Oriole Bar
Oriole Bar is an independent two-storey bar and restaurant in Covent Garden, London, operating the Bamboo Bar, a basement Restaurant serving Latin American fusion cuisine with live jazz, an Al Fresco Lunch terrace, and private hire for events of up to 90 guests.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Oriole Bar does
Oriole Bar is an independent bar and restaurant operating from a two-storey venue at 7-9 Slingsby Place in Covent Garden, London, founded in 2015. The business operates three distinct on-premise experiences: the ground-floor Bamboo Bar offering aperitif-style sherry and vermouth serves, draft cocktails, and bar food with outdoor terrace seating; the basement Restaurant delivering a Latin American fusion à la carte menu (Nikkei, Argentine-Italian, regional Mexican) paired with cocktails and a live jazz, blues, and world music program Tuesday through Saturday; and the seasonal Al Fresco Lunch service on the terrace. Pricing across experiences ranges from £22 for a 2-course lunch up to £62 for premium ticketed event dinners, with live music cover charges of £4-£12 added to customer bills and remitted directly to performers.
The venue generates revenue through four transactional streams: food and beverage sales across both spaces, live music cover charges and ticketed special events, private hire of either space for groups of 13 to 90 guests, and gift voucher sales. Distribution is hybrid, combining walk-in trade with online reservations via the SevenRooms platform, direct private-hire enquiries, and gift voucher e-commerce through voucherconnect. The business is small at 18 employees and privately held with no disclosed funding, parent company, or institutional investors.
Oriole Bar's go-to-market relies on earned media across major lifestyle and trade publications (Condé Nast Traveller, GQ, Time Out London, The Guardian, Foodism, The Caterer, Spirits Business), email marketing, and targeted brand partnerships (e.g., Código 1530 tequila for a May 2026 Lotería event). Its competitive position rests on Covent Garden location, chef director Gustavo Giallonardo's culinary credentials, a curated live music program, and a speakeasy-inspired brand identity that differentiates it within London's crowded premium casual dining segment.
Oriole Bar firmographics
Firmographics- Name
- Oriole Bar
- Legal name
- Oriole Bar
- Website
- https://oriolebar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oriole Bar is an independent two-storey bar and restaurant in Covent Garden, London, operating the Bamboo Bar, a basement Restaurant serving Latin American fusion cuisine with live jazz, an Al Fresco Lunch terrace, and private hire for events of up to 90 guests.
- Ownership category
- akta.pro rank
Oriole Bar industry classification
Industry- Product category
- Bar and Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cocktail Bars & Speakeasies (THAFAEAE)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Karaoke Bars & Entertainment Bars (THAFAEAH), Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where Oriole Bar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oriole Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food & Beverage Sales: Restaurant dining with Latin American fusion cuisine (Nikkei, Argentine-Italian, regional Mexican) and signature cocktails inspired by global drinking traditions. Two distinct spaces: ground floor Bamboo Bar (aperitif-style serves, draft cocktails, small plates) and basement Restaurant (full à la carte menu with cocktails and wine).
- Live Music: Cover charges for live jazz, blues, and world music performances ranging from £4 to £12 per person. Additional late sets at £6 per person. Special events may have premium pricing. Revenue from tickets for ticketed special events.
- Private Event Hire: Venue hire for private events. Bamboo Bar accommodates up to 40 guests; Restaurant accommodates up to 90 guests. Includes handcrafted cocktails, canapés, and bowl food options. Group minimum spends apply.
- Gift Vouchers: Gift voucher sales for dining, cocktails, and live music experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Al Fresco Lunch - 2 courses |
| Unit Pricing | Pay-as-you-go | Al Fresco Lunch - 3 courses |
| Unit Pricing | Pay-as-you-go | Live Music - Tuesday |
| Unit Pricing | Pay-as-you-go | Live Music - Wednesday |
| Unit Pricing | Pay-as-you-go | Live Music - Thursday |
| Unit Pricing | Pay-as-you-go | Live Music - Friday/Saturday Main Set |
| Unit Pricing | Pay-as-you-go | Live Music - Late Set |
| Unit Pricing | Pay-as-you-go | Giacomo Smith's Club Royale - Drinks Booking |
| Unit Pricing | Pay-as-you-go | Giacomo Smith's Club Royale - Three Course Dinner |
| Unit Pricing | Pay-as-you-go | OTG Special Event Tickets |
| Unit Pricing | Pay-as-you-go | Bamboo Bar Group Bookings Minimum Spend |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Oriole Bar product offering
Product offeringCore offering
Oriole Bar operates a two-floor bar and restaurant venue in Covent Garden, London, comprising a ground-floor Bamboo Bar for aperitif-style cocktails and bar food, and a basement speakeasy-style Restaurant serving Latin American fusion cuisine (Nikkei, Argentine-Italian, regional Mexican) with nightly live jazz, blues and world music. Supplementary offerings include a seasonal Al Fresco Lunch on the outdoor terrace (Thursday–Saturday), private event hire for 13–90 guests, and gift vouchers.
Product overview
Oriole Bar is a multi-level hospitality venue in Covent Garden offering three distinct dining and drinking experiences: the ground floor Bamboo Bar (aperitif cocktails and bar food), the basement Restaurant (Latin American fusion cuisine with live music), and the Al Fresco Lunch terrace (Mediterranean-inspired outdoor dining). The venue operates as a unified bar and restaurant concept with private hire capabilities for events. Core revenue streams include food and beverage sales, live music cover charges, and venue hire for private events.
Differentiator
Problem solved
Functional benefit
Brands
- Bamboo Bar: Ground floor aperitif-style bar featuring sherry and vermouth serves, draft cocktails, and bar food with outdoor seating
- The Restaurant
Products and services
- Bamboo Bar Ground-floor bar offering aperitif-style cocktails, draft cocktails, and bar food, with outdoor terrace seating for walk-ins and bookings. Open to individual diners and small groups.
- The Restaurant Basement speakeasy-style restaurant serving Latin American fusion cuisine and signature cocktails, accompanied by live jazz, blues and world music performances Tuesday-Saturday with cover charges.
- Al Fresco Lunch Seasonal outdoor terrace lunch offering fixed-price 2-course (£22) and 3-course (£26) Mediterranean-inspired menus, Thursday to Saturday midday to 3pm, with indoor Bamboo Bar backup.
- Live Music Events Regular nightly live jazz, blues and world music programming in the basement Restaurant, Tuesday-Saturday, with cover charges (£4-£12 per person) and additional late sets (£6 per person). Special ticketed events are also held.
- Private Hire Event venue hire across two spaces (Bamboo Bar up to 40 guests; Restaurant up to 90 guests) including handcrafted cocktails, canapés, bowl food and optional live music / DJ services, with minimum spends for groups.
- Gift Vouchers Gift vouchers redeemable against cocktails, dining and live music experiences at Oriole Bar, sold online via the VoucherConnect platform.
Companies that use Oriole Bar
Customer profileSegments3 records
Ideal customer profiles3 records
Oriole Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oriole Bar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SevenRoomscoreOnline reservation and booking platform used for table reservations across Al Fresco Lunch, Bamboo Bar, and Restaurant spaces. Provides booking infrastructure enabling advance reservations and event bookings.
- Código 1530minorMexican tequila brand partnership for special Lotería experience event on 1st May 2026. Featured Codigo Paloma cocktail and Codigo Rosa tequila. Prizes included Mini Código 1530 Tequila pack.
Recent moves6 records
Expansion highlights3 records
Oriole Bar competitors and assessment
Company assessmentBroad incumbents
- Soho House: Global members-club operator with multiple bar, restaurant and live-event venues in London (e.g. Soho House White City) — overlaps with Oriole on live music, cocktail culture and private hire, but at much larger scale and capital base.
- Lyaness (Mr Lyan): World-renowned London cocktail bar group (Lyaness, Seed) operating multiple high-end cocktail venues globally; comparable as a wider cocktail-led operator with greater scale and brand recognition.
Direct peers
- Swift: Award-winning Soho/Old Compton Street cocktail bar with global-drinks-influenced cocktail list and central-London tourist and date-night positioning; highly comparable on cocktail prestige and location dynamics.
- Crazy Coqs: Intimate cabaret/jazz and cocktail venue inside Brasserie Zédel — directly comparable on the cocktail + nightly live music (jazz/cabaret) intimate-venue model with cover-charge-style ticketing.
- Cahoots: Soho speakeasy-themed bar with live entertainment and immersive Theming — comparable combination of cocktail-led experience, themed interior and entertainment programming in central London.
- Satan's Whiskers: Hip East London cocktail bar with a strong drinks-led identity and neighbourhood trade; comparable as a London cocktail-led venue driven by independent programming rather than hotel/restaurant sponsorship.
- Nightjar: London speakeasy-style cocktail bar with nightly live jazz and live music programming in an intimate basement — extremely close functional analogue to Oriole's live-music-plus-cocktails concept.
- Discount Suit Company: Tiny basement speakeasy-style cocktail bar in London with a curated spirits programme; extremely tight format analogue to Oriole's basement speakeasy concept.
- Evans & Peel Detective Agency: Speakeasy-style cocktail bar accessed via a detective-agency front in London — directly comparable on themed speakeasy access, cocktail focus and central-London trade.
- The Box Soho: Cabaret/cocktail/immersive-theatre night venue in Soho with high-cover ticket pricing and ticketed events — closely comparable to Oriole's ticketed special events (£20 OTG) and private-hire/cocktail-night format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oriole Bar social profiles
Digital presenceOriole Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oriole Bar leadership team
Management profileNumber of profiles
Oriole Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oriole Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oriole Bar
What does Oriole Bar do?
Oriole Bar operates a two-floor bar and restaurant venue in Covent Garden, London, comprising a ground-floor Bamboo Bar for aperitif-style cocktails and bar food, and a basement speakeasy-style Restaurant serving Latin American fusion cuisine (Nikkei, Argentine-Italian, regional Mexican) with nightly live jazz, blues and world music. Supplementary offerings include a seasonal Al Fresco Lunch on the outdoor terrace (Thursday–Saturday), private event hire for 13–90 guests, and gift vouchers.
Is Oriole Bar a public or private company?
Oriole Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oriole Bar founded?
Oriole Bar was founded in -1. It employs 11 to 50 people.
Where is Oriole Bar based?
Oriole Bar is headquartered in London, United Kingdom, in the Europe region.
How does Oriole Bar make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are live Music, private Event Hire and gift Vouchers.
Who are Oriole Bar's main competitors?
Broad incumbents on record are Soho House and Lyaness (Mr Lyan). Direct peers are Swift, Crazy Coqs, Cahoots, Satan's Whiskers, Nightjar, Discount Suit Company, Evans & Peel Detective Agency and The Box Soho.
Does Oriole Bar have an API?
No public API is recorded for Oriole Bar.
What industry is Oriole Bar in?
Oriole Bar's product category is Bar and Restaurant Hospitality. Its primary akta.pro industry code is THAFAEAE, Cocktail Bars & Speakeasies, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72241 and its SIC code is 5810.