Night Jar
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Night Jar firmographics
Firmographics- Name
- Night Jar
- Legal name
- Bar Nightjar
- Website
- https://barnightjar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Night Jar industry classification
Industry- Product category
- Cocktail Bar and Live Music Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cocktail Lounges & Speakeasies (MPAGAIAD)
- akta.pro secondary industries
- Cocktail Bars & Speakeasies (THAFAEAE), Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Night Jar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Night Jar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue from cocktails, rare vintage spirits, and food menu items including cheese plates, charcuterie boards, and cold snacks.
- Live Music Cover Charges: Cover charges added to customer bills for live music performances, paid directly to musicians. Sunday-Thursday: £6 per person; Friday-Saturday: £10 per person; Late shows vary.
- Minimum Spend Requirements: Group bookings require minimum spend of £20 per person per hour (FAQ states £15 minimum spend). Pre-order of first round required.
- Private Event Hire: Private event bookings for up to 90 guests with hire fees, bespoke cocktail menus, and canape packages. Deposit required (fully refundable up to 14 days before event).
- Gift Vouchers: Gift vouchers available in various price denominations, redeemable for food, drinks, and merriment at Nightjar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour cocktails at £9 each |
| Unit Pricing | Pay-as-you-go | Standard cover charges for live music |
| Unit Pricing | Pay-as-you-go | Group booking minimum spend |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Night Jar product offering
Product offeringCore offering
Nightjar is a speakeasy-style subterranean cocktail bar in Shoreditch, London, serving award-winning cocktails crafted from rare vintage spirits (some over a century old) alongside nightly live jazz, swing, and blues performances beginning at 9pm. The single venue offers table reservations, a food menu of cheese plates, charcuterie boards and cold snacks, gift vouchers, and private event hire for up to 90 guests with bespoke cocktail menus and canape packages.
Product overview
Nightjar is a single venue cocktail bar and live music establishment in Shoreditch, London. The venue operates as one unified offering combining award-winning cocktails with rare vintage spirits and nightly live jazz, swing, and blues performances. The business offers several integrated services including food menus, gift vouchers, private event hire, and special promotions, all under the single Nightjar brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Nightjar Cocktails and Vintage Spirits Core cocktail bar offering — award-winning cocktails crafted with fine spirits, house-made ingredients, and theatrical presentation, alongside a vintage spirits menu featuring rare bottles some over a century old sourced from specialist auctions and private collections. Targeted at cocktail connoisseurs visiting the Shoreditch venue.
- Live Music Performances Nightly live jazz, swing, blues, and funk performances from 9pm daily, featuring top UK musicians with structured set times and cover charges (£6 Sun–Thu, £10 Fri–Sat, free Thursday late set, £6 Fri–Sat late show). Cover charges are paid directly to musicians. Targets live music enthusiasts seeking authentic jazz and swing experiences in London.
- Private Event Hire Private event hosting service for celebrations, corporate gatherings, brand showcases, engagement parties, and birthdays for up to 90 guests. Includes hire fee, bespoke cocktail menus, canape packages, and curated live music options, with a fully refundable deposit up to 14 days before the event. Targets corporate event organizers and consumers planning large private celebrations.
- Gift Vouchers Gift vouchers sold online in various price denominations, redeemable for food, drinks, and entertainment at Nightjar Shoreditch. Targeted at consumers purchasing gifts for cocktail and live music experience recipients.
- Food Menu Food menu featuring cheese plates, charcuterie boards, and cold snacks designed to pair with cocktails and accompany live music performances. Targeted at in-venue guests seeking bite accompaniments to their cocktail experience.
- Special Offers and Happy Hour Promotional cocktail and live music nights including the Sunday-Thursday Happy Hour (cocktails at £9, 7pm-8pm) and Thursday Throwdown (reduced-price cocktails honoring original opening prices with a free late-set live music show), supported by the Don Julio brand partnership.
Quantifiable outcome
- 15+ years operating as a leading cocktail bar
- +1 more outcomes
Companies that use Night Jar
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Night Jar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Night Jar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Don JuliominorDon Julio partnership for the Thursday Throwdown event and Happy Hour promotions. The Thursday Throwdown features reduced-price cocktails and free late set live music, with Don Julio sponsoring the special menu to honour Nightjar's original prices from when it opened 15 years ago.
- Various Musicians (Roy Pfeffer, Ali Affleck, etc.)coreNightjar features live jazz, swing, and blues musicians nightly. Cover charges are paid directly to musicians. Notable performers include Roy Pfeffer (New Orleans funk/jazz/R&B), Ali Affleck (Best Jazz Vocalist 2014 Scottish Jazz Awards), and The Boneshaker Band.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Night Jar competitors and assessment
Company assessmentDirect peers
- Discount Suit Company: Discount Suit Company is an intimate basement cocktail bar in Shoreditch with a curated, award-recognized cocktail programme. It directly competes with Nightjar in the East London basement cocktail bar niche targeting the same cocktail connoisseur customer.
- Worship Street Whistling Shop: Worship Street Whistling Shop is a pioneering experimental cocktail bar in Shoreditch, opened in 2010, the same year as Nightjar. It directly competes in the same neighborhood with a similarly adventurous cocktail programme, targeting cocktail connoisseurs in East London.
- Lyaness (formerly Dandelyan): Lyaness is an award-winning cocktail bar at Sea Containers London, led by Mr Lyan (Ryan Chetiyawardana). Like Nightjar, it operates in the premium London cocktail bar segment with creative mixology and has received multiple World's Best Bar recognitions, competing for the same high-end cocktail enthusiast customer.
- The Blind Pig at Social: The Blind Pig is a speakeasy-style cocktail bar located above Social Eating House in Soho, London. It directly competes with Nightjar on the speakeasy concept and premium cocktail offering for the same central London cocktail enthusiast customer.
- Swift London: Swift is an award-winning cocktail bar in Soho, London founded by Bobby Hiddleston and Mia Johansson (formerly of Milk & Honey). It directly competes with Nightjar for the premium cocktail-enthusiast customer with a similarly curated, award-credentialed offering in central London.
- Cahoots London: Cahoots is a 1940s post-war themed speakeasy bar in Soho, London featuring live music, cocktails, and immersive theatre. It directly competes with Nightjar on the speakeasy + live music + cocktails value proposition targeting the same date-night and group-celebration customer segments.
- Mr Fogg's: Mr Fogg's operates multiple London bars themed around Jules Verne's Around the World in 80 Days, with speakeasy-style interiors, cocktails, and immersive entertainment. Comparable to Nightjar in targeting the same experiential cocktail bar customer with multi-venue London presence.
- Oriole: Oriole is a basement cocktail bar in Smithfield, London with live music nightly, exotic-themed interiors, and craft cocktails. It appears alongside Nightjar in the SevenRooms booking system, suggesting a sister-bar relationship, and directly competes in the East London basement cocktail + live music niche.
Broad incumbents
- American Bar at The Savoy: American Bar at The Savoy is one of the world's oldest surviving cocktail bars with deep live-music heritage. Comparable to Nightjar in the cocktail + live music space but operates within a five-star hotel context with a much longer history and broader institutional backing.
- The Connaught Bar: The Connaught Bar at The Connaught Hotel in Mayfair is a globally recognized award-winning cocktail bar. It competes for the same premium cocktail-enthusiast customer as Nightjar but operates within a luxury hotel context with broader hospitality operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Night Jar social profiles
Digital presenceNight Jar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Night Jar leadership team
Management profileNumber of profiles
Profiles2 records
Night Jar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Night Jar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Night Jar
What does Night Jar do?
Nightjar is a speakeasy-style subterranean cocktail bar in Shoreditch, London, serving award-winning cocktails crafted from rare vintage spirits (some over a century old) alongside nightly live jazz, swing, and blues performances beginning at 9pm. The single venue offers table reservations, a food menu of cheese plates, charcuterie boards and cold snacks, gift vouchers, and private event hire for up to 90 guests with bespoke cocktail menus and canape packages.
Is Night Jar a public or private company?
Night Jar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Night Jar founded?
Night Jar was founded in 2010. It employs 1 to 10 people.
Where is Night Jar based?
Night Jar is headquartered in London, United Kingdom, in the Europe region.
How does Night Jar make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are live Music Cover Charges, minimum Spend Requirements, private Event Hire and gift Vouchers.
Who are Night Jar's main competitors?
Direct peers on record are Discount Suit Company, Worship Street Whistling Shop, Lyaness (formerly Dandelyan), The Blind Pig at Social, Swift London, Cahoots London, Mr Fogg's and Oriole. Broad incumbents are American Bar at The Savoy and The Connaught Bar.
Does Night Jar have an API?
No public API is recorded for Night Jar.
What industry is Night Jar in?
Night Jar's product category is Cocktail Bar and Live Music Venue. Its primary akta.pro industry code is MPAGAIAD, Cocktail Lounges & Speakeasies, with a secondary code of THAFAEAE, Cocktail Bars & Speakeasies. Its NAICS code is 72241 and its SIC code is 5810.