What Visual Software does

Visual Software s.r.l. is an Italy-based vertical software company founded in 1997 in Ragusa, Sicily, and a wholly-owned subsidiary of Zucchetti Group since 2016. It builds and sells Infinity, an integrated Dealer Management System (DMS) tailored to the Italian automotive retail market, combining CRM, vehicle sales and after-sales management, warehouse and parts logistics, accounting, electronic invoicing, document management, and business intelligence in a single platform. The product is certified for data interchange with roughly 21 major automotive manufacturers (including Stellantis brands, Volkswagen Group, Mercedes-Benz, and BMW), a regulatory/compliance capability that functions as a procurement gate for franchised Italian dealers. The company also distributes add-on modules such as Lead Manager, Marketing Automation, the LOGIC warehouse system, the Hermes B2B/B2C spare-parts e-commerce platform, Booking Officina workshop scheduling, ARXivar-based document management, and a suite of Zucchetti treasury and invoicing products, plus an acquired Mercedes-specialist subsidiary (Cogito, 2011). Operations run from offices in Ragusa and Milan (Assago).

The platform is engineered on Java, TypeScript/JavaScript, and Python backends with Spring services, React frontends, and SQL/MongoDB/PostgreSQL data stores, deployed on AWS, with CI/CD via Bitbucket/Jenkins/Docker and monitoring through Datadog and Zabbix. A 2025 release wave migrated significant components to web-based modules, signaling architectural modernization.

Visual Software sells almost exclusively through direct enterprise field sales in Italy, backed by a 2015 framework agreement with AICI (the Italian Dealers Association), and monetizes Infinity via subscription/recurring licensing with no public pricing (quote-based). The typical customer profile is an Italian franchised automotive dealer or dealer group, with named enterprise references including Gruppo Bossoni Automobili and Gruppo Brandini. The company claims to be the most-sold DMS in Italy and serves 'thousands of users' across dealers, spare-parts distributors, and workshops. Revenue is not publicly disclosed.

Name

Visual Software

Legal name

Visual Software s.r.l.

Website

https://visualsoftware.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Visual Software, an Italian subsidiary of Zucchetti Group, develops Infinity — an integrated Dealer Management System combining CRM, BI, accounting, e-invoicing, logistics, and document management — sold to franchised automotive dealers, spare-parts distributors, and workshops across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Ragusa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Infinity DMS Licensing: Visual Software generates revenue through licensing its Infinity DMS software to automotive dealers, spare parts distributors, and workshops across Italy. The integrated platform includes CRM, BI, document management, and vehicle management modules.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Visual Software develops and licenses Infinity DMS, an integrated dealer management system for the automotive sector combining CRM, business intelligence, document management, vehicle management, and web applications in a single platform. The company sells this software to automotive dealers, spare parts distributors, and repair workshops across Italy, supported by consulting services including training, audit, service desk, and start-up certification.

Product overview

Visual Software offers Infinity DMS, a unified platform-plus-modules architecture for automotive dealership management. The core Infinity DMS integrates CRM, vehicle sales, after-sales, accounting, business intelligence, and document management. The product portfolio includes CRM Cloud modules (Lead Manager, PVS, Marketing Campaigns, Marketing Automation, Publisher); After-sales modules (Dispenser, Booking Officina, LOGIC warehouse management, Hermes/Hermes Agent e-commerce, TecDoc catalog); Accounting modules (Electronic Invoicing, Substitute Preservation, DocFinance, DocCredit, Gold Tesoreria); Vehicle management modules (Back Office, Logistics, GPS Locator, Key Cabinet Management, Delivery Calendar, Infocar/Eurotax quotators); Document management (ARXivar NEXT, Zucchetti DMS, OTP Signature); and Business Intelligence (Infinity BI). Additional offerings include Visual Academy (training), Visual Desk (support), Visual Magazine (content), and the acquired Cogito brand for Mercedes sector. Visual Software operates as a Zucchetti Group company since 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Infinity DMS: The company's core product - a complete DMS (Dealer Management System) solution for automotive dealers, including CRM, inventory management, document management, and business intelligence.
• Visual Academy
• Visual Desk
• Visual Magazine
• Visual AnyDesk

Products and services

• Infinity DMS The flagship dealer management system for automotive dealerships, providing integrated management of CRM, vehicle sales, after-sales, accounting, business intelligence, and document management. Certified by 21 major automotive brands operating in Italy for data interoperability.
• Visual Academy Online training platform for Infinity DMS offering webinars, software tutorials, and new feature demonstrations, accessible via Visual ID authentication.
• Visual Desk Service desk support platform for customer assistance, providing clarifications on software usage, process consulting, and targeted assistance Monday-Friday during business hours.
• Cogito Acquired software house (2011) based in Bologna, specializing in the Mercedes automotive sector, adding logistics capabilities and strategic positioning to Visual Software's portfolio.

Quantifiable outcome

• Increased operational efficiency through unified platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

One partnership is on record.

• Gruppo ZucchetticoreStrategic or Co-development Partner · 1 January 2016Visual Software entered the Zucchetti Group in 2016. Zucchetti is described as 'prima software house italiana in Europa' (first Italian software house in Europe), specializing in software, hardware, and services for industry companies. As part of the group, Visual Software gains access to the broader Zucchetti ecosystem including document management (ARXivar), electronic invoicing, and treasury management solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CDK Global: Largest dedicated automotive dealer management system vendor globally, serving franchised dealers and OEMs with DMS, CRM, and F&I products. Directly comparable to Visual Software's Infinity DMS for the automotive dealer vertical.
• Reynolds and Reynolds: Long-established North American automotive DMS and dealership software provider with deep OEM relationships. Closely comparable product scope (DMS + integrated retailing) to Infinity, though primarily US-focused.
• Pinewood Technologies: UK-headquartered SaaS DMS for automotive retailers, now owned by Lithia Motors. Comparable vertical SaaS proposition to Infinity, focused on the European franchised dealer market.
• Incadea: DMS vendor with strong ties to Toyota and Lexus dealer networks; merged into CDK Global. Directly comparable product (dealer management platform) and customer type (franchised automotive dealers).
• Kerridge Commercial Systems: UK-based ERP and DMS provider with automotive dealer module. Comparable in product scope and vertical focus, particularly relevant for European franchised dealers.

Broad incumbents

• Cox Automotive: Broader automotive technology incumbent operating Dealertrack, vAuto, Autotrader and related dealer SaaS. Overlaps with Visual Software on DMS/CRM/dealer CRM but at much larger scale and across multiple geographies.
• Snap-on Business Solutions: Workshop and dealer management software suite within Snap-on's broader diagnostics/tools portfolio. Directly comparable for the workshop/after-sales segment Visual Software serves with LOGIC and Booking Officina.
• TietoEVRY (now part of CGI): Nordic-headquartered IT services and software firm that built automotive dealer systems for regional OEMs and dealer groups. Comparable IT-services-plus-vertical-software positioning.

Emerging players

• Workshop Software: Cloud-native workshop management SaaS targeting independent and franchised auto repair shops. Competes with Visual Software's LOGIC and Booking Officina workshop modules, especially in mid-market.

Regional players

• Dealertrack (Cox Automotive): DMS and dealer financing platform inside Cox Automotive, primarily North America. Comparable product architecture to Infinity DMS but limited geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visualsoftwaresrl
• LinkedInlinkedin.com/company/visual-software-s-r-l-
• Xx.com/visual_software

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Software