FURDI
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
FURDI firmographics
Firmographics- Name
- FURDI
- Legal name
- 株式会社FURDI
- Website
- https://furdi.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FURDI industry classification
Industry- Product category
- Women-only personal training gym
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where FURDI is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices19 records
Markets served
FURDI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Personal training gym membership fees (Premium and Standard plans): Recurring monthly/annual membership subscriptions paid by individual female members to access AI-powered personal training studios on an unlimited, reservation-free basis. Premium ¥6,980 (excl. tax)/month on annual contract; Standard ¥7,980 (excl. tax)/month with no annual commitment. Entry fees: ¥5,000 (excl. tax) administrative fee + ¥3,000 (excl. tax) card issuance fee at sign-up; no入会金 (no admission fee).
- U-18 (student) membership plan: Discounted monthly subscription at ¥5,428 (incl. tax) targeted at students whose parent/guardian is a member of the same studio. Recurring revenue stream.
- Franchise (FC) licensing and store development: FURDI licenses its women-only AI personal training gym brand and operational model to franchise partners who open new studios. Active nationwide property and franchise-owner recruitment via dedicated landing pages (出店物件募集, 加盟店オーナー). Supports company-wide growth from ~40 stores to 61+ stores between 2023 and 2024.
- One-time reactivation (復会) fee: Members who lost membership and wish to rejoin pay a one-time ¥5,000 (excl. tax) reactivation fee — a small ancillary revenue item tied to the subscription business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium member — annual contract, discounted monthly fee |
| Subscription | Monthly | Standard member — monthly contract, flexible cancellation |
| Subscription | Monthly | U-18 (student) member — monthly discounted plan |
| One time/ perpetual license | Pay-as-you-go | One-time initial fees at sign-up |
| Subscription | Monthly | Promotion — S039 June enrollment campaign |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
FURDI product offering
Product offeringCore offering
FURDI operates a chain of women-only AI-equipped personal training studios in Japan where members train on proprietary AI exercise machines in 30-minute, reservation-free, unlimited-visit sessions supported by certified personal trainers. Each member receives a personalized AI-generated training program and real-time AI motion feedback, with membership priced at approximately ¥7,678–¥8,778 per month (tax inclusive). The brand is also expanded nationwide through a franchise (FC) program that licenses the operating format to corporate and individual partners.
Product overview
FURDI's offering is a single branded service — the women-only AI personal training gym "FURDI (ファディー)" — composed of one core platform (the AI-equipped training machine + trainer-led 30-minute, unlimited-visit sessions) and several supporting modules: the AI Personal Program (personalized menu generation), the AI Exercise Check (in-session movement feedback), the Training Diagnosis questionnaire for prospects, and a companion mobile app for members. The core product is sold through three pricing modules — Premium Membership (annual, ¥7,678/mo tax incl.), Standard Membership (monthly, ¥8,778/mo tax incl.), and U-18 Membership (¥5,428/mo tax incl.) — and is delivered both directly by 株式会社FURDI and through its FURDI FC franchise program operated by partner corporations and individuals ("パートナー").
Differentiator
Problem solved
Functional benefit
Products and services
- FURDI (ファディー) Women-Only AI Personal Training Gym Service The flagship service of 株式会社FURDI: a women-only personal training gym chain in Japan where each member trains on a proprietary AI-equipped machine in 30-minute, reservation-free, unlimited-visit sessions, supported by certified human personal trainers and periodic counseling. Sold via recurring monthly and annual subscriptions at ¥7,678/month (Premium annual, tax inclusive), ¥8,778/month (Standard monthly, tax inclusive), and ¥5,428/month (U-18 student, tax inclusive), with one-time administrative and card-issuance fees at sign-up. Target use cases include weight loss, body toning, posture/shoulder and lower-back pain relief, muscle gain, skin-beauty-from-within training and bone density improvement.
- FURDI FC (Franchise) Program B2B franchise program operated with partner corporations and individuals ("パートナー") that run FÜRDI studios under the FURDI brand, supported by a dedicated owner portal and nationwide property recruitment. Store specifications: 35–50 tsubo, 1F/2F with dedicated stairs, 4m+ frontage, 2.4m+ ceiling, 10+ roadside parking spaces, rent ~¥10,000/tsubo, deposit 6 months' rent. Examples of corporate franchisees include water ヤクルト販売株式会社 (FURDI Mito-Akatsuka, 35th store) and ダイシン (FURDI ダイシン仙台幸町店).
Quantifiable outcome
- 21.7 tons cumulative weight loss supported across members
- +3 more outcomes
Companies that use FURDI
Customer profileSegments4 records
Ideal customer profiles4 records
FURDI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
FURDI partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
FURDI competitors and assessment
Company assessmentDirect peers
- Curves Japan: The dominant women-only 30-minute circuit-training gym chain in Japan. Direct comparable on customer (Japanese women), price-point positioning, and women-only niche, though Curves uses circuit machines rather than AI-personalized programs.
- Apple GYM: Women-oriented personal training gym chain in Japan with 24-hour access models. Comparable on target customer (women seeking affordable personal training) and subscription/membership model, though without FURDI's AI-equipment positioning.
- B-Box: Women's personal training gym chain in Japan offering semi-private and 1:1 sessions. Comparable on women-only positioning, personal-training format, and price-tier targeting, competing in the same mid-market segment as FURDI.
Broad incumbents
- RIZAP: Japan's most prominent personal-training gym brand, co-ed and premium-priced. Comparable on the personal-training business model and trainer-led service, but RIZAP serves a higher-income segment at materially higher per-session pricing.
- Anytime Fitness Japan: 24-hour access fitness franchise network in Japan. Comparable on franchise-driven national expansion and subscription model, though co-ed and not personal-training-focused.
- Konami Sports Club: Major Japanese fitness club chain offering gyms, personal training, and studio programs. Comparable as a broad fitness incumbent; competes with FURDI for women's fitness share but at a different scale and price point.
- JOYFIT: Mid-priced 24-hour fitness gym chain with strong Japanese footprint. Comparable on nationwide subscription model and accessibility, though co-ed and self-service rather than trainer-led.
- FASTGYM24: Low-priced 24-hour fitness gym chain in Japan. Comparable on nationwide franchise-style expansion and low-cost subscription positioning, though without the women-only / personal-training angle.
- TIPNESS: Mid-market fitness club chain in Japan offering gym, pool, and personal training. Comparable on national footprint and personal training service offerings, competing in overlapping female fitness segments.
Emerging players
- FitMint: Emerging online/remote personal training and programming service in Japan. Comparable on AI/digital-personalization positioning and Japanese female consumer targeting, though primarily remote rather than in-studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FURDI social profiles
Digital presenceFURDI compliance and trust
Trust signalCompliance4 records
FURDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
FURDI leadership team
Management profileNumber of profiles
Profiles1 record
FURDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FURDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FURDI
What does FURDI do?
FURDI operates a chain of women-only AI-equipped personal training studios in Japan where members train on proprietary AI exercise machines in 30-minute, reservation-free, unlimited-visit sessions supported by certified personal trainers. Each member receives a personalized AI-generated training program and real-time AI motion feedback, with membership priced at approximately ¥7,678–¥8,778 per month (tax inclusive). The brand is also expanded nationwide through a franchise (FC) program that licenses the operating format to corporate and individual partners.
Is FURDI a public or private company?
FURDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FURDI founded?
FURDI was founded in 2018. It employs 1 to 10 people.
Where is FURDI based?
FURDI is headquartered in Tokyo, Japan, in the Asia region.
How does FURDI make money?
Four revenue lines are on record. Personal training gym membership fees (Premium and Standard plans) is the primary driver. The others are U-18 (student) membership plan, franchise (FC) licensing and store development and one-time reactivation (復会) fee.
Who are FURDI's main competitors?
Direct peers on record are Curves Japan, Apple GYM and B-Box. Broad incumbents are RIZAP, Anytime Fitness Japan, Konami Sports Club, JOYFIT, FASTGYM24 and TIPNESS. FitMint is listed as an emerging player.
Does FURDI have an API?
No public API is recorded for FURDI.
What industry is FURDI in?
FURDI's product category is Women-only personal training gym. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 71394 and its SIC code is 7997.