Helpee
Helpee is an India-based home healthcare marketplace that connects families across 7 major cities with 20,000+ verified caregivers and nurses for elder care, home nursing, critical care, and assisted living services, monetizing via commission, direct service fees, and a Chennai-based senior living facility.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Helpee does
Helpee is an India-based home healthcare marketplace focused on elder care, home nursing, and assisted living services, operated by Smartroads Technologies Private Limited and headquartered in Bengaluru. Founded in 2019, the company initially launched as a general task-helping platform and pivoted during the COVID-19 pandemic to specialize in elderly and patient care after observing demand concentration in that segment. Its core offering is a two-sided marketplace that connects families with a network of 20,000+ verified independent caregivers and nurses across 7 major Indian cities (Chennai, Bengaluru, Mumbai, Delhi, Hyderabad, Pune, Ahmedabad), delivering services ranging from basic companionship and hygiene care to ICU-level critical care nursing at home, post-operative recovery, dementia care, and IV infusion.
The platform is built on two companion mobile applications: the Helpee Elder Care app for families (booking, live care insights, attendance tracking, vitals monitoring, payment) and the Helpee Hands app for caregivers (onboarding, profile, task and salary management). A dedicated care manager is assigned to each client for caregiver matching and ongoing quality oversight, supported by NSDC-certified training via a partnership with Sathya Educare Competency Trust. Beyond the asset-light marketplace, Helpee operates Anugraha, a premium assisted living facility in Chennai's Anna Nagar, under its Helpee Lifestyle Homes sub-brand.
Helpee monetizes through four streams: a 20% commission on task fees paid by families to caregivers (marketplace commission), direct service fees for caregiving and nursing (₹1,250-2,550 per shift depending on acuity and duration), a one-time ₹2,500 registration fee for first-time bookings, and monthly subscription revenue from Anugraha assisted living rentals (₹45,000-70,000/month). Customer acquisition runs through direct-to-consumer channels including mobile apps, the helpee.in website, phone, and WhatsApp, supplemented by social media and content marketing. Caregivers are onboarded as independent contractors and compensated at ₹18,000-28,000/month. No external funding rounds, M&A activity, or institutional investors are disclosed in available materials.
Helpee firmographics
Firmographics- Name
- Helpee
- Legal name
- Smartroads Technologies Private Limited
- Website
- https://helpee.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helpee is an India-based home healthcare marketplace that connects families across 7 major cities with 20,000+ verified caregivers and nurses for elder care, home nursing, critical care, and assisted living services, monetizing via commission, direct service fees, and a Chennai-based senior living facility.
- Ownership category
- akta.pro rank
Helpee industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
Keywords
Where Helpee is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Helpee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Platform Commission: Helpee charges 20% of overall task fees collected from service seekers. Final settlement done as per payment agreement signed during empanelment with service providers.
- Caregiving Services Revenue: Direct service fees from customers for caregiving, nursing, and elder care services. Pricing varies by service type (caregiving, nursing, critical care, assisted living) and shift duration (10-hour, 24-hour live-in).
- Assisted Living Rentals: Monthly rental income from Anugraha senior living facility in Chennai. Double occupancy from ₹45,000 and single occupancy from ₹70,000 per month.
- Registration Fee: One-time registration fee of ₹2,500 for first-time bookings, covering caregiver background verification, service deployment, and free replacement guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Caregiving Services (10-hour shift) |
| Unit Pricing | Pay-as-you-go | Live-in Caregiving (24-hour) |
| Unit Pricing | Pay-as-you-go | Bedridden Care Services |
| Unit Pricing | Pay-as-you-go | Post-Operative Care |
| Unit Pricing | Pay-as-you-go | Long Term Nursing Care |
| Unit Pricing | Pay-as-you-go | Short Term Nursing Care |
| Subscription | Monthly | Assisted Living (Anugraha, Chennai) |
| Subscription | Monthly | Caregiver Employment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Helpee product offering
Product offeringCore offering
Helpee is an online marketplace and direct service provider for at-home elder care and patient care in India. It matches families with 20,000+ verified caregivers and nurses across 7 cities for services ranging from basic caregiving and home nursing to ICU-level critical care, dementia care, post-operative care, and premium assisted living (Anugraha) in Chennai. Care is booked, tracked, and managed through the Helpee Elder Care and Helpee Hands mobile apps, with a 20% commission taken on caregiver task fees.
Product overview
Helpee is an elder care and patient care services platform offering both at-home caregiving and assisted living accommodations. The core offering consists of Elder Care Services and Home Nursing, with specialized services including Critical Care at Home, Long Term Nursing Care, Short Term Nursing Care, IV Infusion at Home, Post Operative Care, Dementia Care, Hospital Attendant Services, and Travel Assistant. The platform operates through two companion mobile apps: the Helpee Elder Care App for families to book and monitor care, and the Helpee Hands App for caregivers to manage assignments. Additionally, Anugraha provides premium assisted living accommodations in Chennai. Helpee functions as a marketplace connecting families with verified independent caregiver contractors.
Differentiator
Problem solved
Functional benefit
Brands
- Anugraha: Premium senior living home for rent in Anna Nagar, Chennai. Offers short and long term stays with twin sharing and single rooms, 24/7 nursing at premises.
Quantifiable outcome
- 95% family satisfaction rate
- +2 more outcomes
Companies that use Helpee
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Helpee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Helpee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sathya Educare Competency TrustcoreTraining partner for caregiver certification. Staff at Helpee Lifestyle Homes undergo complete geriatric training course, orientation, and certification process as per NSDC Skill Certification standards.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Helpee competitors and assessment
Company assessmentDirect peers
- Zoctr: Aggregator platform offering home nursing, elder care, and attendant services across Indian metros. Comparable marketplace model targeting urban families of elderly patients.
- Nightingales Home Health Services: Bengaluru-based home health company providing elder care, nursing, and chronic disease management. Operates Medwell Ventures-backed multi-city model similar to Helpee's footprint.
- India Home Health Care (IHHC): Chennai-anchored home healthcare provider specializing in elder care, post-surgical, and chronic disease management. Strong geographic and service overlap with Helpee in South India.
- Portea Medical: Largest Indian home healthcare marketplace offering doctor visits, nursing, physiotherapy, and elder care across metros. Directly comparable marketplace-plus-services model and geographic overlap with Helpee.
- Care24: Mumbai-headquartered on-demand home healthcare platform providing attendants, nurses, and physiotherapists. Directly competes in the same multi-city elder and post-hospital care segment.
- HealthCare atHOME (HCAH): India-focused home healthcare provider offering ICU-at-home, nursing, and chronic care across major cities. Closely matches Helpee's critical-care-at-home and post-operative service portfolio.
Emerging players
- Healers at Home: Smaller, emerging Indian home care platform focused on elder care and physiotherapy. Overlaps with Helpee on service categories but with narrower geographic footprint.
Broad incumbents
- Apollo HomeCare: Home care arm of Apollo Hospitals, one of India's largest hospital chains. Comparable elder care and home nursing services, with brand and capital advantages of a hospital-system parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Helpee social profiles
Digital presenceHelpee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helpee leadership team
Management profileNumber of profiles
Profiles1 record
Helpee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helpee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helpee
What does Helpee do?
Helpee is an online marketplace and direct service provider for at-home elder care and patient care in India. It matches families with 20,000+ verified caregivers and nurses across 7 cities for services ranging from basic caregiving and home nursing to ICU-level critical care, dementia care, post-operative care, and premium assisted living (Anugraha) in Chennai. Care is booked, tracked, and managed through the Helpee Elder Care and Helpee Hands mobile apps, with a 20% commission taken on caregiver task fees.
Is Helpee a public or private company?
Helpee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Helpee founded?
Helpee was founded in 2019. It employs 11 to 50 people.
Where is Helpee based?
Helpee is headquartered in Bengaluru, India, in the Asia region.
How does Helpee make money?
Four revenue lines are on record. Platform Commission is the primary driver. The others are caregiving Services Revenue, assisted Living Rentals and registration Fee.
Who are Helpee's main competitors?
Direct peers on record are Zoctr, Nightingales Home Health Services, India Home Health Care (IHHC), Portea Medical, Care24 and HealthCare atHOME (HCAH). Healers at Home is listed as an emerging player. Apollo HomeCare is listed as a broad incumbent.
Does Helpee have an API?
No public API is recorded for Helpee.
What industry is Helpee in?
Helpee's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 62161 and its SIC code is 8082.