With Style and Grace
A cloud-based SaaS platform and marketplace connecting over 220,000 salon, spa, fitness, and wellness professionals with millions of consumers, offering scheduling, POS, payment processing, and AI-powered booking tools across the US, Canada, Australia, and UK.
- Company typePrivate
- Founded2017
- HeadquartersRaritan, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What With Style and Grace does
The company's profile describes a cloud-based SaaS platform and multi-sided marketplace serving beauty, spa, fitness, and wellness professionals, with a headcount of 220,000+ businesses on the supply side and millions of consumers making appointments monthly. It is headquartered in Pleasanton, California, operates across the United States, Canada, Australia, and the United Kingdom, and offers vertical-specific software editions for salons, spas, medical spas, barbershops, tanning, nail, and Pilates businesses. The platform's underlying technology is a cloud SaaS architecture with native iOS and Android applications, REST APIs and webhook subscriptions for integration, and AI-enabled features (Vera assistant and Fill My Books) for automated client outreach and booking optimization. Payments are processed through Vagaro Merchant Services, a registered ISO of PNC Bank, with rates as low as 2.2%, and the platform is hosted at ISO 27001, SOC 1 & 2 Type 2, FedRAMP, and PCI Level 1 certified data centers.
The platform's core product surface spans online booking and calendar management, point-of-sale with proprietary hardware (PayPro terminals, PayPro Mini, PayPro Duo, card readers, scanners, and printers), email and SMS marketing, customer relationship management, business reporting and analytics, and PCI- and HIPAA-compliant operations for regulated medical spa workloads. Adjacent revenue streams include Fill My Books connection fees (20% on new client bookings, 5% on existing client bookings), Daily Deals promotional pricing on the same take-rate structure, hardware sales and rental ($10/month per merchant, waived at $1,000+ monthly card volume), third-party payroll services, Vagaro Capital revenue-based working capital, Buy Now Pay Later financing through Affirm, branded mobile app development, and a MySite website builder with bundled domain and hosting.
The business model combines a base subscription (promoted at $23.99/month for standard business software) with multiple transaction-based and managed-services streams layered on top, monetizing both the SaaS relationship and the GMV flowing through the platform. Go-to-market is primarily self-serve product-led growth, with consumer-side demand generation driven by Vagaro's own vagaro.com marketplace listings, supplemented by content marketing, paid search, social media, and referral partnerships with PNC Bank and Affirm. Customer segments are organized vertically across beauty (primary), fitness and wellness (primary), medical spa (primary, HIPAA-regulated), booth renters and independent contractors (secondary), and mental health practices (secondary), with a stated segmentation approach of vertical specialization rather than horizontal SMB software.
With Style and Grace firmographics
Firmographics- Name
- With Style and Grace
- Website
- https://vagaro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- A cloud-based SaaS platform and marketplace connecting over 220,000 salon, spa, fitness, and wellness professionals with millions of consumers, offering scheduling, POS, payment processing, and AI-powered booking tools across the US, Canada, Australia, and UK.
- Ownership category
- akta.pro rank
With Style and Grace industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
Keywords
Where With Style and Grace is headquartered
LocationHeadquarters
- HQ city
- Raritan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
With Style and Grace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- SaaS Subscription Fees: Monthly subscription fees for salon, spa, fitness, and wellness business management software. The platform offers various business software solutions including Salon, Spa, Medical Spa, Barber, Tanning, Nail, and Pilates software.
- Fill My Books Connection Fees: Fees charged when Fill My Books facilitates bookings: 20% of Booking Amount for new clients' first appointments, 5% for existing clients. Daily Deals program charges 20% for new clients and 5% for existing clients on the discounted booking amount.
- Vagaro Merchant Services: Payment processing services for credit cards, mobile payments, and contactless transactions. Rates as low as 2.2% with processing through PNC Bank.
- Hardware Sales and Rental: POS hardware products including PayPro terminals, PayPro Mini tablets, PayPro Duo dual-screen terminals, card readers, stands, QR scanners, receipt printers, and cash drawers. Card reader monthly rental fee of $10 per merchant account.
- Vagaro Payroll Services: Third-party payroll services providing cloud-based automation for employee payments, tax filings, and compliance.
- Vagaro Capital: Revenue-based funding and working capital solutions for small and medium enterprises provided through third-party capital services providers.
- Vagaro BNPL: Buy now, pay later financing solutions allowing consumers to make purchases and pay over time through installment plans, provided by third-party BNPL vendors.
- Branded App Development: Mobile application development services helping businesses create and publish their own branded apps on mobile app stores.
- MySite Website Builder: Website development services including domain name registration and website hosting on Vagaro's platform subdomains.
- Brand and Logo Design Service: Logo and trademark design services for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Business Subscription |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Rates |
| Subscription | Monthly | Card Reader Rental |
| Transaction based/ take rate | Pay-as-you-go | Fill My Books New Client Connection |
| Transaction based/ take rate | Pay-as-you-go | Fill My Books Existing Client Fee |
| Transaction based/ take rate | Pay-as-you-go | Daily Deals New Client |
| Transaction based/ take rate | Pay-as-you-go | Daily Deals Existing Client |
| Transaction based/ take rate | Pay-as-you-go | Affirm Financing Rates |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
With Style and Grace product offering
Product offeringCore offering
With Style and Grace is a hair salon located in Raritan, NJ that provides professional hair care and styling services to individual consumers. The business is listed on the Vagaro salon, spa, and fitness booking marketplace where customers can discover services and book appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Salon Services
Quantifiable outcome
- Connection fees for new client bookings through Fill My Books
- +1 more outcomes
Companies that use With Style and Grace
Customer profileSegments5 records
Ideal customer profiles1 record
With Style and Grace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
With Style and Grace partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ApplecoreVagaro iOS apps available on Apple App Store with specific terms for iOS application distribution and user agreements.
- American Arbitration Association (AAA)minorDispute resolution services provided through AAA for arbitration of claims between Vagaro and users.
- Payroll Services VendorscoreThird-party vendors providing cloud-based payroll services including employee payments, tax filings, and compliance automation for Vagaro Payroll Services.
- Capital Services ProviderscoreThird-party providers offering revenue-based funding and working capital solutions for small and medium enterprises through Vagaro Capital Services.
- BNPL VendorscoreThird-party vendors providing buy now, pay later financing solutions allowing consumers to pay for purchases over time through installment plans via Vagaro BNPL.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
With Style and Grace competitors and assessment
Company assessmentBroad incumbents
- Great Clips: Largest U.S. hair salon franchise chain with thousands of locations. Comparable to With Style and Grace in core service offering (haircuts and styling) but operates at vastly greater scale with a walk-in, mass-market model.
- Supercuts: National walk-in hair salon chain owned by Regis Corporation. Offers the same core hair services as With Style and Grace but with national brand recognition, standardized pricing, and franchise-level marketing.
- Hair Cuttery: Largest privately-held hair salon chain in the U.S., with hundreds of locations across the East Coast including New Jersey. Direct regional overlap with With Style and Grace's market.
- Sport Clips: Franchised sports-themed hair salon chain targeting men and boys. Competes for the same local haircut and styling demand as With Style and Grace, particularly in New Jersey suburban markets.
- Regis Corporation: Parent company of multiple salon brands including Supercuts, Cost Cutters, and SmartStyle. Operates thousands of franchised and corporate salons competing for the same end customers as independent salons.
- Cost Cutters: Value-priced hair salon franchise under Regis Corporation. Competes on price for routine haircut services in the same local markets as independent salons like With Style and Grace.
Others
- Sola Salon Studios: Salon suite concept that rents individual studios to independent beauty professionals. Provides an alternative operating model that competes with traditional independent salons for both stylists and end customers.
- Phenix Salon Suites: Franchised salon suite concept providing independent beauty professionals with private studio space. Represents an alternative path for stylists who might otherwise operate independent salons like With Style and Grace.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
With Style and Grace social profiles
Digital presenceWith Style and Grace financial estimates
Financial estimateRevenue estimate
Valuation estimate
With Style and Grace leadership team
Management profileNumber of profiles
With Style and Grace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With Style and Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With Style and Grace
What does With Style and Grace do?
With Style and Grace is a hair salon located in Raritan, NJ that provides professional hair care and styling services to individual consumers. The business is listed on the Vagaro salon, spa, and fitness booking marketplace where customers can discover services and book appointments.
When was With Style and Grace founded?
With Style and Grace was founded in 2017.
Where is With Style and Grace based?
With Style and Grace is headquartered in Raritan, United States, in the North America region.
How does With Style and Grace make money?
Ten revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are fill My Books Connection Fees, vagaro Merchant Services, hardware Sales and Rental, vagaro Payroll Services, vagaro Capital, vagaro BNPL, branded App Development, mySite Website Builder and brand and Logo Design Service.
Who are With Style and Grace's main competitors?
Broad incumbents on record are Great Clips, Supercuts, Hair Cuttery, Sport Clips, Regis Corporation and Cost Cutters. Others are Sola Salon Studios and Phenix Salon Suites.
Does With Style and Grace have an API?
No public API is recorded for With Style and Grace.
What industry is With Style and Grace in?
With Style and Grace's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112.