Amica Travel

What Amica Travel does

Amica Travel is a private, Franco-Vietnamese travel agency founded in 2007 in Hanoi, Vietnam, specializing in custom-tailored travel packages to Vietnam, Laos, and Cambodia. The company serves primarily French-speaking inbound leisure travelers — individuals, couples, and families — seeking authentic, off-the-beaten-path experiences rather than mass tourism, with notable repeat usage from the French market and recommendations in Le Routard, Lonely Planet, Petit Futé, and Tripadvisor. Its core product is a bespoke itinerary service supported by a curated library of approximately 40 themed circuits (covering must-see sites, off-the-beaten-path, family, trekking, cruise, multi-country, cycling, and wellness themes) and 95 modular 'Expériences Amica' add-ons such as homestays, cultural activities, charming lodges, and culinary experiences. All bookings are quote-based, initiated through the company website or direct phone/WhatsApp contact with a travel advisor, with pricing varying by group size and season (example: €985–€1,340 per person for a 12-day off-the-beaten-path Vietnam tour).

The business operates on a direct-to-consumer, sales-led model with no intermediary resellers. Revenue is generated through one-time transactions per custom trip, with an average ticket size in the €1,000–€2,000+ per-person range and group bookings of typically 2–4 travelers. Distribution is entirely direct: website quote forms, email ([email protected]), and telephone/WhatsApp consultation. The company maintains physical offices in Hanoi (operational HQ), Siem Reap (Cambodia), Luang Prabang (Laos), and a sales/marketing office in Hong Kong (Amica Travel Co., Ltd), supporting ground operations in all three destination countries. Technology is limited to a standard website and content management system with no disclosed AI, mobile app, or platform integrations. The company is independently owned by founder Quang Hieu Tran and co-founders Ha Duc Manh and Nguyen Thu Huong, with no external funding, acquisitions, or parent company involvement documented. A linked foundation (Fondation Amica.JSC) supports community solidarity projects in the destinations served.

Name

Amica Travel

Legal name

Amica Travel

Website

https://amica-travel.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amica Travel is a Franco-Vietnamese travel agency founded in 2007 that designs custom-tailored tours to Vietnam, Laos, and Cambodia for primarily French-speaking leisure travelers seeking authentic, off-the-beaten-path experiences, operating through direct sales with on-the-ground offices in all three countries.

Ownership category

akta.pro rank

Product category

Custom Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Custom travel packages
• Indochina tour services
• Boutique travel agency
• Francophone travel services
• Cultural immersion tours

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Tour Packages: Amica Travel generates revenue through selling custom-tailored travel packages to Vietnam, Laos, and Cambodia. Each tour is personalized based on customer requirements, with pricing varying by group size, season, accommodation level, and activities included. Revenue is primarily one-time transaction-based per trip.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amica Travel is a local travel agency that designs and sells custom-tailored travel packages to Vietnam, Laos, and Cambodia for primarily French-speaking travelers. Its services include personalized itineraries built around themed circuits (must-see, off-the-beaten-path, family, trekking, cruise, multi-country, cycling, wellness), accommodation, private transportation, local French-speaking guides, and a concierge pole for pre-trip and in-trip support. Pricing is quote-based and varies by group size, season, and accommodation level, with international flights not included.

Product overview

Amica Travel is a local travel agency specializing in customized travel packages to Vietnam, Laos, and Cambodia. The company offers a portfolio of travel products centered around its core bespoke travel packages, which include pre-designed themed itineraries (Circuits thématiques) covering must-see sites, off-the-beaten-path destinations, family travel, trekking, cruises, multi-country combinations, cycling, and wellness. These core offerings are supplemented by 95 curated 'Expériences Amica' modules—including homestays, cultural activities, charming lodges, local activities, remote explorations, and culinary experiences—that travelers can integrate into their custom itineraries. Additional services include a concierge pole (available via phone and WhatsApp) and a responsible tourism initiative partnered with the Amica.JSC Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyages sur mesure (Customized Travel Packages) Bespoke multi-day travel packages to Vietnam, Laos, and Cambodia, fully customizable according to traveler preferences, including guided tours, accommodation, transportation, and activities for individual French-speaking travelers.
• Circuits thématiques (Themed Itineraries) Pre-designed themed circuit itineraries for travelers seeking structured inspiration, including Incontournables (must-see sites), Hors des sentiers battus (off-the-beaten-path), En famille (family), Rando & Trek (hiking), Croisière (cruise), Combiné (multi-country), À vélo (cycling), and Bien-être (wellness).
• Expériences Amica (Curated Experiences) A library of 95 curated modular experiences that can be integrated into custom itineraries, including Chez l'habitant (homestays), Activités culturelles (cultural activities), Lodges de charme (charming lodges), Activités locales (local activities), Les coins reculés (remote locations), and Activités culinaires (culinary activities).
• Voyages au Laos Customized travel packages focused on Laos destinations including Luang Prabang, Vientiane, 4000 Islands, and trekking experiences through ethnic minority communities.
• Voyages au Cambodge Customized travel packages to Cambodia featuring Angkor temples, Tonlé Sap, Phnom Penh, and off-the-beaten-path destinations across the country.
• Évasions Vietnam Discovery experiences for residents of Vietnam exploring lesser-known regions of the country, including northern frontiers, Red River Delta, and Panduranga.
• Voyages en famille Family-focused travel packages with adapted pacing, safety standards, educational activities, and child-friendly experiences across Indochina for multi-generational travel.
• Voyages en croisière Cruise travel experiences including Halong Bay junks in Vietnam, Mekong River cruises in Laos, and Tonlé Sap lake cruises in Cambodia.
• Voyages à vélo Cycling tours through Vietnam and Indochina featuring both iconic routes and off-road trails, supported by quality bikes and experienced guides.
• Séjours bien-être et relaxation Wellness and relaxation travel packages including spa resorts, beach extensions, traditional massages, and slow travel experiences.

Quantifiable outcome

• 15,000+ satisfied travelers since 2007
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fondation Amica.JSCminorOthersSolidarity projects supporting local communities through the company's own foundation. The foundation supports community development initiatives in the destinations where Amica operates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tonkin Voyage: French-speaking custom Vietnam tour operator headquartered in Hanoi with deep local sourcing and a comparable Franco-Vietnamese team structure, making it the closest direct competitor to Amica Travel in the niche French-market bespoke Indochina segment.
• Authentic Vietnam Travel: Hanoi-based local DMC offering fully customized Vietnam itineraries with off-the-beaten-path experiences; competes directly with Amica for French-speaking bespoke clients seeking local-expert-led travel.
• Travel Indochina: Long-established custom Indochina tour operator covering Vietnam, Laos, and Cambodia with bespoke itineraries and small-group tours; highly comparable scope and product mix to Amica, though originally Anglophone-focused.
• Asia Voyages: French-market tour operator specializing in tailor-made trips across Vietnam, Cambodia, Laos, Thailand, and Myanmar with local teams; directly comparable in target customer and bespoke product offering.
• InsideAsia Tours: UK-based bespoke Southeast Asia tour operator offering fully customized Vietnam, Laos, and Cambodia itineraries with on-ground local teams; comparable bespoke product and supplier-driven model, though serving primarily English-speaking clients.
• Audley Travel: UK-based premium bespoke travel company with strong Vietnam and Southeast Asia coverage; comparable in product (tailor-made, expert-led) and customer profile (high-LTV discerning travelers), though at significantly larger scale.
• Buffalo Tours: Vietnam-headquartered DMC operating across Indochina with both bespoke and small-group tours; comparable multi-country local-expert model serving international tour operators and direct clients.

Emerging players

• Wild Frontiers: UK adventure tour operator specializing in off-the-beaten-path destinations including Vietnam and Indochina; comparable niche positioning around authentic, less-touristy experiences even though the geographic mix is broader.

Broad incumbents

• Voyageurs du Monde: Large French specialist travel agency offering tailor-made trips worldwide, including a strong Vietnam/Indochina program; competes for the same French-speaking bespoke customer but with a much broader portfolio and brand reach.
• Exodus Travels: Established UK adventure and small-group tour operator offering active tours (trekking, cycling) across Vietnam and Indochina; overlapping adventure and small-group product, though primarily fixed-departure rather than bespoke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amicatravel
• YouTubeyoutube.com/c/AmicaTravelAgency
• Facebookfacebook.com/amicatravel
• LinkedInlinkedin.com/company/amica-travel
• Instagraminstagram.com/amicatravel
• Pinterestpinterest.com/amicatravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amica Travel