Prime Time Athletic Club

What Prime Time Athletic Club does

Prime Time Athletic Club is a privately held, single-location full-service athletic facility headquartered at 1730 Rollins Road, Burlingame, California, founded in 1979. The club operates on a 100,000+ square-foot campus across six acres, positioned between San Francisco and Silicon Valley, and offers a broad portfolio of fitness and recreational amenities including pickleball, racquetball/handball, tennis/squash, a gymnasium, an outdoor basketball court, two heated swimming pools, free weights, circuit and cardio equipment, and multiple group exercise studios. It serves individual adult members, families with children, and youth through differentiated programming (Fit Kids for ages 10-14) and on-site childcare for children ages 6 weeks to 12 years.

The business runs a direct-to-consumer, membership-based revenue model anchored on recurring membership dues, supplemented by à la carte service fees for personal training ($70/hour), private and semi-private Pilates Reformer sessions ($70 private, $50 semi-private, with 5- and 10-session packages), private tennis lessons ($90/hour for members, $100/hour for non-members), pickleball instruction, and the Fit Kids youth fitness certification ($99). Ancillary revenue comes from a $25 guest pass and on-site Starbucks coffee lounge. Members access a published online class schedule covering Spinning, Zumba, multiple yoga styles, Pilates, HIIT variants, Body Conditioning, Aqua Aerobics, and Bootcamp formats.

Operationally, the club is open 5:30 AM to 9:00 PM weekdays and 8:00 AM to 8:00 PM weekends, closing only on Easter, Thanksgiving, and Christmas, and is staffed by a specialized team including a Fitness Director, dedicated tennis and pickleball pros, and certified personal trainers. It holds Diamond Certified and Better Business Bureau accreditations and has been featured in Club Industry Top 100 Clubs, signaling durable customer-satisfaction reputation in its local market. There are no disclosed funding rounds, parent entities, acquisitions, or geographic expansion plans in the available data.

Name

Prime Time Athletic Club

Legal name

Prime Time Athletic Club

Website

https://primetimeathleticclub.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Prime Time Athletic Club is a privately held, single-location 100,000+ sq ft family-friendly athletic facility in Burlingame, California, founded in 1979. It serves individuals, families, and youth through membership dues plus ancillary personal training, Pilates, tennis, pickleball, and on-site childcare services.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness club memberships
• Personal training services
• Group exercise classes
• Tennis and pickleball lessons
• Recreational swim facilities

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Recurring membership fees charged to individual and family members for access to club facilities, equipment, pools, and fitness classes.
2. Personal Training Services: One-on-one personal training sessions with certified trainers at $70 per hour, with package discounts available.
3. Pilates Training: Private and semi-private Pilates Reformer sessions at $70 per session (private), $50 per session (semi-private), with package pricing.
4. Tennis Lessons: Private tennis lessons at $90/hour for members and $100/hour for non-members, with package deals for 6 or 12 sessions.
5. Fit Kids Program: Youth fitness certification program at $99 for children ages 10-14.
6. Guest Passes: $25 guest fee for non-members visiting the club, with additional complimentary passes distributed via newsletter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prime Time Athletic Club operates a 100,000+ square-foot, six-acre full-service family-friendly fitness facility in Burlingame, California, offering individual and family memberships that grant access to cardio and strength equipment, court sports (pickleball, tennis, racquetball, squash, basketball), two heated pools, and group exercise studios. It also sells ancillary paid services including personal training, Pilates Reformer sessions, tennis and pickleball lessons, the Fit Kids youth fitness program, and on-site childcare for members' children.

Product overview

Prime Time Athletic Club is a 100,000+ square-feet full-service family-friendly athletic facility established in 1979, located on six acres between San Francisco and Silicon Valley in Burlingame, California. The club offers a comprehensive portfolio of fitness and recreational services centered around its core athletic facility, which includes court sports (pickleball, tennis, racquetball, squash, basketball), two heated swimming pools, and extensive group exercise studios. The product portfolio is organized around the main facility with add-on programs including personal training, Pilates Reformer training, youth fitness programs (Fit Kids' License for Fitness), tennis and pickleball instruction, and ancillary services like childcare and a coffee lounge. Members receive complimentary fitness orientations and group lessons, with premium services like personal training, private Pilates sessions, and specialized lessons available at additional cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime Time Athletic Club Membership Individual and family memberships granting access to the 100,000+ sq ft facility at 1730 Rollins Rd, Burlingame, CA, including cardio/strength equipment, two heated pools, court sports, group exercise classes, and complimentary fitness orientation.
• Aquatic Facilities (2 Heated Pools) Two outdoor heated pools available to members: Pool 1 is 25 yards x 6 lanes and Pool 2 is covered, 50 yards x 2 lanes, supporting both recreational and lap swimming.
• Court Sports Facilities (Pickleball, Tennis, Racquetball, Basketball) Court sports facilities comprising 4 outdoor lighted pickleball courts, racquetball/handball courts, tennis/squash courts, an outdoor basketball court, and a gymnasium for open basketball, volleyball, and badminton.
• Group Exercise Classes Scheduled group fitness classes for members including Spinning, Zumba, Yoga (Vinyasa, Power Core, Gentle Flow), Pilates, HIIT (Strong, Kick & Core, Power Cardio Core), Body Conditioning, Cardio Blast, Step & Sculpt, Barre Bootcamp, Bootcamp, Aqua Aerobics, and Spin/Yoga.
• Personal Training Sessions One-on-one personal training sessions with certified trainers at $70 per one-hour session, with package discounts available; new members receive a complimentary fitness orientation.
• Pilates Reformer Training Private and semi-private Pilates Reformer training using the "Tower of Power." Private sessions $70 each, semi-private $50 per person; package pricing available (5-session and 10-session bundles).
• Fit Kids' License for Fitness Program Specialized $99 program for children ages 10-14 that teaches proper mechanics of resistance and aerobic training, including individualized instruction with a personal trainer and a fitness certification upon completion.
• Tennis Lessons Private tennis lessons at $90/hour for members and $100/hour for non-members, with 6-session ($519) and 12-session ($999) packages; complimentary group lessons available for children and adults.
• Pickleball Clinics and Lessons Complimentary introductory group pickleball clinics on the first and third Saturdays for children and adults, plus private and semi-private pickleball lessons available.
• Childcare Services On-site childcare for members' children ages 6 weeks to 12 years, available up to two hours per day. Hours: Mon-Sun 8:45 AM - 1:00 PM and Mon-Fri 4:45 PM - 8:00 PM.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Peninsula Jewish Community Center (PJCC): Single-site community recreation facility in Foster City near Burlingame offering fitness, aquatics, courts, and family programming — overlapping member base and amenity profile in the immediate Peninsula micro-market.
• California Family Fitness: Family-oriented multi-location fitness club chain with similar emphasis on broad amenity mix (childcare, courts, pools, group classes) at moderate price points — directly comparable operating model in California.
• Pacific Athletic Club: Single-site private athletic club on the SF Peninsula with comparable full-service amenities — directly comparable single-club operating model and target market.
• Fitness SF: Bay Area premium fitness club operator serving the same San Francisco Peninsula demographic, with comparable full-facility positioning (cardio, weights, group classes, training).
• Bay Club: Multi-location California-based premium athletic and family club operator offering similar full-service amenities (fitness, courts, pools, childcare) to affluent West Coast demographics — the closest direct comparable to Prime Time's model.

Broad incumbents

• Equinox Fitness: National luxury fitness operator with Bay Area locations competing for the same affluent SF Peninsula demographic — relevant incumbent benchmark for premium positioning and member experience expectations.
• Crunch Fitness: National value-to-mid-market gym chain with Bay Area presence competing for casual and budget-conscious fitness consumers in the same geography.
• 24 Hour Fitness: Large national mid-market gym chain with multiple Bay Area locations competing on convenience and price — relevant competitor for value-conscious members who might otherwise churn from Prime Time.
• Life Time Fitness: National premium multi-location athletic club chain offering a comparable full-service amenity mix (courts, pools, group classes, family programming) at scale — relevant incumbent benchmark for member experience and pricing.

Others

• YMCA of Silicon Valley: Mission-driven community recreation operator in the same Silicon Valley/Burlingame corridor offering overlapping family, aquatics, and youth programming — competes for the same family demographic via lower-priced memberships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Time Athletic Club