Meadowlands Racing & Entertainment

What Meadowlands Racing & Entertainment does

Meadowlands Racing & Entertainment operates a multi-revenue harness racing and entertainment complex at the MetLife Stadium site in East Rutherford, New Jersey. Its core operation is a one-mile track hosting live harness racing nights plus year-round simulcast wagering on races from other tracks, both built on traditional pari-mutuel systems with takeout-based economics. The venue layers four additional revenue streams on top of racing: (1) a FanDuel Sportsbook operated on-site as a core partnership, (2) six F&B venues including Victory Terrace, Backyard Grill, Lounge & Victory Sports Bar, Pink, Trotters, and Café, (3) three private event spaces (Lounge, Gallery, FanDuel Sports Zone) for corporate and social rentals, and (4) the World Watch Zone for soccer viewing during major tournaments. The facility is best known for hosting the Hambletonian (since 1981) and the Meadowlands Pace (since 1977; 50th edition in 2026), the two highest-profile events in North American harness racing, which anchor its brand and bettor demand.

The company is privately held as New Meadowlands Racetrack, LLC, employs 501–1,000 people, and operates exclusively in the U.S. (New Jersey). Its go-to-market is event-driven: general admission is free, wagering revenue is collected via takeout and commissions, F&B revenue is captured on-site, and event rentals are priced per buyout (e.g., Gallery full buyout from $1,500). Customer segments span horse racing enthusiasts, sports bettors, private event hosts, and casual diners, with no B2B enterprise contracts disclosed. The business is currently pursuing NJ SCR66 legislation that could authorize full-scale casinos at the venue — a potentially transformative but historically resisted expansion of its addressable market.

Name

Meadowlands Racing & Entertainment

Legal name

New Meadowlands Racetrack, LLC

Website

https://playmeadowlands.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meadowlands Racing & Entertainment operates a harness racing and entertainment complex at the MetLife Stadium site in East Rutherford, NJ, offering live and simulcast pari-mutuel wagering, FanDuel sports betting, dining, and private event rentals anchored by the Hambletonian and Meadowlands Pace.

Ownership category

akta.pro rank

Product category

Horse Racing & Entertainment Venue

NAICS

Racetracks (711212), Gambling Industries (7132), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Horse Racing Media, Data & Handicapping Content (MPAEADAF)

Keywords

• Horse racing wagering
• Simulcast betting
• Sports betting venue
• Private event hosting
• Racetrack entertainment

Headquarters

HQ city

Rutherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Live Horse Racing & Wagering: Pari-mutuel wagering on live harness racing events. Revenue generated from takeout on winning bets. Additional revenue from program sales.
2. Simulcast Racing: Broadcasting and wagering on horse races from other tracks, generating revenue through simulcast fees and wagering commissions.
3. Sports Betting (FanDuel Partnership): On-site FanDuel Sportsbook operations generating revenue through sports wagering commissions.
4. Food & Beverage: Multiple dining venues including Victory Terrace, Backyard Grill, Lounge & Victory Sports Bar, Pink, Trotters, and Café generating F&B revenue.
5. Private Event Rentals: Rental of event spaces including Lounge (5,344 sq ft, capacity 300), Gallery (capacity 90), and FanDuel Sports Zone for corporate events, watch parties, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Meadowlands Racing & Entertainment operates a harness racing and entertainment complex that delivers live and simulcast pari-mutuel horse racing wagering, an on-site FanDuel Sportsbook for sports betting, multiple dining venues, and private event space rentals. Its core wagering and entertainment offerings are anchored by two prestigious annual harness racing events — the Hambletonian and the Meadowlands Pace — and a diversified hospitality portfolio including Victory Terrace, Backyard Grill, Lounge & Victory Sports Bar, Pink, Trotters, and Café.

Product overview

Meadowlands Racing & Entertainment operates as a unified harness racing and entertainment complex offering a core portfolio of live horse racing, simulcast wagering, and sports betting through FanDuel Sportsbook and FanDuel Casino. The venue provides a comprehensive handicapping experience with TrackMaster-powered programs, player rewards, and wagering information. Premium racing events include the Meadowlands Pace (50th edition in 2026) and the Hambletonian (held annually since 1981). The entertainment offering is anchored by the World Watch Zone for soccer viewing, private event spaces (Lounge, Gallery, FanDuel Sports Zone), and multiple dining venues. General admission is free, with simulcasting opening at 11am and live racing post time at 6:20pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Horse Racing Live harness racing events held at the Meadowlands Racetrack with regular race nights, entries, scratches, results, and chart archive for racing fans and pari-mutuel bettors.
• Simulcast Racing Live video simulcast of horse racing events from other tracks, with simulcast calendar for bettors to wager on races broadcast at the venue.
• Horse Racing Wagering Pari-mutuel wagering on live and simulcast horse racing, where all bets are pooled and payouts calculated based on the total pool and takeout rates.
• FanDuel Sportsbook (On-Site) On-site FanDuel Sportsbook at the facility featuring massive screens, self-service betting terminals, and daily sports wagering for guests 21+, with operating hours Mon-Fri 10am-1am, Sat 8am-1am, Sun 8am-12am.
• Meadowlands Pace Annual elite harness racing event at the Meadowlands Racetrack, one of the sport's premier races. First contested in 1977 and held annually since.
• Hambletonian World's most famous trotting event, debuted at Meadowlands in 1981 and held annually since, attracting top trotting horses and drawing the sport's premier competitors and audience.
• World Watch Zone
• Private Event Spaces
• Dining Venues
• Handicapping Programs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• FanDuelcoreGTM or Marketing PartnerOn-site FanDuel Sportsbook at the facility with massive screens, self-service betting terminals. Operating hours Monday-Friday 10am-1am, Saturday 8am-1am, Sunday 8am-12am. Sports betting for guests 21+. Also FanDuel Casino link provided.
• MetLife StadiumcoreGTM or Marketing PartnerMeadowlands Racetrack designated as official rideshare drop-off/pick-up location for 8 MetLife Soccer matches. Drives foot traffic and hospitality demand during stadium events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Monmouth Park: New Jersey thoroughbred and harness racing venue with sports betting, also named in NJ SCR66 casino expansion legislation. A direct in-state peer sharing regulatory exposure and a portion of Meadowlands' customer base.
• Freehold Raceway: New Jersey standardbred harness racing track, providing live racing, simulcast, and sports betting. A direct geographic peer in NJ, though significantly smaller in scale and lacking Meadowlands' flagship stakes and MetLife co-location.

Broad incumbents

• Penn Entertainment: Large publicly traded regional gaming and racing operator (formerly Penn National Gaming) with racetracks, sportsbooks (ESPN BET), and casinos nationwide. Operates comparable integrated racing/sportsbook properties and is a broad competitor for gaming spend.
• Churchill Downs Incorporated: Major US racing and online wagering operator owning Churchill Downs, the Kentucky Derby, plus multiple regional tracks, sportsbooks, and HRMs. A broad incumbent whose wagering platforms and stakes portfolio compete for handle and attention in the same market.
• 1/ST (The Stronach Group): Major North American horse racing and sports betting operator (formerly The Stronach Group) owning Santa Anita, Gulfstream Park, and other tracks with wagering platforms. Comparable integrated racing, simulcast, and sportsbook footprint competing for pari-mutuel handle.

Direct peers

• The Meadows Racetrack & Casino: Pennsylvania standardbred harness racing track and casino operated by Penn Entertainment. Comparable combination of live harness racing, sportsbook, slots, and F&B in a regional market with overlapping customer base to Meadowlands.
• Tioga Downs Casino Resort: Upstate New York harness racing track and casino resort with hotel, F&B, and gaming. Similar integrated model of harness racing plus casino and entertainment venues, though smaller and more regional than Meadowlands.
• Yonkers Raceway: Historic New York harness racing venue co-located with Empire City Casino, offering live racing, simulcast, and slots/gaming. Directly comparable to Meadowlands as a Northeast harness track with integrated gaming, sports betting, and event programming.
• Mohegan Sun at Pocono Downs: Pennsylvania harness racing track and casino (racino) operated by Mohegan Gaming, offering live racing, simulcast, sports betting, and F&B. Closely comparable to Meadowlands in combining harness racing with sportsbook/casino verticals in the Northeast US.

Others

• FanDuel Group: Core sportsbook partner of Meadowlands and a leading US online sports betting and casino operator. Not a direct competitor to the live racing business but a critical revenue partner and a strategic counterpart whose brand drives on-site and digital traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themeadowlands
• Facebookfacebook.com/meadowlands-racetrack-181883430558

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadowlands Racing & Entertainment