What G2G Consulting does

G2G Consulting is a bipartisan government affairs and public affairs consulting firm headquartered in Cleveland, Ohio, with additional offices in Columbus, Ohio and Washington D.C. Founded in 2007 by Liz Powell, ESQ., MPH, the firm advises startups, growth-stage companies, nonprofits, and academic institutions on accessing non-dilutive government funding, influencing federal and state policy and regulation, navigating CMS reimbursement, and executing appropriations and grant strategies at federal, state, and local levels. The firm reports having collectively secured over $612 million in non-dilutive government funding for clients since founding, with a self-reported near-100% success rate on Ohio funding requests in recent budget cycles.

The firm's service portfolio rests on three layers: (1) a core government affairs consulting practice covering CMS reimbursement, defense and DoD contracting, health policy, lobbying, grassroots organizing, and state advocacy; (2) a proprietary subscription product — the GBG (Government Bioscience Grants) Reporting Service — which delivers monthly curated lists of non-dilutive bioscience R&D funding opportunities at $100/month or $1,000/year per subscriber, accompanied by group consultation webinars; and (3) an ecosystem of advocacy sub-brands including Women's Health Advocates, the Breast Cancer Early Detection Coalition, and the Women's Digital Health Network, plus a Shauna M. Sorrells Grant Program that issues $10,000 annual grants to small nonprofits. Information products such as the G2G Bio Bulletin (weekly) and Legislative Updates (monthly) support both client delivery and top-of-funnel content marketing. The underlying technology is a human-curated knowledge base and the firm's proprietary "Strategic Roadmap" methodology rather than a software platform.

Commercially, G2G operates primarily as a sales-led professional services firm with retainer-based engagements across federal and state work, complemented by a small self-serve recurring revenue stream from the GBG subscription. Revenue is not publicly disclosed and the company has not raised external capital, remaining founder-controlled and privately held as an Ohio LLC. The client base spans bioscience and life sciences, defense and aerospace, health IT, medical devices, nonprofits, and universities, with named engagements including Neurowave Systems, Shepherd Therapeutics, Isto Biologics, Pittsburgh Life Sciences Greenhouse, Z-Medica, and Mercy College. The team of 12–15 professionals is composed predominantly of former Hill, agency, and statehouse staff.

Name

G2G Consulting

Legal name

Government to Growth Consulting

Website

https://g2gconsulting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

G2G Consulting is a bipartisan government affairs firm advising startups, growth companies, nonprofits, and universities on securing non-dilutive federal and state funding, navigating CMS reimbursement, and shaping policy at federal, Ohio state, and local levels.

Ownership category

akta.pro rank

Product category

Government Affairs Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)

akta.pro secondary industry

Results-Based Financing (RBF) & Performance-Based Grants (BPADAOAF)

Keywords

• Government affairs consulting
• Federal funding acquisition
• Policy advocacy services
• Legislative appropriations
• Bioscience grant tracking

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Affairs Consulting: Comprehensive consulting services for businesses and non-profits including government relations, public relations, and economic development. Services include finding non-dilutive funding, building government relationships, and influencing policies and regulations.
2. GBG Reporting Service: Monthly subscription service providing comprehensive lists of government bioscience funding opportunities. Includes research, summaries, group consultations, and access to grant reports.
3. Strategic Consulting: Custom strategic roadmaps and engagement plans tailored to client needs, targeting specific government agencies and decision-makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

G2G Consulting is a government affairs consulting firm that helps startups, growing businesses, and non-profits secure non-dilutive government funding, build relationships with federal/state/local decision-makers, and influence policies and regulations. Core services include government relations, public relations, economic development, CMS reimbursement support, lobbying, grassroots organizing, and a proprietary monthly GBG Reporting Service that tracks bioscience grant opportunities.

Product overview

G2G Consulting is a government affairs consulting firm that provides comprehensive government relations services for businesses and nonprofits. The firm's core offerings include strategic government affairs consulting (covering CMS reimbursement, defense, fundraising, grants, grassroots organizing, health, lobbying, and state advocacy), the GBG Reporting Service (a monthly bioscience grant report with accompanying webinars), and advocacy initiatives such as Women's Health Advocates and the Breast Cancer Early Detection Coalition. The firm also operates the Shauna M. Sorrells Grant Program for nonprofits serving women and children. G2G delivers Legislative Updates and the G2G Bio Bulletin as information services. Rather than a software platform, the firm functions as a consulting practice where their Strategic Roadmap methodology guides client engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Health Advocates: The nation's only bipartisan, expert-led, practitioner-informed alliance advocating at the federal level to improve the health of women over the lifespan
• Women's Digital Health Network
• Breast Cancer Early Detection Coalition
• GBG Reporting Service

Products and services

• GBG Reporting Service A monthly report providing comprehensive lists of non-dilutive government funding opportunities for bioscience R&D, including grant titles, agency information, funding amounts, deadlines, summaries, and direct links to grant packages. Priced at $100 per person per month or $1,000 per person per year and includes monthly group consultations.
• Government Affairs Services Comprehensive government affairs, public relations, and economic development services including CMS reimbursement, defense, fundraising, grants & business development, grassroots organizing, health policy, lobbying, advocacy & PR, and state advocacy & funding for businesses and non-profits.
• Shauna M. Sorrells Grant Program A $10,000 annual grant program launched in 2020 to honor Shauna M. Sorrells' legacy, providing funding to small nonprofits (annual budget of $3 million or less) serving women and children, especially women of color.
• Women's Health Advocates A bipartisan, expert-led, practitioner-informed alliance advocating at the federal level to improve the health of women over the lifespan, addressing policies and funding for women's health issues.
• Breast Cancer Early Detection Coalition Coalition focused on ensuring access to effective, accurate breast cancer early detection screening for all women.
• Women's Digital Health Network Network focused on digital health policies and funding affecting women's health.
• Strategic Roadmap A comprehensive strategic planning deliverable that identifies government targets, outlines scope of work, and defines what the firm aims to accomplish for each client.

Quantifiable outcome

• Over $612 million in non-dilutive government funding secured for clients collectively
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Women's Health AdvocatescoreStrategic or Co-development Partner · 1 January 2020G2G created Women's Health Advocates as the nation's only bipartisan, expert-led, practitioner-informed alliance advocating at the federal level to improve women's health over the lifespan. G2G team members serve on the Steering Committee and participate in White House events and ARPA-H Sprint for Women's Health.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mehlman Consulting: Bipartisan federal lobbying and government affairs firm focused on health care, life sciences, and technology — closely mirrors G2G's bioscience/tech client base and federal-focused delivery model.
• Thorn Run Partners: Bipartisan government affairs firm specializing in federal appropriations, health care, and bioscience — directly comparable to G2G's appropriations and life sciences focus. Similar boutique scale and federal staffing model.
• Subject Matter: Bipartisan lobbying and strategic communications firm with strong health, technology, and appropriations expertise. Comparable boutique-to-mid-market scale with similar client profile.
• Cornerstone Government Affairs: Bipartisan federal lobbying firm with strong appropriations bench, serving health, defense, and technology clients. Closely comparable on appropriations expertise and federal client mix.
• Cassidy & Associates: Long-standing bipartisan government relations firm focused on federal appropriations, defense, and health. Directly comparable in core service offering (federal earmarks, appropriations support) and client profile (innovators seeking non-dilutive funding).
• Forbes Tate Partners: Bipartisan strategic consulting firm offering federal lobbying, public affairs, and funding access — comparable to G2G's integrated federal affairs, PR, and economic development model.
• TwinLogic Strategies: Bipartisan government relations and public affairs firm with health/life sciences specialty. Comparable boutique scale, bipartisan model, and federal focus.
• Avenue Solutions: Bipartisan government affairs firm focused on appropriations, health care, and life sciences. Comparable boutique scale and similar federal appropriations specialization.

Broad incumbents

• BGR Group: One of the largest bipartisan lobbying firms in Washington, with broad health, defense, and technology practices. Provides a sense of the upper-bound scale competitor G2G could grow into or compete against for marquee clients.
• Akin Gump Strauss Hauer & Feld: Large global law and lobbying firm with a significant federal appropriations and health practice. Represents the institutional-scale competitor for large enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/G2Gconsulting
• YouTubeyoutube.com/@g2gconsulting/videos
• LinkedInlinkedin.com/company/51644875

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G2G Consulting