What Crowe PR does

Crowe PR is an integrated public relations and marketing agency founded in 2015 by Anna Crowe and headquartered in San Diego, California, with a secondary office in New York City. The firm employs approximately 30 people across 10 markets and serves mid-to-large-sized enterprise brands across three primary verticals: consumer goods (with particular depth in wine and spirits, apparel, consumer technology, and sustainable goods), healthcare and technology (medical devices, genomics and diagnostics, B2B tech), and destinations, resorts, and experiences. Revenue is generated through retainer-based and project-based professional service fees, with customized engagement scopes ranging from campaign-based projects to long-term integrated PR programs. Notable clients include Bear Fight Whiskey, Skrewball Whiskey, Crystal Head Vodka, Rabbit Hole Spirits, Mutiny Island Vodka, Razer, Infantino, Callaway Golf, Jamba, and Trace Minerals, with campaigns documented to deliver outcomes such as a 70% volume increase and 300+ new retail distribution points for Bear Fight Whiskey.

The agency's offering is built on earned media relations, influencer marketing, social media management, thought leadership positioning, and crisis communications, supported by a content marketing engine that includes the 'Taking Flight' podcast, a regular blog, and a monthly newsletter. Crowe PR is not a technology company; it leverages standard marketing technology platforms, media monitoring tools, and analytics dashboards to deliver services. In January 2026, the company launched Crowe Media as a strategic parent entity that unifies six integrated divisions (Crowe PR, Crowe Social, Crowe Studios, Crowe Amplify, Crowe Insights, and Crowe Speaking & Publishing) into a single media ecosystem targeting the AI- and creator-driven brand landscape. The agency subsequently joined United Partners Network in March 2026 as its U.S. partner to enable international delivery.

Distribution is sales-led, combining direct business development with inbound inquiries, thought leadership-driven content marketing, podcast appearances, industry awards recognition (including three consecutive Inc. 5000 listings and five PRSA Bernays Awards), and referral partnerships. The firm emphasizes ROI-focused measurement and long-term integrated campaigns rather than transactional engagements. Founder Anna Crowe retains majority ownership and also serves as 2024-2025 President of EO San Diego; no external institutional or private equity investment is disclosed in the source materials.

Name

Crowe PR

Legal name

Crowe PR

Website

https://crowepr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowe PR is an integrated public relations and marketing agency serving mid-to-large enterprise brands in consumer goods, healthcare technology, and hospitality, with ~30 employees across 10 markets and a six-division parent entity, Crowe Media.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Media Relations & Press Office Services (BPAFADAF), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Public relations services
• Integrated marketing communications
• Influencer marketing agency
• Media relations
• Social media marketing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Integrated PR and Communications Services: Crowe PR generates revenue through retainer-based and project-based professional service fees for integrated public relations services including communications strategy, media relations, thought leadership, influencer marketing, and social media management. Services are customized to align with each client's goals and stage of growth, ranging from campaign-based projects to full-scale brand partnerships and long-term integrated PR campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Crowe PR is an integrated public relations and marketing agency that delivers ROI-focused communications services including media relations, influencer marketing, social media management, thought leadership positioning, and content production for mid-to-large-sized brands. The firm operates as the core division of Crowe Media, a six-arm media ecosystem (also encompassing Crowe Social, Crowe Studios, Crowe Amplify, Crowe Insights, and Crowe Speaking & Publishing), specializing in consumer goods, healthcare technology, and destinations/resorts/hospitality sectors.

Product overview

Crowe PR operates as a division of Crowe Media, a next-generation media ecosystem that unifies six integrated service arms. The core offering is Crowe PR (strategic communications, earned media and influencer marketing), supplemented by Crowe Social (social media and community building), Crowe Studios (premium content production across video, podcast, digital and experiential platforms), Crowe Amplify (performance-driven marketing and growth strategy), Crowe Insights (data intelligence and analytics), and Crowe Speaking & Publishing (thought leadership positioning). The ecosystem also includes The Real Shift Show and Taking Flight podcast properties.

Differentiator

Problem solved

Functional benefit

Brands

• Crowe Media: Next-generation media ecosystem unifying six integrated divisions including PR, social, content studios, amplification, insights, and speaking & publishing for the creator-driven trust economy

Products and services

• Crowe PR Integrated Public Relations Services Core integrated public relations service offering for mid-to-large-sized brands across consumer goods, healthcare technology, and destinations/resorts/hospitality verticals. Includes strategic communications, earned media relations, influencer marketing, thought leadership positioning, social media management, and brand storytelling delivered on retainer or project basis.
• Crowe Media Ecosystem Next-generation media ecosystem and strategic parent brand unifying six integrated service arms (Crowe PR, Crowe Social, Crowe Studios, Crowe Amplify, Crowe Insights, and Crowe Speaking & Publishing) under one platform, designed to drive relevance, authority and visibility for brands in the AI- and creator-driven trust economy.

Quantifiable outcome

• Bear Fight Whiskey achieved +70% volume increase following Crowe PR campaign
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United Partners Network (UPN)coreStrategic or Co-development Partner · 10 March 2026Crowe PR has joined United Partners Network (UPN), a leading global network of independent PR agencies, as its partner in the United States. The partnership expands UPN's U.S. presence and strengthens Crowe PR's global capabilities through international agency referrals, client-led opportunity-based collaboration, and seamless international delivery through trusted local expertise. The collaboration is client-led and opportunity-driven, reflecting a shift toward trust-based, flexible models of global cooperation.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Inkhouse: Independent integrated PR firm serving consumer, technology, and healthcare clients. Comparable in scale, vertical breadth, and integrated service offering including content and social.
• 5W Public Relations: Mid-sized independent U.S. PR agency with comparable consumer/lifestyle and hospitality client mix and similar integrated earned-media-plus-influencer model. Direct peer in size, vertical focus, and ROI-driven positioning.
• PAN Communications: Mid-market integrated PR and digital marketing agency serving B2B technology, healthcare, and consumer brands. Closely comparable in services, vertical mix, and company size.
• Walker Sands: Integrated B2B marketing and PR agency with strong technology and healthcare technology verticals. Comparable in scale and integrated earned-media-plus-content model.
• The Pollack Group: Independent integrated communications agency serving consumer, lifestyle, healthcare, and hospitality brands. Comparable in size, full-service model, and ROI-driven positioning.
• Havas Formula: Mid-sized consumer and lifestyle PR agency within the Havas network. Comparable vertical mix (consumer, lifestyle, entertainment) and integrated earned-media-plus-influencer offering.
• RH Strategic: Independent integrated communications firm with strong healthcare technology, consumer, and B2B tech verticals. Closely comparable in vertical focus and agency-of-record model.
• BLASTmedia: Mid-sized B2B SaaS and technology PR agency with integrated content, social, and influencer capabilities. Comparable in scale and integrated service model with a technology tilt.

Broad incumbents

• Edelman: Global top-tier PR firm competing for the same enterprise healthcare, consumer, and hospitality clients. Broader incumbent with global infrastructure but less specialized vertical depth in spirits/lifestyle mid-market.
• Weber Shandwick: Large global PR network under IPG competing across consumer, healthcare, and technology verticals. Broad incumbent serving many of the same enterprise categories as Crowe PR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crowepr
• Instagraminstagram.com/crowepr
• Xx.com/crowepr
• Facebookfacebook.com/crowepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowe PR