STARK

What STARK does

STARK is a privately held luxury carpet and rug design company founded in 1938 and headquartered in Hollywood, Florida, positioned as the nation's leading luxury rug and carpet supplier. The company operates 23+ company-owned showrooms across major US design markets (New York, Los Angeles, Chicago, Boston, Dallas, Houston, Atlanta, Palm Beach, Naples, Charleston, and others) and a network of 40+ premier partner dealers across North America, alongside a UK digital presence via starkcarpet.co.uk. Its product portfolio spans 2,100+ SKUs using construction methods including hand-knotted, hand-tufted, hand-loomed, Wilton, face-to-face Wilton, machine-tufted, and flatweave techniques, in materials ranging from wool, silk, cotton, linen, sisal, and jute to performance synthetics.

Name

STARK

Legal name

STARK Carpet

Website

https://starkcarpet.co.uk

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

STARK is a privately held, 85-year-old US luxury carpet and rug designer serving interior designers, architects, homeowners, and hospitality clients through 23+ company-owned showrooms, 40+ partner dealers, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Carpet and Rug Manufacturing

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110), Drycleaning and Laundry Services (8123)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Rug Cleaning (Area Rugs & Runners) (HSAJAJAA)

Keywords

• Luxury carpets rugs
• Hand-knotted rugs
• Bespoke rug design
• Wall-to-wall carpeting
• Custom broadloom

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Rug Sales: Sale of luxury hand-knotted, hand-tufted, and machine-made rugs in various materials including wool, silk, cotton, and performance synthetics
2. Luxury Carpet/Broadloom Sales: Wall-to-wall carpeting sales including custom broadloom, Axminster, and various construction methods
3. Bespoke/Custom Orders: Fully bespoke rug and carpet production for specialized projects including custom sizes, materials, and designs
4. Trade Program Services: Trade accounts for interior designers and architects providing project support, samples, and specification services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

STARK designs, manufactures, and sells luxury carpets and rugs, including wall-to-wall broadloom, in-stock area rugs, custom-sized rugs, and fully bespoke commissions. Products are offered in multiple construction methods (hand-knotted, hand-tufted, Wilton, hand-loomed, flatweave, machine-tufted) and materials (wool, silk, cotton, linen, sisal, jute, performance synthetics) across sub-brands STARK, STARK Studio Rugs, Ashley Stark Home, Fort Street Studio, and a licensed MISSONI line, supported by fabrication, trade specification, and luxury cleaning services.

Product overview

STARK is a luxury carpet and rug company with over 85 years in business, offering a comprehensive portfolio of products across multiple brands including its core STARK brand, STARK Studio Rugs, Ashley Stark Home, and the acquired Fort Street Studio. The company provides wall-to-wall carpets, in-stock rugs, custom-sized rugs, and fully bespoke capabilities with various construction methods (hand-knotted, hand-tufted, Wilton, flatweave, hand-loomed, machine-tufted) and materials (wool, silk, cotton, linen, sisal, jute, synthetic blends). Key collections include Magic Hour, Antique Reimagined, French Country, Stark Performance Acrylic, and the licensed MISSONI line. STARK serves interior designers, architects, and discerning homeowners through company-owned showrooms and a network of premier partners across North America.

Differentiator

Problem solved

Functional benefit

Brands

• STARK Studio Rugs: Luxury rug brand offering curated collections including hand-knotted wool and silk rugs.
• Ashley Stark Home
• Fort Street Studio
• STARK X Howes & Landino
• STARK Performance Acrylic
• Missoni

Products and services

• STARK Carpet (Wall-to-Wall Broadloom) Wall-to-wall broadloom carpeting sold under the core STARK brand, including Wilton, face-to-face Wilton, hand-loomed, machine-tufted, and flatweave constructions across wool, silk, cotton, linen, sisal, jute, and synthetic blends. Offered to interior designers, architects, homeowners, and hospitality projects via company-owned showrooms and trade channels.
• STARK Rugs (Area Rugs) In-stock area rugs sold under the core STARK brand across wool, silk, cotton, performance, and synthetic materials in styles including abstract, contemporary, geometric, Moroccan, and traditional. Available through company-owned showrooms and direct e-commerce.
• STARK Studio Rugs Curated luxury rug sub-brand offering collections including hand-knotted wool and silk rugs, distributed through Stark Studio Rugs branded partner retailers and the STARK showroom network.
• Ashley Stark Home Sub-brand offering coordinated home textile products and rugs under the Ashley Stark design aesthetic, distributed through STARK's showroom network and trade channels.
• Fort Street Studio Boutique rug studio specializing in bespoke hand-knotted silk rugs with painterly, artistic designs. Operates as an independent brand within STARK's portfolio after the November 2025 acquisition.
• STARK X Howes & Landino Collaborative designer collection featuring modernist rug designs produced under the Howes & Landino partnership and distributed through the STARK showroom network.
• MISSONI Rugs by STARK Licensed brand partnership offering MISSONI-designed luxury rug collections, combining the Italian fashion house's iconic patterns with STARK's manufacturing expertise. Distributed through STARK showrooms and trade channels.
• Stark Performance Acrylic High-performance acrylic carpet and rug product line designed for durability, easy maintenance, and suitability for high-traffic and outdoor applications.
• Silky Nylon Luxurious nylon carpet and rug line designed to mimic the appearance and feel of silk at more accessible price points.
• Indoor/Outdoor Rugs Performance rugs designed for both indoor and outdoor use, leveraging durable materials suited to weather exposure and high-traffic areas.
• Custom/Bespoke Rugs Fully bespoke rug creation services allowing clients to specify materials, colors, patterns, and sizes for custom residential, commercial, and hospitality projects. Includes hand-knotted, hand-tufted, and other constructions tailored to project specifications.
• Custom Size Rugs Custom-sized rug options available across the STARK product range, including custom broadloom cutting, for residential and commercial buyers needing non-standard dimensions.
• STARK Fabrication Studio In-house fabrication services offering standard finishes, specialty bindings, and organic serging binding options to finish or customize rugs and carpets purchased from STARK.
• Luxury Cleaning Service Premium rug and carpet cleaning service offered through select STARK showroom locations (Morristown, Stamford, Syosset) for owners of high-value rugs and carpets requiring specialized care.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Fort Street StudiocoreStrategic or Co-development Partner · 20 November 2025STARK acquired Fort Street Studio, a renowned atelier known for hand-knotted silk rugs. The studio operates as an independent brand within STARK's portfolio, continuing its bespoke hand-knotted silk rug production. The acquisition emphasizes preservation of craftsmanship and artisanal quality in luxury design while strengthening STARK's position in the luxury market.
• Ashley Stark HomecoreChannel Partner/ Reseller/ DistributorAshley Stark Home is a sub-brand within STARK's portfolio, offering complementary home textile products distributed through STARK's showroom network and trade channels.
• ScalamandrecoreChannel Partner/ Reseller/ DistributorThe House of Scalamandre is part of STARK's trade family, with products distributed through STARK's showroom network as complementary luxury textile offerings.
• MissoniflagshipStrategic or Co-development PartnerMissoni collaboration featuring exclusive rug collections designed in partnership with the renowned fashion house, combining Missoni's iconic patterns with STARK's manufacturing expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Rug Company: The Rug Company is a London-based luxury rug specialist offering handmade rugs from artisan weavers, with celebrity designer collaborations (Tom Dixon, Paul Smith, Alexander McQueen). Closely comparable to STARK in positioning, target customer (luxury residential, designers), and construction methods (hand-knotted, hand-tufted).
• ABC Carpet & Home: ABC Carpet & Home is a New York-based luxury home furnishings retailer with a strong rug and carpet category, founded over a century ago. Direct competitor to STARK in the luxury rug/carpet space, serving designers and discerning homeowners through a flagship showroom model.
• Safavieh: Safavieh is one of the largest rug manufacturers and importers in North America, with vertically integrated manufacturing and a broad price-range assortment spanning entry to high-end. Comparable to STARK in product breadth and trade channel focus, though positioned more toward mass-premium than pure luxury.
• Loloi Rugs: Loloi Rugs is a Texas-based designer rug manufacturer with partnerships with major home brands (Magnolia Home, Rifle Paper Co., Amber Lewis). Comparable to STARK in wholesale/designer-channel focus and broadloom-and-area-rug assortment, though typically at lower price points than STARK's luxury positioning.
• Jaipur Living: Jaipur Living is a rug manufacturer and importer with vertically integrated production in India, offering hand-knotted, hand-tufted, and power-loomed rugs across price points. Comparable to STARK in construction methods and designer-channel distribution, though broader in price positioning.
• Annie Selke: Annie Selke is a designer-driven rug and home textiles brand known for vibrant patterned rugs. Comparable to STARK in designer-collaboration focus and wholesale distribution to design trade, though typically at more accessible price points than STARK's luxury positioning.

Broad incumbents

• Restoration Hardware (RH): RH is a luxury home furnishings brand offering rugs and carpets as part of a much broader furniture and decor assortment. While not a rug specialist, RH competes for the same luxury residential customer and designer channel, with significantly larger marketing budget and consumer reach.
• Serena & Lily: Serena & Lily is a high-end home furnishings brand with a curated rug assortment, founded with a coastal-luxury aesthetic. While not a rug manufacturer, it competes for the same discerning homeowner customer as STARK's consumer segment, with strong DTC and showroom presence.
• West Elm: West Elm is a Williams-Sonoma-owned home furnishings retailer offering rugs as part of a broad assortment, including Fair Trade Certified and artisan collections. Comparable to STARK at the lower end of the luxury spectrum, competing for designer-channel and DTC rug sales.

Emerging players

• Designers Guild: Designers Guild is a UK-based luxury textile and home furnishings brand founded by Tricia Guild, offering rugs alongside fabrics, wallpapers, and home accessories. Comparable to STARK in luxury positioning and designer-driven aesthetic, with strong UK/international presence that complements STARK's US focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/starkcarpet_international
• LinkedInlinkedin.com/company/stark-carpet-london

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STARK