Johnson Rice & Company
Johnson Rice & Company is a private, New Orleans-based equity research and investment banking firm founded in 1987, serving institutional and corporate clients with sell-side research coverage and advisory services via a small team of analysts.
- Company typePrivate
- Founded1987
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Johnson Rice & Company does
Johnson Rice & Company is a private equity research and investment banking firm headquartered in New Orleans, Louisiana, founded in 1987. The firm provides investment, sales, and trading services to institutional and corporate clients, with observable activity centered on equity research coverage — including named analyst reports and price targets on energy-sector issuers referenced in third-party sources through March-April 2026. The firm operates with a small headcount of 11-50 employees and is structured as an independent, privately held entity with no parent company or public listing identified.
The firm's core products are sell-side equity research and investment banking advisory services, distributed directly through its analyst team and corporate website (jrco.com). Marketing and distribution rely on industry conferences, direct outreach to institutional clients, and the firm's website presence. There is no disclosed proprietary technology platform, no AI/ML product, no app or API surface, and no integration ecosystem; the operating model is fundamentally people-driven rather than technology-led.
Johnson Rice's revenue model is not publicly disclosed. Pricing is described as quote-based and not publicly listed, consistent with a boutique investment bank whose revenue is likely derived from institutional research distribution (commission-based), advisory mandates, and capital markets fees rather than transparent SaaS-style pricing. No customer segments, named institutional clients, asset-under-management figures, or segment mix are disclosed, leaving the firm's client base, deal pipeline, and revenue scale unsubstantiated in the available data.
Johnson Rice & Company firmographics
Firmographics- Name
- Johnson Rice & Company
- Website
- https://jrco.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Johnson Rice & Company is a private, New Orleans-based equity research and investment banking firm founded in 1987, serving institutional and corporate clients with sell-side research coverage and advisory services via a small team of analysts.
- Ownership category
- akta.pro rank
Johnson Rice & Company industry classification
Industry- Product category
- Equity Research & Investment Banking
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Equity Research (FSACAGAA)
- akta.pro secondary industry
- Sector-Specific Industry Research (FSACAGAL)
Keywords
Where Johnson Rice & Company is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Markets served
Johnson Rice & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Johnson Rice & Company product offering
Product offeringCore offering
Johnson Rice & Company is an equity research and investment banking firm that issues analyst reports, price targets, and ratings on publicly traded stocks, while also providing investment banking, sales, and trading services to institutional investors and corporate clients. The firm is known for its energy sector equity research coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Research Analyst coverage of publicly traded companies, including published research reports, ratings, and price targets, with a notable focus on the energy sector. Targeted at institutional investors.
- Investment Banking Investment banking services provided to corporate clients, supporting capital markets and advisory needs.
- Institutional Sales and Trading Sales and trading services directed at institutional investor clients, including execution and market access.
Companies that use Johnson Rice & Company
Customer profileIdeal customer profiles2 records
Johnson Rice & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johnson Rice & Company partnerships and signals
Strategic signalRecent moves1 record
Johnson Rice & Company competitors and assessment
Company assessmentBroad incumbents
- Guggenheim Partners (Energy Group): Diversified financial services firm with a dedicated energy investment banking and equity research practice. Comparable in serving energy issuers and institutional clients, with greater scale and balance sheet capacity.
- Stifel Financial (Energy Group): Mid-size full-service broker-dealer with active energy sector research and investment banking. Overlaps with Johnson Rice in serving institutional clients and energy corporate issuers, but operates at greater scale.
- Jefferies (Energy Group): Large global investment bank with a prominent energy and energy transition research practice. Comparable in equity research distribution to institutional clients and energy investment banking mandates, though with materially greater scale and breadth.
- Wells Fargo Securities (Energy Group): Full-service broker-dealer with active energy equity research and investment banking coverage. Directly comparable in institutional research distribution and energy advisory services, though with broader sector coverage and resources.
- Goldman Sachs (Energy Research): Bulge bracket global investment bank with a leading energy and commodities research franchise. Competes with Johnson Rice for institutional energy research subscribers and energy corporate finance mandates at the largest end of the market.
- Piper Sandler (Energy Group): Full-service investment bank with a leading dedicated energy research and investment banking franchise (historically rooted in Simmons & Co.). Overlaps with Johnson Rice's energy sector coverage and institutional research distribution.
- Raymond James (Energy Group): Diversified financial services firm with a dedicated energy investment banking and equity research practice. Comparable in institutional research distribution and energy advisory mandates, but with broader product offering.
Direct peers
- Pickering Energy Partners: Energy-focused equity research, sales, and investment banking boutique formed by the Tudor, Pickering, Holt team. Directly comparable to Johnson Rice in sector specialization, boutique scale, and institutional client focus.
- Tudor, Pickering, Holt & Co. (legacy): Long-standing Houston-based energy boutique research and investment banking firm, now operating within Pickering Energy Partners. Closest historical analog to Johnson Rice in energy specialization, boutique scale, and institutional relationships.
- B. Riley Financial: Mid-size full-service financial services firm with energy investment banking and research capabilities. Comparable in scale and in providing equity research and investment banking services to energy corporates and institutional clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Johnson Rice & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson Rice & Company leadership team
Management profileNumber of profiles
Profiles1 record
Johnson Rice & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson Rice & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson Rice & Company
What does Johnson Rice & Company do?
Johnson Rice & Company is an equity research and investment banking firm that issues analyst reports, price targets, and ratings on publicly traded stocks, while also providing investment banking, sales, and trading services to institutional investors and corporate clients. The firm is known for its energy sector equity research coverage.
Is Johnson Rice & Company a public or private company?
Johnson Rice & Company is a private company. It is classified as unknown and is currently operating.
When was Johnson Rice & Company founded?
Johnson Rice & Company was founded in 1987. It employs 11 to 50 people.
Where is Johnson Rice & Company based?
Johnson Rice & Company is headquartered in New Orleans, United States, in the North America region.
Who are Johnson Rice & Company's main competitors?
Broad incumbents on record are Guggenheim Partners (Energy Group), Stifel Financial (Energy Group), Jefferies (Energy Group), Wells Fargo Securities (Energy Group), Goldman Sachs (Energy Research), Piper Sandler (Energy Group) and Raymond James (Energy Group). Direct peers are Pickering Energy Partners, Tudor, Pickering, Holt & Co. (legacy) and B. Riley Financial.
Does Johnson Rice & Company have an API?
No public API is recorded for Johnson Rice & Company.
What industry is Johnson Rice & Company in?
Johnson Rice & Company's product category is Equity Research & Investment Banking. Its primary akta.pro industry code is FSACAGAA, Equity Research, with a secondary code of FSACAGAL, Sector-Specific Industry Research. Its NAICS code is 523940 and its SIC code is 6282.