CCSalesPro
CCSalesPro is a founder-led training and coaching company that teaches merchant services sales professionals to build vertical-specific payment processing portfolios through content, community, and a limited-coach high-touch Vertical Sales Mastery Program anchored by founder James Shepherd.
- Company typePrivate
- Founded2013
- HeadquartersHollidaysburg, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CCSalesPro does
CCSalesPro is a private, founder-led training and coaching company founded in 2013 and based in Hollidaysburg, Pennsylvania, that serves individual merchant services sales professionals, Independent Sales Organizations (ISOs), and agents seeking to build careers or businesses selling payment processing to merchants. The company operates a content-led community GTM anchored by founder James Shepherd, combining free top-of-funnel assets (blog, Merchant Sales Podcast on SoundCloud/Stitcher/iTunes, YouTube, eBooks, Insight Editions) with a mid-funnel ProClub subscription community and a flagship high-touch Vertical Sales Mastery Program limited to 40 participants per cohort.
The flagship Vertical Sales Mastery Program is a 12-month structured coaching engagement priced at $995 for a 30-day implementation phase and $2,995/month for the ongoing full partnership, with stated guaranteed outcomes of 50 closed merchant accounts and a $200,000 portfolio asset. Supporting tools include the Instant Quote Tool (instantquotetool.com), a configurable income calculator for prospects. Technology architecture is essentially a content marketing and customer relationship management stack rather than a proprietary software platform; the differentiator is operational rather than technical.
Revenue mechanics combine subscription coaching fees ($2,995/month per active participant), one-time implementation fees ($995), ProClub subscriptions, and affiliate/referral compensation from processor partnerships (Full Stack Payments, North American Bancard/PayTrace, Dynamic Merchant Processing). The business is tightly integrated with Shepherd-operated vertical software and payments companies (Stackably, ccstorage, Isoamp), which provide real distribution channels and ISV partnerships to program graduates. Headcount of 51-100 employees exceeds what a 40-seat coaching program alone would require, implying significant staffing tied to the broader Shepherd portfolio of payments and software businesses rather than CCSalesPro's training operations alone.
CCSalesPro firmographics
Firmographics- Name
- CCSalesPro
- Legal name
- CCSalesPro, Inc.
- Website
- https://ccsalespro.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CCSalesPro is a founder-led training and coaching company that teaches merchant services sales professionals to build vertical-specific payment processing portfolios through content, community, and a limited-coach high-touch Vertical Sales Mastery Program anchored by founder James Shepherd.
- Ownership category
- akta.pro rank
CCSalesPro industry classification
Industry- Product category
- Sales Training and Coaching
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industries
- Consultative Selling & Discovery (EDABABAC), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where CCSalesPro is headquartered
LocationHeadquarters
- HQ city
- Hollidaysburg
- HQ country
- United States
- HQ region
- North America
Markets served
CCSalesPro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Training Program Enrollment: The primary revenue stream comes from the Vertical Sales Mastery Program which charges $995 for the initial 30-day implementation phase and $2,995/month for the full partnership. Limited entry offers first month at $1,000.
- Content and Resources: Free educational content (blogs, podcasts, YouTube videos, eBooks) drives audience engagement. Premium resources and deeper training available through the ProClub subscription community.
- Affiliate Referrals: Referral network partnerships with processors and ISOs where CCSalesPro directs members to recommended processing partners, potentially earning referral compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | 30-Day Implementation Phase |
| Subscription | Monthly | Full Partnership - Monthly |
| Subscription | Monthly | Limited Entry Offer - First Month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CCSalesPro product offering
Product offeringCore offering
CCSalesPro sells a premium coaching and training program (Vertical Sales Mastery) for individual merchant services sales professionals and ISOs, designed to help them build vertical-specific merchant portfolios worth $200K+ over 12 months by closing 50 deals. The company also distributes free educational content (blog, podcast, YouTube, eBooks) and offers the Instant Quote Tool income calculator to support the sales agent audience. Revenue is generated primarily through tiered subscription pricing on the coaching program plus ProClub community subscriptions.
Product overview
CCSalesPro is a merchant services sales training company offering a unified portfolio of educational products and programs. The flagship is the Vertical Sales Mastery Program, a 12-month coaching partnership with James Shepherd focused on building defensible vertical portfolios. Supporting this core program are free content resources including the blog, Merchant Sales Podcast, free eBook library, and Insight Editions publications. Additionally, the Instant Quote Tool provides income calculation capabilities for sales prospects. Together, these products form a comprehensive training ecosystem for payment processing sales professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Vertical Sales Mastery Program A 12-month coaching program where participants work one-on-one with founder James Shepherd to build a $200K vertical portfolio by closing 50 deals, generating $5,000/month in new recurring residual income. Includes a 30-day implementation phase ($995) covering vertical strategy, ISV partner identification, go-to-market planning, and messaging framework, followed by a monthly partnership ($2,995/month) with weekly group sessions, monthly 1:1 coaching, and team support.
- Instant Quote Tool (instantquotetool.com) A proprietary calculator tool that projects potential earnings for merchant services sales reps based on inputs such as sales per month, up-front bonus, gross margin, residual split, and attrition rates. Targets merchant services sales professionals evaluating income potential.
Quantifiable outcome
- 50 vertical-specific merchant accounts closed in 12 months
- +3 more outcomes
Companies that use CCSalesPro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CCSalesPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CCSalesPro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Full Stack PaymentscorePrimary strategic partner and sponsor of the Vertical Sales Mastery program. James Shepherd serves as lead investor and operator. Full Stack Payments is a registered ISO of Esquire Bank N.A., Jericho, NY. The company offers monetization, distribution, and capital solutions, and has launched 7 strategic ISV integrations across municipalities, fuel, restaurants, and other verticals.
- StackablycoreVertical-specific software and payments company co-built by James Shepherd. Features 8 verticals launched, 40 developers, and proprietary payment API. Offers free hardware, free software with growing features for merchant sales agents.
- ccstoragecoreSelf-storage software company operated by James Shepherd's team. Fastest-growing in segment with 1,500+ locations and 75 new locations added per month. Provides distribution opportunity for agents specializing in self-storage vertical.
- IsoampcoreISO partner company with 400+ clients, 7-figure revenue, and 60%+ gross margins. Operated as part of James Shepherd's portfolio of payments companies.
- Dynamic Merchant ProcessingminorSponsored content partner specializing in monster merchant accounts and cash discounting programs. President Dustin Wilkins focuses on enterprise accounts (QSR chains, franchises) with 50+ locations. Handles complex multi-stakeholder sales and implementations for large merchants.
- North American Bancard (NAB)minorSponsored content partner offering Edge Cash Discount program, Pay Anywhere platform, and PayTrace B2B gateway with Level 2/Level 3 processing capabilities. Provides agents up-front bonuses ($600), 14x profitability multipliers, and competitive compensation plans.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
CCSalesPro competitors and assessment
Company assessmentDirect peers
- Sales Hacker: Community-led sales training and content platform serving B2B sales professionals. Highly comparable to CCSalesPro's community-led training, podcast, and content-driven GTM motion, though operating in a broader B2B SaaS sales context rather than payments.
- Sales Gravy: Long-running sales training company offering coaching, certification programs, and content resources to sales professionals. Comparable in its training-plus-community model and premium coaching offers, though targeting a broader sales audience.
- Pavilion: Membership-based professional development community for revenue leaders, monetized via subscription. Comparable to CCSalesPro's ProClub and Vertical Sales Mastery subscription model, with similar community-led content and high-ticket engagement.
- Rain Group: Sales training and coaching firm focused on consultative selling and sales performance for B2B teams. Comparable premium sales-training positioning and outcome-focused methodology similar to CCSalesPro's coaching program.
- ValueSelling Associates: Consultative selling training and methodology provider offering workshops, coaching, and certification. Comparable to CCSalesPro's emphasis on a defined selling methodology and high-touch coaching engagements.
- Selling Power: Sales training media company producing articles, podcasts, newsletters, and events. Comparable content-led GTM motion and audience-development approach to CCSalesPro's blog/podcast/YouTube ecosystem.
- Gap Selling: Sales training company built around a defined consultative-selling methodology with books, courses, and certifications. Comparable methodology-driven training positioning, though broader in target market than CCSalesPro's payments niche.
Emerging players
- AchieveUnite: Partner and channel sales training and enablement firm. Adjacent peer because it monetizes training in a specific sales channel (partner/ISV), similar to how CCSalesPro trains merchant services agents who partner with ISVs and processors.
- Outbound Squad: B2B sales training community and content platform serving SDRs and AEs. Comparable community-led training GTM, though focused on outbound prospecting rather than merchant services verticals.
Broad incumbents
- The Sales Management Association: Established member-based organization providing sales training, research, and benchmarking for sales leaders. Comparable professional-development community monetization, though oriented toward enterprise sales leaders rather than individual payments agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CCSalesPro social profiles
Digital presenceCCSalesPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
CCSalesPro leadership team
Management profileNumber of profiles
Profiles1 record
CCSalesPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CCSalesPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CCSalesPro
What does CCSalesPro do?
CCSalesPro sells a premium coaching and training program (Vertical Sales Mastery) for individual merchant services sales professionals and ISOs, designed to help them build vertical-specific merchant portfolios worth $200K+ over 12 months by closing 50 deals. The company also distributes free educational content (blog, podcast, YouTube, eBooks) and offers the Instant Quote Tool income calculator to support the sales agent audience. Revenue is generated primarily through tiered subscription pricing on the coaching program plus ProClub community subscriptions.
Is CCSalesPro a public or private company?
CCSalesPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CCSalesPro founded?
CCSalesPro was founded in 2013. It employs 51 to 100 people.
Where is CCSalesPro based?
CCSalesPro is headquartered in Hollidaysburg, United States, in the North America region.
How does CCSalesPro make money?
Three revenue lines are on record. Training Program Enrollment is the primary driver. The others are content and Resources and affiliate Referrals.
Who are CCSalesPro's main competitors?
Direct peers on record are Sales Hacker, Sales Gravy, Pavilion, Rain Group, ValueSelling Associates, Selling Power and Gap Selling. Emerging players are AchieveUnite and Outbound Squad. The Sales Management Association is listed as a broad incumbent.
Does CCSalesPro have an API?
No public API is recorded for CCSalesPro.
What industry is CCSalesPro in?
CCSalesPro's product category is Sales Training and Coaching. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its SIC code is 8200.