PERC Alliance
PERC Alliance is a cooperative group purchasing organization serving over 7,500 independent optometry practices across all 50 U.S. states, providing collective buying power, vendor partnerships, peer study groups, and business development programs to compete against corporate optical chains.
- Company typePrivate
- Founded2008
- HeadquartersWest Covina, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PERC Alliance does
PERC Alliance (legally PERC, LLC, operating as Professional Eyecare Resource Co-operative) is a member-owned group purchasing organization (GPO) serving independent optometry and eye care practices across the United States. Founded in 2008 by Drs. David Golden and Howard Stein from an initial eight locations, the organization has scaled to over 7,500 member locations spanning all 50 states, with a mission to level the playing field between small independent practices and large corporate optical chains by aggregating collective buying power and distributing negotiated vendor benefits back to members. Its core technology platform centers on a cooperative membership infrastructure that integrates vendor rebates, ordering, and education through proprietary modules including the Leonardo Learning Platform (training/professional development), the Frame Advantage portal (frame assortment optimization with direct Essilor Labs integration enabling sub-30-second ordering), the P3 Study Group program (peer benchmarking and metrics-driven study groups), and the Eyecare B.O.S.S. Accelerator coaching system.
The business model is dual-track: basic PERC membership is offered at no cost and monetized through negotiated vendor partnership rebates with major industry suppliers (EssilorLuxottica, CooperVision, Alcon, Tura, Varilux, Transitions, and others), while PERC+ is a premium subscription tier priced at $99 per month with a fee waiver pathway for engaged members, unlocking enhanced rebates and premium business resources. Distribution is primarily sales-led through a national team of Member Development Directors who conduct outreach, run consultations, and onboard new practices, supplemented by peer referral networks, regional study group meetings, semi-annual Elevate conferences, and digital channels. The organization reports member practices in its study groups growing at approximately four times the industry average, with Practice Accelerator participants reporting 21-23% revenue growth and P3 participants historically improving EBITA by roughly 5 points.
Strategically, PERC has built out a multi-program ecosystem spanning purchasing (base + PERC+), peer learning (P3 Study Groups, Champions Program), practice consulting (Eyecare B.O.S.S. Accelerator & Power Practice), inventory optimization (Frame Advantage), education (Leonardo Learning Platform, Lunchtime Learning Series), and industry recognition (Golden Opportunity Award with the AOA Foundation, awarding $50,000 annually to optometrists pursuing independent practice in underserved communities). The company operates as an LLC with no disclosed venture capital or private equity backing, is governed by its member practices, and has not pursued a public listing.
PERC Alliance firmographics
Firmographics- Name
- PERC Alliance
- Legal name
- PERC, LLC
- Website
- https://percalliance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PERC Alliance is a cooperative group purchasing organization serving over 7,500 independent optometry practices across all 50 U.S. states, providing collective buying power, vendor partnerships, peer study groups, and business development programs to compete against corporate optical chains.
- Ownership category
- akta.pro rank
PERC Alliance industry classification
Industry- Product category
- Group Purchasing Organization (Eyecare)
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industry
- Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)
Keywords
Where PERC Alliance is headquartered
LocationHeadquarters
- HQ city
- West Covina
- HQ country
- United States
- HQ region
- North America
Markets served
PERC Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PERC+ Membership Fees: Basic PERC membership is free with valuable vendor benefits. Enhanced PERC+ membership costs $99/month, with fee waivers available for members who participate in programs like Frame Advantage. This subscription revenue model provides enhanced rebates, stronger discounts, and premium business resources.
- Vendor Partnership Rebates: PERC negotiates competitive pricing on behalf of members, leveraging collective buying power. Revenue is generated through vendor partnerships and rebate arrangements with eyecare product manufacturers and suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic membership with valuable vendor benefits |
| Subscription | Monthly | PERC+ enhanced membership with premium benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PERC Alliance product offering
Product offeringCore offering
PERC Alliance is a member-owned group purchasing organization and cooperative for independent U.S. optometry practices. It negotiates collective pricing and rebates with eyecare vendors on behalf of members, charges a $99/month PERC+ subscription for enhanced benefits, and delivers peer study groups, business coaching, frame board optimization, education (Leonardo Learning Platform), and grants (Golden Opportunity Award) to help independent practices compete against larger corporate optical chains.
Product overview
PERC Alliance is a member-based purchasing co-operative for independent optometry practices offering two membership tiers: PERC (base membership with no cost providing vendor partnerships and purchasing power) and PERC+ (enhanced tier at $99/month offering premium benefits and rebates). The platform integrates multiple programs including P3 Study Groups for peer-based business coaching, Frame Advantage for optical inventory optimization, Eyecare B.O.S.S. Accelerator for business consulting, Golden Opportunity Award for practice ownership grants, Leonardo Learning Platform for education, Champions Program for staff leadership development, and the Elevate Conference series. Together these products provide a comprehensive ecosystem supporting independent eye care practice profitability, growth, and performance improvement.
Differentiator
Problem solved
Functional benefit
Brands
- PERC+: Premium membership tier with enhanced benefits, enhanced rebates, stronger savings opportunities, and premium business and growth resources. Priced at $99/month or earn a fee waiver.
- PERC Pinnacle Practices (P3)
- P3 Champions
- Frame Advantage
- Eyecare B.O.S.S. Accelerator & Power Practice
- Golden Opportunity Award
- Leonardo Learning Platform
Products and services
- PERC (Base Membership) Standard PERC membership provides valuable vendor partnerships, trusted industry partnerships, and resources supporting the business of eye care at no membership fee.
- PERC+ Membership Enhanced PERC+ membership priced at $99/month offering best-in-category vendor benefits, enhanced rebates and savings opportunities, and premium business and growth resources for practices ready to unlock more value.
- P3 Study Group (PERC Pinnacle Practices) Peer-based study groups bringing together like-minded independent practice owners to collaboratively address challenges, achieve greater profitability, and unlock peak performance through metrics-driven insights and shared strategies.
- Frame Advantage Frame assortment optimization program providing data-driven balanced assortments of best-selling frame brands, inventory management tools, and integrated Essilor Labs ordering with 2–3 refreshes per year.
- Eyecare B.O.S.S. Accelerator & Power Practice Coaching and consulting program built on the Eyecare B.O.S.S. System framework, available at three levels (group coaching, one-on-one consulting, and combined growth programs) to help practices drive revenue growth, team performance, and operational improvement.
- Golden Opportunity Award Annual award program in partnership with The AOA Foundation awarding up to three optometrists $50,000 each to support independent practice ownership, focusing on underrepresented communities.
Companies that use PERC Alliance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
PERC Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PERC Alliance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Infinity Vision Alliance (IVA)coreIVA was founded by Drs. Richard Frieder and Aaron Sako to help private practice owners strategize for success. In January 2013, PERC formed a strategic alliance with IVA, merging strengths to provide PERC+IVA offices with purchasing power of a multi-million-dollar entity. The alliance facilitated new benefits including frame distribution and enhanced vendor partnerships. In 2019, PERC+IVA rebranded to just PERC.
- EssilorLuxotticacoreEssilorLuxottica is a key vendor partner integrated with Frame Advantage, allowing orders to ship directly to Essilor Labs through PERC's portal. The partnership includes warranties, redo policies, Medical Affairs Portal, Essilor Experts workshops, and EL360 programs.
- CooperVisioncoreCooperVision is a key vendor partner providing contact lens products including Voyant 1-Day, MiSight 1-Day for myopia control, and other contact lens solutions. P3 members toured CooperVision's Costa Rica plant manufacturing facility.
- AlconcoreAlcon is a key vendor partner providing DAILIES TOTAL1, PRECISION7, TOTAL30 for Astigmatism, TOTAL30 Multifocal for Astigmatism, and other eye care products. Alcon provides digital marketing tools and resources for PERC members.
- TuracoreTura (founded 1938) is a committed partner offering eyewear collections including L.A.M.B., Ted Baker, O'Neill, Barbour, Titanflex, and managed-care-friendly collections. Tura sponsors Champions events and provides ABO-certified Fit Forward training. Tura has partnered with PERC for over 85 years of industry presence.
- The AOA Foundation - Optometry CarescoreCollaborative partner in the Golden Opportunity Award program celebrating Dr. David Golden's legacy. The award provides $50,000 annually to early-career optometrists pursuing independent practice ownership in underserved communities. Award presented annually at Optometry's Meeting.
- National Strategic Group (Eyecare B.O.S.S.)minorNational Strategic Group, led by Eugene Shatsman, developed the Eyecare B.O.S.S. Accelerator & Power Practice program with PERC. Created by Jamie Rosin who scaled from 4 to 48+ locations.
- LuxotticaminorLuxottica hosted Champions for a dinner and showroom tour at their New York office, demonstrating vision, innovation, and commitment to excellence. Partnership involves Michael Fitch and the New York Team.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
PERC Alliance competitors and assessment
Company assessmentDirect peers
- Vision Source: The largest GPO/cooperative network for independent optometrists in the US, now part of EssilorLuxottica. Closest direct comparable to PERC's collective buying, vendor negotiation, and peer study group model serving independent ODs.
- PECAA: Pacific Eye Care Alliance of America — a doctor alliance / GPO providing group purchasing, vendor partnerships, and practice consulting to independent optometrists. Directly comparable membership-based buying model.
- IDOC: Independent Doctors of Optometric Care — a membership-based alliance for independent ODs offering vendor discounts, practice consulting, and peer networking. Direct peer serving the same independent optometry segment.
- Opti-Port: Allied eyecare practice alliance referenced alongside PERC in PERC/Opti-Port Alliances branding; offers vendor programs and practice resources to independent optometrists in a similar cooperative model.
- National Strategic Group: Eyecare practice consulting firm co-developing the Eyecare B.O.S.S. Accelerator & Power Practice program with PERC. Closely allied with PERC; targets the same independent OD market with coaching/consulting.
Broad incumbents
- AEG Vision: PE-backed consolidator of independent optometry practices. Different business model (acquirer vs. GPO), but operates against the same independent-OD member base that PERC serves — a primary competitive dynamic.
- EyeCare Partners: Large PE-backed optometry and ophthalmology platform aggregating independent practices nationwide. Operates the same industry vertical as PERC members, but via acquisition rather than cooperative services.
- MyEyeDr. Large retail optical chain that competes directly with PERC's independent-practice members for patients. Indirect competitor shaping PERC's value proposition rather than a service peer.
- Warby Parker: DTC and retail optical brand disrupting traditional optical retail. Competes for end consumers against PERC's members but does not compete in GPO/cooperative services.
Others
- American Optometric Association (AOA): National professional association for optometrists. Not a GPO, but a primary stakeholder ecosystem partner — PERC co-hosts the Golden Opportunity Award with the AOA Foundation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PERC Alliance social profiles
Digital presencePERC Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERC Alliance leadership team
Management profileNumber of profiles
Profiles19 records
PERC Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERC Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERC Alliance
What does PERC Alliance do?
PERC Alliance is a member-owned group purchasing organization and cooperative for independent U.S. optometry practices. It negotiates collective pricing and rebates with eyecare vendors on behalf of members, charges a $99/month PERC+ subscription for enhanced benefits, and delivers peer study groups, business coaching, frame board optimization, education (Leonardo Learning Platform), and grants (Golden Opportunity Award) to help independent practices compete against larger corporate optical chains.
Is PERC Alliance a public or private company?
PERC Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PERC Alliance founded?
PERC Alliance was founded in 2008. It employs 11 to 50 people.
Where is PERC Alliance based?
PERC Alliance is headquartered in West Covina, United States, in the North America region.
How does PERC Alliance make money?
Two revenue lines are on record. PERC+ Membership Fees are the primary driver. The others are vendor Partnership Rebates.
Who are PERC Alliance's main competitors?
Direct peers on record are Vision Source, PECAA, IDOC, Opti-Port and National Strategic Group. Broad incumbents are AEG Vision, EyeCare Partners, MyEyeDr. and Warby Parker. American Optometric Association (AOA) is listed as an others.
Does PERC Alliance have an API?
No public API is recorded for PERC Alliance.
What industry is PERC Alliance in?
PERC Alliance's product category is Group Purchasing Organization (Eyecare). Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of CRAHALAE, Buying Clubs & Community Bulk Purchasing Co-ops. Its NAICS code is 813910 and its SIC code is 8600.