Huntington Fine Jewelers

What Huntington Fine Jewelers does

Huntington Fine Jewelers is a privately held, multi-location fine jewelry retailer founded in 1987 and headquartered in Oklahoma City. The company operates six owned retail showrooms across Oklahoma — Oklahoma City (flagship and headquarters), Shawnee, Midwest City, Stillwater, Yukon, and Norman — selling engagement rings, wedding bands, certified natural loose diamonds, fashion jewelry (necklaces, earrings, bracelets, rings), and luxury timepieces from brands such as Seiko, Tissot, Citizen, Frederique Constant, Hamilton, and Raymond Weil. It is an authorized retailer for more than 24 designer bridal brands including TACORI, Simon G, A.JAFFE, Le Vian, Michael M, Verragio, Noam Carver, Kirk Kara, Frederic Sage, CrownRing, and Stuller. Pricing spans from sub-$500 fashion pieces to engagement rings above $92,000, with Synchrony-powered financing available at 0% interest for 60 months on purchases of $2,599 or more.

The business model combines owned-retail distribution with an e-commerce website, anchored by high-touch, in-store consultations for bridal buyers. Revenue is generated through one-time sales of jewelry and timepieces, supplemented by professional service revenue from in-house custom design (using 3D rendering and a master goldsmith), jewelry and watch repair, engraving, appraisals, restoration, and financing interest. The company employs traditional jewelry retail GTM — events-driven marketing (seasonal sales, trunk shows, community charity events such as Barktober Fest), email newsletter, and showroom traffic — rather than enterprise sales motion, and has no publicly disclosed revenue figures or external investors.

Customer segments are predominantly retail consumers, led by couples shopping for engagement and wedding jewelry, with secondary segments in fine jewelry enthusiasts, watch collectors, and service customers seeking repair or restoration. The firm operates as a bootstrapped, family-oriented business with 11-50 employees, no parent company, and no disclosed institutional or private-equity backing. Geographic footprint remains confined to the state of Oklahoma with no apparent plans for out-of-state or international expansion evidenced in the source materials.

Name

Huntington Fine Jewelers

Legal name

Huntington Fine Jewelers

Website

https://huntingtonfinejewelers.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntington Fine Jewelers is a privately held Oklahoma jewelry retailer operating six showrooms across the state, selling engagement rings, wedding bands, fine jewelry, certified diamonds, and luxury watches from 24+ designer and 12+ watch brands to retail consumers seeking bridal, fashion, timepiece, and jewelry service purchases.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

akta.pro secondary industries

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Bridal & Engagement Jewelry Retail (CRAKAGAC)

Keywords

• Fine jewelry retail
• Engagement rings
• Luxury timepieces
• Custom jewelry design
• Jewelry repair services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Jewelry Sales: Primary revenue stream from selling engagement rings, wedding bands, necklaces, earrings, bracelets, and fashion rings from designer brands and in-house collections.
2. Timepiece Sales: Revenue from luxury and premium watches including Seiko, Frederique Constant, Citizen, Tissot, Hamilton, Raymond Weil, Alpina, G-Shock, and other Swiss-made timepieces.
3. Custom Design Services: Custom jewelry design services creating bespoke pieces including engagement rings, wedding bands, and repurposed family heirloom jewelry, crafted by master goldsmith.
4. Jewelry Services: Revenue from repair services, engraving, cleaning, appraisals, and jewelry restoration.
5. Financing Interest: The company offers financing options up to 5 years with 0% interest for qualified purchases of $2,599 or more, suggesting revenue also comes from financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Huntington Fine Jewelers is a multi-location Oklahoma jewelry retailer that sells designer engagement rings, wedding bands, fine jewelry (necklaces, earrings, bracelets, fashion rings), certified natural diamonds, and luxury timepieces through six showrooms and an e-commerce site. It also offers in-house custom jewelry design with master goldsmith craftsmanship, plus jewelry and watch repair, engraving, appraisals, restoration, and promotional financing. Revenue is driven primarily by one-time product sales of bridal and fashion jewelry alongside professional service fees.

Product overview

Huntington Fine Jewelers is a multi-location Oklahoma jewelry retailer offering a comprehensive portfolio of jewelry products and services. Their core offerings include engagement rings, wedding bands, fine jewelry (necklaces, earrings, bracelets, rings), and natural loose diamonds across multiple price points. They carry designer bridal brands including TACORI, Simon G, Le Vian, Frederic Sage, Kirk Kara, Michael M, A.JAFFE, Noam Carver, Memoire, Twogether, CrownRing, Bleu Royale, Carlex, Stuller, and Verragio. Their timepiece collection features luxury watches from Seiko, Seiko Luxe, Citizen, Citizen Series 8, Frédérique Constant, Tissot, Hamilton, and Raymond Weil. Services include custom design, jewelry repair, watch repair, engraving, appraisals, and jewelry restoration. The company operates six retail locations across Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond engagement rings available in solitaire, halo, side stone, three-stone, and two-stone settings across multiple diamond shapes (round, oval, pear, marquise, princess, radiant, emerald, asscher, cushion), sold to couples for proposals and bridal purchases.
• Wedding Bands Wedding bands for men and women in gold, platinum, rose gold, and alternative metals with various finishes and diamond accents, sold to couples for wedding ceremonies and bridal sets.
• Fine Jewelry Fine jewelry including necklaces, earrings, bracelets, and fashion rings in various precious metals, sold to individuals for self-purchase, gifting, anniversaries, and special occasions.
• Certified Natural Diamonds Certified natural loose diamonds sold in various cuts (round, princess, emerald, cushion, pear, marquise, oval) for customers building custom engagement rings or fine jewelry pieces.
• Luxury Timepieces Luxury and Swiss-made watches from brands including Seiko, Seiko Luxe, Citizen, Tissot, Hamilton, Frederique Constant, Raymond Weil, Alpina, Bulova, G-Shock, and King Seiko, sold to watch enthusiasts and collectors.
• Custom Design Services Bespoke jewelry design service allowing customers to create custom engagement rings, wedding bands, and other jewelry pieces with professional designers, 3D modeling, realistic renderings, and master goldsmith craftsmanship. Requires a 100% non-refundable deposit.
• Jewelry Repair Jewelry repair services including cleaning, stone setting checks, and general maintenance for existing customer jewelry.
• Watch Repair Watch repair services with a 90-day guarantee on watch overhauls, supporting timepiece customers across all purchased watch brands.
• Engraving Personalized engraving services for jewelry and wedding bands, providing customization for gifting and bridal purchases.
• Appraisals Jewelry appraisal services for insurance and valuation purposes, supporting customer documentation and resale decisions.
• Jewelry Restoration Restoration services to return vintage or damaged jewelry, including family heirlooms, to original condition.
• Jewelry Financing Financing arrangements offered for jewelry purchases, including 0% interest for 60 months on purchases of $2,599 or more, via a partnership with Synchrony Financial.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor and core.

• Local Pet Rescue SheltersminorGTM or Marketing Partner · 20 October 2018Charity partnership for annual Barktober Fest event to help pets find forever homes, featuring local rescue shelters.
• Baked BearminorGTM or Marketing Partner · 20 October 2018Food vendor partnership for community events featuring gourmet ice cream cookie sandwiches.
• Oklahoma City Energy Football ClubminorGTM or Marketing Partner · 30 June 2018Community partnership for Red, White and Blue Sale-a-Bration event featuring meet-and-greet with team players.
• TACORIcoreChannel Partner/ Reseller/ DistributorExclusive authorized retailer for TACORI engagement rings and bridal jewelry, including Classic Crescent collection with sculpted crescent detailing and Dantela lace-inspired designs.
• Simon GcoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Simon G engagement rings including Neo collection with hidden filigree and two-tone gold touches, and Passion collection with dramatic halo options.
• Le ViancoreChannel Partner/ Reseller/ DistributorFeatured designer with exclusive trunk show events and promotions, including Desert Ombre Chocolate Diamonds collection and special event pricing throughout September.
• A.JAFFEcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for A.JAFFE vintage and classic engagement ring styles, including intricate Art Deco designs and timeless solitaires with hidden diamond accents.
• Michael McoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Michael M signature U-set diamonds and Crown Collection with original hidden halo settings.
• Noam CarvercoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Noam Carver nature-themed Floral collection with sculptural halos and diamond-set leaf bands.
• Kirk KaracoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Kirk Kara Angelique collection with hand-carved filigree, flowing vine motifs, and hidden 'peek-a-boo' diamonds.
• VerragiocoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Verragio engagement rings and bridal jewelry.
• Frederic SagecoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Frederic Sage halo, solitaire, and mixed metal styles with distinctive features like twisted or split shanks, often incorporating sapphires.
• CrownRingcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for CrownRing wedding bands and bridal jewelry.
• CarlexcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Carlex wedding bands and bridal jewelry.
• MemoirecoreChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Memoire classic minimalism with striking halos and glittering pavé bands.
• TwogetherminorChannel Partner/ Reseller/ DistributorAuthorized retailer featuring Twogether two-stone sterling silver engagement rings.
• Perfect LovecoreChannel Partner/ Reseller/ DistributorFeatured designer for wedding bands and bridal sets.
• Bleu RoyalecoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Bleu Royale wedding bands and fine jewelry.
• StullercoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Stuller Ever and Ever collection engagement rings.
• Seiko / Seiko LuxecoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Seiko watches including Seiko Luxe premium collection.
• TissotcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Tissot luxury Swiss watches.
• Frederique ConstantcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Frederique Constant Geneve luxury Swiss timepieces.
• CitizencoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Citizen watches including Series 8, Atessa, and other collections.
• HamiltoncoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Hamilton watches (American Swiss brand).
• Raymond WeilcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Raymond Weil Swiss luxury watches.
• AlpinaminorChannel Partner/ Reseller/ DistributorAuthorized retailer for Alpina sports watches.
• G-ShockminorChannel Partner/ Reseller/ DistributorAuthorized retailer for G-Shock watches.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Helzberg Diamonds: Multi-location U.S. jewelry retailer with strong bridal focus, offering designer engagement rings, watches, and in-store services. Closest comparable in business model and category mix to Huntington, though operating at significantly larger national scale.
• Shane Co. Privately held, family-owned multi-location U.S. jeweler with in-house diamond sourcing, custom design, and bridal focus. Closest analog in ownership structure and vertically integrated model to Huntington Fine Jewelers.
• Ben Bridge Jeweler: Family-owned multi-store jeweler operating across the western U.S., carrying luxury watches, designer bridal, and offering custom design and repair services. Comparable in product breadth, service model, and family-business ownership.

Broad incumbents

• Kay Jewelers: Largest U.S. specialty jewelry chain (owned by Signet Jewelers) with thousands of locations and broad bridal assortment. Competes directly with Huntington in the mid-market engagement ring segment at much greater scale and ad spend.
• Zales: Signet-owned national jewelry chain focused on bridal and diamond fashion jewelry. Operates mall-based and standalone stores across the U.S., directly overlapping Huntington's bridal core but at substantially greater scale.
• Jared The Galleria of Jewelry: Signet's upscale format offering designer bridal and fine jewelry in larger-format stores. Targets a similar premium bridal customer as Huntington's TACORI/Simon G offerings, with national footprint and exclusive brand partnerships.
• Tiffany & Co. Iconic luxury jewelry brand (Tiffany & Co., owned by LVMH) operating flagship and boutique locations worldwide. Competes with Huntington at the very high end of bridal and fine jewelry, anchoring premium brand perception in the category.

Emerging players

• Brilliant Earth: Online-first bridal and fine jewelry retailer with showrooms, specializing in ethically sourced and lab-grown diamonds. Competes for the same engagement-ring shopper as Huntington but with a digital-first model and ESG positioning.
• Blue Nile: Leading online diamond and bridal jewelry retailer (now owned by Signet) offering transparent pricing and a large loose-diamond inventory. Represents the e-commerce competitive threat to Huntington's brick-and-mortar bridal business.

Others

• Macy's Fine Jewelry: Department store jewelry counters inside Macy's locations, carrying bridal and fashion jewelry from multiple designer brands. Functions as an indirect competitor leveraging Macy's foot traffic, but is not specialty-focused like Huntington.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/huntingtonokc
• Facebookfacebook.com/HuntingtonFineJewelers
• LinkedInlinkedin.com/company/huntington-fine-jewelers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntington Fine Jewelers