CAKE Corporation

What CAKE Corporation does

CAKE Corporation operates an all-in-one restaurant point-of-sale platform sold under the brand "CAKE by Mad Mobile" by its privately held Tampa, Florida-based parent, Mad Mobile, Inc. The platform bundles POS hardware (CAKE POS terminal, CAKEpop handheld, Kitchen Display System, self-service kiosks, and Epson-branded printers) with software modules for payment processing, online ordering, loyalty and email marketing, gift cards, guest/table management, reporting and analytics, and a customer-facing advertising display (CTD). The underlying system is cloud-based, integrates with a broad third-party ecosystem (Olo, Crunchtime, 7shifts, DoorDash, Uber Eats, Paytronix, R365, Coverdash, and others), and is hosted on AWS, which also powers the platform's AI reporting and multi-location analytics features introduced through the April 2024 AWS Restaurant AI partnership.

CAKE's primary commercial model is payment-processing-based rather than SaaS-subscription-based: there are no separate monthly software, hardware, or add-on fees, with all costs — including lifetime equipment replacement and 24/7 U.S.-based human support — bundled into a custom volume-based processing rate. Supplementary recurring revenue comes from a $79/month Guest Manager subscription, CAKE Capital working-capital financing (originated by Celtic Bank), and CAKE EZ Pay hardware financing. Customer segments span quick-service, fast-casual, full-service, bars and lounges, cafés and bakeries, and cuisine-specific concepts (Asian, Indian, Mexican, pizza), with a dedicated multi-location enterprise track.

Go-to-market blends direct field sales with the Sysco referral channel (CAKE was originally acquired from Sysco in December 2020 and remains "Sysco-backed"), a $500-per-qualified-referral partner program, and digital demand generation anchored on POS-comparison content targeting switchers from Toast, Square, Lavu, and Heartland. Distribution is U.S.-only. Mad Mobile's prior acquisitions of MenuPad (2020) and Tablesafe (2021) extended CAKE's capabilities into tableside ordering and pay-at-the-table workflows.

Name

CAKE Corporation

Legal name

Mad Mobile, Inc.

Website

https://trycake.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

CAKE Corporation, operating as "CAKE by Mad Mobile," is a Tampa-based provider of an all-in-one cloud restaurant POS platform — bundling hardware, payment processing, online ordering, loyalty, KDS, and analytics into a single transaction-fee-priced system — serving U.S. SMBs, mid-market, and multi-location restaurant operators through direct sales, the Sysco channel, and partner referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Payment Processing Fees: CAKE's primary revenue model bundles POS hardware, software, support, and equipment replacement into the payment processing rate. There are no separate monthly SaaS fees, hardware leasing fees, or software subscription add-ons. Processing rates are custom-built around each restaurant's volume, not a one-size-fits-all model. CAKE offers locked-in processing rates for predictability.
2. Guest Manager Subscription: CAKE Guest Manager, a table management and reservation system, is priced as a separate add-on starting at $79/month, providing recurring subscription revenue on top of the core processing relationship.
3. CAKE Capital Financing: CAKE Capital provides financing to restaurant operators for equipment, inventory, hiring, repairs, and expansion. Loans are issued by Celtic Bank. Revenue is generated through fixed fees on financing arrangements. CAKE EZ Pay enables hardware acquisition without upfront cost through a fixed-fee financing model with no credit check, no interest, and no fees.
4. POS Wraps: Custom POS wrap designs that turn CAKE POS terminals into branded statements. Revenue from customization/branding services for hardware aesthetics.
5. Partner Integrations / Marketplace: CAKE integrates with hundreds of third-party applications (accounting, delivery, marketing, scheduling). While integrations are included in plans, some premium integrations (Olo, 7shifts, QuickBooks, Coverdash, Davo, Restaurant 365, Paytronix, Crunchtime, LRS, etc.) are featured as partner capabilities that deepen the platform lock-in.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

CAKE sells an all-in-one restaurant point-of-sale platform combining proprietary POS software, hardware (POS terminals, CAKEpop handheld, Kitchen Display System, self-service kiosks), and bundled payment processing. The system integrates front-of-house ordering and payments, back-of-house kitchen workflows, commission-free online ordering, loyalty and email marketing, and reporting/analytics for restaurant operators across single-location, multi-unit, and franchise concepts.

Product overview

CAKE is an all-in-one restaurant point-of-sale platform built for the foodservice industry, offering a modular system with the CAKE POS as the core platform. The ecosystem includes hardware products (CAKEpop Handheld, Kitchen Display System, Self-Service Kiosk, Thermal/Impact/Label Printers) and software modules (Payment Processing, Online Ordering, Loyalty & Marketing, Gift Cards, Guest Manager, Reporting & Analytics, Customer Touch Display). Additional services include CAKE Capital and EZ Pay financing options, and POS Wraps for branding customization. CAKE is backed by Sysco and powered by Elo hardware and AWS AI, with plans ranging from Core (single-location) to Scale (multi-location enterprise).

Differentiator

Problem solved

Functional benefit

Products and services

• CAKE POS All-in-one restaurant point-of-sale system with 24/7 human support, no outages, no hidden fees, real-time reporting, customer touch display, and lifetime equipment replacement for restaurant operators.
• CAKEpop Handheld POS Proprietary handheld POS device, the smallest, lightest, and most durable in its class, enabling tableside ordering, payment processing, check splitting, and contactless payments for restaurants.
• Kitchen Display System (KDS) Digital kitchen command center with real-time order tracking, color-coded status alerts, touchscreen interface, staff productivity monitoring, and offline operation; available in 15-inch and 22-inch displays for back-of-house operations.
• Self-Service Kiosk Enterprise-grade self-service ordering kiosk in countertop or floor-standing configurations with contactless payments, loyalty sign-ups, upselling, and menu customization for quick-service restaurants.
• Payment Processing PCI-compliant payment processing with tap, dip, and swipe capabilities, dedicated payment reader per terminal, offline mode, instant deposits in under 30 minutes, and transparent volume-based rates bundled into a single processing rate.
• Online Ordering Commission-free online ordering integrated with CAKE POS for order-ahead scheduling, curbside pickup with contactless arrival alerts, and delivery through DoorDash and Uber Eats.
• Loyalty and Email Marketing Built-in loyalty rewards and email marketing tools with automated customer data collection, targeted email campaigns by customer segment, customizable point-to-dollar conversion rates, and performance reporting.
• Gift Cards Digital and physical gift card program with seamless POS integration, custom artwork options, and detailed reporting on sales and balances for restaurant operators.
• Guest Manager Table management and reservation system with floor maps, server sections, online reservation booking, real-time notifications, wait-list management, POS integration, and table-ready text alerts; priced as a subscription starting at $79/month.
• Reporting and Analytics Comprehensive reporting dashboard covering sales, menu, payroll, sales vs. labor, payments, gift cards, taxes, and kitchen operations, with AI-powered insights for multi-location operators.
• Customer Touch Display (CTD) Customer-facing display that doubles as an in-house advertising engine for promoting specials, QR codes for loyalty, limited-time offers, and brand reinforcement; included with every CAKE plan.
• CAKE Capital Financing Working capital financing for restaurant operators covering equipment, inventory, hiring, repairs, and expansion; loans issued by Celtic Bank with no interest, one fixed fee, and repayments as a percentage of sales.
• CAKE EZ Pay Hardware financing program enabling restaurants to acquire CAKE hardware without upfront cost, with no credit check, no interest, and no fees through a fixed-fee financing arrangement.
• POS Wraps Custom branded wraps for CAKE POS terminals that turn the hardware into a branded statement reflecting each restaurant's visual identity.
• Integrations Hub Hub connecting CAKE POS with hundreds of third-party applications across accounting, delivery, marketing, scheduling, inventory, and loyalty for restaurant operators.

Quantifiable outcome

• Online orders average 30% more than call-in orders, with built-in upsell suggestions at checkout driving higher average order values
• +5 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 April 2024AWS partnership for Restaurant AI announced in April 2024. AWS powers CAKE's AI reporting and management capabilities, including multi-location AI reporting for enterprise customers. Enables advanced analytics and AI-driven insights within the CAKE platform.
• Elo TouchcoreTechnology or Integration · 1 November 2023Partnership with Elo Touch as Go-To-Market partner for restaurant hardware. CAKE launched on the latest Elo hardware platform in March 2024 with new UI, KDS, and new mobile POS device. Elo provides the touchscreen hardware on which CAKE POS runs.
• Salesforce Commerce CloudminorStrategic or Co-development Partner · 1 January 2021Announced new solutions for retail and restaurants with the Salesforce Commerce Cloud team in January 2021. Joint go-to-market for restaurant and retail solutions leveraging Commerce Cloud capabilities.
• SyscocoreChannel Partner/ Reseller/ DistributorSysco is CAKE's primary channel partner, referring restaurant customers to CAKE and integrating CAKE into its food service ecosystem. CAKE is positioned as the 'Sysco-backed' POS solution with a dedicated Sysco support line (888.979.7225), Sysco partner integrations in Growth and Scale plans, and coordinated switching support. Sysco's field sales team actively introduces CAKE to restaurant operators.
• OlocoreTechnology or IntegrationCAKE integrates with Olo for seamless online ordering from placement to fulfillment. Featured prominently in CAKE's integrations page and online ordering product. Olo handles online ordering for brands like Mia's Table.
• CrunchtimecoreTechnology or IntegrationCAKE integrates with Crunchtime Kitchen (formerly QSR Automations) for kitchen display workflows. Crunchtime brings order, clarity, and coordination to kitchen operations. Used by Mia's Table for multi-location kitchen workflow management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toast: Toast is the leading cloud-based restaurant POS platform in the US, offering POS hardware, payments, online ordering, loyalty, and team management. CAKE explicitly targets restaurants switching from Toast via its 'Switch to CAKE' program and benchmarks against it on comparison pages, making Toast the closest direct competitor.
• TouchBistro: TouchBistro is an iPad-based restaurant POS with tableside ordering, payments, and reservations for full-service and QSR concepts. Directly comparable to CAKE's full-service offering (Guest Manager, CAKEpop handheld, tableside ordering), with similar target customers.
• Square (Block): Square for Restaurants provides cloud POS, payments, online ordering, and integrated hardware serving SMB restaurants with transparent per-transaction pricing. CAKE targets Square switchers directly and competes head-to-head on bundled-pricing simplicity and no-monthly-fee positioning.
• Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS for full-service and quick-service restaurants with online ordering, payments, and multi-location reporting. Directly comparable to CAKE's Scale plan offering for multi-location operators with enterprise integrations and AI reporting.
• Heartland Restaurant (Global Payments): Heartland provides restaurant POS, payments, and payroll under Global Payments. CAKE's switcher program explicitly lists Heartland as a target competitor, indicating overlap in restaurant-segment POS and payments offerings.
• Clover (Fiserv): Clover is a POS and payments platform from Fiserv widely used by SMB restaurants, offering app-based POS, hardware, and payment processing. CAKE benchmarks against Clover on its comparison page, making it a relevant direct peer on bundled POS-plus-payments positioning.
• SpotOn: SpotOn is a restaurant and retail POS/payments provider with bundled software + payments pricing and a focus on SMBs and mid-market operators. CAKE's POS comparison page benchmarks directly against SpotOn across Capterra ratings, ease of use, and customer service, positioning them as direct competitors.
• Lavu: Lavu is an iPad-based restaurant POS targeting SMBs with online ordering, KDS, and payments. CAKE lists Lavu as a switcher target, indicating direct overlap in the SMB restaurant POS market.
• NCR Aloha (NCR Voyix): NCR Aloha is an established enterprise restaurant POS platform serving full-service and multi-location operators. CAKE has a commercial agreement (May 2022) to utilize the NCR Aloha API to modernize customers, indicating direct overlap in enterprise restaurant POS workflows.

Emerging players

• Resy (American Express): Resy is a restaurant reservation and guest-management platform owned by American Express, overlapping with CAKE's Guest Manager product. While narrower in scope (reservations vs. full POS), Resy competes in restaurant guest management and front-of-house workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trycakenow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAKE Corporation