Havas Formula
- Company typePrivate
- Founded1980
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Havas Formula does
Havas Formula is a mid-sized, national public relations agency and a wholly-owned subsidiary of Havas Group, operating under the legal entity Havas N.A., Inc. Headquartered in New York with five additional offices in Los Angeles, San Diego, Chicago, Denver, and Miami, the firm delivers integrated communications services including earned media, crisis communications, digital and social media, influencer marketing, thought leadership, and brand activation. It serves enterprise and mid-market clients across consumer packaged goods, food and beverage, technology, travel, automotive, healthcare, and professional services, with named clients including Chase, Jaguar Land Rover, Kraft, TurboTax, Norwegian Cruise Line, LiveRamp, Sun-Maid, Trane, and Yellowstone Forever.
The agency operates as a single integrated service offering rather than a platform-plus-modules architecture, and no proprietary technology platform is disclosed. Its service breadth is delivered through several divisions: Havas Street (experiential marketing, live events, mobile tours, and stunts, launched 2006), Havas FORMULATIN (Hispanic and multicultural communications), Havas ATTN, Havas Trust, and the Amp'd division (launched circa 2023, focused on emerging brands and product launches). A dedicated Crisis Communications Practice was added in 2021. The firm is led by Dara Busch, who became CEO of Havas PR, North America in 2024.
Revenue is generated through professional services fees including agency retainers and project-based pricing for PR, earned media, digital/social, experiential, and crisis work across enterprise and mid-market clients. Pricing is quote-based and not publicly disclosed. The firm holds no patents, sells no software, and offers no API or SDK; it is a people-and-relationship business whose outputs are billable hours, campaigns, and media placements. Headcount is reported at 101-250 employees, and the firm was recognized as a Top 50 Global PR Agency (PRovoke Media, 2022), PR News Agency of the Year (2024), and Top 3 NYC PR Agency by O'Dwyer's.
Havas Formula firmographics
Firmographics- Name
- Havas Formula
- Legal name
- Havas N.A., Inc.
- Website
- https://havasformula.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Havas Formula industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where Havas Formula is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Havas Formula business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Services - Public Relations: Havas Formula generates revenue through professional services fees for public relations, earned media, digital/social, experiential marketing, and crisis communications services. As a PR agency, revenue is derived from retainer fees, project-based fees, and event/activation fees for enterprise and mid-market clients across consumer and B2B sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized agency retainers and project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Havas Formula product offering
Product offeringCore offering
Havas Formula is a mid-sized national public relations agency delivering earned media, media relations, digital/social media, influencer marketing, crisis communications, thought leadership, and integrated brand communications for enterprise and mid-market clients. The agency supplements its core PR offering with specialized divisions: Havas Street (experiential/live event marketing), Havas FORMULATIN (Hispanic/multicultural communications), Havas ATTN, Havas Trust, and the Amp'd division serving emerging businesses and product launches.
Product overview
Havas Formula is an award-winning, mid-sized public relations agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive PR and communications services through its core agency brand, supplemented by specialized divisions including Havas Street (experiential/activation), Havas FORMULATIN (Hispanic marketing), and the Amp'd division (emerging businesses and product launches). Services span brand building, media relations, crisis communications, digital/social media, influencer marketing, thought leadership, and experiential marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Havas Street: Experiential marketing arm specializing in live events, mobile marketing tours, sampling campaigns, pop-ups and stunts.
- Havas FORMULATIN
- Havas ATTN
- Havas Trust
- Amp'd
Products and services
- Havas Formula PR Services Full-service public relations agency offering brand building, media relations, crisis communications, digital/social media, influencer marketing, and thought leadership services for enterprise consumer and B2B brands.
- Havas Street Experiential Marketing Experiential marketing and activation arm of Havas Formula, specializing in large-scale live events, mobile marketing tours, sampling campaigns, pop-ups, and brand stunts for consumer brands.
- Havas FORMULATIN (Hispanic Marketing) Hispanic marketing division of Havas Formula, leveraging earned media, influencers, events, and paid partnerships to build awareness among the U.S. Hispanic audience for brands seeking cultural authenticity.
- Amp'd Division
Quantifiable outcome
- 21B+ press impressions for single client (Trane)
- +5 more outcomes
Companies that use Havas Formula
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Havas Formula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Havas Formula partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PR DailycorePR Daily Awards partnership recognizes Havas Formula's industry leadership through award submissions and industry event participation in the PR Daily Awards and Top Agencies Awards 2025 held in New York City.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Havas Formula competitors and assessment
Company assessmentDirect peers
- 5W Public Relations: Mid-sized U.S. PR agency with a comparable consumer and corporate practice. Direct competitor for the same enterprise brand roster; Havas Formula's new CEO Dara Busch previously ran 5WPR, underscoring the operational overlap.
- M Booth: Mid-sized consumer and corporate PR agency known for brand storytelling and earned media. Closest independent competitor to Havas Formula in size and positioning.
- Zeno Group: Mid-sized global PR and communications agency with strong consumer and corporate practices. Direct head-to-head competitor to Havas Formula across enterprise brand work.
- Sunshine Sachs: Mid-sized PR firm specializing in consumer, entertainment, and nonprofit clients. Competes for many of the same enterprise lifestyle and consumer brand mandates as Havas Formula.
Broad incumbents
- Edelman: World's largest independent PR firm with deep consumer, corporate, and tech practices. Competes with Havas Formula for the same Fortune 500 clients but at materially greater global scale.
- Weber Shandwick: Global PR network (IPG) operating across consumer, healthcare, and tech. A top-tier incumbent bidder for the same enterprise PR mandates Havas Formula pursues.
- FleishmanHillard: Omnicom-owned global PR firm with consumer and healthcare depth. Overlapping enterprise client base and similar multi-vertical positioning to Havas Formula.
- Ketchum: Omnicom PR network with strong consumer and corporate practices. Directly overlapping with Havas Formula's earned-media and content offerings for large brand clients.
- MSL Group: Publicis-owned global PR and communications network. Sister network competitor under a different parent holding company, competing for the same consumer and B2B PR retainers.
- Golin: Interpublic-owned global PR and communications agency. Overlap with Havas Formula in earned media, content, and integrated communications for large enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Havas Formula social profiles
Digital presenceHavas Formula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas Formula leadership team
Management profileNumber of profiles
Profiles21 records
Havas Formula subsidiaries and ownership
Company hierarchySubsidiaries5 records
Havas Formula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas Formula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas Formula
What does Havas Formula do?
Havas Formula is a mid-sized national public relations agency delivering earned media, media relations, digital/social media, influencer marketing, crisis communications, thought leadership, and integrated brand communications for enterprise and mid-market clients. The agency supplements its core PR offering with specialized divisions: Havas Street (experiential/live event marketing), Havas FORMULATIN (Hispanic/multicultural communications), Havas ATTN, Havas Trust, and the Amp'd division serving emerging businesses and product launches.
Is Havas Formula a public or private company?
Havas Formula is a private company. It is classified as corporate owned and is currently operating.
When was Havas Formula founded?
Havas Formula was founded in 1980. It employs 101 to 250 people.
Where is Havas Formula based?
Havas Formula is headquartered in New York, United States, in the North America region.
How does Havas Formula make money?
One revenue line is on record: professional Services - Public Relations.
Who are Havas Formula's main competitors?
Direct peers on record are 5W Public Relations, M Booth, Zeno Group and Sunshine Sachs. Broad incumbents are Edelman, Weber Shandwick, FleishmanHillard, Ketchum, MSL Group and Golin.
Does Havas Formula have an API?
No public API is recorded for Havas Formula.
What industry is Havas Formula in?
Havas Formula's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 5418 and its SIC code is 7311.