What Fitmint does

Fitmint is a Bengaluru-based Web3 move-to-earn fitness application operated by Rabbit Technologies Inc. The platform rewards physical activity — primarily walking and running — with two digital currencies: the in-game coin $GRIT, earned via daily step-goal mystery boxes and redeemable for Amazon and other gift cards, and the $FITT utility token, used to enter and earn from paid fitness challenges. Core product features include customizable 3D avatars that level up with activity, NFT gaming mechanics, fitness challenges with prize pools, and social-fi elements such as leaderboards, friend competitions, and community engagement tools.

The technical architecture combines mobile activity tracking (with Google Fit integration) on top of a Web3/blockchain stack incorporating token economics and NFT-based avatar progression. The platform is distributed globally as a self-serve mobile app on iOS and Android, with a product-led growth motion relying on direct downloads, in-app gamification, and content/blog marketing for top-of-funnel acquisition. Customer segments span fitness enthusiasts seeking habit-building incentives and Web3/crypto-native users drawn to play-to-earn mechanics.

Fitmint raised $1.6 million in seed funding in June 2022 led by General Catalyst, with participation from Kearny Jackson, 1947 Rise, DWeb3 Capital, and iSeed. The company operates with 11-50 employees and has not disclosed any subsequent funding rounds, acquisitions, or material expansion activity since the seed round. No revenue figures have been publicly disclosed, and the company has no documented AI/ML capabilities — its competitive differentiation rests entirely on the Web3 token-economy overlay rather than data-driven personalization or coaching technology.

Name

Fitmint

Legal name

Rabbit Technologies Inc

Website

https://fitmint.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitmint is a Bengaluru-based Web3 move-to-earn fitness app that rewards users with $GRIT coins and $FITT tokens for walking and completing fitness challenges. It serves retail fitness enthusiasts and crypto-native users globally via iOS and Android app stores.

Ownership category

akta.pro rank

Product category

Move-to-Earn Fitness Apps

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Move-to-earn fitness
• Web3 fitness app
• Blockchain fitness rewards
• Activity tracking rewards
• NFT fitness gaming

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Move-to-Earn Token Economics: Users earn GRIT coins and FITT tokens by completing fitness activities. The platform monetizes through token economics, challenge entry fees, and potential future token appreciation.
2. NFT Gaming Elements: Incorporates NFT gaming mechanics where users can earn and trade digital assets through fitness achievements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fitmint operates a move-to-earn mobile fitness application that tracks users' daily walking and running activities and rewards them with its in-game $GRIT coin (redeemable for Amazon and other gift cards) and the $FITT utility token. Users level up a 3D personalized avatar by completing daily step goals, open mystery boxes containing GRIT coins, and can stake FITT tokens to enter fitness challenges with prize pools. The platform combines Web3 token economics, NFT gaming, and social-fi features (leaderboards, friend challenges) to gamify fitness activity.

Product overview

Fitmint is a move-to-earn fitness platform that combines web3 gaming elements with activity tracking. The core product is the Fitmint Mobile App, which uses a 3D personalized avatar system where users level up by completing daily step goals. The platform operates with two digital currencies: $GRIT (in-game coin earned through mystery boxes) and $FITT (utility token for fitness challenges). Users earn Amazon gift cards by staying active and completing challenges, creating a gamified fitness experience that incentivizes consistent walking and running habits.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitmint Mobile App A move-to-earn mobile fitness application that tracks users' daily walking and running activities, gamifies the experience with a 3D avatar, leveling system, and mystery boxes, and rewards users with GRIT coins redeemable for Amazon and other gift cards. Designed for individual consumer end-users who want to build walking or running habits while earning real rewards.
• Fitmint Fitness Challenges Platform A challenge-based product surface within the Fitmint app where users stake $FITT tokens as entry fees to join fitness challenges, earn portions of the pool back as they progress toward activity goals, and compete for additional FITT rewards from prize pools upon completion. Targeted at fitness and crypto users seeking paid, competitive fitness experiences with financial stakes.

Quantifiable outcome

• Mystery boxes and GRIT coins earned through daily step goal completion
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AmazonminorOthersAmazon gift cards are available as rewards that users can redeem using GRIT coins earned through the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walken: Move-to-earn walking and running app that uses NFT characters and tokens to reward physical activity. Operates in the same Web3 fitness niche as Fitmint with similar mechanics around gamified step rewards and tokenized progression.
• Step App: Move-to-earn fitness app combining GPS tracking with NFT sneakers and token rewards for running and walking. Competes directly with Fitmint for the same crypto-native fitness enthusiast segment.
• STEPN: The original move-to-earn fitness app that pioneered the category Fitmint competes in. Both apps reward users with crypto tokens for physical activity (walking/running) and incorporate NFT sneakers and gamified progression, making STEPN the most direct comparable.
• Sweatcoin: Move-to-earn walking app that rewards users for steps with coins redeemable for goods and services. Sweatcoin is the largest non-crypto move-to-earn platform and represents the closest functional competitor to Fitmint's Amazon gift card redemption model.

Broad incumbents

• Strava: The dominant social fitness tracking platform with 100M+ users, focused on running and cycling. Represents the well-resourced incumbent that any fitness app (including Fitmint) must differentiate against, particularly on social engagement and route discovery.
• Apple Fitness+: Apple's subscription fitness service integrated with Apple Watch, offering guided workouts and metrics. Represents the platform-backed incumbent with unlimited marketing budget and deep hardware integration that any mobile fitness app competes against.
• Whoop: Subscription-based fitness and recovery analytics platform with wearable hardware. While not a direct competitor in move-to-earn, Whoop represents the broader trend of paid fitness engagement models that compete for the same discretionary consumer fitness spend.

Emerging players

• Genopets: Move-to-earn app that gamifies physical activity through NFT pet evolution and token rewards. Shares Fitmint's Web3 gaming and step-tracking intersection but focuses on virtual pet mechanics rather than direct gift card redemption.
• Charity Miles: Move-to-earn app that donates to charity based on user activity. Represents the non-crypto incentive-based fitness model, showing alternative approaches to motivating physical activity that compete for the same user mindshare as Fitmint.
• Dustland Runner: Move-to-earn audio adventure app that rewards running with crypto tokens and NFT items. Operates in the niche between fitness gamification and Web3 rewards, sharing Fitmint's challenge-based engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fitmint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitmint