What FELCO does

FELCO is a Swiss manufacturer of professional pruning and cutting tools, founded in 1945 by Félix Flisch in Les Geneveys-sur-Coffrane, Switzerland. The company's core product portfolio centers on the iconic red-handled manual pruning shear (FELCO 2) and a comprehensive range of related manual and powered tools, including snips, loppers, pull-stroke pruning saws, grafting knives, hedge shears, electric pruning shears (notably the FELCO 2e), and industrial cable cutters. Underlying technologies include bypass blade design, F-Tech blade coating, CUT SHIELD safety architecture on electric models, and ergonomic handle engineering that the company claims reduces cutting effort by up to 30%. Sub-brands such as FELCO Elite, FELCO Premium, FELCO KIDS, and FELCO 1893 (culinary) segment the lineup across professional, premium, entry-level, and adjacent consumer verticals.

FELCO serves a diversified customer base across professional vineyards and orchards, arborists and landscapers, home gardeners, and industrial cable-cutting operations. The business model is hardware sales, executed through a dual go-to-market approach: direct-to-consumer e-commerce via felco.com (with global shipping and free delivery from CHF 60) and a worldwide network of authorized resellers (76+ identified in North America alone). Products are priced across a broad range, from accessories under CHF 20 to professional corded power tools exceeding CHF 1,900, supporting multiple customer tiers. The company monetizes an aftermarket through spare parts and maintenance services, and all tools are designed to be fully repairable, reinforcing a sustainability-oriented, lifetime-use model.

The company operates as a privately held corporation (FELCO SA) with a wholly-owned subsidiary in South Africa (FELCO Tools Africa Pty Ltd) and serves customers in 100+ countries across Europe, North America, Africa, and Asia Pacific. In June 2026, FELCO restructured its Board of Directors and appointed Nabil Francis as Chairman as part of a stated new growth phase. Recent strategic moves include the 2025 launch of the FELCO SmartCut electric series, a culinary shears partnership with EHL Hospitality Business School, and a limited edition collaboration with Maison de l'Absinthe.

Name

FELCO

Legal name

FELCO SA

Website

https://felco.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

FELCO is a Swiss-founded (1945) global manufacturer of professional pruning shears, cable cutters, loppers, and related cutting tools, serving vineyards, arborists, landscapers, home gardeners, and industrial users across 100+ countries through direct e-commerce and a worldwide authorized reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Geneveys-sur-coffrane

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: FELCO generates revenue through the sale of physical pruning tools including manual shears, electric pruning shears, loppers, saws, knives, and accessories. Products are sold at various price points from entry-level to professional/premium tiers. The company also offers spare parts and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

FELCO manufactures and sells Swiss-made professional pruning shears, cable cutters, and related hand cutting tools for horticulture, arboriculture, viticulture, and industrial applications. The product line spans manual hand tools, electric pruning shears, and accessories, supported by a full range of replaceable spare parts designed for long-term product durability and repair.

Product overview

FELCO is a Swiss manufacturer of professional pruning and cutting tools, founded in 1945. The product portfolio consists primarily of physical hand tools rather than a software platform. Core offerings include the iconic FELCO 2 pruning shear and its electric evolution (FELCO 2e), complemented by a comprehensive range of manual tools (pruning shears, snips, loppers, saws, knives, hedge shears) and power tools (electric pruning shears in cordless and corded variants). The portfolio extends to industrial cable cutters, ergonomic tools for specialized needs (left-handed, small hands, pressure relief, long-reach), children's tools (FELCO KIDS sub-brand), and accessories (sharpening tools, gloves, holsters, bags, batteries, extension poles). Premium sub-brands include the Elite Collection and Premium Collection SE. The company also produces commemorative special editions. All products are designed to be fully repairable with replaceable parts, reflecting a sustainability-focused business model.

Differentiator

Problem solved

Functional benefit

Brands

• FELCO KIDS: A range of gardening tools specially designed to introduce children to the joys of gardening
• FELCO 2e
• FELCO Elite
• FELCO Premium

Products and services

• Manual Pruning Shears Swiss-made hand pruning shears designed for professional and hobbyist gardeners, vineyard workers, and arborists. Feature replaceable parts for long service life.
• Electric Pruning Shears Battery-powered pruning shears that extend FELCO's manual shears line into powered cutting equipment for professional pruning applications.
• Cable Cutters Professional-grade cable cutting tools for industrial, electrical, and telecommunications applications.
• FELCO 1893 Culinary Shears Premium kitchen and household shears extending FELCO's cutting-tool expertise into culinary use for home cooks and kitchen professionals.
• Replacement Parts and Accessories FELCO's full range of spare parts, blades, springs, handles, sharpening stones, and accessories supporting the repair, maintenance, and longevity of FELCO cutting tools.

Quantifiable outcome

• Up to 30% reduction in cutting effort with rotating handle designs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Maison de l'AbsintheminorStrategic or Co-development Partner · 10 June 2026Limited edition collaboration between two Neuchâtel icons. The partnership created a special edition FELCO 6 pruner in botanical green, Swiss-made, combining both brands' shared philosophy and regional heritage from the Neuchâtel canton.
• EHL Hospitality Business SchoolminorStrategic or Co-development Partner · 1 January 2025Collaboration to develop the FELCO 1893 Professional Culinary Shears - a kitchen scissors product created in partnership with EHL students and faculty, combining culinary expertise with tool-making craftsmanship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bahco (SNA Europe): Premium hand-tool manufacturer owned by Snap-on Incorporated, with a heritage European brand and product overlap with FELCO in pruning shears, loppers, saws, and cable cutters. Direct competitor in professional cutting tools across horticulture, arboriculture, and industrial cable cutting.
• Fiskars: Global consumer and professional cutting-tool brand with PowerGear, X-series, and Quantum pruning shears that directly compete with FELCO in the vineyard, orchard, and home-garden segments. Listed Finnish parent (Fiskars Group) provides a benchmark for category economics, though FELCO is more professional-skewed.
• Corona Tools: US-based manufacturer of pruning shears, loppers, saws, and hedge shears with deep penetration in North American orchard and vineyard channels. Direct overlap with FELCO's manual pruning portfolio and similar professional end-customer base.
• ARS Corporation: Japanese maker of high-end professional pruning shears, snips, and saws widely used in vineyards and fruit production globally. Direct competitor in the same premium professional category FELCO dominates, with overlapping product specifications and channel presence.
• Silky Saws: Japanese manufacturer of professional folding and fixed pruning saws that competes head-to-head with FELCO's pull-stroke pruning saw line (FELCO 601-640 series) in arboriculture and forestry applications.

Broad incumbents

• Stihl: Global leader in outdoor power tools including battery-powered pruning shears (e.g., ASA series) and professional chainsaws/clearing saws that compete with FELCO's electric pruning shear and Pro corded lines. Stihl has a far larger dealer/service network and battery ecosystem, representing the principal scale threat in electric pruning.
• Husqvarna Forest & Garden: Swedish manufacturer of professional outdoor power tools including battery pruning shears and robotic/automated cutting equipment for arborists and orchardists. Overlaps with FELCO in professional pruning but serves a much broader product portfolio.
• Bosch Garden Tools (DIY): Bosch's DIY and garden division offers cordless pruning shears (e.g., EasyPrune, PruningShooter) and hedge/shear lines that overlap with FELCO's SmartCut and Power Tool categories, with the advantage of integration into the Bosch 18V battery platform.
• Gardena (Husqvarna Group): European consumer gardening-tool brand (owned by Husqvarna) offering pruning shears, loppers, and hose/cutting systems to home gardeners. Competes with FELCO in the Hobbyist segment but lacks FELCO's professional and industrial depth.
• Stanley Black & Decker: Global tool conglomerate whose brands (Stanley, DeWalt, Craftsman) overlap with FELCO in hand tools, cutting tools, and outdoor equipment through adjacent categories. Represents the broad incumbent competitive backdrop rather than a direct professional-pruning competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/felco_tools
• YouTubeyoutube.com/user/FELCOtools
• Facebookfacebook.com/FELCO.tools
• LinkedInlinkedin.com/company/felco-sa
• Instagraminstagram.com/felco_official
• TikToktiktok.com/@felco_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FELCO