What Tilia Homes does

Tilia Homes is a UK private housebuilder specializing in the end-to-end construction and sale of new residential homes across England. The company operates as part of the untypical group, a Guernsey-registered diversified housebuilder that also owns Hopkins Homes, drawing on a claimed 70+ years of combined construction heritage. Headquartered in Solihull with regional offices in Bedford, Warrington, and Exeter, Tilia runs a field-sales model through dedicated on-site Sales Executives and show homes at each of its 20+ developments across 15 English counties.

The core product is 2- to 5-bedroom houses and apartments built using precision-engineered timber-frame construction, with every home fitted with solar panels, high-performance insulation, double glazing, and modern heating systems (Vaillant boilers, Honeywell thermostats) targeting A or B EPC ratings. The company sells at price points from approximately £212,000 for entry-level units to over £475,000 for premium homes. Tilia wraps each unit sale in a broad ecosystem of buying-support schemes: Part Exchange, Smooth Move, Home Stepper (shared ownership via Sage Homes), Home Reach (shared ownership via Heylo Housing), Own New (deposit contribution), Deposit Unlock, Key Worker and Armed Forces discounts, and a 10-year NHBC Buildmark warranty. Distribution is direct to consumer through the company website, regional sales teams, and on-site viewings, supported by a Trustpilot "Excellent" rating, an HBF Star Award, and 92% customer recommendation.

The business model is straightforward unit-sales revenue: each home is a one-time transaction, with revenue pacing tied to land pipeline, planning consents, build-out velocity, and absorption rates. Primary customer segments are first-time buyers (leveraging deposit-assistance schemes), families (seeking 3-5 bedroom homes in community-oriented developments), downsizers, and key workers. The company has no disclosed funding rounds, no public financials, and operates under a private corporate structure within the untypical group, with the parent registered in Guernsey.

Name

Tilia Homes

Legal name

Tilia Homes

Website

https://tiliahomes.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Tilia Homes is a UK private housebuilder, part of the untypical group, that designs, builds, and sells 2- to 5-bedroom new homes across 20+ developments in England, serving first-time buyers, families, downsizers, and key workers with energy-efficient timber-frame construction and bundled buying-assistance schemes.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• New home construction
• Residential property development
• Energy efficient homes
• Home buying schemes
• Housebuilding services

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. New Build Home Sales: Tilia Homes generates revenue through the sale of new build residential properties. Home prices range from approximately £212,000 to over £475,000 depending on size, location, and specification. The company sells homes directly to buyers through its network of developments across England.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tilia Homes is a UK housebuilder that constructs and sells new build residential properties, ranging from 2-bedroom starter homes to 5-bedroom family houses, across more than 20 developments in England. The company delivers each home with energy-efficient features including solar panels, Vaillant boilers, Honeywell thermostats, double glazing, and timber frame construction designed to achieve A or B EPC ratings. Sales are supported by an ecosystem of buying schemes (Part Exchange, Smooth Move, Home Stepper, Home Reach, Own New, Deposit Unlock) and a 10-year NHBC Buildmark structural warranty.

Product overview

Tilia Homes is a UK housebuilder offering new build residential properties across England. The core product is new build homes (2-5 bedroom houses and apartments) available through multiple named developments. The company provides an ecosystem of buying support including shared ownership schemes (Home Stepper, Home Reach), mortgage assistance (Own New, Deposit Unlock, NHBC Buildmark 10-Year Warranty), and flexible move programs (Part Exchange, Smooth Move). Additional services include buying incentives (Key Worker Discount, Armed Forces Discount, Deposit Contribution, Recommend a Friend), customer support (Home Demo Videos, 24/7 Support), and financial guidance through the New Homes Mortgage Helpline.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Homes

Quantifiable outcome

• Energy savings of £420 per year on average compared to older properties
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Heylo (Home Reach)coreStrategic or Co-development PartnerPartnership with Heylo Housing to offer Home Reach shared ownership scheme, allowing buyers to purchase up to 75% of property value and pay subsidised rent on the remaining share.
• Sage Homes (Home Stepper)coreStrategic or Co-development PartnerPartnership with Sage Homes to offer Home Stepper shared ownership scheme, enabling buyers to purchase 60% now and pay low rent on remaining portion with option to buy later.
• NHBC (National House-Building Council)coreOthersNHBC provides 10-year structural warranty (Buildmark) for all new Tilia Homes, covering structural defects and providing consumer protection for homebuyers.
• Own NewcoreGTM or Marketing PartnerOwn New scheme allows buyers to secure mortgages with just 5% deposit by contributing up to 5% towards purchase price, reducing mortgage rates and monthly payments.
• Deposit UnlockcoreGTM or Marketing PartnerNational financial initiative by Home Builders Federation enabling buyers to purchase new homes with just 5% deposit through competitive mortgage rates.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Avant Homes: Private UK housebuilder operating across the Midlands, North of England, Yorkshire, and Scotland with a comparable product mix of 2-5 bedroom family homes. Avant's private ownership and regional focus make it a close operational peer to Tilia.
• Keepmoat: Privately held UK housebuilder delivering volume new-build homes across the Midlands, North of England, and Scotland with a strong first-time buyer focus. Highly comparable to Tilia in regional footprint, target segments, and use of shared ownership and Help to Buy-style schemes.
• Hopkins Homes: Sister company within the untypical group, Hopkins Homes is an East Anglian-focused new-build housebuilder offering 2-5 bedroom homes across Suffolk, Norfolk, Cambridgeshire, and Essex. It is the most directly comparable entity to Tilia Homes given the shared corporate parent, overlapping geographic footprint, and similar customer proposition.
• Bloor Homes: Privately held UK family-owned housebuilder delivering 3-5 bedroom family homes across the Midlands, South, and North of England. Bloor's family ownership, regional operating model, and product positioning overlap meaningfully with Tilia Homes.
• Crest Nicholson: Mid-sized UK housebuilder focused on family homes in the South of England, with a similar product mix (2-5 bedroom homes), comparable price points, and an emphasis on community-led design. Closest listed comparable to Tilia in scale and customer proposition.

Broad incumbents

• Bellway: Top-five UK housebuilder focused on family-oriented 2-5 bedroom homes across regional divisions in England, Scotland, and Wales. Bellway's regional operating model and family-segment focus closely mirror Tilia's strategy, though at significantly larger scale.
• Persimmon plc: One of the UK's largest listed housebuilders, Persimmon delivers volume new-build homes across England, Wales, and Scotland with strong first-time buyer focus. Comparable to Tilia in customer segments (first-time buyers, families) but operates at national scale with significantly larger land banks.
• Vistry Group: UK housebuilder formed from Bovis Homes and Countryside Partnerships, delivering both open-market and partnership (affordable) homes at scale. Vistry's partnership housing arm is comparable to Tilia's Heylo and Sage shared ownership offerings.
• Taylor Wimpey: Major UK national housebuilder with regional operating businesses delivering a wide range of new-build homes. Taylor Wimpey's regional divisions compete head-to-head with Tilia in many of the same English counties but at materially greater scale and with broader price-point coverage.
• Barratt Redrow: The UK's largest housebuilder following the 2024 Redrow merger, Barratt Redrow delivers tens of thousands of new homes annually across England, Scotland, and Wales. It operates a similar for-sale residential model but at materially greater scale and with broader geographic reach than Tilia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesbyhopkins
• LinkedInlinkedin.com/company/hopkinshomes
• Instagraminstagram.com/hopkinshomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilia Homes