service offering. The platform is built as a standard web-based directory with profile pages for each listed MSP, supported by an adjacent content engine producing case studies, data reports, and an annual awards program.

The company operates with a lean 1-10 employee team and has not disclosed any external funding rounds. Its business model is subscription-based: MSPs pay to be listed on the directory, while buyer-side traffic (businesses searching for MSPs) accesses the platform free of charge. The company has not publicly disclosed pricing tiers, contract terms, or per-listing fees, and there is no evidence of enterprise-tier customers, multi-year contracts, or upsell pathways. The directory is paired with content marketing — including annual awards and recurring data reports — intended to drive organic search traffic and reinforce the platform's authority within the MSP ecosystem.

Cloudtango serves two distinct user groups: (1) SMB and mid-market businesses searching for managed service providers, who represent the demand-side traffic; and (2) the MSPs themselves, who are the actual paying customers via directory listings. The company has no disclosed partnerships, integrations, M&A activity, leadership changes, or recent strategic pivots. There is no mention of AI/ML capabilities, proprietary matching algorithms, or differentiated technology beyond conventional directory and search functionality.

Name

Cloudtango

Website

https://cloudtango.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloudtango is a Barcelona-based online directory, founded in 2015, that lists managed service providers (MSPs) worldwide. It monetizes via subscription listings from MSPs and serves SMB and mid-market businesses searching for managed IT and cloud service providers.

Ownership category

akta.pro rank

Product category

IT Services Directory / MSP Marketplace

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Employment Agencies (7361)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Managed services directory
• MSP discovery platform
• IT service providers
• Business directory listings
• Technology partner search

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Directory Listing Services: MSPs pay to be listed in the directory, with enhanced visibility options. The 'Get Listed' CTA suggests a listing-based revenue model where MSPs subscribe for directory presence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cloudtango operates a web-based directory platform that lists managed service providers (MSPs) and allows businesses to discover, filter, and evaluate them by services offered, technology partnerships, geographic location, and customer reviews. MSPs self-register via a "Get Listed" mechanism to gain visibility, while businesses seeking IT services use the search and filtering tools to find suitable providers. The platform also features content sections covering case studies, awards, events, and industry data reports.

Product overview

Cloudtango operates as a single unified platform - the world's largest MSP directory - that enables users to discover, evaluate, and compare managed service providers. The core offering is the searchable directory database where MSPs are listed with their services, technology partnerships, office locations, and client reviews. There are no separate product modules or add-on offerings mentioned; the platform is accessed as a unified directory service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloudtango MSP Directory A comprehensive web-based directory platform listing managed service providers (MSPs) worldwide with detailed provider profiles, filtering by IT services offered (e.g., VoIP, Cybersecurity, Cloud Migration), technology partnerships (e.g., VMware, Cisco, Microsoft), geographic location, and customer review ratings. Used by businesses to discover and evaluate MSPs and by MSPs to gain visibility and lead generation.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• UpCity: UpCity is a B2B directory and marketplace that helps SMBs find, evaluate, and hire service providers (including IT and MSPs), with verified reviews and ranking criteria — a near-identical two-sided model to Cloudtango.
• Clutch: Clutch is a B2B services marketplace with verified client reviews across IT services, MSPs, and agencies — directly comparable in the directory-plus-reviews model that Cloudtango operates.
• GoodFirms: GoodFirms is a directory and review platform for software and IT services companies, including MSPs, with similar discovery, ranking, and review mechanics as Cloudtango.
• Sortlist: Sortlist is a marketplace that connects businesses with digital agencies and IT service providers through profiles, reviews, and matching — overlapping Cloudtango's buyer-provider matchmaking value proposition.
• DesignRush: DesignRush is a B2B services directory that lists agencies and technology providers with reviews and rankings, sharing Cloudtango's core marketplace-discovery model.
• AppFutura: AppFutura is a directory platform where companies can discover and compare IT service providers, agencies, and developers — directly analogous to Cloudtango's directory-and-review format.

Broad incumbents

• Channel Futures: Channel Futures is an established media brand covering the MSP/channel ecosystem, including directories like the MSP 501 — a broader incumbent serving the same audience as Cloudtango's directory.
• G2: G2 is a large B2B software and services review marketplace with far greater scale and funding — a broader incumbent whose reviews-and-discovery model parallels Cloudtango's approach.
• Thumbtack: Thumbtack is a large consumer-and-SMB services marketplace where users find and hire local professionals — a broader incumbent whose two-sided marketplace mechanic overlaps Cloudtango's buyer-provider matching model.

Others

• Trustpilot: Trustpilot is a reviews platform that supplies the trust-verification layer Cloudtango relies on, serving as an adjacent enabling technology for any directory business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloudtango
• Xx.com/cloud_tango

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudtango